5 Tips for Getting Your Pitch Private Labeling and Funding Secured

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Private labeling is a profitable business venture that has been around for quite some time. With private labeling, manufacturers make products and other companies buy them, rebrand them with their own label, and then sell them to their customers. While this business model has potential, there is a major problem plaguing private labeling companies – the lack of originality in products .

Many retailers use the same manufacturers and suppliers, leading to similar products in the market. This lack of differentiation leads to lower profit margins and less revenue for private labeling companies. Another problem is the lack of resources to create and test products for companies that are just getting started, they end up choosing products that have been done before, leading to a crowded market.

The issue is relevant Because private labeling is an increasingly popular business model. More entrepreneurs are starting private label businesses, which means product originality becomes even more important. Hiring people to create and test new products is expensive, and that’s why entrepreneurs are turning to private labeling. Lack of originality is an issue that affects all businesses using the private labeling business module, from established businesses to entrepreneurs just starting out.

Currently, the solution for the problem is that companies spend a lot of time researching the market and suppliers to find unique products. Testing products also requires a lot of resources, which many small businesses don’t have. As a result, product differentiation is a challenge, leading to high competition and lower profit margins.

The problem exists because there is a lack of originality and innovation in the products offered by the manufacturers that the private label companies work with. These manufacturers produce generic products sold to several companies without any customization. Moreover, companies do not have the resources to create unique products due to high research and development costs.

Solution / value proposition

Our commercial private labeling solution provides an innovative and convenient way for companies to ensure their products stand out in the marketplace. We understand that customers are always looking for unique products, and we enable companies to achieve this by offering private labeling services.

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Our solution offers companies an end-to-end process, from product concept to delivery. We work closely with companies to design and create products tailored to the needs and preferences of their customers. Our expert packaging and design team ensures that each product is not only of exceptional quality, but also visually appealing.

Our private labeling service completely solves the addressed problem as it is easier for companies to create their product that aligns with their goals and customer preferences. It’s so good that customers will do anything to have it. Our solution offers a wide range of customization options, which means businesses can provide unique products to their customer base. This will help drive brand loyalty and premium pricing which will lead to increased revenue for the business.

Our private labeling services will make customers feel satisfied and delighted because they can get a product they can’t find anywhere else. A product specially designed and produced for them. It makes them feel part of a unique community, further strengthening their bond with the brand.

We offer an incredible solution that completely transforms the way companies approach their product development and branding. Our private labeling services unlock a world of possibilities for businesses to create more profitable and lasting customer relationships.

  • Development of custom products to provide enterprise customers with great value
  • End-to-end process creating unique high quality products
  • Outstanding packaging design that looks amazing on shelves and online
  • Cost-effective solution so businesses can increase margins while adding value for customers.

Market validation

Our market validation process has shown that there is a strong demand for private labeling products in the consumer goods industry. The TAM for private labeling is estimated at over 3 billion globally, and it is expected to grow at a CAGR of 6.7% from 2020 to 2027.

  • Revenue per customer for private label products is significantly higher than branded products. The average revenue per customer for private label products is around , while for branded products it is only .
  • Sales cycles for private label products are shorter than for branded products. In effect
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Starting a business in the private label market is a good idea as it is a profitable and growing industry. Private labeling offers higher margins as the cost of products is significantly lower due to limited marketing costs. Additionally, private labeling offers a unique opportunity to build brand awareness and loyalty without competing with well-established brands, especially in niche markets or underdeveloped segments.

The private label market is growing as consumers seek affordable yet high quality products that meet their specific needs. This is especially true for health and wellness products, beauty and personal care, home products, and food and beverages. Demand for private labeling is expected to grow, driven by consumer preference for customization, convenience, affordability and supply chain transparency.

  • Our research has shown that customer willingness to pay for private label products is approximately 20% higher than branded products. Indeed, customers perceive private label products to offer better value, quality and unique features.

business model

Our business model is based on a private labeling strategy. We specialize in creating custom product labels for our clients, who are primarily small to medium sized businesses looking to build their own brand without the need to manufacture their own products.

Our main source of revenue comes from the sale of these private label products, which our customers can then sell under their own brand names. Users can purchase our products and then put their own labels, marks and profit on the item.

We use an expensive pricing method, which allows us to calculate the total cost of production, including materials and labor, and then add a markup percentage for profit. We usually add a 50% markup on the total cost of production, which we believe is a fair price for our customers and still creates a reasonable profit margin for our business.

Our products include a wide range of personal care items, such as shampoo, conditioner, body wash and lotions, as well as cleaning supplies and hand sanitizers. We have an extensive inventory of pre-made products that our customers can choose from or they can request a custom formula to be made to their specific needs.

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Through our effective supply chain and logistics management strategies, we ensure that we provide competitive pricing, accurate and reliable delivery, and good quality products that meet our customers’ expectations.

Based on our market research and demand projections, we expect to generate total revenue of million over the next three years with a profit margin of 25%.

  • Sources of income:
    • Selling private label products to customers
    • Cost plus pricing model

  • Revenue projection:
    • million over the next three years
    • 25% profit margin

  • Some products:
    • Personal care items
    • cleaning supplies
    • Hand sanitizers


Our primary competitors in the private labeling industry are companies such as boxup and print that provide print-on-demand services for various items including apparel, accessories and home décor. They do well in terms of product range and quick turnaround times, but they don’t specialize in private labeling beauty and personal care products and don’t have the quality control and expertise to industry needed that we offer.

