Earn funding for your home study service with winning land

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Many parents are dissatisfied with traditional schooling methods and are actively seeking alternative education options. However, homeschooling can be overwhelming and time-consuming. Without access to quality resources and personalized advice, it can be a daunting task.

Imagine this:

  • A young single mother with two jobs struggles to make ends meet. Her daughter is not thriving in the traditional school system, but she is unable to homeschool her due to a lack of resources and support. The mother feels helpless, stuck between a rock and a hard place, trying to figure out what to do for her child’s future. She knows her child needs something different – and that’s where we come in.

The problem affects both parents and children, as traditional schooling methods often fail to meet the needs of students .

  • Children may struggle with the pace of the program, feel bored and disengaged with the material, or face additional challenges such as learning disabilities.
  • Parents may feel overwhelmed with the added responsibilities of homeschooling or stressed about how to provide their children with quality materials and resources that will help them succeed.

This gap is also increasing rapidly due to the Covid-19 pandemic. Many parents are reluctant to send their children back to traditional schools due to health issues and are looking for alternatives. The problem is relevant to a large percentage of parents and students and our solution aims to close that gap.

Solution / value proposition

Our home schooling service offers a personalized educational solution for families who want to home study their children. We recognize that each child has unique learning needs and goals. Therefore, our service encompasses all levels and special needs. We make it easy for parents to provide their children with a quality education without the stress and hassle of doing it alone.

We believe that homeschooling provides an opportunity for families to have a close relationship and strengthen their family bonds. That’s why we offer access to online materials and resources, events and workshops to provide parents with the guidance and support needed to enhance their child’s learning experience. We aim to empower parents to become effective tutors and mentors, empowering them with the skills and knowledge to unlock their child’s full potential.

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Our Education Consultants are available to provide parents with personalized advice and guidance, ensuring they are equipped with the tools necessary to be successful in home schooling. Additionally, our platform provides parents with a network of other families who are also homeschooling their children, making it easier for parents to connect and share ideas.

Ultimately, the solution we provide is more than just a service. This is an opportunity for parents to improve their parenting skills while providing their children with a personalized education that matches their child’s unique needs. Parents’ satisfaction in achieving their child’s academic goals and the resulting success after using our service is what drives us to continue to provide high quality home schooling solutions.

What makes our solution stand out?

  • Personalized approach to education
  • Access to education consultants
  • Easy to use platform
  • Resources, events and workshops to support parents on their journey home

We believe our solution is more than amazing; It changes life. Our vision is to set the standard for homeschooling solutions, giving parents the tools they need to equip their children with the knowledge and skills they need to succeed in life. We are passionate about our work and believe that our home study service will help shape the next generation of children.

Market validation

Our home schooling service is validated by current market trends, indicating a strong demand for personalized educational solutions. The total addressable market size (TAM) for home study services is expected to reach 0 billion by 2026 with a compound annual growth rate (CAGR) of 15.2%. This presents a significant opportunity for our service to capture market share and grow.

Our market research shows that personalized educational solutions are essential for parents and students. Families seek alternative education options due to dissatisfaction with traditional schooling methods offered by public and private institutions. The homeschooling market offers a viable solution to address these concerns and provide quality education while giving parents more control over their child’s educational experience.

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Homeschooling families have higher earnings per customer because they invest more in their child’s education. Additionally, the home schooling market is growing, with more families opting for home schooling, especially given the Covid-19 pandemic. Homeschooling provides a safer alternative to sending children to traditional schools that have been disrupted due to the pandemic.

Our research shows that our customers are willing to pay monthly subscription fees for access to our services and resources, and they also attend paid workshops and events. We have determined that our target market includes families with children of all ages and special needs, and we provide access to educational consultants and other resources to support them.

business model

Our home service operates on a subscription-based revenue model. Families pay a monthly fee for access to our online resources, personalized guidance from education consultants, and exclusive events and workshops. We believe this approach will allow our business to grow rapidly while providing a stable source of income.

Currently, we offer two types of subscriptions: Basic and Premium. The basic subscription will include access to our online platform, a personal consultant for support and a monthly newsletter. The premium subscription, on the other hand, includes additional benefits such as exclusive events and workshops tailored to the child’s interests and learning style. We anticipate that the majority of our revenue will come from premium subscribers.

We also offer paid workshops and events as an additional source of income. These are designed for parents who are looking for specific educational solutions or experiences. For example, we offer a series of workshops suitable for parents who are new to home schooling and need guidance with program selection and planning. We expect these paid workshops to generate revenue in addition to our subscription-based services.

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Our target market for this business model is families looking for an alternative to traditional schooling methods. Our services cater to parents of all income levels and homeschooling experience, making them an accessible and flexible option for a large demographic. Additionally, the homeschooling market is growing rapidly, and we are confident that our personalized approach to homeschooling will set us apart from our competitors.


Our main competitors are other homeschooling services and traditional schools that offer homeschooling programs. These include:

  • K12 INC.: A well-known provider of online learning resources and curriculum for families at home. They offer a wide variety of courses and programs for multiple levels, including AP courses.
  • Connections Academy: A popular online public school that offers a home study program in all 50 states. They provide teacher support, virtual field trips and social events.
  • Traditional Schools: Many public and private schools offer home-schooling programs as an alternative to traditional in-person learning. Some schools offer hybrid options, combining virtual learning with in-person instruction.

