Pitching a Picnic Paradise: Funding for a Lavish

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Have you ever tried to plan a luxurious outdoor picnic with your significant other, friends or family, but found yourself overwhelmed with all the work and details? You may have had to spend hours researching and planning the perfect location, food, drinks, decorations and activities. You may have ended up spending more than you wanted to, and the experience may not have gone as you expected. Not to mention the stress and hassle you felt during the whole process.

Well, you are not alone. These days, many people are looking for unique and romantic experiences with loved ones or fun activities to enjoy with friends and family. They want to enjoy the great outdoors, indulge in delicious food and drink, and create lasting memories. However, they often struggle to find the time, resources and know-how to plan a successful picnic.

  • What is the problem?
  • The problem is that planning a fancy picnic can be time-consuming, stressful, and expensive for many people. They may lack the expertise, resources or creativity to create an exceptional experience that meets their expectations.
  • What is the relevance of the problem?
  • The issue is relevant to millions of people around the world who are looking for new and enjoyable activities that they can share with their loved ones. In the United States alone, the picnic and camping market size was valued at USD 1.44 billion in 2020 and is expected to grow at a CAGR of 4.4% from 2021 to 2028.
  • What is the current solution for the problem?
  • Current solutions for the problem are limited and often flawed. Some people may try to plan the picnic themselves, but they may struggle to find the right location, theme, or menu. Others may hire a wedding or event planner, but they may find it too expensive or impersonal. There are also online platforms that offer prepackaged picnic baskets, but they may not allow customization or personalization.
  • Why does the problem exist?
  • The problem exists because many people don’t have the skills, resources, or time to plan a luxurious picnic that meets their expectations. They may not know where to find the best locations, vendors, or decorations. They may also have limited budgets or hectic schedules that prevent them from investing in the experience.
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Solution / value proposition

The problem with traditional picnics is that they don’t have the luxurious, cozy feel that people desire. Our luxury picnic business offers a solution to this problem by providing a premium picnic experience for guests who value luxury, convenience and memorable moments.

Our solution includes a full-service, customizable picnic experience that includes upscale décor, curated food, and luxury amenities. From stylish table settings to comfortable seating, we make sure every detail is taken care of so guests can relax and fully enjoy their picnic experience.

We provide a range of packages that cater to different occasions, settings and budgets. Customers can choose from our classic, premium or custom packages, which we tailor to their specific needs and preferences. Our platform also provides a flexible booking system that allows customers to choose their desired location and time, with the ability to change and reschedule at their convenience.

We want to ensure that our solution exceeds customer expectations and delivers a truly unforgettable experience. Therefore, we have added unique features such as personalized service, live music and photography services that allow customers to fully immerse themselves in the moment and create lifelong memories.

Our solution is amazing because we’ve taken a classic business and elevated it to a whole new level by providing luxury and convenience that customers can’t find elsewhere. We have created an experience that makes customers feel special and appreciated, which is what they truly desire when seeking luxury service.

  • Does this really solve the problem discussed? – Yes, our solution provides a premium picnic experience that customers cannot find elsewhere, solving the problem of traditional picnics lacking in luxury and comfort.
  • Is the solution convincing enough for the customer to do everything to get it? – Yes, guests are willing to pay a premium price for our unique experience and luxury amenities.
  • How will the customer feel after using the solution? – Guests will feel relaxed, pampered and fully satisfied with their luxurious picnic experience.
  • Is the solution amazing? – Yes, by providing an elevated and personalized experience, our solution is truly amazing and unmatched in the market.

Market validation

The luxury picnic activity has a large tam, which is growing every year. According to Statista.com, the global luxury goods market was valued at 0 billion in 2020 and is expected to grow 6-8% annually.

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Our specific market targets consumers who are looking for a unique and upscale picnic experience. These customers are primarily mid- to high-income earners who are willing to spend the extra money on luxury experiences.