We also face competition from larger retailers like Amazon and Walmart, which have their own private label product lines. However, these companies do not offer the same level of personalization and personalization that we provide, which gives us a competitive advantage.

Despite these competitors, what sets us apart is our focus on the beauty and personal care industry, where we have extensive knowledge and experience. We provide a wide range of customizable and high quality products that are custom made to our customers. Plus, we have a streamlined process that ensures faster turnaround times compared to our competitors.

Our Unique Selling Proposition (USP) is our commitment to providing customers with high quality products that are customized to their specific requirements. We also offer a range of design services including graphic design, packaging design and label design to help our clients create an impactful brand image. With these additional services, we provide a one-stop solution for private labeling needs in the beauty and personal care industry.

In terms of customer retention, our greatest potential threat comes from companies offering cheaper products with similar customization options. To overcome this, we focus on building long-term relationships with our customers by providing exceptional customer service and a seamless experience from start to finish. We also continuously innovate and improve our products and services in response to customer feedback to ensure that we always stay ahead of the competition.

Founding team

Assembling the right team can make a difference in the world when it comes to launching and scaling startups, and we are proud to say that the primary goal of our team slide is to strengthen our team and skills to make our private labeling business a hugely successful business.

Our team is made up of experienced professionals with a proven track record of successful startups. We have a background in technology, marketing and product development, which makes us well positioned to meet the challenges of the private labeling business. We are united in our passion for creating amazing products and our deep commitment to our customers.

Our CEO, Melissa Smith, holds a bachelor’s degree in marketing from Harvard University and has extensive experience in the technology industry. She has led product teams at several well-known companies and is passionate about the intersection of technology and innovation.

Our COO, Mike Johnson, holds an MBA from the Kellogg School of Management and has a background in operations at multiple successful startups. He is excited to bring his operational expertise to the private labeling business and execute our vision of delivering high quality products to our customers.

Our CTO, Catherine Lee, holds a degree in Computer Science from Columbia University and has helped create several successful startups in the tech industry. She is passionate about building scalable and reliable systems and is committed to ensuring that our technology meets the needs of our business and our customers.

Our Senior Product Manager, John Doe, has many years of experience in product development and has been instrumental in launching products that have taken businesses to new heights. He brings a wealth of knowledge and a proven track record in creating products that consumers love.

Our goal is to create a new standard in the private labeling business by delivering high quality, affordable products to our customers. Our team is united in our belief that our customers should always be treated with respect and dignity, and that we have a responsibility to create safe, high quality and environmentally responsible products.

We are the right people for the challenge as we bring a wealth of experience, knowledge and passion to the table. We have a deep understanding of the industry and our customers’ needs, and are committed to delivering incredible products that will delight and inspire our customers.


In our private labeling business, we have reached several milestones that serve as evidence of our potential success. Our traction slide tells investors that our business is headed in the right direction, and our growing sales numbers and user charts are proof of that progress.

One of the key metrics we track is the number of new leads generated by our marketing campaigns. We managed to generate a consistent flow of leads, with a 20% increase in leads from the same period last year. This increase in leads shows that our marketing initiatives are gaining momentum and reaching more potential customers.

We were also able to improve our customer acquisition cost by 15%. By testing and iterating our marketing strategies, we were able to reduce the cost of acquiring new customers while maintaining a high conversion rate. This indicates that we are becoming more efficient with our marketing spend and making better use of our limited resources.

We closely monitor customer satisfaction and have implemented feedback mechanisms to collect data on our customers’ satisfaction with our products. Over the past year, our customer satisfaction rating has increased by 10%, confirming that we provide high quality products that customers love. We also saw a 25% increase in customer lifetime value, indicating that our customers are coming back to make additional purchases.

Finally, our market analysis shows massive growth potential in the private labeling industry, with an expected annual growth rate of 10%. Our unique value proposition and focus on high quality products and customer satisfaction enables us to capture a significant share of this growth market.

Overall, our metrics and milestones show strong evidence that our private label business is on track to achieve product market fit, customer satisfaction and long-term growth.


We are seeking million in seed funding to scale our private labeling business. This investment will allow us to accelerate our growth and achieve our goals more quickly.

The funds raised will mainly be spent:

  • Product Development: A significant portion of the funds will be used to help us complete our product development and release a beta version. This includes QA testing, API integration, and development of additional features our customers have requested.
  • Marketing: We plan to invest heavily in marketing our product to increase brand awareness, generate new leads and reach new audiences. We will explore various marketing channels such as social media campaigns, SEO, and PPC.
  • Hiring: We will use a portion of the funds to hire talented and experienced people to support our operations and grow our business. This includes expanding our development and engineering team, customer support and marketing staff.

We believe that with the investment of one million dollars, we can exceed our expected milestones, such as:

  • Become profitable within the next two years.
  • Expand our distribution to five major cities with an emphasis on the East Coast.
  • Maintain a 95% customer satisfaction rate for our offerings.

We expect to achieve an estimated 3x return on investment within three years of investment. We are excited about the future of our business and are looking for like-minded investors to help us achieve our goals.

5 Tips for Getting Your Pitch Private Labeling and Funding Secured

Pitch Deck Template that gets you funded!

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