Securing Clinical Laboratory Funding: Making a Winning Pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Sandra, a mother of three who lives in a small town. Her eldest son has been experiencing a persistent cough since last week, and she is taking her son to a clinic in the nearest town for answers. Unfortunately, due to limited testing capabilities, the clinic was unable to give him an accurate diagnosis. She had to visit a major hospital in the state capital to receive a proper test.

Many people like Sandra face challenges getting proper medical test results, especially in smaller towns where there are limited testing facilities. In such areas, up to 80% of medical tests are sent to regional or metropolitan cities, resulting in long waiting times, high costs and patient inconvenience.

This issue is even more relevant today with the Covid-19 pandemic, as testing has become an essential part of controlling the spread of the virus. Many deprived areas and rural communities are still struggling to get tested, putting their health at risk.

The current solution for this problem is to travel to major cities to access testing facilities or wait long hours for a doctor’s appointment in their area. In some cases, patients may not have the financial resources to travel and may have to wait long periods for test results. The problem extends beyond test accessibility and availability – the quality of results and turnaround times are also issues.

The main reason for this problem is the lack of modern medical facilities in small towns and rural areas to perform a variety of tests. Additionally, the current medical laboratory structure is highly centralized, and it can be difficult for small clinics or hospitals to access the equipment and expertise needed to produce accurate medical test results.

Solution / value proposition

Our clinical laboratory business offers a one-stop solution for healthcare professionals to quickly and accurately diagnose and treat their patients. Our state-of-the-art laboratory uses the latest technology and equipment, with a team of highly trained and experienced healthcare professionals who are committed to delivering accurate results in a timely manner.

We understand the essential role diagnostic tests play in healthcare, and we are committed to providing accurate and reliable results to healthcare professionals and their patients. We offer a range of diagnostic testing services including blood tests, urinalysis, genetic testing and microbiology. Our laboratory is also equipped to handle specialized tests for infectious diseases and cancer.

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Our solution addresses the problem of long wait times and inaccuracies in test results in the healthcare industry. With our advanced technology and experienced medical team, we are able to deliver fast and accurate results, enabling healthcare professionals to make informed decisions and provide the best possible care to their patients.

Our solution is not only efficient and accurate but also affordable for healthcare providers. By using our services, healthcare providers can save time and money without sacrificing quality. We are committed to providing excellent customer service and building lasting relationships with our customers.

Our solution will make healthcare professionals more confident in their diagnoses, knowing they have accurate and reliable results. At the same time, patients will feel more comfortable knowing that their healthcare provider is using the latest technology and a reliable supplier for their diagnostic testing needs.

We aim to disrupt the diagnostic testing industry by providing an incredible solution that will revolutionize the way healthcare professionals diagnose and treat their patients. With our expertise and commitment to excellence, we believe our solution will have a significant impact on the healthcare industry.

Key Benefits:

  • Fast and accurate results
  • Advanced technology and equipment
  • Experienced and qualified medical team
  • Affordable for healthcare providers
  • Excellent customer service and lasting relationships

Market validation

According to a report by Research and Markets, the Global Clinical Laboratory Market size was valued at USD 170.7 Billion in 2020 and is projected to reach USD 238.4 Billion by 2028, growing at a CAGR of 4.2%. . This indicates a massive TAM with huge growth opportunities.

Additionally, the clinical laboratory industry specifiers show that there is a high demand for diagnostic tests, which is expected to continuously increase due to an aging population, an increase in chronic diseases and advances in medicine. precision. Revenue per client varies depending on the type of tests needed, but diagnostic tests are generally reimbursable by insurance companies, ensuring a steady stream of revenue.

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The current healthcare landscape is also favorable for starting a clinical laboratory business . The Covid-19 pandemic has highlighted the importance of diagnostic testing, leading to increased public awareness and government funding in this sector. Additionally, there is a growing trend towards personalized medicine, leading to higher demand for specialized testing.

The market is growing . Research and markets also predict that the demand for diagnostics will only increase in the coming years, with the rise of targeted therapies and the use of genetic testing to treat disease. This presents a promising opportunity for new ventures in the clinical laboratory industry.