We know it’s a good idea to start a business in this market as there is a growing demand for personalized outdoor experiences and social events. With the covid-19 pandemic situation and the increasing shift towards outdoor activities and small group gatherings, the luxury picnic business is perfectly timed to meet this need.

The luxury picnic market has grown rapidly over the past few years. Corporate events, weddings, social gatherings, and even proposals have begun to take place outdoors, making luxurious picnic setups a popular choice for party events.

Our clientele is willing to pay a premium price for the luxury picnic experience. According to our market research, customers are willing to pay between 0 and 0 for an exclusive picnic experience, depending on the package and customization they require.

  • So far, we have obtained three clients in one month by promoting our business through social media.
  • In a recent survey, 75% of people said they were willing to try new outdoor experiences and were interested in booking a custom picnic setup for special occasions.
  • We see substantial opportunities to grow and expand our services by partnering with event planners, wedding planners, corporate event managers and marketing our services through word of mouth marketing by ear and influencers.

business model

At Luxury Picnic Business, we specialize in creating high-end personalized picnic experiences for our clients. Our business model is centered on providing exceptional service and exclusive settings so that our customers can enjoy a unique outdoor dining experience.

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Our main stream of revenue comes from our personalized picnic experiences, which are priced based on number of guests, location and menu options. In addition to our core service, we offer a range of revenue-generating products including:

  • Alcoholic and non-alcoholic beverages
  • Items for sale, such as flower arrangements, games and decoration
  • Catering services for corporate and private events

We also generate additional revenue streams from partnering with local suppliers, such as florists, caterers and rental companies, to offer curated add-ons to our customers.

We projected our total revenue for the first year at 0,000. This amount is based on our initial marketing efforts, which include targeting high-end individuals and corporations seeking unique outdoor dining experiences. Our long-term plan is to expand our services to new markets and increase our global presence.

Overall, our business strategy is to deliver an exceptional customer experience, create a premium and exclusive brand image, and leverage partnerships and complementary services to maximize our revenue potential. We are confident in our ability to generate consistent revenue and build a sustainable, profitable business for years to come.


As a luxury picnic business, our main competitors are traditional catering companies and event planners who offer similar services. These companies typically offer a range of event planning services, from catering to flowers and decoration. However, they often lack the niche expertise and attention to detail that the luxury picnic experience provides.

Other competitors include picnic and outdoor recreation companies that offer picnic and camping equipment rentals. However, they do not provide the same level of luxury and bespoke experience that we provide.

What makes us better?

Our unique selling point is the luxury and bespoke experience we provide. We work closely with our guests to create a personalized and unforgettable experience, with premium food and beverages, elegant decor and comfortable seating. Our focus on sustainability also sets us apart, as we use eco-friendly and reusable materials in our picnic setups.

Our Unique Selling Points (USPS)

  • The luxury and tailor-made experience we offer
  • Our focus on sustainability and eco-friendliness
  • Our attention to detail and personalized service
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Who is stealing from our customers and how?

Our customers are often drawn to cheaper, more traditional dining options, such as buffets and sit-down dinners. However, we have it luxurious with an emphasis on the unique and unforgettable experience we offer, as well as the high quality food and beverages we provide. We also focus on marketing to the niche market of customers who value luxury and bespoke experiences, such as wedding parties, corporate events and romantic couples.

Founding team

In the luxury picnic business, we believe our team is the engine of our success. Our main goal is to provide the best possible experience for our guests and bring them closer to nature in a luxurious way. We are a team of experienced, passionate and skilled people who are committed to making the luxury picnic business a huge success.

Founder and CEO, Jane Doe: Jane is a serial entrepreneur with over a decade of experience in the hospitality industry. She successfully launched and managed several luxury hospitality businesses, including a boutique hotel and a gourmet restaurant. Jane holds a degree in Hospitality Management from XYZ University and is an expert in customer service, event planning and staff management.

Director of Operations, John Smith: John is a seasoned operations expert with extensive experience in the hospitality and events industries. He has managed and executed large-scale events for a variety of high profile clients including corporate giants and A-list celebrities. John has an MBA in Operations Management from ABC Business School and excels in logistics planning, supplier management and team supervision.

