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  • Traction
  • Fundraising


Have you ever traveled to a new city or country and struggled to find affordable and safe accommodations? Or have you ever felt isolated while traveling solo? For many travelers, finding decent, affordable accommodation is a daunting task, and it can be frustrating to feel like you’re staying somewhere foreign rather than at home.

This question is especially relevant for young travelers who are looking to explore the world but often struggle to find ways to do so on a budget. These young travelers often turn to hostels for an alternative to expensive hotels and to meet other like-minded travelers, but they often face issues such as inadequate facilities, uncomfortable beds and unsanitary conditions. Additionally, these hostels lack the community feeling that travelers seek, resulting in a less than fulfilling travel experience.

The current solution for travelers is to use websites such as Airbnb or Expedia to book budget accommodation or to book a bed in a hostel. However, none of these options provide a fully satisfactory solution to the problems travelers are having. Airbnb is often too expensive or too lonely, and hostels often feel impersonal and uncomfortable.

The hostel industry has grown tremendously over the years and is expected to continue growing over the next few years. Unfortunately, many hostels haven’t kept pace with the changing travel landscape, and they still operate with outdated business models, inadequate facilities and poor customer service. Additionally, the industry is largely unregulated, often causing safety issues for travelers. Existing solutions do not provide a satisfying solution and the market is ripe for disruption.

Solution / value proposition

Our hostel is dedicated to providing affordable, comfortable and warm accommodations for travelers on a budget. We believe that traveling shouldn’t be an expensive activity that leaves you with little money to enjoy the sights and activities of your destination.

In our hostel, we offer clean and spacious dorms with comfortable beds and individual lockers, and private rooms if you prefer more privacy. We provide a fully equipped kitchen, common areas and a garden for socializing and relaxing. In addition, we offer various services such as laundry, bicycle rental and city tours to ensure an unforgettable stay for our customers.

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We believe our hostel solves the problem of overpriced accommodations that lack basic amenities and comfortable spaces. Our solution allows budget travelers to save money without compromising comfort and social experiences.

How we found the solution

Our founding team has extensive travel experience and has come across the problem of expensive and poor quality accommodations first hand. We have also done extensive market research and taken feedback from travelers to understand their requirements and pain points when it comes to hostel accommodations. We’ve found that budget travelers not only appreciate cost-effectiveness, but also a comfortable, clean living space with plenty of common areas for socializing and relaxing.

We used this information to create our hostel with a focus on providing high quality, budget friendly accommodation that meets the needs of today’s traveller.

How will the customer feel after using the solution?

We aim to ensure that our guests feel comfortable, relaxed and at home during their stay. Our hostel offers a warm and welcoming environment that encourages socializing and making friends. Guests will feel refreshed and energized to explore their destination, knowing they have a safe and comfortable place to come back to at the end of the day.

  • Is the solution within the budget accessible to the client?

Our hostel offers affordable accommodations that meet the needs of budget travelers. Our prices are competitive and our amenities and services offer value for money. We believe our hostel is accessible and appealing to the majority of budget travelers looking for a pleasant and comfortable stay.

  • Is the solution amazing?

We think our hostel is not only amazing, but also unique in its approach to affordable and comfortable accommodations. Our attention to detail and caring for our guests’ experience sets us apart from other traditional, impersonal hostel chains. We are confident that once guests experience the magic of our hostel, they will come back for more.

Market validation

Our market research has confirmed that the hostel industry is growing rapidly. According to a report by HostelWorld, the global hostel market was valued at US.4 billion in 2017 and is expected to reach US.1 billion by 2022.

The hostel industry specializes in providing affordable accommodation to travelers. Hostels typically offer dorm-style accommodation with shared facilities and social spaces. The market is characterized by younger demographics and a preference for cost-effective stay options. Our hostel targets budget conscious travelers who appreciate safety, cleanliness and a vibrant community atmosphere.

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The hostel industry has seen a significant increase in demand over the past few years due to factors such as the increase in global tourism, changing travel habits, and the desire for authentic travel experiences. Many customers are looking for alternative accommodation options that provide a more immersive travel experience compared to traditional hotels. Additionally, the impact of the Covid-19 pandemic on the hospitality industry has created an opportunity for hostels to meet the growing demand from budget-conscious travelers seeking longer-term stays.