Finally, the willingness of customers to pay for testing services is also important. According to Labpulse, a survey conducted in 2020 shows that 89% of patients are willing to pay out of pocket for diagnostic tests, demonstrating the high value placed on access to healthcare and early detection of disease.

  • The global Tam clinical lab market costs 8.4 billion by 2028.
  • The specifics of the market addressed indicate a high demand for diagnostic tests with varying revenue per customer.
  • The current healthcare landscape presents a favorable opportunity to start a business in the clinical laboratory industry .
  • The market is growing due to advances in personalized medicine and genetics.
  • Customers are willing to pay for diagnostic tests, highlighting the value placed on health care and early disease detection .

business model

Our clinical laboratory offers a range of medical tests, including blood tests, urine tests and genetic tests. We operate as a stand-alone laboratory and we also partner with hospitals, clinics and healthcare providers. Our business strategy is based on providing accurate testing services, technology technology and partnerships.

We generate revenue through direct billing to patients and insurance companies for tests performed. We will also offer subscription-based services to healthcare providers and partner with employers, schools and sports teams to offer bulk testing services.

Our total expected revenue for the first year is million, with an expected growth rate of 20% per year. We will achieve this revenue goal by offering a range of tests, building partnerships and leveraging technology.

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The main products that will generate revenue for us are:

  • Diagnostic tests – blood tests, urine tests and genetic tests that diagnose medical conditions
  • Wellness tests – comprehensive tests that provide a general assessment of a person’s health status

Our unique selling proposition offers accurate testing, fast turnaround times and an online platform for accessing patient test results. We believe these attributes will set us apart from competitors and help us capture market share in the medical testing industry.


In the clinical laboratory market, we face strong competition from several well-established players. Major competitors include XYZ Labs and ABC Diagnostics.

XYZ Labs:

  • What they do well: XYZ Labs has a large network of customers, and they offer a wide range of lab tests.
  • What they do wrong: XYZ Labs may take longer to provide results than necessary, and there are concerns about the reliability of some test results.

ABC Diagnoses:

  • What they do well: ABC Diagnostics has recently invested in modern equipment and they have a team of experienced staff members.
  • What they do wrong: ABC diagnostics don’t offer comprehensive testing, and they’re not always available for emergency testing.

Our lab offers distinct advantages that set us apart from the competition:

  • Advanced Technology: We use state-of-the-art equipment and invest in the latest research to deliver accurate and reliable results.
  • Fast turnaround time: Our lab has streamlined workflows and efficient systems, allowing us to deliver results in a short period of time.
  • Personalized service: We offer personalized consultations with our clients, which helps to establish trust and loyalty.

Our USPs include:

  • Competence: We have a team of highly qualified scientists and technicians who are experts in their fields.
  • Response Time: Our quick response time and release time will give our clients results they can count on and trust in important decisions.
  • Convenience: We are centrally located, making our lab easy to access and convenient for in-person consultations.
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We believe that our services will provide our customers with a reliable, efficient and personalized experience. Our main competitors may try to entice our customers with discounts, but we aim to differentiate ourselves through consistent, high quality service.

Founding team

Our founding team is committed to starting a successful clinical laboratory business, and we are confident in our collective ability to achieve this goal. The main purpose of our team slide is to strengthen our team and skills to make the business a huge success. Our two key team members have extensive experience in medicine and business.

Dr John Smith

Dr. John Smith is a board-certified medical laboratory scientist with over 10 years of experience in clinical laboratory management. He holds a bachelor’s degree in medical laboratory science from XYZ University and a master’s degree in business administration. Dr. Smith is also an expert in laboratory quality control procedures and has designed and implemented medical laboratory procedures for several healthcare facilities in the region.

Mr. Peter Brown

Mr. Peter Brown has over 15 years of experience in business management and administration. He holds a Bachelor of Business Administration from ABC University and an MBA. Mr. Brown has successfully managed several healthcare businesses, including a medical supply company and a diagnostic equipment manufacturing company. During his tenure, he increased revenue by over 20% and optimized supply chain management processes for greater efficiency and lower costs.