Chief Marketing Officer, Sarah Lee: Sarah is a creative marketing professional with a passion for storytelling and branding. She has worked for several luxury brands and successfully launched several marketing campaigns in various industries including hospitality and fashion. Sarah has a degree in Marketing from DEF University and is well versed in social media marketing, content creation and branding.

We believe our team has all the skills necessary to run and grow a luxury picnic business. However, we are always open to learning and improving, and we are open to hearing recommendations from investors and advisors. We believe that with our combined skills, experience and passion, we are the right people for the challenge of bringing luxury picnics to a wider audience and revolutionizing the outdoor dining experience.


The Luxury Picnic business has grown steadily since its launch in the first quarter of 2021. Our data indicates that we have had an average monthly growth rate of 25% in organic website traffic and 20% in social media followers. Additionally, we successfully converted 90% of website visitors who completed a consultation request form to book a luxury picnic experience.

  • 25% Monthly growth rate in organic website traffic
  • 20% Monthly Growth Rate in Social Media Followers
  • 90% of website visitors who completed a consultation request form booked a luxury picnic experience
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These strong indicators show that we are making progress in our mission to create unique and personalized outdoor experiences. The positive feedback we’ve received from our customers proves that our previous assumptions hold true – people enjoy spending time with loved ones in new and exciting ways. We believe we are on the verge of a product market fit and are excited to continue to provide our customers with an exceptional luxury picnic experience.

Since our launch, we have also received several inquiries for corporate and event bookings. This new market segment has become a promising avenue for expansion and increased revenue. We are currently finalizing contract negotiations for our first corporate partnership, which represents an important step for us in expanding our offerings.

With more people seeking safe outdoor experiences during the pandemic, we are well positioned to adapt to changing market demand. We are therefore convinced that there is a massive growth opportunity for our business in the coming months. With our strong metrics, strong brand identity and exceptional customer service, we are excited to take the luxury picnic business to even greater heights.

Fund raising

For our luxury picnic business, we are seeking 0,000 in funding to support our growth and continued expansion. This seed funding will help us finalize our product development, launch our business and achieve our milestones. We believe our innovative idea has the potential to disrupt the picnic industry, and we invite you to join us in this exciting journey.

The funds will be spent to develop our luxury picnic sets and purchase necessary equipment, develop our marketing strategy, hire additional staff and launch our business. We will allocate 0,000 for product development, 0,000 for marketing, ,000 for new hires, and ,000 for equipment and office costs.

  • Product Development: We intend to develop our luxury picnic sets to differentiate ourselves from the competition. Funds will be used to purchase materials, create prototypes and finalize our designs.
  • Marketing: Our primary focus will be on building brand awareness and customer acquisition. We will allocate funds for advertising, public relations, social media and influencer partnerships.
  • New Employees: As our business grows, we will need to hire additional staff to manage our operations and customer service. We will invest in hiring experienced professionals who share our vision and values.
  • Equipment and office expenses: We will allocate funds to purchase picnic blankets, baskets and other necessary equipment. We will also invest in creating a comfortable and welcoming office space for our team.
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With this funding, we aim to achieve several milestones including launching our business, building our brand, building partnerships and profitability. Our goal is to become the go-to luxury picnic provider in the region and expand our services to other cities.

  • Launch our business: We plan to launch our business in six months, once our luxury picnic sets are developed and ready for use.
  • Build our brand: We will establish a strong brand identity through our marketing efforts and create a loyal customer base.
  • Build Partnerships: We will form partnerships with local hotels, restaurants and event planners to expand our reach and increase our customer base.
  • Achieve profitability: Our goal is to become profitable within two years of launching our business.

We believe that our innovative approach, our commitment to quality and customer satisfaction, and a strong team make this an attractive investment opportunity. Join us to revolutionize the picnic industry!

Pitching a Picnic Paradise: Funding for a Lavish

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