Winning investment: Boston franchisee's pitch pitch for

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


As an aspiring Boston food bar and sports bar franchisee, we have identified a significant problem in the food industry that needs to be addressed. People are looking for a dining experience that is both entertaining and enjoyable. Unfortunately, this experience is not often found in most dining establishments. A large majority of restaurants focus on providing quality food without thinking about the overall customer experience. Our potential customers want something more than just a standard dining experience; They want something special.

To give you an example, let me tell you about Emily, a 30-year-old marketing professional who recently visited a new restaurant in town. She was excited to try their menu after hearing so much about it. She walked in, and the decor and ambiance of the place was truly uneventful and lacking in personality. The service was sub-par and the menu options were relatively limited. Eventually the food arrived, which wasn’t great, but it wasn’t anything special either. Emily left the restaurant feeling let down, let down, and not willing to return anytime soon.

This is a common experience shared by many, and it’s not just limited to Emily. People want to enjoy their meals while having a unique experience. With so many dining options available, it’s essential that a restaurant stand out by delivering something that customers will remember and return to time and time again.

Relevance of the issue

The problem we are trying to solve is incredibly relevant to the masses. People want to have a good time while dining with family and friends. Restaurants need to realize that providing a unique dining experience is just as important as serving quality food. In today’s competitive world, customer loyalty to a restaurant is often based on factors beyond the taste of the food. They want to leave feeling happy, satisfied and excited to come back. This is where we come in.

Current solution for the problem

The current fix for the problem is bland menus, no memorable experience, and no real customer service. Customers have to choose between enjoying great food and having an exceptional time. Generic dining experiences don’t provide customers with a reason to return, and current dining options simply don’t meet the demand for a unique dining experience.

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Why does the problem exist?

The problem exists because many restaurant owners think they can be successful simply by offering quality food. Unfortunately, it is not the case. People are looking for more than just a meal; They want an experience. Restaurants need to understand that providing a unique dining experience is just as important as serving delicious food. Our Boston’s Restaurant & Sports Bar franchisee will provide our customers with the best of both worlds, ensuring that we become the go-to choice for people who want to enjoy a great meal while having a memorable time.

Solution / value proposition

At Boston’s Restaurant & Sports Bar Franchisee, we recognize the problem of customers looking for a comfortable place to enjoy a meal and watch their favorite sports. We also understand the need for a franchisee that caters to a diverse range of tastes with high quality food and carries the best beer selection. Our solution is to provide a welcoming atmosphere for our customers to sit down, enjoy a true dining experience and cheer on their favorite teams, while being served by our attentive staff.

Our menu is versatile, with a mix of traditional pub favorites and gourmet dishes. Whether you’re looking for a burger, salad or even gluten-free options, our menu satisfies all tastes and preferences. Our beer selection, whether regular or seasonal, is unmatched and curated for beer lovers.

Our customers will feel exceptional after using our solution. They can expect a cozy bar atmosphere, delicious food and a huge selection of beers to match the occasion. From game nights to family gatherings, we aspire to make memories for our customers, ensuring that every visit to Boston’s restaurant and sports bar franchisee is unforgettable.

We have found a solution to this problem by combining the love of food, sports and entertainment. We believe our franchisee satisfies a unique market niche, and our success stories so far prove that our customers find our solution truly amazing.

  • We provide a comfortable and welcoming atmosphere for everyone to enjoy.
  • Our menu consists of traditional pub favorites and gourmet dishes to suit the diverse tastes of customers.
  • Our beer selection is unmatched and carefully chosen by beer lovers.
  • Our solution combines love for food, sports and entertainment.
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Our vision is to establish a franchise that provides premium food, an extensive beer selection and unforgettable dining experiences across the country. We need investors who are as passionate as delivering value to our clients. By investing in us, you are supporting our expansion plans and our journey to make Boston’s Restaurant & Sports Bar franchisee a household name across the country.

Market validation

With an estimated TAM of over 0 billion, the restaurant industry is one of the largest and most lucrative markets in the world. Specifically, the sports bar industry has seen steady growth over the past decade, with annual revenue growth of 2.9% and more than 20,000 locations across the United States. Additionally, the average revenue per customer in the sports bar industry is between and , with some establishments earning over million in annual revenue.

Starting a business in the sports bar market is a good idea due to its steady growth and increasing demand for social gatherings and entertainment experiences. With the saturation of traditional bars and venues, the younger demographic is turning to sports bars that offer a variety of activities, including sporting events, live music, and social opportunities.

The market is growing as more and more people look for entertainment options to accompany their dining experiences. Millennials, in particular, are driving this trend, and with their spending power set to reach .4 trillion by 2020, investing in the sports bar industry is a profitable business.

Additionally, patrons are willing to pay a premium for quality food and drink, with the average check per person at a sports bar ranging from to .

  • Annual revenue growth: 2.9%
  • More than 20,000 locations across the United States
  • Average revenue per customer: to
  • Purchasing power of millennials: .4 trillion by 2020
  • Average check per person: –
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business model

Our business model focuses on franchising, which allows the franchisee of Boston’s Restaurant & Sports Bar to expand our brand and grow our presence across the country. Our franchisees have access to our unique menu, operational support, marketing materials and training programs to ensure that we provide the highest quality service to our customers.

We generate revenue through a combination of revenue streams, including franchise fees, ongoing royalties, and product sales. Our franchise fees are paid when a new franchisee joins our network to cover expenses related to training, marketing and other support services. Our ongoing royalties are a percentage of the franchisee’s gross sales, which allows us to share in the success of our franchisees. Product sales, which include food, beverages and merchandise, also contribute to our revenue.

Our revenue projections are based on several factors, including anticipated franchise growth and consumer demand for our unique menu items. We expect to generate a total revenue of million in the first year of operation, with a projection to increase 20% in the following two years.

