Great Ideas for your Small Business: Produce an Infomercial If you think marketing your product via an infomercial is a quick and easy way to make mil- lions—think again. Industry experts say only one product in twenty actually hits the big time. Although consumers bought more than $1.5 billion worth of products via infomercials in … Read more
Great Ideas for your Small Business: Lock Your Supply Cabinet Profit-meister barry schimel shared this idea. If your office supply bill is skyrocketing, and the supply closet shelves are always empty, try locking the closet. Hand the key to one responsible person, the office manager, or if that’s not feasible, to a couple of managers … Read more
Great Ideas for your Small Business: Shop Carefully for Long-Distance Service Every day, entrepreneurs are bombarded with offers by long-distance companies. Deregulation has created absolute chaos and confusion in the marketplace. But you can sort it out if you know the right questions to ask. Gerald Dunne Jr., former chief executive officer of Group Long … Read more
Great Ideas for your Small Business: Join a Business Owners’ Support Group – There’s Strength in Numbers Entrepreneurs have a very tough time admitting they need help. But the smartest entrepreneurs I know aren’t too proud to seek outside counsel and objective perspective. There are many groups set up to function as self-help or peer … Read more
Great Ideas for your Small Business: Think Ergonomically I’m usually the last one to urge any entrepreneur to spend money on office trappings. In my previous life as a white-collar crime reporter, I quickly learned the glitzier the office, the worse the criminal who worked there. But with repetitive-motion injuries costing U.S. business owners an … Read more
Great Ideas for your Small Business: Create a Smarter, Safer Workplace Being aware of ways to create a smarter, safer workplace can improve health and morale, and enhance your bottom line. The Environmental Protection Agency estimates that, every year, indoor air pollution costs U.S. businesses about $1 billion in medical bills and $60 billion in … Read more
Great Ideas for your Small Business: Say Goodbye to Corporate Life “i suddenly realized i was taking just as big a risk staying in my corporate job as I would if I left,” said Dairl Johnson, who was at the peak of his career and managing a product line with $1.5 billion in sales at … Read more
Great Ideas for your Small Business: Turn to Spiritual Leaders and Science for Management Advice entrepreneurs looking for a new spin on management might want to read two provocative books: Moses on Management (Pocket Books, 2000), by Los Angeles–based Rabbi David Baron, and Leader- ship by the Book (William Morrow, 1999), by Ken Blanchard. In … Read more
