Unlocking Investments: Funding Success with the Osteopathic Pitch Pitcher

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Today’s healthcare system focuses primarily on treating symptoms rather than finding the root cause of illnesses. The result is a growing demand for more natural and holistic approaches to healthcare. Let me give you an example:

  • Marie visited her doctor with severe back pain. The doctor prescribed his painkillers which relieved his symptoms in the short term. However, Mary’s back pain persisted, indicating an underlying problem that has not been identified. Mary sought a second opinion and received osteopathic treatment, which targeted the root cause of her back pain. Her overall health and well-being improved, and she became a loyal clientele of the osteopathic center.

Our healthcare system fails to address the root causes of disease, leaving patients with only short-term relief. We need a more comprehensive and integrative approach to health care that targets the root cause of disease and supports our overall health and well-being.


Solution / value proposition

At our osteopathic center, we offer a holistic and integrative approach to health care that addresses the root cause of disease. Our solutions focus on providing relief and long-term health benefits to our patients, improving their overall well-being. Our certified osteopaths use osteopathic manipulative treatment to correct abnormal functions within the body.

Our therapy is a non-invasive process based on identifying and treating restrictions in the body that cause pain and discomfort. This is achieved by applying manual techniques, massage, soft tissue manipulation and gentle pressure to adjust the musculoskeletal system. This promotes natural healing, reduces pain and inflammation and increases the body’s self-healing processes.

We focus on providing personalized treatment plans designed to meet the specific needs of our patients. Our therapists work closely with each patient to identify health issues and create tailored solutions that promote the highest level of well-being. Our services also include preventive measures, health advice and education to help our patients maintain optimal health.

With our innovative osteopathic approach to healthcare, patients experience lasting results that improve their quality of life. Patients who consult our osteopaths experience relief from pain and discomfort, and they feel revitalized and rejuvenated.

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Our solution is amazing because it offers a natural, non-invasive approach to healthcare with remarkable results. Our patients are eager to receive our osteopathic treatments and often experience immediate pain relief during their first session. We are confident that our solution will revolutionize the healthcare industry and our patients will significantly benefit from our innovative approach.

Market validation

Our market validation is based on extensive research that shows a growing demand for natural and holistic health solutions. The total available market (TAM) for this market size is estimated at 0 billion worldwide, and it is expected to continue to grow as more people become aware of the benefits of natural remedies and alternative therapies.

Our specific market targets customers who are looking for natural and holistic health products and services that traditional pharmacies do not offer. Our clients are looking for a more personalized and comprehensive approach to their health and well-being, and they are willing to pay for it.

Starting a business in this market is a good idea as it meets a growing need for alternative healthcare solutions. Over the past decade, there has been a growing trend of people seeking natural, holistic remedies for their health issues, which is expected to continue to increase as people become more health conscious.

In light of the Covid-19 pandemic, there is even more awareness of the need to maintain good health and immunity, which makes our pharmacy even more relevant now.

The market has been growing rapidly, with a CAGR of 15.5% between 2020-2025. This growth is driven by an increase in awareness of the benefits of natural and holistic healthcare, as well as growing demand for personalized healthcare solutions.

Our customers are willing to pay for the value we provide in our products and services. Our focus on providing personalized and personalized healthcare solutions makes us competitive with other natural and holistic health stores. Our clients are willing to pay a premium for our services because of the value they receive, and we expect our average revenue per client to be 0-0.

