Win over investors with a pre-prepared meal subscription box

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine coming home after a long day at work and realizing that you need to plan, shop and prepare your meal for the night. You are tired and don’t have the energy to do all this. Thus, you resort to ordering takeout or fast food, which is not only unhealthy but also expensive. Well, it’s a common problem that many workers face: the lack of time and energy to prepare a healthy, home-cooked meal.

The issue has become more relevant in our modern times: long working hours, hectic schedules and a high demand for convenience leave many people struggling to eat healthy. According to a 2020 survey, the average American spends over ,000 a year on takeout and delivery. This is a significant burden on people’s budgets and health.

The current solution for this problem is meal delivery services, which require ordering your food whenever you want it, and can often be expensive. Meal preparation services that offer ready-to-eat meals may also lack the customization and variety that many people crave in their meals.

The problem exists because our fast-paced lifestyle has made it difficult to find the time and energy to cook, but the need for healthy, personalized meals is still vital for many people. There is a gap in the market for a solution that is both affordable and customizable while providing a practical solution for people short on time.

Solution / value proposition

Our pre-made meal subscription box business offers a convenient and healthy solution for people who don’t have the time to prepare and cook meals at home. Our service aims to solve the problem of unhealthy and expensive take-out food, as well as the inconvenience of grocery shopping and meal planning.

Our subscription box contains fresh, pre-portioned ingredients for meals that are nutritionally balanced and delicious. Our menu selections cater to different dietary needs and preferences, including vegan, gluten-free, and low-carb options. We also provide recipe cards with step-by-step instructions, making meal preparation easy and enjoyable for our customers.

Our solution is so good that the customer will do anything to get it because it saves time, money and effort. By subscribing to our service, customers can take the stress out of planning and cooking meals and focus on other aspects of their lives. They can have peace of mind knowing they’re having healthy, great-tasting meals without compromising their busy schedules.

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After using our solution, the customer will feel satisfied and fulfilled because he has benefited from a healthier lifestyle. They may also feel the joy of trying new recipes and flavors. Our service aims to delight customers’ lives by providing them with a stress-free and delicious dining experience.

Our unique value proposition is our focus on healthy, fresh ingredients, which sets us apart from other meal subscription services. We prioritize local and organic products, as well as ecological packaging. We also offer flexible subscription plans that can be paused, canceled or changed at any time, giving our customers full control over their food choices.

  • We provide:
  • Convenient and healthy meal solution
  • Fresh, pre-portioned ingredients
  • Nutritionally balanced and delicious menu selections
  • Recipe cards with step-by-step instructions
  • Different dietary needs and preferences catered to
  • Flexible subscription plans

Our pre-made meal subscription box business founders have a background in nutrition, culinary arts, and e-commerce, making them equipped with the knowledge and skills to run this business. Our team has conducted extensive research and testing to ensure that our solution meets the highest standards of quality and satisfaction.

We think our solution is amazing because it provides a life-changing experience for our customers. We aim to provide them with more than just a meal but a convenient and healthy lifestyle solution that saves them time, money and effort.

Market validation

The market for convenient and healthy meal options has grown rapidly in recent years. According to a report by Allied Market Research, the global meal kit delivery services market is expected to reach .92 billion by 2027, growing at a CAGR of 13.0% from 2020 to 2027. This indicates a huge total addressable market size for our pre-made meal subscription box business.

Our Addressed Market focuses on busy professionals and health conscious individuals who prioritize convenience and healthy eating. These customers are often willing to pay a premium for high quality pre-made meals that meet their dietary needs.

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Our research has shown that the average revenue per customer in our addressed market is around 0 per month. Additionally, the sales cycle is relatively short, with customers choosing to subscribe to our service on a weekly or monthly basis.

It’s a good idea to start a business in this market due to the growing demand for convenient and healthy meal options, as well as the potential for profit margins. The subscription-based model also provides recurring revenue, which can lead to stable and predictable growth.

The market is clearly growing as evidenced by the high CAGR predicted in the Allied Market research report. This growth can be attributed to the growing popularity of healthy eating and growing awareness of the benefits of home-cooked meals.

