Winning the Hearts of Investors: Perfecting Your Deed Pitch Deck

Issue

Many small and medium businesses struggle to create a professional online presence that effectively represents their brand and attracts new customers. A study by the Small Business Administration found that nearly half of small businesses don’t have a website. This makes it difficult for them to compete with larger companies and reach a wider audience.

Let’s say you own a small bakery that specializes in custom cakes. Your loyal customers are happy to refer you to their friends and family, but you know that expanding your customer base is critical to the long-term success of your business. You’ve tried to build a website yourself, but it never quite looks how you imagined it, and you don’t have the time or the skills to fix it. You are not alone in this struggle – many small business owners face the same challenge.

The problem we are addressing is the lack of access to quality web development services for small and medium businesses. Currently, there are many web developers and agencies, but they often charge exorbitant fees or only take large clients.

This issue is particularly relevant in today’s digital age, where online presence is essential for businesses to succeed. Without a professional website, businesses can look unworthy or outdated, and potential customers can ignore them in favor of their competitors. A professional website can make all the difference in attracting and retaining customers.

Small and medium-sized businesses can attempt to create their own websites using web builders or DIY templates, but these options often result in an unprofessional, generic website that doesn’t accurately represent their brand. They may also attempt to hire a freelance web developer, but may struggle to find someone with the necessary skills and experience or may face communication barriers.

The problem ultimately exists because many web development agencies only focus on large clients with larger budgets, leaving small and medium-sized businesses with few options for quality web development services at an affordable price. This is where our agency comes in, providing a solution to this problem and providing quality web development services that help small and medium businesses succeed online.

Solution / value proposition

Our web development agency provides fresh and innovative website and app development services to businesses looking to establish their online presence or enhance their existing digital assets. We understand the need for a website that not only looks great but also serves as a valuable marketing tool to attract and retain customers. By focusing on quality and customer satisfaction, we provide solutions that exceed our customers’ expectations.

Our team consists of experienced designers, developers and project managers who have the knowledge and expertise to create visually appealing, user-friendly and search engine optimized websites and applications. We use the latest technology practices and industry best practices to ensure the highest level of quality in our work.

We offer a range of services that meet the needs of our clients, including conception, design, development, optimization and maintenance of websites and applications. Our solutions are customized to meet each client’s unique needs, ensuring they receive a product that is right for their business.

Our approach to web development involves a deep understanding of our client’s business and their target audience. We perform detailed research and analysis to ensure that we create a website or application that meets the needs of our client’s customers.

By using our solutions, businesses can expect to see an increase in online visibility, user engagement and customer satisfaction. Our websites and apps provide an intuitive and seamless user experience that is sure to leave a lasting impression on users. We pride ourselves on the quality of our work and the satisfaction of our customers, and we are confident that our solutions deliver exceptional results.

Our solution not only solves the problem of businesses needing to establish an online presence, but also goes beyond that by providing a valuable marketing tool that helps businesses attract and retain customers. Our solutions are so good that clients will be willing to invest time and resources to have a website or application developed by our agency.

After using our solutions, customers will feel satisfied with the results and see a noticeable improvement in their online presence. They will have a visually appealing, user-friendly, and search engine optimized website or app. Our solutions are truly amazing and we are confident that they will exceed our customers’ expectations.

Market validation

According to recent research, the web development industry is valued at billion globally, with an annual growth rate of 15%. The total addressable market size is expected to reach billion by 2025, indicating huge potential for growth.

Our addressed market consists mainly of small and medium-sized businesses in need of web development services. These companies have an average annual revenue of million and their sales cycles are usually between 2 and 6 months. Our research shows that there is a high demand for web development services due to the growing number of businesses moving to online platforms.

Starting a business in this market is a good idea as digital presence has become a necessity for both new and established businesses. Our research also indicated a gap in the market for affordable, high-quality web development services, which we aim to fill.

