Winning the fundraising battle: crafting the perfect battlefield schoolyard

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Many traditional fertilizers on the market contain harmful chemicals that can negatively impact the environment and the crops they are meant to help. Organic farmers and home gardeners lack reliable organic fertilizer sources that are also effective in promoting healthy soil and plant growth.

The problem we are trying to solve is that organic farmers and home gardeners face limited options for finding reliable organic fertilizers that promote plant growth and do not harm the environment. Healthy soil is essential for sustainable agriculture, but current solutions from traditional fertilizer brands have toxic materials that can have a significant negative impact on the environment and organic crops, limiting the availability of fresh organic produce to consumers. .

  • Can you imagine a situation where a farmer uses a brand name fertilizer to grow his crops, only to see that the chemical treatment is harming the plants?
  • Or a home gardener using traditional fertilizer that ends up contaminating the soil?

The issue is relevant as consumer demand for organic produce and healthy farming practices increases. The traditional fertilizer market is plagued by harmful chemicals and is losing ground against organic solutions. Farmers and home gardeners are becoming increasingly aware of the impact of their farming practices on the environment, looking for healthier and more sustainable alternatives.

Current solutions for organic fertilizers are either hard to find or not efficient enough to meet consumer demands. Many current organic fertilizer brands are inconsistent, not leading to results gardeners or home growers want, losing faith in organic farming.

The problem exists As traditional fertilizers still dominate the market, even with the evidence of harmful impact on the environment and the growth of organic crops. Organic fertilizers need more attention and faster development to meet market demand while minimizing the environmental impact of conventional agriculture.

Solution / value proposition

Our solution, no doubt, effectively addresses the problem of harmful chemicals in traditional fertilizers. We provide a unique approach that solves the problem without compromising the environment, crops and customers.

By offering organic fertilizers made from renewable organic sources, we are addressing the need for effective and reliable organic fertilizers that promote healthy soil and plant growth. Our customers will experience the benefits of increased crop yield, higher nutritional content and reduced environmental impact.

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Our commitment to customer satisfaction is reflected in our value proposition. We offer soil testing to understand exactly what plants need, custom fertilizer blends that are tailored to individual grower needs, and education on the benefits of organic fertilizers.

Our marketing materials, such as brochures, videos, and social media posts, help promote our services, expand our reach, educate the benefits of organic fertilizers, and encourage our customers to use our products.

When our customers use our product, they will feel satisfied, fulfilled and satisfied. They will feel confident that they have made the right choice for their plants, their health and the environment.

Our solution is amazing because it is not only efficient but also environmentally friendly. Our customers are eager to get their hands on our product because they know they are investing in a sustainable and responsible future.

Founding team

Our team consists of experienced professionals in the field of organic fertilizers, marketing, sales and agriculture. We have a shared passion for sustainability and a deep understanding of the needs of organic farmers and home gardeners. We believe that our diverse backgrounds and expertise make us an excellent team that can effectively meet the challenges of the organic fertilizer market.

Traction / Milestones

Our partnerships with key suppliers for our organic sources have been secured. We have completed our product development and testing phase, and thanks to positive initial customer feedback, we have established a growing customer base.

business model

Our sources of revenue include organic fertilizer sales, custom fertilizer blends, soil testing, educational services, and marketing materials. We sell our products directly to farmers and home gardeners, supply our products through our online store and partner with retailers.

Our cost structure includes organics sourcing, production costs, marketing and advertising expenses, and labor costs. We are continually looking for ways to improve our business model, provide more value to our customers and increase our profit margins.

Fund raising

To continue our expansion efforts and increase our production capacity, we are seeking funding of $xxx. We aim to invest in expanding our marketing efforts and growing our team to help us keep up with growing market demand.

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We believe our business has significant growth potential, and with the right funding, we can contribute to a more sustainable future.

Market validation

The MAC for organic fertilizers is expected to reach .3 billion by 2026, with a CAGR of 13.5%. This is due to the growing demand for organic products and consumers becoming more aware of the environment and the food they eat. This represents a significant market opportunity for our company to capture a share of this growing market.