Our research also revealed that price is a crucial factor in the hostel industry. Guests are willing to pay an average of to per night for a bed in a high quality hostel. We believe our hostel’s location, services and amenities will allow us to compete with existing hostels in the area while offering an affordable price range.

  • HostelWorld Report: https://www.hostelworldgroup.com/investors/results-reports-and-presentations
  • The New York Times: https://www.nytimes.com/2017/11/14/travel/hostels-today.html

business model

Our hostel will generate revenue primarily through overnight accommodations. Our hostel will offer affordable and comfortable dorm-style rooms, as well as private rooms and suites for those who prefer more privacy. Our price will be competitive with the market, and we will offer discounts for extended stays and group bookings.

In addition to the accommodations, we will be generating income through our on-site cafe and bar. Our cafe will offer a variety of breakfast options, including continental and cooked breakfasts, and our bar will serve alcoholic and non-alcoholic beverages.

We will also offer optional add-ons to our accommodations, such as laundry facilities and bike hire, generating additional revenue. Our aim is to provide a full service to our customers so while they stay with us they do not have to leave the premises for any of their needs.

We project total revenue for the first year of operation at 0,000, with an annual increase of 15% each year thereafter.

Products that will generate revenue for our hostel include:

  • Nightly accommodations, including dorm-style rooms and private rooms
  • On-site cafe offering breakfast options
  • Bar serving alcoholic and non-alcoholic drinks
  • Add-ons for accommodation, such as laundry facilities and bike hire
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With our unique value proposition and commitment to customer satisfaction, we are confident in our ability to generate revenue and build a successful business.


Our main competitors in the hostel industry are the existing hostels in our target location. These include Backpacker Hostel, Stay Inn Hostel and Green Hills Hostel. While these hostels provide affordable accommodation for budget-conscious travelers, we’ve identified several areas where they don’t fall short.

  • Unhygienic Facilities: Many of our competitors have outdated facilities and lack proper cleaning protocols resulting in unhygienic living environments for their customers.
  • Poor customer service: Our competitors have received negative feedback for providing poor customer service, such as unresponsive staff and inadequate communication with customers.
  • Inadequate amenities: Competing hostels often lack essential amenities like air conditioning, proper bedding, and in-room lockers for secure storage.

At Auberge , we differentiate ourselves by providing excellent accommodation options and exceptional services to our guests, resulting in a memorable and comfortable experience. We offer our customers:

  • Clean and modern facilities: Our hostel is newly renovated and we have implemented strict cleaning protocols to ensure a hygienic environment for our guests.
  • Friendly Customer Service: Our staff is trained to provide personalized attention to each guest to ensure their comfort and satisfaction.
  • Full Amenities: We offer essential amenities including air conditioning in every room, comfortable bedding and secure lockers for personal belongings.

Our Unique Selling Propositions (USPs) include:

  • Provide comfortable rooms and facilities at affordable prices
  • Create a welcoming and social environment perfect for backpackers and solo travelers
  • Offering a range of shared and private rooms to suit different traveler budgets and preferences.

We anticipate that our primary competition will come from local Airbnb rentals in our target location. However, while Airbnb can offer competitive prices for short-term rentals, they lack the common living spaces and social opportunities found in hostels. Additionally, Airbnb does not provide the customer service and security offered by our experienced and dedicated staff.

We have a comprehensive marketing strategy that targets our ideal customers and communicates our competitive advantages. Our extensive market research has identified our primary customers as social and social travelers who value comfort, cleanliness and community. By highlighting our USPS, we are confident that we will position ourselves as a market leader among our competitors while delivering exceptional value to our customers.

Founding team

Our team consists of highly experienced and qualified professionals who share the same passion for delivering a hostel experience . Each team member brings unique skills and expertise to the table that are critical to the success of our business.

  • John Smith – John is a seasoned entrepreneur with over 10 years experience in the hospitality industry. He has a degree in hotel management and has successfully launched and managed several hotel businesses. John’s deep expertise in hotel operations and management makes him an invaluable asset to our team.
  • Emily Lee – Emily is a marketing expert with a degree in marketing and communications. She has extensive experience in digital marketing strategy, branding and customer engagement. Emily’s skills will be instrumental in creating an effective marketing campaign that can attract and retain customers.
  • James Baker – James has over 15 years experience as an accountant. He is a certified public accountant (CPA) and has worked in public and private companies. James will be responsible for managing the financial side of our hostel business, ensuring that we maintain sound accounting principles.
  • Maxwell Thompson – Maxwell is a professional architect who has designed several commercial and residential properties. He has extensive knowledge and expertise in building design and construction which will be important in creating a conducive and attractive hostel environment for our guests.
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The main goal of our team is to create a comfortable, welcoming and memorable hostel experience for our guests. We are committed to providing top-notch accommodation services, excellent customer service, and a unique ambience that makes our customers feel at home.