The market is growing rapidly owing to the increase in internet usage and reliance on online platforms due to the Covid-19 pandemic. The crisis has shown businesses the importance of online presence and accelerated the transition to digital marketing.

Our clients are willing to pay an average of ,000 for a website development project. The amount varies depending on the complexity of the project and the functionalities requested by the client. We have carried out market research, which shows that our pricing strategy is competitive and well suited to our target market.

• The TAM = Total Addressable market size is billion by 2025.
• Small and medium-sized businesses have annual sales of million and sales cycles between 2 and 6 months.
• There is a gap in the market for affordable, high-quality web development services.
• The market is growing due to increasing internet usage and reliance on online platforms accelerated by the impact of the Covid-19 pandemic.
• Our clients are willing to pay an average of ,000 for a website development project.

business model

At our web development agency, we operate by providing high quality web development services to businesses of all sizes. Our main source of income is website design and development, as well as ongoing website maintenance and hosting services. We customize our services to each client’s specific needs, providing them with a unique website that aligns with their brand and business goals.

Our business strategy is to build long-term relationships with our customers, providing them with ongoing support and maintenance to ensure their website remains up-to-date and effective. Through these relationships, we generate repeat business and referrals, contributing to our overall revenue growth.

We generate revenue by charging our customers for the services we provide. This includes fees for website design and development, hosting and maintenance services, and additional customization. Our prices are competitive in the market and we offer reasonable rates to attract small and medium-sized businesses. Our total amount of revenue is expected to increase as we grow our customer base and expand our services.

The main revenue-generating product is our custom website design and development services. Our clients hire us to create a unique website that reflects their brand and meets their business goals. We also provide ongoing maintenance and hosting services, generating additional revenue. Our additional personalization services, such as website redesign, SEO optimization and social media integration, also contribute to our overall revenue growth.

• Design and development of custom websites
• Ongoing website maintenance and hosting services
• Additional Customization Services

Overall, our business model is centered around providing high quality corporate web development services while building long-term relationships with our clients. We generate revenue through website design and development, ongoing maintenance and hosting services, and additional customization. By focusing on providing exceptional service and building strong client relationships, we are well positioned for long-term growth and success.

Competition

In the highly competitive web development market, we face several competitors like ABC Web Development, XYZ Web Solutions and Def Web Studio. These companies have a proven track record in offering a wide range of web development services.

ABC Web Development is known for its expertise in providing custom web development solutions based on client specifications. They specialize in building responsive, user-friendly websites that are visually appealing and functional, using the latest technologies.

Likewise, XYZ Web Solutions offers affordable web development services for small businesses and startups, as well as reliable web hosting and maintenance services. They are also known for their excellent customer support and delivering projects on time.

Def Web Studio has established a reputation for building high-end websites for large companies and enterprises. They have a team of skilled professionals who specialize in developing complex web applications, e-commerce websites, and web-based software solutions.

Despite strong competition, we believe that our unique approach and Competitive Advantages (USPS) will allow us to succeed in the market. Our team consists of highly skilled developers, designers and marketers who work together to deliver innovative solutions that meet the specific needs of our customers.

Our USPs include:

• Guaranteed on-time delivery of projects
• Robust and secure websites fully optimized for search engines (SEO)
• Custom web development solutions tailored to each client’s requirements
• An effective project management process that ensures clear communication and transparency throughout the development phase
• Competitive prices to provide high quality services at an affordable rate

We see ourselves as a market-leading web development agency with a focus on quality and customer satisfaction. Our target customers are small and medium businesses who are looking for unique and effective web solutions to improve their online presence.

Our biggest competition comes from freelance web developers who offer similar services. However, we differentiate ourselves by providing a complete package including project management, design, development and post-launch support. We believe our comprehensive approach will attract more customers who are looking for hassle-free, end-to-end web solutions.

Founding team

Our web development agency team is made up of highly skilled professionals with years of industry experience. We have each undergone rigorous education and developed specific skill sets that make us the perfect team for this company.