While these competitors offer valuable resources and programs, they have some limitations and drawbacks that set us apart:

  • Most home schooling services offer standardized lesson plans and curriculum, which can be inflexible and not tailored to individual student needs. Our service, on the other hand, provides personalized educational solutions and advice to families.
  • Traditional schools sometimes struggle to provide the same level of support and guidance for families at home as for in-person students. Our in-home service provides access to experienced educational consultants and a community of like-minded in-home parents.

Our Unique Selling Points (USPS) include:

  • Personalized Approach: We pride ourselves on providing individualized education plans and resources to each student to meet their needs and learning style.
  • Access to Educational Consultants: Our experienced Educational Consultants offer advice, support and guidance to parents in homeschooling their children.
  • Community: We offer home study families to connect and learn from each other through online events, workshops and social gatherings.
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Our main concern is losing business to traditional schools and online home school providers who offer comparable services. We believe that our personalized and community-driven approach will differentiate us from other home schooling services and establish us as the leading provider in the market.

Founding team

Our founding team at The Hypothetical Homeschooling Service is comprised of experienced educators and homeschooling parents who are passionate about providing personalized educational solutions. With a combined experience of over 20 years in education and successful home schooling of our own children, we are well equipped to make our journey a huge success.

Members of the team:

  • John Smith – CEO and Co-Founder:
    • John has over 10 years of experience in the education industry as a teacher and educational consultant.
    • He has designed and implemented educational programs for children with various special needs, including autism and dyslexia.
    • He holds a master’s degree in education and has won several awards for his innovative teaching methods.

  • Jane Doe – CTO and co-founder:
    • Jane is a stay-at-home mom with over 5 years of experience homeschooling her own children.
    • She has a background in computer science and has worked on several software development projects.
    • She is also an experienced web designer and has built several websites for home schooling communities.

  • Sarah Johnson – Education Consultant:
    • Sarah is a Certified Educational Consultant with over 5 years of experience working with families at home.
    • She has a background in psychology and has developed an expertise in understanding children’s unique learning styles.
    • She has helped many families create personalized educational plans for their children, with great success.

  • David Lee – Marketing Director:
    • David is a marketing expert with over 7 years of experience in digital marketing and advertising.
    • He has worked on several successful marketing campaigns for various education-related products and services.
    • He is also an experienced copywriter and has written numerous education-based articles and blog posts.

Our goal is to provide personalized educational solutions for families who wish to study their children at home. Our passion for education and home schooling ensures that we are committed to providing high quality resources and support to our subscribers.

We believe our team has the skills to succeed in this endeavor. However, we are aware that there may be areas where we could benefit from additional expertise. We are open to branching out our team as needed to ensure we are bringing the best solutions to our subscribers.

We firmly believe that we are the right team for the challenge. Our experience, expertise and passion make us unique in the home schooling industry. With our personalized approach and access to educational consultants, we aim to become the leading provider of home services in the market.

Traction / Milestones

Our journey to becoming the premier home service provider is filled with promising milestones and encouraging signs of growth. Our traction gives investors confidence that our business idea is not only feasible, but also likely to have a significant impact in the EDUTech industry.

  • Piloted our homeschooling service: We successfully piloted our homeschooling service with a small group of beta testers, receiving positive feedback and testimonials. Our personalized educational solutions and access to online resources have proven invaluable to parents looking for effective alternatives to traditional schooling methods.
  • Partnerships with Educational Consultants and Resource Providers: We have established mutually beneficial partnerships with Educational Consultants and Resource Providers to enhance our offerings. These partnerships allow us to expand our range of services and provide access to cutting-edge EDUTech resources.
  • Demand for Personalized Homeschooling Solutions: Our market research shows that there is a strong demand for personalized homeschooling solutions. Parents appreciate the flexibility and convenience of homeschooling, but often find it difficult to navigate the plethora of options for resources and programs. Our service addresses these concerns and provides valuable advice to help them make informed decisions about their child’s education.
  • Positive Feedback and Return on Investment: We have received extremely positive feedback from our customers, indicating a high level of satisfaction with our service. Our premium, personalized offers have resulted in high retention rates and positive word-of-mouth referrals. Additionally, we achieved a healthy return on investment in our initial phase of operations.

Our metrics focus on user engagement and satisfaction, customer retention and referrals, and revenue growth. Our traction demonstrates that we are making progress toward achieving product market adjustment, and our previous market assumptions have proven true.

With these promising milestones, we are confident that we are headed in the right direction towards success in the home services industry.


For our home study service, we are seeking 0,000 in seed funding. With this investment, we will be able to expand our team, enhance our technology platform and scale our marketing efforts to become the leading home services provider in the market.

To be more specific, our funds will be allocated to:

  • Product development – 40%
  • Marketing – 30%
  • New hires – 20%
  • Operating costs / overhead – 10%

With these funds, we aim to:

  • Release a full version of our product with additional features including personalized learning plans and virtual education consultants.
  • Failure of our marketing efforts to reach a wider audience and attract more subscribers.
  • Hire additional team members, including education consultants, developers, and sales/marketing personnel, to enhance our product offerings and customer experience.
  • Partner with more resource providers to strengthen our resource library and expand our reach in the home study community.

Our goal is to achieve the following milestones within the next 18 months:

  • Reach 1,000 subscribers in the first year of our service launch.
  • Expand our platform to meet higher levels and special needs.
  • Establish us as the premier home service provider in the market with high customer satisfaction ratings and positive reviews.

We believe our home study service provides a unique and valuable solution to a growing market, and we are confident that with this funding, we can take our business to the next level.