Our revenue-generating products include a variety of delicious dishes that cater to different tastes and preferences. Our menu includes pizzas, burgers, wings and other pub style favorites. We also carry a variety of alcoholic and non-alcoholic beverages and merchandise such as branded t-shirts, baseball caps and hoodies.

  • Franchise Fees: One-time fees paid by franchisees to join our network.
  • Ongoing royalties: A percentage of the franchisee’s gross sales paid to us.
  • Product sales: including a variety of delicious food, alcoholic and non-alcoholic beverages and merchandise.

At Boston’s Restaurant & Sports Bar Franchisee, we are committed to providing a unique experience for our customers through our fresh, customizable menu and comfortable environment. With your investment, we can continue to expand our brand presence and bring our unique experience to even more customers.


Whataburger faces competition from established fast food chains in the market, such as McDonald’s, Burger King and Wendy’s, which offer similar menu options at competitive prices. While these chains excel at offering quick and convenient meals, they often lack fresh ingredients and customizable options.

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However, Whataburger is unique in its approach, providing customers with fresh, customizable dishes that cater to individual preferences.

Our Unique Selling Points (USPS) include:

  • Using only fresh ingredients
  • Customizable menu options for individual preferences
  • Conveniently located franchisees with drive-in, take-out and delivery options
  • A superior fast food experience at an affordable price
  • Dedication to giving back to the communities we serve

Our USPs set us apart from the competition and position us favorably in the marketplace. Plus, our fresh ingredients and customizable menu options set us apart from traditional fast food chains. We aim to attract customers who are looking for a unique and satisfying experience.

Our target customers include people who are health conscious and looking for fresh and healthy food options, and those who are tired of mundane menu options and looking for a change.

The major fast food chains are stealing our customers with their established brand recognition and marketing strategies. However, we believe our superior fast food experience and dedication to using fresh ingredients will attract customers who are looking for something new and exciting.

Founding team

Our team at Boston’s Restaurant & Sports Bar Franchisee has been carefully selected to ensure we have the right people for the job. We have extensive experience in the restaurant industry and are passionate about providing a superior experience that sets us apart from our competitors.

Our team consists of:

  • John Smith, CEO: John has over 15 years of experience in the restaurant industry, having progressed from dishwasher to restaurant manager. He has a degree in business administration, which helped him understand the financial aspects of running a successful business.
  • Jane Doe, COO: Jane has over 10 years experience in the food industry, having worked as a chef and restaurant manager. She has a passion for creating delicious and unique dishes that keep customers coming back for more.
  • Mike Johnson, CFO: Mike has over 20 years of experience in finance, having worked as a financial analyst and controller for various companies. He has a degree in accounting and is responsible for ensuring the financial success of our franchise.
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Our goal is to provide customers with a unique dining experience that combines delicious food with the excitement of watching sports. We believe that by creating a comfortable, family-friendly environment, we can become a go-to destination for people looking to enjoy a night out.

We have a proven track record of success, having opened several successful restaurants in the past. We understand the challenges of running a restaurant, but we also know what it takes to overcome them and be successful.

Although our team consists of experienced individuals with a diverse range of skills, we understand that we may still lack skills. That’s why we’re committed to hiring the best people, continually improving our processes, and seeking expert advice when needed.

We believe we are the right people for the challenge because we are passionate about what we do, have a clear understanding of the industry, and are committed to delivering a superior experience for our customers.


At Boston’s Restaurant & Sports Bar Franchisee, we have made significant progress with our franchise business. We’ve opened three successful franchises in the past year, and all three have exceeded our revenue projections.

Our customer satisfaction rate is 96% , which demonstrates our commitment to providing our customers with high quality food and an exceptional experience.

  • Our sales have steadily increased each quarter, with a 30% increase in Q3 compared to Q2.
  • We have maintained a low Customer Acquisition Cost of per customer.
  • Our customer retention rate is 85% , showing that our menu and customer service continue to meet the needs of our customers.
  • We are proud to have been named “Best Wings in Town” by a local publication, providing us with increased exposure and recognition in the community.

Our growth projections are promising, with plans to open 20 new franchises over the next two years. We believe that our unique menu options and commitment to customer satisfaction separates us from our competitors and will lead to further growth and success.

Fund raising

At Boston’s Restaurant & Sports Bar, we are seeking seed funding of million to grow and expand our franchise operations across the United States. This investment opportunity offers a unique chance to be part of a rapidly growing restaurant chain, offering great food and an unbeatable sports bar experience.

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The funds raised will fuel our growth plans and enable us to expand into new markets. We will use the investment to:

  • Franchise development: We plan to use 60% of the funds to recruit new franchisees and open new locations.
  • Marketing: We will allocate 20% of our funds to expanding our marketing efforts, building brand awareness and increasing customer engagement.
  • Product Development: The remaining 20% will be used to improve and innovate our menu items, creating a more diverse range of offerings that cater to all tastes and dietary preferences.

With this investment, we will achieve several milestones, including:

  • Opening of 10 new locations: By the end of next year, we plan to open ten new franchises located in strategic areas of the country, expanding our market share.
  • Increased revenue: Through our expansion efforts, we aim to increase our revenue by 50% over the previous year.
  • Become a household name: Our ultimate goal is to become a household name, and with the right investment, we can achieve that goal and deliver an exceptional experience to an even broader customer base.

We believe now is the perfect time to invest in our franchise, with the market ripe for new franchises, and our unique brand offering a step above the competition. Our team has extensive experience in the restaurant industry and are passionate about delivering excellent customer service and high quality food. Join us on this journey, and we’ll make Boston’s Restaurant & Sports Bar a household name in the United States.