Great Ideas for your Small Business: Create a Website Creating your own website is a complex and demanding project that can cost you money instead of making you money – if you don’t do it right. Before you plan your site, determine whether you can afford to create and maintain it. You can’t just put … Read more
Great Ideas for your Small Business: Scan Your Business Cards Your rolodex is a gold mine, but flipping through it and keeping it up-to-date is a hassle. Insurance broker Richard Butwin, of Great Neck, New York, said his greatest idea was to buy a Card-Scan system. Through the miracles of modern technology, you pop a … Read more
Great Ideas for your Small Business: Use a Digital Camera for Your Website One summer, john and betsy powell, owners of Salt Marsh Pottery, skipped the Atlanta gift trade show they had attended for years. It just didn’t seem worth spending $8,000 to participate in the show, which generated only $16,000 worth of orders. Still, … Read more
Great Ideas for your Small Business: Perform a Technology Checkup With the cost of technology plummeting, there’s no excuse not to have the best hardware and software available. The right technology not only makes your life easier, but it also boosts employee morale and productivity and improves customer service. One way to figure out exactly … Read more
Great Ideas for your Small Business: Make the Most of Voice Mail Even the worst technophobes love voice mail. For me, it’s the greatest technology ever invented. The ability to change your outgoing message every day, receive multiple messages while you’re on the phone, and call in for messages from anywhere on the planet is … Read more
Great Ideas for your Small Business: Set Up a Teleconference If you are stressed out and tired of airports, bad airline food, and the expense of traveling, con- sider joining the modern age. Videoconferencing, once available only to major megabuck corporations, is now accessible and affordable for smaller companies. Best of all, you don’t need … Read more
Great Ideas for your Small Business: Take Advantage of an Online Technology Marketplace Licensing new technology to other companies is a win-win scenario for everyone involved. Corporations invested $187 billion in research and development in 2001, according to the Battelle Memorial Institute, and selling licenses and collecting royalties is one way to earn back that … Read more
Great Ideas for your Small Business: Train Your Employees Online In the rush to upgrade computers and buy new software, many business owners forget that people need to be taught how to use the software before they can begin to be more productive. Employees can lose up to three weeks of work time tackling computer … Read more
Great Ideas for your Small Business: Find the Right Communications Technology for Your Business When it came time to consider the best kinds of communications technology for my business, I turned to an expert I can trust: my sister Amy Berger, founder of Berger Technology Research in Reseda, California. Communicating with your customers is the … Read more
Great Ideas for your Small Business: Five Great Things to Buy Before you can be truly high-tech, your business needs to have the right equipment and be set up properly. Here are the five things your office probably doesn’t have but should, according to business equipment expert Mie-Yun Lee: 1. Computer backup system. It’s easy … Read more
