Hooking Your Investors: A Winning Hook Trading Pitch Game

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The problem we are addressing is the lack of high quality, unique crochet patterns available to crocheters. As a crocheter myself, I understand the frustration of scrolling through endless websites and books to find the same patterns over and over again. This problem is not just limited to myself, but to millions of crocheters around the world who seek variety and individuality in their projects.

The absence of various patterns is a relevant issue. Because crocheting is not only a hobby but also a means of expressing creativity and individuality. Crocheters want to create pieces that reflect their own style and personality but are limited by the patterns available. Additionally, as the crochet industry continues to grow, so does the demand for new and unique patterns.

The current solution for this problem is to buy individual patterns from various sources or subscribe to a Crochet Pattern magazine. However, this can be time-consuming, expensive, and often causes the same repeating patterns. Many crocheters end up creating the same generic projects as everyone else, which defeats the purpose of Crochet’s creative expression.

The problem of a lack of diverse crochet patterns as designers and manufacturers frequently prioritize mass production and profit from creating unique and individual designs. Additionally, many designers do not understand the needs and expectations of the crochet community and therefore create patterns that do not reflect the community’s desires.


Solution / value proposition

The problem of finding quality, accessible crochet patterns and materials can be overwhelming and time-consuming. Our solution is a one-stop platform for all things crochet, providing personalized service for people who want to indulge in crafts.

Our crochet business offers a variety of services that cater to both beginners and experienced crocheters. Through our platform, customers have access to hundreds of high-quality crochet patterns, instructions, and materials. We provide personalized advice to artisans, helping them make the best choices for their crochet projects.

Our company recognizes that crocheting is a relaxing and enjoyable activity, making the hobby an ideal way to unwind and connect with yourself. With our customizable patterns, a customer can easily crochet items that will bring joy to their life.

For clients who prefer a more structured approach to their crochet, we offer workshops and masterclasses for all skill levels. Additionally, our platform offers one-on-one consultations with crochet experts, allowing individuals to receive personalized advice and guidance on their projects.

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Our crochet company recognizes the growing concern for environmental sustainability. Therefore, we offer eco-friendly yarns, patterns and materials that promote eco-consciousness. Environmentally conscious customers can access eco-friendly materials and designs certified by relevant organizations and agencies.

We offer a unique service that sets us apart from our competitors. Our platform is easy to use and offers a personalized approach to meet the unique needs of each client. We strive to stay innovative and provide services that meet the evolving needs of our customers.

What makes our solution amazing?

  • We offer a one-stop-shop platform for all things crochet, catering to both beginners and experienced crocheters.
  • Our company provides personalized advice to customers, helping them easily create beautiful crochet projects.
  • We offer eco-friendly materials, patterns and yarns, encouraging and promoting eco-conscious crochet.
  • Our platform offers workshops and consultations with crochet experts, allowing individuals to access personalized advice and guidance on their projects.
  • We offer customizable patterns that allow crocheters to create items that bring joy to their lives.

Market validation

Our market research shows that the crochet industry has grown steadily over the past decade, reaching a market size of .4 billion in 2020. With more people working from home due to the covid-19 pandemic, the demand for manufacturing hobbies like crochet has increased. According to our research, the total addressable market (TAM) for crochet products and services is estimated to reach .5 billion by 2025.

One of the details of this addressed market is that the average revenue per customer ranges from to 0 depending on the product. However, we have observed that crochet business sales cycles can be longer due to the nature of handmade products and the time required to create them.

Starting a business in the crochet market is a good idea because there is a growing demand for unique, handmade products that cannot be found in mass-produced retail stores. Our research indicates that customers are willing to pay a premium for high-quality, handmade crochet items that are tailored to their specific needs and preferences. Additionally, the crochet market has a positive growth outlook due to the increasing popularity of handmade and sustainable products.

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Our research shows that the crochet market is expected to grow at a CAGR of 6.5% from 2020 to 2025, driven by factors such as the growing popularity of DIY crafts, growing interest in sustainable fashion and growing demand unique and handmade products. With these positive growth projections, we think now is the perfect time to establish a business in the crochet industry.

Our surveys indicate that customers are willing to pay a premium for handmade crochet products that range from to 0 depending on the complexity and quality of the product. Additionally, our research shows that the average customer value for a crochet business is estimated at 0.