  • Total Available Market (TAM) = 0 billion worldwide
  • The market is growing at a CAGR of 15.5% between 2020-2025
  • Customers willing to pay a premium for personalized healthcare solutions
  • Average expected revenue per customer = 0 – 0
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business model

Our business model is centered on providing natural and holistic health solutions to our customers. We generate revenue through multiple channels, including:

  • Sales of natural remedies, supplements and holistic products: Our pharmacy offers a wide range of natural and holistic products for overall health and well-being. These products include herbal supplements, essential oils, and natural body care products.
  • Consultations with our Health Coach: Our Certified Health Coach offers one-on-one consultations to help clients find tailored and holistic approaches for their specific health needs. These consultations generate revenue on a notice basis
  • Educational materials, seminars and other health resources: We offer educational materials and seminars to support our clients’ ongoing health journey. These materials generate revenue per sale.
  • Partnerships with local physicians and healthcare practitioners: By partnering with local physicians and healthcare practitioners, we can provide comprehensive and integrative healthcare solutions to our customers. These partnerships generate income on a commission basis.

Our projected revenue for the first three years is million annually, with the majority of revenue coming from sales of natural remedies, supplements, and holistic products, as well as consultations with our health coach. As we expand our products and services and form partnerships with local healthcare practitioners, we expect revenues to increase.

Products that generate revenue for us include herbal supplements, essential oils and natural body care products. Our certifications and partnerships with reputable natural health brands ensure that our customers have access to high quality products.


Our main competitors in the holistic and natural health market include other health stores and supplement suppliers such as Whole Foods, GNC and Vitamin Shoppe. Although these stores offer a range of natural and organic products, they focus on selling supplements and vitamins, with limited support for holistic health or specialty services .

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Other local pharmacies and health care providers may have a limited selection of natural and alternative remedies. However, they often rely heavily on pharmaceuticals and other conventional treatments , offering limited support to patients seeking a more natural approach to healthcare.

At the Osteopathic Center, we offer a unique blend of holistic products and services that go beyond simply selling natural supplements. Our certified health coach provides personalized consultations to our clients, offering tailored and integrative health solutions. We also provide educational materials, seminars, and other health resources to support our clients’ ongoing health journey. This approach sets us apart from traditional health care providers and other natural health stores on the market.

Our USPS keys include:

  • A focus on specialized health coaching services
  • A range of holistic products for overall health and well-being
  • Extensive educational resources to support customer health journeys
  • Collaboration with local physicians and healthcare providers to provide a comprehensive and integrative healthcare solution
  • Community support and awareness through partnerships and advocacy efforts

In terms of competition, our biggest challenges may come from larger companies with deeper pockets and wider distribution channels. However, our distinct focus on holistic health and personalized services will allow us to differentiate ourselves and capture a dedicated and loyal audience in the market. Our customer base may be threatened by competitors offering lower prices, but we believe our focus on quality products and service, coupled with personalized customer service, will keep our customers coming back.

Founding team

Our founding team at The Osteopath Center is comprised of highly experienced and knowledgeable individuals with proven track records in the healthcare industry:

  • Dr. John Peterson, Co-Founder and CEO: Dr. Peterson is a licensed Osteopathic Physician and Certified Health Coach. He received his Doctor of Osteopathy from the University of New England College of Osteopathic Medicine and has been practicing medicine for over 15 years. Dr. Peterson’s extensive knowledge of traditional and holistic health practices has allowed him to create our unique and innovative approach to health care.
  • Sarah Williams, Co-Founder and COO: Sarah has over a decade of experience in healthcare management, with a focus on operations and business development. She earned a Bachelor of Science in Health Services Management and worked in various healthcare settings including retail and hospital pharmacies. Sarah’s expertise in operations and management ensures that our center runs smoothly and efficiently.
  • Jessica Lee, Head of Herbal Remedies: Jessica is a trained herbalist with a bachelor’s degree in herbal science. She has over 5 years of experience creating and testing herbal remedies and supplements for various health conditions. His passion for natural remedies and extensive knowledge of herbal medicine has allowed us to create a wide range of herbal remedies that are effective and safe for our customers.
  • Mark Watson, Head of Marketing: Mark has over a decade of experience in marketing and branding, with a focus on healthcare and wellness. He earned his Masters in Marketing and worked with various healthcare organizations to help them build their brand and attract customers. His expertise in marketing and branding has been instrumental in raising awareness and attracting customers to our center.
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Our main goal as a team is to create a complete and integrative health solution for our customers that meets their specific health needs. We are committed to providing natural and holistic approaches to healthcare, and the diverse skills and knowledge of our team make us well equipped to meet the challenges of our industry.