Although our team has a wide range of skills and expertise, we recognize that there may be skills that we currently lack. We are committed to continually learning and honing our skills to overcome challenges that may arise during the business. Additionally, we plan to hire additional staff or outsource certain services as necessary, ensuring that we have all the expertise we need to be successful.

We believe our team is the right fit for the challenge of creating a successful hostel adventure. With our diverse skills and expertise, our passion for hospitality and our commitment to excellence, we believe we can create a hostel brand that stands out and provides a memorable experience for all of our guests.


The traction slide is essential because it gives investors proof that our business will succeed. We have made significant progress in our business, and each positive signal increases our confidence in the idea. Our pull slide includes the following:

  • We have secured the perfect location for the show in a high traffic area, ensuring maximum exposure to potential clients.
  • Our website has been launched and social media accounts are active to promote our services and engage with potential clients.
  • We have hired experienced technicians who have undergone rigorous training to provide the best eyelash extension services, ensuring high quality results for clients.
  • During our launch of Soft, our customer base has grown rapidly, showing that our services are in high demand and that we have a market fit for the product.
  • We have achieved a 50% customer return rate in the first three months of operation, indicating that our customers love our services and that we are meeting their needs.
  • We have a Net Positive Promoter Score of 35, demonstrating that our customers are highly satisfied and are likely to recommend our services to others.
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Our previous assumptions about building a reputable, high-quality eyelash extension salon prove true, and we are confident that we are moving in the right direction. As we continue to collect data and analyze customer feedback, we have identified that proper whip care has been a significant concern among our customers. As a result, we are working to introduce training programs and educational resources to help customers take better care of their eyelashes, leading to improved customer satisfaction and loyalty.

The eyelash extension market is growing rapidly, and our focus on providing the highest level of service, personalized customer service, and customer education will set us apart from our competitors. With significant market growth comes massive growth potential, and we are confident in our ability to take advantage of the trend and establish ourselves as a leader in the industry.

Fund raising

Our hostel company is seeking funding of 0,000 to support our expansion plan and improve our services. We offer investors a great opportunity to invest in a growing business with a unique approach to hostel management. Our business model has proven to be successful and we aim to scale it to new heights with your support.

How much money is needed?

We require a total of 0,000 to cover expansion costs, including renovations and supply of new hostel premises, purchase of additional licenses and permits, hiring of staff and advertisement of our new location.

What is the money spent?

  • Renovations and furniture: 0,000
  • Purchase licenses and permits: ,000
  • Hiring staff: 0,000
  • Advertising: 0,000

Our plan is to use more than half of the funds raised to renovate and furnish our new location, ensuring it meets industry standards and provides the best services to our customers. We also need to acquire additional licenses and permits to operate in the new location, with ,000 earmarked for this. We’ll use 0,000 to hire new employees and build high-quality services, and the remaining 0,000 will go toward advertising expenses, including digital marketing, social media presence, and print ads.

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What will be achieved with the money?

The funds raised will be instrumental in the success of the following milestones:

  • Opening of a new location: With the renovations and full furnishings, we will be able to open our new location to the public, bringing in additional revenue streams for our business.
  • Increase in Services: With the financial support, we will be able to increase our hostel services, providing accommodation to diverse customer needs such as international students, backpackers, families and upscale travellers.
  • Staff expansion: We will be hiring additional staff, including administrative, housekeeping and security staff to keep our new location running smoothly and to reduce the workload of our current staff.
  • Competitive Advantage: Our focus on expanding and improving our services will give us a competitive edge in the market, increasing our market share and profitability.

Investing in our hostel business is a smart choice for investors looking to back a growth-ready business. Our planned expansion and unique business model positions us as leaders in the hostel industry. With your investment, we can achieve our goals and make an impact in the hospitality industry.

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