In summary, our market analysis indicates that the crochet market has a significant TAM, is growing and presents an opportunity for companies to offer high quality handmade products and services that meet the growing demand for products unique and lasting. Customers are willing to pay a premium for these bespoke items, making it a lucrative market for entrepreneurs with a passion for craftsmanship and business.

business model

Our business model is designed to generate income through the sale of crochet products, online classes, and in-person workshops. We cater to both beginners and experienced crocheters, providing a range of products and services to meet the diverse needs of our customers.

  • Product sales: Our main source of income is selling crochet products, including blankets, scarves, hats and other accessories. We use high quality materials and offer unique designs to set ourselves apart from the competition. Our products are sold online and in person through craft markets and other events.
  • Online Classes: We also generate revenue through the sale of online crochet classes. These classes are aimed at both beginners and experienced crocheters and provide in-depth instruction on specific techniques, patterns, and projects. The courses are self-contained and available for purchase on our website.
  • In-Person Workshops: For clients who prefer hands-on learning, we offer in-person workshops. These workshops are usually held on weekends and provide a more personalized learning experience. Clients pay a fee to attend workshops, and all materials and instructions are provided.

Our primary goal is to continue to grow our customer base and increase revenue through a combination of product sales, online courses, and in-person workshops. We also plan to explore partnerships with craft stores and other retailers to expand our reach and generate additional revenue streams.

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Our projected revenue for the first year is 0,000, with product sales expected to account for the majority of our revenue. With our unique product offerings and personalized educational services, we believe our business model is well positioned to succeed in the competitive craft industry.


Our main competitors in the crochet industry include established crochet companies, craft stores and online craft marketplaces. These competitors have already built up a reputation in the market, established a customer base, and provided the crochet products and services we plan to offer.

Established Crochet Antriforms: These companies are well known and have a loyal following. They offer high quality and handcrafted crochet products and customized services, which we plan to offer. However, these companies may charge higher prices due to their reputation and established brand in the market.

Craft stores: Craft stores offer mass-produced crochet products, which may not appeal to customers who are looking for unique, personalized products. These stores offer a wide range of crochet materials, which can benefit us because we can buy our supplies in bulk. However, craft stores do not have the personalized services that we plan to offer our customers.

Online craft markets: Online craft markets provide a platform where individual sellers can sell their handmade products. They have a wide range of crochet products, which can be overwhelming for customers looking for specific products. These markets may have lower prices, but they do not have the personalized services that we plan to offer.

What sets us apart from our competition is our personalized approach to crochet. Although established businesses may have a loyal customer base, we plan to attract customers who are looking for personalized and unique crochet products. We will also offer personalized advice and guidance to our customers which department stores and online marketplaces cannot offer. Our Unique Selling Points (USPS) include:

  • Personalized and unique crochet products
  • Advice and personalized advice to customers
  • Focus on sustainability and environmentally friendly materials

Our biggest threat comes from established businesses and craft stores. These competitors may steal our customers by offering similar products and services. However, we plan to differentiate ourselves by offering unique and personalized products and personalized services that set us apart from our competitors.

Founding team

In our crochet business, we have carefully assembled a team of experts who bring a wealth of experience and skills to the business. Our main objective is to strengthen our team and our skills to make the company a huge success.

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Our founding team includes people who share a passion for crochet and bring diverse skills to the table. We strongly believe that the right team can make all the difference in the success of a business venture. Therefore, we have taken care to select competent and experienced individuals for our team.

  • John Doe – co-founder and CEO
  • John brings over a decade of experience running successful e-commerce businesses, particularly in the craft industry. He has a deep understanding of operations, supply chain management and digital marketing. With his exceptional analytical and problem-solving skills, John has already created several innovative strategies to grow our business.

  • Jane Doe – Co-Founder and Creative Director
  • Jane is a talented crochet artist with over fifteen years of experience. She is committed to creating beautiful designs and models that appeal to our target audience. Besides her artistic talent, Jane has a keen eye for design aesthetics and has experience in product development and merchandising.

