Customer demographic

Great Business Ideas: Understanding demography

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Great Small Business Ideas to Start: Understanding demography The world is changing fast, and one of the greatest changes in human history has taken place without many of us even noticing—the changes that result from demographic developments. Understanding these changes can provide a secure foundation as well as significant business opportunities. The idea The idea … Read more

Great Business Ideas: Psychographic profiling

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Great Small Business Ideas to Start: Psychographic profiling To improve sales efficiency, customers can be divided into “groups” according to their personal needs and preferences; new customers can then be assessed and assigned to the appropriate group. This profiling combines psychological and demographic groupings— hence the term “psychographic.” This enables the business to cater to … Read more