Our goal is to provide our clients with exceptional web development and design services that push the boundaries of creativity and functionality. We believe that every business deserves an amazing online presence that conveys their mission and values, and we are committed to making this a reality for our customers.

Each member of our team brings a unique set of skills that enables us to meet any challenge that comes our way. Our team is made up of:

• John , our CEO and lead developer, has over 10 years of industry experience and a proven track record of successful projects. He graduated in Computer Science from XYZ University and has a deep understanding of coding languages such as PHP, HTML, and CSS.
• Samantha , our creative director, holds a degree in graphic design from ABC University and has worked in the advertising and design industry for over 8 years. She is an expert in creating visually engaging designs that fit seamlessly into our development projects.
• Michael , our project manager, has a degree in business administration from Def University and has over 5 years of experience managing web development projects. He is highly skilled in project methodology and resource management and ensures that each project is delivered on time and on budget.
• Kim , our marketing specialist, holds a degree in marketing from GHI University and has worked in the industry for over 6 years. She specializes in developing comprehensive digital marketing strategies that generate leads and increase conversions for our clients.

Together, our team has a shared passion for pushing the boundaries of web development and design to create amazing online experiences that elevate our clients’ businesses. We are highly driven and committed to the success of our clients, and believe that with our combined expertise, we are the perfect team for any web development project.

Traction

The pull slide is an essential part of any investor pitch. It provides evidence to investors that your business is moving in the right direction and is capable of executing on its goals. For our web development agency, we measure our success and growth through various metrics and milestones. These measures include:

• Number of leads generated
• Customer acquisition cost
• Churn rate
• Customer Lifetime Value
• Revenue increase

We believe these metrics are critical drivers for our growth, and we continually monitor and improve them to reach our next level of success.

Our previous assumptions about the market and our customers have so far proved true. We have identified a need for high quality web development services at an affordable price, and our clients are responding positively to our offerings. Our focus on providing custom solutions tailored to the unique needs of our customers sets us apart from our competitors.

We are currently getting closer to our product market fit, as we have been successful in providing web development solutions to a wide range of industries such as healthcare, education, and retail. We have also received positive feedback from our customers, and we are continually improving our services to ensure we exceed their expectations.

The market for web development services is massive and continuously growing. And with the rise of e-commerce and online businesses, the demand for our services is only increasing. We are well positioned to take advantage of this growth and further expand our business.

In terms of milestones, we have successfully completed various projects for clients resulting in repeat business and referrals. We have also secured partnerships with local marketing and advertising agencies, expanding our reach and exposure to potential customers. Our revenue growth has been steady and we are continually adding new team members to meet the demand for our services.

In conclusion, our web development agency is making significant progress and our traction slide provides evidence of our growth and potential for future success. We are confident in our ability to execute on our goals, achieve our milestones and continue to grow our business.

Fundraising

Our web development agency is seeking million in funding to complete our product development and release a beta version. We are excited about this investment opportunity and want to provide our potential investors with information on how we will use the funds and what we will achieve with the money.

First, with this seed funding, we will allocate 40% of the funds to product development, including hiring additional developers and experts in the field. The remaining 60% will be allocated to marketing and hiring experienced professionals. We will use this funding to grow our team, which will help us meet the demands of the project.

We aim to achieve several milestones with this funding round. Some of them include:

• Beta product launch
• Acquire new customers through targeted marketing campaigns
• Develop the sales aspect and increase revenue
• Expand our team with experienced professionals

The purpose of this funding round is to complete our development and launch a beta version of our product. The funds raised will help us take the necessary steps to achieve this goal. We have a clear roadmap in place, and we are confident that with this seed funding, we will be able to achieve our milestones and establish our business in the market.

We appreciate your interest in our web development agency, and believe we are well positioned for growth and success. We look forward to discussing our opportunities with potential investors and answering any questions you may have.