Zap Your Way to Success: Mastering the Laser Beacon

Issue

Have you ever been in a laser tag arena that seemed outdated and uninspired? Imagine walking into a dimly lit room with peeling and faded paint, a drab maze, and underpowered laser cannons; This is the experience many laser tag enthusiasts face today . It’s a problem that affects players and groups across the country and the world. Laser Tag should be an immersive and exhilarating experience, but very often it falls short of the standards of its dedicated players.

This issue is extremely relevant as the gaming industry continues to grow and with it the demand for more immersive experiences. In the wake of the Covid-19 pandemic, people have turned to online gaming, but that’s no substitute for the thrill of a live game. There’s a growing population of gamers who not only want to play lasers, but they want to interact with their surroundings and experience something that feels futuristic and engaging. With Target and Walmart now selling their own laser tag sets, the demand for professional, engaging, and high-level laser tag experiences is greater than ever.

Currently, most Laser Beacon Arenas rely on outdated equipment, simplistic designs, and a lack of creativity and imagination. At best, these arenas offer a laser-like benchmark experience, far from the immersive experience players crave. This is detrimental to the growth of the industry and is not only unfair to the players themselves, but also to business owners who want to offer something different and unique. This problem exists because the industry has not evolved to meet the needs of the modern gamer . It’s clear that there is a gap in the market for a more modern, futuristic, and engaging laser arena that delivers an experience that truly transports players to another world.

• What is the problem?
• What is the relevance of the problem?
• What is the current solution for the problem?
• Why does the problem exist?

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Solution / value proposition

Our Laser Tag attraction solves the problem of limited entertainment options for teens and young adults. Many traditional entertainment venues, such as indoor movie theaters and arcades, have become outdated and do not provide the exhilarating experience that modern youth are craving.

We offer a unique and innovative way to have fun, combining the excitement of combat-style physical activity with advanced technology. Our facility is equipped with state-of-the-art laser tag sets, including taggers with advanced features such as goggles, red dot sights, and more.

Our immersive environment transforms the experience into a mission-like adventure, giving players different objectives and gameplay options. Additionally, we offer customization and personalization options, such as customizable taggers and themed rooms.

The heart of the experience is teamwork and competition against others, allowing players to work together towards a common mission or play against each other.

Overall, our laser tag attraction offers a unique and engaging entertainment option that is sure to be a hit with teens, young adults, and corporate team events.

• Tag advanced technology laser equipment with customizable options
• Immersive environment with different missions and gameplay options
• Facility designed for team building events or parties

Our solution is so good that customers will come back for more. Our laser tag attraction provides young adults with the thrill of action-packed entertainment , while also providing a safe and controlled environment.

After using our laser tag attraction, our customers will feel the excitement, adrenaline and satisfaction that comes from achieving goals and working together in a team environment.

Overall our solution is amazing and way ahead of the traditional entertainment options available in most cities.

Market validation

The laser tag industry is currently valued at approximately 0 million and is expected to grow at a CAGR of 3.2% over the next five years, reaching a value of approximately 5 million by 2025 . Total Addressable Market Not only includes the traditional laser tag market, but also includes new markets such as corporate events and team building activities, which is a rapidly growing market for laser tag companies.

One of the most significant characteristics of the addressed market is the Revenue per customer . An average customer typically spends – per game, depending on location and availability. Another key factor is sales cycles , which can vary based on many factors such as advertising, referrals, and partnerships. Typically, sales cycles can vary from one day to one week.

It is a good time to start a laser tag business as this industry is growing rapidly owing to the growing demand for interactive entertainment activities. Additionally, the pandemic has created a new market for laser tag as individuals seek safe and socially distanced activities.

The laser beacon market is in high demand and continuously growing, especially in the events and team building sectors. Moreover, with advancements in technology, there is always the potential for new innovations in the industry, making it an attractive industry for investors and entrepreneurs.

Customers are willing to pay a premium for high-quality laser tag experiences. The average admission price to a laser tag arena ranges from – per game, which is reasonable for most customers. However, customers are willing to pay more for an immersive and memorable experience, such as a themed arena or a high-tech laser beacon system.

business model

Our business model is centered on providing customers with an exciting and immersive laser beacon experience, while generating revenue through a combination of event bookings, corporate partnerships and additional on-site offerings.

Event bookings: Our primary source of revenue will come from event bookings, such as birthday parties, team outings and other group activities. Customers can choose from various packages that provide a designated amount of game time, equipment rental, and additional options such as food and beverage service.

Corporate Partnerships: We will also seek corporate partnerships with companies looking for a unique way to engage their employees. Our laser tag facility can be customized to meet the needs of these larger groups, providing team building exercises, leadership training and other experiential opportunities. These partnerships can generate significant revenue, especially during slower times of the week.

Onsite Offerings: To generate additional revenue, we will be giving away merchandise such as t-shirts, hats and other branded items. We will also have a concession stand that will offer snacks, drinks and other refreshments to customers during their visit.

To support our revenue streams, we will focus on maintaining our overhead costs by optimizing our use of energy-efficient lighting, properly maintaining and repairing our equipment, and negotiating favorable contracts with our suppliers. We expect to generate 0,000 in annual revenue from event bookings and corporate partnerships, and another 0,000 from our onsite offerings.

Overall, our business model is designed to create a memorable and exciting laser tag experience while maximizing revenue potential through multiple revenue streams.

Competition

Our main competitors in the laser tag market are established indoor entertainment centers such as Dave & Buster’s, Main Event and Chuck E. Cheese. These companies have a strong market presence and offer a variety of activities for customers, including arcade games, bowling, and laser tag.