  • Michael Smith – CFO
  • Michael has a CPA and MBA from a reputable business school. He brings over a decade of experience in managing the finances of small to medium sized businesses. Michael has been instrumental in creating our financial projections and fundraising strategies, and he ensures that we meet our financial goals and maintain good fiscal discipline.

  • Lisa Johnson – Marketing Director
  • Lisa has a degree in Marketing and Communications and has spent the past seven years working with creative companies. She has experience in revenue growth, and she has already created several successful marketing campaigns for our company. Lisa brings creativity, strategic thinking and excellent communication skills to the team.


Our main goal is to create a successful and sustainable crochet business that offers beautiful crochet designs and patterns that our customers love. We aim to provide excellent customer service, foster meaningful connections with our target audience, and create an enduring brand in the craft industry.

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We believe our team has a well-rounded set of skills. Each team member brings a unique perspective and skill set that complements that of the others. We are convinced that we have the necessary skills to succeed in our business.

The right people for the challenge

We are a team of passionate people who love crochet and are dedicated to building a successful business in this field. We believe that our experience, skills and background make us the right team for this challenge. Together, we are committed to making our business a long-term success.


The traction achieved by our crochet business speaks volumes about our ability to execute and the market demand for our products. We tracked and analyzed several key metrics and are pleased to report the following milestones:

  • Growing Sales: Our sales have grown steadily, with a 50% increase in revenue in the last six months alone. This is the result of our effective marketing strategies, social media engagement and excellent customer service. We have also seen repeat customers and referrals drive our growth.
  • Product Market Fit: Our customer feedback indicates a clear product market fit. Our customers have loved our unique and creative crochet designs and the quality of materials used. We have created a loyal clientele that sees us as a go-to source for custom crochet items.
  • Outstanding Customer Satisfaction: We pride ourselves on providing excellent customer service. Our customer feedback rating is 4.9 out of 5 on various platforms, and we have received great testimonials from satisfied customers. We are always available for any requests, complaints or comments, and we strive to exceed our customers’ expectations.
  • Increase in social media engagement: Our social media has grown organically and we have seen a 75% increase in our Instagram followers over the past four months. We leverage this platform to engage with our customers and showcase our products in the best possible light. We also have a significant presence on Facebook and Pinterest, where our posts receive high engagement.
  • Increasing riskiness: Our profit margins have also increased, thanks to our efficient supply chain management, cost optimization and economies of scale. This allows us to offer our products at a competitive price while making a respectable profit.

In summary, our crochet business has achieved steady growth, outstanding customer satisfaction and a clear fit in the product market. We are confident that we are on the right track and have identified several critical growth drivers. We will continue to monitor and analyze our metrics to make data-driven decisions that maximize our growth potential.

Fund raising

In order to turn the crochet business into a profitable and sustainable business, we are looking to raise 0,000 in seed funding. This will help us achieve our goal of launching our product and starting beta testing within the next six months.

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The allocation of funds

We have carefully planned how we will allocate the funds raised from our investors:

  • Product Development (50%): We will allocate a significant portion of funds to complete our product development, including hiring additional developers for web and mobile applications (25%), acquiring a UX designer ( 15%) and collecting user feedback for further product improvement (10%).
  • Marketing and User Acquisition (30%): Attracting and converting customers will be critical to the success of the crochet business. Therefore, we plan to allocate a considerable amount of funds to marketing and user acquisition efforts, such as email marketing and social media campaigns (10%), inbound lead generation ( 10%), PR and Influencer Outreach Campaigns (5%), Search Engine Optimization (3%) and Paid Advertising (2%).
  • Team Development (20%): As we expand the business, we plan to expand our team further. This will include hiring additional marketers (5%), a part-time finance officer (5%) and a customer support specialist (5%). We also plan to allocate 5% of our funds to cover necessary office expenses.

Milestones achieved with funds

With this investment, we aim to achieve the following milestones:

  • Complete product development within six months and launch beta version of web and mobile apps
  • Secure 10,000 beta testers from our targeted user demographics within six months
  • Acquire 5,000 paying customers within 12 months of launching the full version of our apps
  • Generate 0,000 in gross revenue within the first 12 months of launching the full version of our apps
  • Breaking even and becoming a profitable business by the end of the second year of product launch

We are confident that with this funding we will be able to achieve these milestones and establish the crochet business as a successful and influential player in the cottage industry.