Our team has deliberately chosen to work together because we believe that our complementary skills and expertise will contribute to the success of clinical laboratory work. We share a passion for providing quality healthcare services to patients, and we envision our business as a solution to the current challenges facing the healthcare industry.

Our goal is to provide reliable, high quality and timely clinical laboratory services to patients and healthcare providers. We recognize that the demand for these services has increased, particularly with the emergence of new and emerging diseases. Thus, we are committed to using the latest technology and equipment to deliver accurate results to our clients.

Our team recognizes that there may be some areas where we lack skills, such as marketing and sales. However, we are open to working with experienced consultants or recruiting qualified personnel to fill gaps in the skills of our team. We believe our team has the skills, expertise and passion to undertake the clinical laboratory enterprise, and we are committed to making it a success.

Traction / Milestones

The progress we have made so far has been substantial, and we are confident that it will continue to be so. The milestones we have achieved validate our business model and the efforts of our team.

  • We have completed market research, studied our competitors and assessed their weaknesses and strengths. This gave us a clearer understanding of the opportunity in the clinical laboratory industry.
  • We secured a lease on a commercial facility for our clinical laboratory, chosen for its size, location and optimal use of space, which allowed us to quickly start building and installing the equipment.
  • We have established strong relationships with leading industry vendors and healthcare networks to ensure wide access to our clinical services and a strong supply chain.
  • We have hired a team of expert technicians, medical professionals and administrators to oversee the operation of the laboratory and ensure the highest standard of work.
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Growth is one of the main drivers we have focused on since the company was founded. To do this, we carefully tracked our progress, measured our results and tested our hypotheses. We used key metrics that showed positive results.

  • Monthly Revenues: Our monthly revenues have increased steadily over the past six months, indicating healthy demand for our services. Our upcoming expansion plans will further reinforce this.
  • Cost of customer acquisition: We tested our customer acquisition strategies and identified the most profitable channels, to ensure our growth is both sustainable and scalable.
  • Churn / Retention rate: We have a high retention rate among our customers, indicating that the quality of our service meets expectations.
  • Product/market fit: Our goal has been to create an attractive product for our customers. We have conducted surveys and obtained customer feedback which indicates a high level of satisfaction with our service delivery.

The traction we have gained so far indicates that we are making good progress towards achieving our goals. We are committed to sustaining the momentum and growing our business. We aim to reach a wider market of healthcare providers and patients in the coming months, and we believe our continued success will make us an even more attractive investment opportunity.

Fund raising

As a clinical lab, we are seeking million seed funding to help us complete the product development phase and release a beta version. We believe this opportunity has incredible potential and an attractive return on investment for investors.

The funds will be spent on product development, marketing and hiring new talent. We will allocate 40% of the funds to product development, 30% to marketing and 30% to new rental expenses.

  • Product Development: We will focus on integrating our software with third-party systems, ensuring compliance with industry standards, and fixing any bugs or issues that may arise.
  • Marketing: Our marketing efforts will include digital marketing campaigns, social media advertising and participation in relevant industry events to expand our reach and attract new customers.
  • New Employees: We plan to use the funds to hire key personnel for our team, such as software developers, salespeople, and customer service representatives. We will also fund their training and development programs.
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The investment will allow us to achieve important milestones that will help us achieve our goals. With the funds, our team plans to:

  • Complete product development, testing and improvements to deliver a product that meets our customers’ needs and industry standards.
  • Gather valuable feedback from early adopters that will help us validate our product and determine future direction.
  • Execute effective marketing strategies to create a strong brand presence, grow our customer base and generate positive cash flow.
  • Generate revenue and achieve profitability within the first year of operation.

We believe that with the right investment, we can revolutionize the clinical laboratory industry and generate significant returns for our investors. We are excited about this opportunity and look forward to discussing our business valuation with potential investors.

Securing Clinical Laboratory Funding: Making a Winning Pitch

Pitch Deck Template that gets you funded!

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