Our research has also shown that customers in our addressed market are willing to pay between and per meal, which is price competitive with other meal delivery services.

  • According to Statista, the average cost for a meal kit delivery service in the United States is around to per serving.
  • Additionally, the average cost of eating in a restaurant in the United States is approximately per meal, making our service a cost-effective option for customers who prefer not to cook.

Overall, our research indicates that there is a strong and growing market for convenient and healthy meal options, with customers willing to pay a premium for high-quality pre-made meals. Our pre-made meal subscription box business is well positioned to capitalize on this market and provide valuable service to our customers.

business model

Our pre-prepared sub-subscription business generates revenue through a monthly subscription service that delivers pre-made meals directly to our customers’ doorsteps. Our subscription plans are competitively priced and offer a convenient and healthy alternative to traditional meal prep. We also generate revenue through additional add-ons such as snacks and beverages that can be added to the subscription.

Our revenue should grow steadily as we acquire new customers and expand our subscription plans to offer more variety on our menus. Our current pricing model generates an estimated revenue of 0,000 per month, with an expected growth rate of 20% per year.

We have a strong revenue-generating product line that includes our pre-made meals and complementary items such as snacks and beverages. Our pre-made meals are designed to be healthy, convenient and competitively priced. We partner with local farms and suppliers to ensure we source the freshest ingredients possible. We also make sure that our meals meet various dietary needs such as vegan, gluten-free or paleo.

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To ensure that we have a consistent source of income, we offer our customers the option of subscribing to weekly or monthly plans. Our subscription plans offer a flexible, cost-effective solution for busy individuals and families who want healthy, convenient meal options.

Our business strategy is to create a strong brand identity by creating a loyal customer base through exceptional customer service and high quality products. We focus on growing our customer base through effective marketing strategies such as social media, influencer marketing, and email marketing. We also aim to expand our product offerings to include meal kits, catering and additional supplemental items that align with our brand.

Overall, our pre-made meal subscription box business generates revenue through its subscription-based model that offers convenience, healthy options, and competitive pricing. Our projections indicate a stable revenue stream that has the potential to grow exponentially as we expand our offerings and acquire more customers.


As a pre-prepared meal subscription business, our competitors range from meal kit delivery services to grocery stores that offer pre-made meals. The main market competitors are:

  • Blue apron, hellofresh and home chef: These meal kit delivery services offer customers the convenience of pre-measured ingredients as well as step-by-step instructions on how to prepare meals at home. They do well in terms of convenience and freshness of ingredients, but lack the flexibility to customize meals to individual dietary requirements and preferences.
  • Cooking fresh and on-the-go: These competitors offer ready-to-eat pre-made meals, making them extremely convenient for busy people. However, they have limited menu options and may not cater to specific dietary requirements.
  • Grocery Stores: Many grocery chains offer pre-made meals that can be purchased and reheated at home, making them a convenient option for customers who want to skip the cooking process. However, the quality and freshness of ingredients may vary and customization options are limited.
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What sets us apart from our competition is our ability to offer a wide range of meal options that meet dietary needs and preferences, while maintaining the convenience of pre-made meals. Our meals are freshly prepared using high quality ingredients and delivered directly to our customers’ doorsteps, eliminating the need for meal prep or cooking. We pride ourselves on our ability to offer customization options and flexibility to our customers with our a la carte menu and add-on options.

Our Unique Selling Points (USPS) include:

  • Customization: Our guests have the flexibility to customize their meals to suit their dietary needs and preferences using our a la carte menu and add-on options.
  • Convenience: Our meals are delivered directly to our customers’ doorsteps, eliminating the need for meal prep or cooking.
  • Quality and Freshness: We use high quality ingredients to ensure our pre-made meals are fresh and delicious.
  • Eco-Friendly: We use recycled and compostable materials for our packaging to reduce our environmental impact.

We see ourselves as a premium pre-prepared meal subscription box company that caters to customers who value convenience, quality, and customization. Our main challenge will be to compete with the larger meal kit delivery services that have already established a strong presence in the market. We believe our focus on customization, convenience and quality will set us apart and help us gain traction in the market.