However, what sets us apart is our focus solely on the laser tag. By devoting all of our resources and attention to Laser Tag, we believe we can provide a superior customer experience. Our facility will feature the latest in laser beacon technology, creating an immersive and exciting environment for players of all ages.

Our competitive advantage lies in our specialized focus on the laser beacon. Unlike our competitors, we do not dilute our offerings by providing other activities. This allows us to provide an unparalleled laser tag experience. Additionally, we plan to offer unique themes and scenarios for players, keeping the game fresh and exciting.

We recognize that our competitors may steal some of our potential customers due to their established brand reputation and loyal customer base. However, we aim to differentiate ourselves through targeted marketing efforts, such as social media campaigns and influencer partnerships, aimed at attracting gaming enthusiasts and young adults. Additionally, our pricing strategy will be competitive, ensuring that we deliver high quality laser beacon experiences at an affordable price compared to our competitors.

Founding team

At Laser Tag, we have assembled a team of experienced and passionate individuals who are very committed to making our adventure a huge success.

John Doe: Our CEO, John, ensures the organization is running smoothly. He holds a bachelor’s degree in business administration from Harvard University and has held various leadership positions in reputable organizations, including Apple and Microsoft. John has a proven track record of startup leadership and scale to lead successfully.

Jane Smith: As Director of Marketing, Jane directs all marketing activities. She holds a bachelor’s degree in marketing from New York University and has worked with top marketing companies in the industry. With her skills and expertise, she is able to stimulate the growth of our start-up.

Mark Williams: Mark is our Technical Director and is responsible for the development and deployment of our laser tag set. He holds a bachelor’s degree in software engineering from the University of California and has worked in the gaming industry for over 10 years. Mark is committed to providing the best gaming experience for our customers.

Kate Anderson: Kate is our Chief Financial Officer and is responsible for managing the company’s finances. She holds a Masters in Finance from Stanford University and has worked with several accounting firms and startups in the past. Kate has a deep understanding of financial management and is an expert in raising capital for startups.

We are a team of people with complementary skills who share a common passion for laser tag. We have worked together on several projects in the past and we have a strong bond. We believe that our team will be instrumental in driving the success of our business.

Our main goal is to create an immersive and entertaining laser beacon experience that customers will love. We are aware of the challenges that come with starting a business, but we are confident that our skills, expertise and passion will help us overcome any obstacles.

Although we have a wide range of skills, we recognize that there may be areas where we lack the required skills. In such cases, we are committed to learning and acquiring these skills as quickly as possible. We will also be bringing advisors and consultants on board who will help us steer the business in the right direction.

We believe we are the right people for the challenge because of our experience, expertise and love for laser tag. We are committed to making this adventure a success, and we firmly believe that our team has what it takes to make it happen.

Traction

At Laser Tag, we have made significant progress over the past few months, and we believe our concept is a winner. Since our launch, we have received positive feedback from our customers, which has given us the motivation to keep moving forward.

Our growing sales chart has exceeded our initial expectations, with revenue increasing by 30% month-over-month since our launch. We expect this growth rate to continue to increase as we expand our marketing efforts and reach new markets.

We followed various measures to determine if our assumptions turned out to be true. A critical growth driver that we identified early on was customer acquisition. Our marketing team has worked diligently to acquire new customers, and so far our cost of acquisition is 20% below our planned budget .

Our customers love our product and we know it because we regularly measure our NPS (Net Promoter Score). We are pleased to report that our NPS is 9 out of 10 , indicating high customer satisfaction. This score is an important step for us and gives us the confidence that we are on the right track to achieve our goals.

Another positive sign was market growth. The demand for laser tag has grown in recent years and shows no signs of slowing down. According to Ibisworld, laser industry revenues are expected to grow at an annualized rate of 6.3% .

We also tracked our customer value (CLV), which has increased as we continue to improve our product. Our customer retention rate is 75% , which is a good indication that we are heading towards product market adjustment. We plan to increase this number through our loyalty program, which is currently in development.

• Sales chart growing: 30% month-over-month since launch
• Customer Acquisition Cost: 20% below budget
• NPS: 9 out of 10
• Laser industry revenue growth rate: 6.3%
• Customer retention rate: 75%

Overall, we are pleased with our progress, and believe we are on track to achieve our goals. We will continue to track our metrics and make adjustments along the way to ensure we are moving in the right direction.

Fund raising

Our company, Laser Tag, is seeking seed funding of million to complete our product development and release a beta version. This investment opportunity offers an innovative and exciting product that has the potential to disrupt the gaming industry.

Funds raised will be allocated to:

• Product Development: 50% of funds will be spent on product development, which includes finalizing software development, hardware design, prototyping, and testing.
• Marketing: 30% of funds will support our marketing efforts, which includes advertising campaigns, influencer marketing and public relations to create market awareness and drive user acquisition.
• New Employees: 20% of funds will be allocated to hire additional staff to support our product development, marketing and sales as we enter the market.

With this investment, our company aims to achieve important milestones, including:

• Launching the beta version of our product within the next 6 months, with the full version released the following year.
• Build and cultivate a user base of at least 10,000 active users on our platform within the first year of operation.
• Partnered with at least 5 major gaming conventions to showcase our product to an engaged audience of gamers and industry experts.

Overall, we believe our innovative product, experienced team and clear vision for growth make Laser Tag a compelling investment opportunity that has the potential to revolutionize the gaming industry.