Win investors with your event planner pitch deck

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Many people and businesses find it difficult to plan events today. The process can be stressful and time-consuming , especially for those who lack expertise in this area. Clients need someone who can handle all aspects of event planning to ensure a successful event .

Let’s take the example of Jane, Jane is a small business owner who has just secured a large contract. She wants to celebrate this with a corporate event that showcases her company’s accomplishments. Although she has a general idea of what she wants, she struggles to execute the details that will make the event special. She doesn’t know where to start, who to contact or how to proceed. She spends hours researching vendors and finding ways to manage the budget without cutting corners. Although Jane is willing to put in the effort, she doesn’t create an event that showcases her company’s values and accomplishments in the best possible light.

Lack of expertise in event planning leads to errors and hiccups in the process . Since events like this are a direct representation of a company’s values and accomplishments, any mishaps could result in loss of reputation, potential customers, or sales. That’s where our event planning business comes in! Our goal is to provide complete event planning solutions, so our clients can focus on what’s important – their business.

Solution / value proposition

Our event planning business provides comprehensive event planning services to solve the problem of stress and time consumption associated with planning events. We aim to ensure a successful event by offering personalized services tailored to each client and event. Our expertise in event design, vendor selection and management, catering, and more, allows us to ensure the successful execution of all aspects of the event planning process.

We provide our clients with a highly skilled and experienced team of professionals who cater to all their needs. Our clients can trust us to handle all event details, from invitations to decorations, ensuring a memorable and beautiful event.

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Our innovative solution ensures that clients do not need to worry about aspects of the event beyond their needs and vision. We work tirelessly to bring the event to life, manage everything and let customers enjoy an unforgettable event without any stress.

  • Does this really solve the problem discussed? Yes . Our bespoke event planning services address the issues associated with stress, time consumption and lack of expertise associated with event planning.
  • Is the solution so good that the customer will do anything to get it? Yes it is . Our comprehensive services promise a well-planned event, allowing clients to trust us to handle all aspects of their event planning process.
  • How will the customer feel after using the solution? The customer will feel satisfied and happy . Our services aim to deliver an exceptional event, and we tailor everything to the client’s vision, ensuring they are 100% satisfied.
  • Is the solution amazing? Yes it is . Our services are unique and exceptional, meeting the needs of clients who want a successful and unforgettable event.

Market validation

According to market research, the event planning industry is growing rapidly, with a projected global value of .3 trillion by 2023. The U.S. event planning industry is valued at billion and is expected to increase by 8% per year. The TAM is therefore significant, indicating that there is a huge demand for event planning services.

Our addressed market is individuals and businesses that require event planning services. Average revenue per client varies by event, but our services cater to a wide range of events, from small social gatherings to large corporate meetings. The sales cycle is usually a few weeks to a few months.

Starting a business in the event planning market is a good idea as there is a growing market demand for event planning services, and the market is highly fragmented with no dominant player. Our personalized services and expertise differentiate us from our competitors and make us a strong candidate in the market.

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The Covid-19 pandemic has led to a shift towards smaller, more intimate gatherings, which provides us with the opportunity to offer safe and personalized event planning services to our clients.

Customers are willing to pay for quality services and experiences. Our pricing is competitive and tailored to each event, with fees based on a percentage of the total event budget. We also offer additional services, such as event marketing and promotion, to increase revenue.

  • Growing market demand for event planning services
  • Highly fragmented market with no dominant player
  • Representation of the changing market landscape due to the Covid-19 pandemic
  • Competitive prices and complementary services increase revenue

business model

Our business model is centered on providing comprehensive event planning services to individuals and businesses. We generate revenue by charging a percentage of the total event budget as a fee, typically between 10-20%.

Our value proposition is that we provide personalized services tailored to each client and each event, ensuring that their vision is brought to life. We have a network of suppliers and professionals that allows us to obtain reduced rates and maximize our clients’ budgets.

In addition to our main revenue stream, we also offer complementary services for additional revenue. These include event marketing and promotion, which can help increase attendance and exposure to our clients’ events. Additionally, we offer virtual event planning and consulting services, which we plan to expand in the future.

Our total revenue depends on the size and scope of the events we plan. We have planned corporate meetings, social gatherings and even weddings. Our typical event size ranges from 50-200 people, with a median budget of ,000. With our personalized services and attention to detail, we often exceed our clients’ expectations and generate positive word of mouth referrals.

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As we look to expand our business, we plan to focus on marketing efforts and hire additional staff. This will allow us to reach a wider audience and increase our revenue streams through increased event planning services. With the right resources and a strong team in place, we believe we can become an industry leading event planning company.


  • Generate revenue by charging a percentage of the total event budget as a fee (10-20%)
  • Offer personalized services adapted to each client and event
  • Maximize budgets through our network of suppliers and professionals
  • Additional revenue from additional services like event marketing and virtual event planning
  • Typical event sizes range from 50 to 200 people, with a median budget of ,000
  • Plan to expand through marketing efforts and hiring additional staff


Our main competitors in the event planning industry include XYZ Events, ABC Planning and LMN Productions. These companies offer similar event planning services, but lack our personalized approach and attention to detail.

