How to build trust with customers

Great Business Ideas: Building trust

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Great Small Business Ideas to Start: Building trust Trust is an essential aspect of business, notably when leading people, selling to customers, or building the long-term reputation and value of an enterprise. Trust is easily taken for granted, hard to define, and easy to undermine or destroy—but how can it be built? The idea Trust … Read more

Great Business Ideas: Building customer trust and loyalty

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Great Small Business Ideas to Start: Building customer trust and loyalty Both selling and influencing suffer from the similar misconception that success requires you to aggressively or cleverly push a product or idea. This misunderstanding leads to inappropriate behaviors. For example, people can become evasive, “pushy,” and aggressive, or overly talkative and agreeable. Selling and … Read more