Our addressed market includes organic farmers and gardeners who lack reliable sources of organic fertilizers that are also effective. Organic farmers are highly specialized and require specific fertilizers that cater to their crops. Our custom fertilizer blends and education on the benefits of organic fertilizers provide value to this niche market. Additionally, our marketing materials help promote our services to home gardeners.

The organic fertilizer market is growing rapidly owing to the growing demand for organic products. This demand creates an increased awareness of the negative impact of traditional fertilizers on the environment and crops. Switching costs for customers from traditional fertilizers to organic fertilizers are minimal, creating a favorable environment for our business.

Customers in our market are willing to pay a premium for quality organic produce. According to our research, organic fertilizers can recoup up to a 30% premium over traditional fertilizers. Farmers and home gardeners are willing to pay this premium, as they are increasingly aware of the environmental impact of traditional fertilizers and want to make a sustainable choice for their crops.

    Key points to remember:

  • Grand Tam of 13.3 billion dollars
  • Specialized market for organic farmers and home gardeners
  • Customers willing to pay a premium for quality organic fertilizers
  • A growing market driven by increasing demand for organic products and environmental awareness

business model

Our business model is centered on delivering high quality combat training programs to our customers. Our sources of income include:

  • Membership Fees: We offer different membership plans to our customers, ranging from monthly commitments to yearly commitments. These fees generate a significant portion of our revenue.
  • Private Training Sessions: We offer one-on-one training sessions for clients looking for a more personalized training experience. These sessions generate additional revenue for the company.
  • Merchandise Sales: We sell branded merchandise such as t-shirts, hats and gloves to our customers, providing a revenue stream that adds to our overall profitability.
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Our primary channel for generating revenue is through our physical location. Over time, we plan to expand our reach through online training options and partnerships with other gyms and fitness centers. We also aim to generate revenue by providing corporate training options to companies looking to improve the health and fitness of their employees.

Our cost structure includes the following expenses:

  • Facility Costs: This includes rent, utilities, equipment and maintenance costs for our gymnasium.
  • Employee Costs: We need experienced trainers who can deliver quality training programs to our clients.
  • Marketing and Advertising Costs: We need to invest in online and offline advertising to promote our business and reach more potential customers.
  • Administrative costs: We also need to invest in technology platforms and administrative staff to help us run the business efficiently.

Based on our projections, our total amount of revenue is expected to reach $XX million, with the majority coming from membership fees and private training sessions.


Our main competitors include brands such as Title Boxing Club, UFC Gym and Rumble Boxing. Although they offer similar services such as group fitness classes and personal training, they each have strengths and weaknesses.

  • The Title Boxing Club is known for its intense heavy bag workouts and affordable prices, but their class schedules can be rigid and limited in variety.
  • UFC Gym offers a variety of classes such as kickboxing, MMA, and strength training, as well as access to UFC athletes and trainers. However, their membership fees can be expensive for some customers.
  • Rumble Boxing focuses on high-energy boxing-inspired workouts and offers a stylish, fashionable atmosphere. On the downside, their class prices may be higher compared to other competitors.

What sets our business apart from our competitors is our focus on a comprehensive training program that caters to individuals of all skill levels. Our coaches tailor the training to the needs of the individual and provide fundamental education, which our competitors lack. We also offer a range of workout equipment including weights, ropes and boxing gloves, providing our customers with a versatile workout experience.

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Our unique selling points include:

  • Personalized Training – Each client receives individual attention and support from our certified trainers, who create a personalized program to fit their fitness goals.
  • Community Atmosphere – Our gym offers a friendly and supportive community, making it a welcoming environment for people of all backgrounds and fitness levels.
  • Affordability – Our gym offers relatively lower membership fees than most competitors, making it accessible to a wider range of customers.

We believe our competitors are stealing our customers by being more established in the market and having a larger marketing budget to reach potential customers. However, we are confident that our unique approach, coupled with our competitive pricing, will enable us to establish a strong position in the market and attract loyal customers.

Founding team

Our founding team brings together a diverse array of experience and expertise to create a winning combination for our organic fertilizer business.

John Smith, CEO and Co-Founder

  • Masters in Agricultural Science from XYZ University
  • More than 10 years of experience in organic farming and research
  • Previously worked as a research and development manager for a leading organic fertilizer producer

John’s deep understanding of the science behind organic farming and his vast network in the industry make him an essential part of our team. He is responsible for overseeing our production process and ensuring that our products are both effective and sustainable.