Although our team is highly qualified and experienced, we recognize that there may be areas where we lack expertise. We plan to solve this problem by partnering with local physicians and health care practitioners who share our philosophy of natural, holistic health care and who can provide additional expertise and support to our customers.

We believe we are the right people for the challenge of building a successful and sustainable business that provides much-needed natural and holistic health solutions to the community. Our passion for healthcare, combined with our knowledge and experience, gives us confidence in our ability to create a business that not only meets the needs of our customers, but also supports the overall well-being of our community.

Traction / Milestones

Our osteopathic center has made significant progress in the early stages of our business. We have focused our efforts on building our customer base and establishing a strong presence in our local community.

  • We have secured our physical location, which is conveniently located near a busy intersection, making it easily accessible to potential customers.
  • We have started stocking our inventory, which consists of a wide range of natural remedies, supplements and holistic products.
  • We have hired a certified health coach, who has already provided numerous consultations to clients seeking personalized and holistic health solutions.
  • We also launched our website, which includes educational materials, health resources and a booking system for consultations.
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Our traction has been promising, especially in light of the current Covid-19 pandemic. We have gained momentum in our marketing efforts, which has resulted in increased website traffic and customer inquiries. Our monthly sales have already exceeded our initial projections, and we are confident that this trend will continue as we grow our customer base and expand our offerings.

Our milestones for the next six months include:

  • Increase our customer traction by implementing targeted marketing campaigns.
  • Expand our product offerings by adding new natural remedies and supplements.
  • Form partnerships with local doctors and healthcare practitioners to further integrate into the healthcare system.
  • Host in-person educational seminars and workshops to raise community awareness and grow our customer base.

Overall, we believe our traction and milestones demonstrate that we are making progress towards building a successful and sustainable business. As we continue to grow and adapt to the ever-changing healthcare landscape, we are committed to providing our customers with the best possible healthcare solutions and experiences.

Fund raising

We are seeking million seed funding to support our initial start-up costs and further expand our products and services. This investment opportunity is perfect for investors who want to participate in the growing trend of natural and holistic health solutions.

How are we going to use the funds?

Our funds will be allocated to three key areas:

  • Product development: We plan to invest 30% of the funds raised to improve our product offering and develop new innovative products. This will include research and prototyping, quality control, packaging and labeling.
  • Marketing: We will allocate 40% of funds towards marketing efforts to build brand awareness and attract customers to our store. We will use various channels such as social media, influencer marketing and online advertising to reach potential customers.
  • New Hires: To better serve our growing customer base, we plan to allocate 30% of funds towards recruiting new hires. This includes hiring certified health coaches, customer service representatives, and other staff to support the day-to-day operations of our store.
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What will be achieved with the funds?

With the raised funds, we will be able to achieve the following milestones:

  • Increase customer traction: By investing in marketing efforts, we plan to increase customer footfall and drive sales growth. Our goal is to achieve a 30% increase in monthly sales in the first year of operation.
  • Expand Product Offerings: With funds allocated for product development, we plan to expand our product offerings to include a wider range of natural remedies, supplements, and holistic products to cater to a broad customer base.
  • Form Strategic Partnerships: We leverage our network to form strategic partnerships with local physicians and healthcare practitioners to provide comprehensive and integrative healthcare solutions to our clients.
  • Become a Community Mainstay: By providing holistic health resources, educational materials, and seminars, we aim to become a trusted and dependable resource for community health and wellness needs.

We are confident that with your investment, we can create a successful and sustainable business that provides much-needed natural and holistic health solutions to the community.