Great Ideas for your Small Business: Be a Location Contrarian Most young, cocky restauranteurs would rather die than open their cool restaurant in a suburban shopping mall. But Gary Leff, founder of Stir Crazy Enterprises, took a different spin. He headed for the suburbs, and it paid off. “The first inclination is to open up … Read more
Great Ideas for your Small Business: Become an Exclusive Importer Sometimes being the first to introduce a product to the United States is the best way to establish a successful small business. This was the case for Mara Seibert and Lenore Rice, two former high-powered Wall Street players who traded in their briefcases for a … Read more
Great Ideas for your Small Business: Borrow Funds from Your Family Like most good parents, gene and sandee Nabat did everything they could to give their three kids a comfortable upbringing. They lived in West Bloomfield, a suburb of Detroit, and sent the children to good schools. But the Nabats never planned to invest $500,000 … Read more
Great Ideas for your Small Business: Turn Your Hobby into a Successful Business Turning your passion into profits is easy when you figure out a way to transform your interests into a business venture. The secret of success is finding others who share your pastime and parlaying their need for supplies into a money-making concept. … Read more
Great Ideas for your Small Business: Import Something New and Different A new industry was spawned forty years ago by a homely fruit then known as the Chinese gooseberry. The palm-sized brown fuzzballs, now called “kiwis,” were the basis for Frieda Caplan’s wildly successful exotic-produce business. Before Frieda Caplan began importing fruit and vegetables from … Read more
Great Ideas for your Small Business: Create a Fad People used to stand in front of dave kapell’s refrigerator for hours, even when they weren’t hungry. They were mesmerized by his collection of hand- made magnetized words—-an idea that evolved into a major 1990s fad: the Magnetic Poetry kit. Kapell, a songwriter and cab driver, … Read more
Great Ideas for your Small Business: Get Certified as a Minority Supplier Marguerite thompson browne, director of special projects for San Francisco–based Washington Sportswear Inc., was among the 4,000 people attending the National Minority Supplier Development Council’s (NMSDC) twenty-fifth annual conference in New York City. “This conference gives you access,” said Thompson Browne, whose sportswear … Read more
Great Ideas for your Small Business: Publicize Your Food Business The power of the press is greater than ever when it comes to driving sales of offbeat specialty foods. Positive publicity sends foodies to the phones to feed their passion for unique food and condiments. With Americans buying an estimated $400 million worth of specialty … Read more
Great Ideas for your Small Business: Attend Charity Events to Make Contacts Dust off your tuxedo or evening gown – it’s time to socialize with the leaders of your business community. One great way to meet the “who’s who” of your town is to buy a ticket to a local charity event where you can … Read more
Great Ideas for your Small Business: Make Your 800 Line Ring An 800 line is a great way to boost sales, especially if you serve customers in a wide area. If you can’t get an 800 number, try 888 or 877, which are also toll-free for callers. Here are five tips to generate more calls: … Read more