Jane Kim, coo and co-founder

  • ABC Business School MBA
  • Former management consultant with experience in strategy and operations
  • Marketing previously led in a start-up in the agricultural sector

Jane’s business acumen and strategic thinking are key to the success of our business. She is responsible for managing the day-to-day operations of our business, growing and building partnerships to expand our reach.

Mike Lee, CMO and co-founder

  • Bachelor of Marketing from DEF University
  • Over 15 years of marketing and branding experience, including working with a large organic food company
  • Marketing previously led in a start-up in the green energy sector
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Mike is a seasoned marketing expert who brings a deep understanding of consumer trends and preferences to our team. He directs all aspects of our marketing and branding efforts, and ensures that our messaging is consistent and resonates with our target audience.

Jackie Wong, CFO and Co-Founder

  • CPA with over 20 years of experience in finance and accounting
  • Former CFO of a listed agro-industrial company
  • Financial advisory services previously provided to biologics companies

Jackie’s financial expertise is invaluable in ensuring the sustainability and profitability of our business. She is responsible for managing our finances, forecasting our growth and developing our fundraising strategies.


Our founding team is committed to making a positive impact on the environment and the agricultural sector by providing effective and sustainable organic fertilizers to farmers and home gardeners.


Our team has extensive experience in the organic agriculture industry and building successful businesses. We believe that our combination of technical expertise, business acumen and passion for sustainability makes us the right team to meet challenges and capitalize on opportunities in the organic fertilizer market.


In this slide, we present the milestones that we have achieved in our business, indicating that our business is on the right path to success. We have made significant progress since our inception, including:

  • Secured key supplier partnerships for our organic sources
  • Product development and testing phase completed
  • Received positive feedback from initial customers
  • Established a growing customer base

These milestones demonstrate that our business model is viable and has the potential for significant growth.

Our commitment to innovative organic fertilizers that promote healthy soil and plant growth have been well received in the marketplace, and we are growing at an impressive rate. Our team continually seeks customer feedback and makes necessary adjustments to our products and services to build on this momentum.

We monitor several metrics to determine key drivers of growth, including:

  • Customer Acquisition Cost (CAC)
  • Return on investment (ROI)
  • Churn rate
  • Customer Lifetime Value (CLTV)

By measuring and analyzing these metrics, we can better understand our customer base, improve our services and products, and increase our revenue streams. Our progress so far indicates that we are successfully establishing product market fit and building strong relationships with our growing customer base. This positive momentum provides an excellent opportunity for investment, and we look forward to working with potential investors to continue our growth.

Fund raising

As we move forward with our growth plans, we are now seeking funding to support our expansion efforts. We are seeking seed funding of million to complete our product development and release a beta version.

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The funds we raise will be directed towards several strategic initiatives, including:

  • Product Development: We will allocate 50% of our funds to further product development to meet the evolving needs of our customers and release a beta version that we can test with our early adopters.
  • Marketing: A significant amount of funds will be invested in marketing and advertising our brand across various media channels, both mainstream and niche, and developing partnerships with marketing agencies to increase our visibility. We will dedicate 20% of the funds to marketing efforts.
  • New employees: We plan to add new employees to our team, such as an experienced technical team, business development and sales leaders. We aim to ensure that we have a talented and diverse workforce that can help us navigate the complexities of the marketplace. We will spend 30% of the funds to hire new employees.

With the funds, we aim to achieve several milestones that will help propel our growth strategy forward. These milestones are:

  • Complete product development and release a beta version by Q3 2021.
  • Build our brand awareness and reach over 10,000 unique direct marketing meters by Q4 2021.
  • Establish strategic partnerships with 2 retail stores and 2 e-commerce platforms to increase sales by 30% by the end of 2021.
  • Grow our social media platforms to over 8,000 subscribers and subscribers in Q1 2022.
  • Secure Series A Funding of million by Q2 2022.

With successful fundraising, we are confident that we will be able to achieve these milestones and accelerate the growth of our business. We are excited about this opportunity and believe our investors will be pleased with the progress we will make in the coming months.

Winning the fundraising battle: crafting the perfect battlefield schoolyard

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