XYZ Events is a well established event planning company with a strong reputation for executing large scale events. Although they have a great team and extensive resources, they often lack the personalized touch we offer. In addition, their price is often much higher than ours, which makes them less accessible to small businesses and individuals.

ABC Planning is a newer company in the industry and focuses primarily on weddings and other social events. Although they offer a personalized approach similar to ours, they often lack the network of suppliers and expertise in event design that we offer.

LMN Productions specializes in corporate event planning and has a reputation for executing large-scale events. While they have similar expertise in vendor management and event design, they lack the personalized touch and attention to detail that we offer.

What sets us apart from our competitors is our personalized approach and attention to detail. Our team works closely with each client to understand their vision and bring it to life in a unique and memorable way. In addition, our network of suppliers and professionals allows us to offer competitive prices while providing exceptional service.

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Our Unique Selling Propositions (USPs) include:

  • Personalized approach tailored to each client and event
  • Expertise in supplier selection and management
  • Attention to detail and exceptional customer service
  • Competitive prices through our supplier network

The main threat to our business is bigger event planning companies offering similar services at a higher price. Additionally, some customers may choose to plan events in-house, which could result in lost business. However, we are confident in our ability to maintain a strong competitive advantage through our USPS and our dedication to exceptional service.

Founding team

One of the main reasons investors should choose to invest in our event planning business is our highly skilled founding team. Each member of our team has been carefully selected based on their education, relevant experience and accomplishments that make them an ideal fit for our business challenges.

Our team consists of experienced event planning and management professionals with a diverse skill set. Our team members have over 10 years of combined event planning experience, including event design, vendor management and budget management. We are committed to providing exceptional service to every client, ensuring the success of their event.

Meet our founding team:

  • John Smith, CEO: John holds a bachelor’s degree in hospitality management from the University of Nevada and has worked in the event planning industry for over six years. He has managed events from corporate meetings to social gatherings and has a proven track record of delivering successful events that exceed client expectations.
  • Jane Doe, COO: Jane holds an MBA from Stanford University and has over five years of event planning and management experience. His skills in vendor management and budget management have been instrumental in driving the success of our business.
  • Mark Wilson, CMO: Mark holds a bachelor’s degree in marketing from the University of California and has over four years of experience in event marketing and promotion. His marketing and branding expertise has helped us reach a wider audience and increase our revenue stream.
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Our founding team is passionate about event planning and committed to providing exceptional services to our clients. We work together to bring our clients’ vision to life and ensure that every detail is taken care of. With our experience and skills, we are confident that we are the right people for the challenge of growing our event planning business.

Traction / Milestones

Our event planning business has already achieved several milestones that indicate our potential for success in the industry. We have planned and executed many events including corporate meetings and social gatherings which have received positive feedback and referrals from our satisfied clients. These successes have allowed us to gain momentum and create momentum for our business.

One of our key growth metrics is the number of events planned and executed each quarter. We have been tracking this metric closely and have seen substantial growth in the number of events we have planned and executed each quarter, proving that our services are in demand. The majority of our new customers come from referrals from satisfied customers, further supporting our business growth and indicating that our customer satisfaction is high.

Another critical metric we track is our customer retention rate. We have a retention rate of over 80%, which demonstrates that our clients are satisfied with our services and are likely to use us again for their future event planning needs. This high retention rate also underscores the strength of our brand and our customer loyalty.

We have also established relationships with our network of suppliers and professionals, showing our ability to establish and maintain strong partnerships in the industry. These relationships have allowed us to secure discounted rates for our clients, maximize their budget, and provide unique event experiences.

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Our future plans include expanding our services to include virtual event planning and consulting services to meet the changing industry landscape. We are excited about the potential growth opportunities this could bring and are confident in our ability to execute on these plans.

  • Successful execution of many events including corporate meetings and social gatherings
  • Increase in the number of events planned and executed each quarter
  • High customer retention rate of over 80%
  • Established relationships with a network of suppliers and professionals
  • Future plans to expand services to include virtual event planning and consulting services

Fund raising

As an event planning company, we are seeking seed funding of 0,000 to expand our marketing efforts and hire additional staff. This money will help us reach a wider audience and increase our revenue stream through increased event planning services.

We plan to allocate funds as follows:

  • Marketing: 50% of funds will be directed towards marketing efforts including social media advertising, paid search campaigns and content marketing.
  • Hiring: 30% of funds will be used to hire additional staff, including event planners, coordinators and administrative support.
  • Virtual Event Planning: 20% of funds will go toward expanding our services to include virtual event planning and consulting services.

With this investment, we aim to achieve the following milestones:

  • Significantly increase our revenue and customer base through expanded marketing efforts and increased number of planned events
  • Improve our services by reducing turnaround times and improving the overall quality of our events
  • Enhance our virtual event planning capabilities to benefit clients who prefer online events or hybrid events

Our experienced and dedicated team, combined with our unique value proposition, makes us a strong investment opportunity for anyone looking to invest in the event planning industry.

Win investors with your event planner pitch deck

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