Great Ideas for your Small Business: Set Up a Dealer Network Consumers are accustomed to buying cars, tires, and computers through authorized dealers – and other businesses can benefit from a similar sales model. David Usher, who died in a kayaking accident in March 1997, was a brilliant entrepreneur. A former paper salesman, he began … Read more
Great Ideas for your Small Business: Market to Callers on Hold “We put over 100 customers on hold every day,” said Elie Wade, president of Mortgage Makers in Oklahoma City, Oklahoma. Wade turned that annoying waiting time into a marketing opportunity by signing up for a service that produces the messages callers hear while on … Read more
Great Ideas for your Small Business: Take Advantage of Co-op Advertising Do you ever wonder how local merchants get their name and address in the corner of glossy ads for a car, computer, or watch? They do it through what’s called “co-op advertising,” and this form of cost-sharing has given small business owners a marketing … Read more
Great Ideas for your Small Business: Look Big in Cyberspace One of the best things about the web is that even though you may operate a very small business, you can look huge and prosperous online. To do this, you should invest in a website that’s professionally designed, with tools that allow customers and clients … Read more
Great Ideas for your Small Business: Strike a Deal with a Giant Until 1997, anyone wanting sandra Nunnerley’s elegant, custom-designed furniture for their home or office had to have deep pockets as well as good taste. Long accustomed to serving the upscale market, with a single chair tagged at up to $10,000, Nunnerley said she … Read more
Great Ideas for your Small Business: Build Up Your Credit Lines Having a personal credit line or two is a great cushion for the times when you are a little short on cash—if a client doesn’t pay on time, or you decide at the last minute that you really must rent that exhibit space at … Read more
Great Ideas for your Small Business: Locate the Right Space Entrepreneurs cringe at the thought of leasing office space. It’s scary and expensive and takes time to do. That’s why so many of us work at home until we get thrown out by our loving families. The Applegate Group, founded in the cozy den of … Read more
Great Ideas for your Small Business: Get Some Help from Uncle Sam Good old uncle sam. he stands there with his finger pointing at you, but most business owners think he should be portrayed with that same bony hand reaching deep into our pockets. If you’ve ever spent an hour filling out a payroll tax … Read more
Great Ideas for your Small Business: Get Free Financing Help (USE A SCORE COUNSELOR) In 2001 counselors from the service Corps of Retired Executives counseled more than 250,000 entrepreneurs. Since its founding in 1964, more than 4.2 million business owners have participated in SCORE’s extensive counseling and seminar programs. No matter where you live, free … Read more
Great Ideas for your Small Business: Use Frequent Flier Miles for Meetings Futurist david snyder flies more than 150,000 miles a year, giving speeches and consulting for private and government clients. To build up frequent flier miles, he flies first class and books his own tickets, although his clients reimburse him for travel expenses. Every … Read more