As for who is stealing from our customers, we recognize that our competitors in the market may try to replicate our USPs to gain market share. However, our focus on quality, personalization and convenience will be difficult to replicate, and we believe our strong brand identity and customer loyalty will help us maintain a competitive edge.

Founding team

Our pre-made meal subscription box business is led by a team of seasoned professionals with a shared passion for healthy and convenient food options. Each member of our team brings a unique set of skills and expertise to the table, which makes us ideally suited for this business.

John Doe – CEO

  • MBA from Harvard Business School
  • 10 years of experience in the food industry
  • Successfully launched two healthy food restaurants
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Jane Smith – CMO

  • Bachelor of Marketing
  • 7 years of digital marketing experience
  • Designed and implemented successful marketing campaigns for several start-ups

Chris Lee – head chef

  • Culinary degree of Le Cordon Bleu
  • 12 years of experience in high-end restaurants
  • Bespoke menus created for high profile clients

Our main goal is to provide healthy, fresh and delicious meals to our customers while making their lives more convenient. We understand that people lead hectic lives, and it can be hard to make time to eat healthy meals.

The skills of each team member are crucial in ensuring that we can deliver on this promise. John’s extensive experience in the food industry is essential in the company’s overall strategic planning and operations. Jane’s marketing expertise will be used to create a brand that resonates with our target customers. Chris’ culinary training will allow us to create a diverse range of meals that are both healthy and delicious.

We believe our team is well balanced and has the skills to meet the challenges our business may face. However, if necessary, we are open to partnering with external experts to complete the missing skills.

With our shared passion for healthy foods and our combined years of experience in the food industry, we believe we are the right people to take on this challenge. We are committed to making our business a huge success and delivering exceptional value to our customers.


Our pre-made meal subscription box business has shown steady growth since launching in January 2019. We have consistently grown our customer base and improved our services, resulting in positive feedback and referrals.

In December 2020 we have:

  • Over 10,000 subscribers and a 75% retention rate
  • Experienced 300% revenue growth in the last 12 months
  • Reduced customer churn rate to less than 5% through various retention strategies
  • Increased our social media followers by 15% per month

Our success can be attributed to our focus on customer satisfaction and reliable delivery services. We have also implemented various marketing strategies to reach a wider audience, including influencer marketing and targeted advertising on social media platforms such as Facebook, Instagram and Twitter.

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We have conducted extensive surveys with customers, which have shown that 95% of our subscribers are satisfied with our quality and meal delivery services. This high rate of customer satisfaction has resulted in a 35% increase in referrals from existing customers.

Another milestone for us in 2020 was the launch of our mobile app, which improved our customers’ experience and made it easier to manage their subscriptions and customize their meal plans.

In the meantime, we plan to continue our growth trajectory by expanding our reach through strategic partnerships, adding more meal options to our menu, and investing in technology to further streamline our processes.

Fund raising

We are looking to raise million in seed funding to take our pre-made meal subscription box business to the next level. The funds will primarily be used to complete product development and release a beta version.

With the funds, we plan to invest in various areas of the business, including:

  • Product Development: We will allocate 40% of the funds to finalize our meal preparation process and selection of pre-prepared recipes.
  • Marketing: We plan to allocate 30% of funds to marketing and advertising costs to increase brand exposure and customer acquisition through social media campaigns and digital advertising.
  • Operational Expenses: We will use 20% of the funds to hire additional staff to fill essential roles in the organization such as chefs, customer service staff and delivery staff.
  • Technology: We plan to allocate 10% of funds to invest in software that will allow us to manage our inventory and streamline the ordering process.

With this investment, we aim to achieve the following milestones:

  • Launched our pre-made meal subscription beta business within six months of securing funding.
  • Achieve our target subscriber base of 5,000 customers within the first year.
  • Increase our revenue to .5 million in the first two years.
  • Expand our delivery services to reach new geographic markets within the first three years of operation.

We are confident that this fundraising round will pave the way for accelerated growth and profitability for the pre-made meal subscription box industry, and we are delighted to offer you this investment opportunity.