Score funding for your convenience store with a killer pitch deck!

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Jane, a patient who has suffered from severe migraines for over ten years. Despite visiting several doctors and taking prescribed medication, her migraines continued to persist, causing her discomfort and impacting her daily life. She eventually discovers that the root cause of her migraines is due to a food allergy that none of the doctors she had previously seen could detect.

It is a common problem faced by many people, the current healthcare system has largely focused on treating the symptoms rather than addressing the underlying causes. Medication is often the first line of treatment, leaving patients with limited options and the potential for side effects.

This issue is very relevant to the masses, as more and more people are frustrated with the current healthcare system and are looking for alternative solutions to their healthcare needs. People are looking for more natural and holistic approaches to their health and wellness, leading to a growing demand for natural remedies and practitioners in the healthcare industry.

The current solution for the problem is largely focused on traditional pharmacies which offer medication as a primary solution for the symptoms. These pharmacies often lack natural and alternative remedy options, leaving customers with limited choices. Additionally, doctors typically only focus on treating the symptoms and not the root cause, leading to ineffective treatment plans.

The problem exists because the current healthcare system is designed to treat rather than prevent disease. Physicians and healthcare practitioners are usually overworked and under-resourced, making it difficult to fully investigate underlying causes and provide alternative solutions. As a result, people often turn to natural remedies and seek out alternative practitioners to meet their health needs.

  • The current healthcare system focuses primarily on treating symptoms rather than finding the root cause of illnesses
  • This results in a growing demand for more natural and holistic approaches to healthcare.
  • Mainstream pharmacies lack options for natural and alternative remedies, leaving customers with limited choices
  • People are looking for more natural and holistic approaches to their health and wellness
  • The current solution for the problem is largely focused on traditional pharmacies which offer drugs as a primary solution for the symptoms
  • Doctors are usually only focused on treating the symptoms and not the root cause, leading to ineffective treatment plans
  • The problem exists because the current healthcare system is designed to treat rather than prevent disease
READ:  Understanding Key Performance Indicators in Ghost Kitchens


Solution / value proposition

Our pharmacy offers a comprehensive and integrative approach to healthcare, with an emphasis on natural and holistic remedies. We understand that today’s healthcare system often treats the symptoms rather than the root cause of illnesses, leading to a demand for alternative, natural and holistic remedies. That’s why we offer a wide range of natural remedies, herbal supplements and holistic products designed to support overall health and well-being.

We have a strong value proposition that sets us apart from traditional pharmacies. Our Certified Health Coaches provide tailored consultations to guide our clients towards a healthier, holistic approach to healthcare. We also provide an array of educational materials, seminars and health resources that help our customers achieve their health goals.

We believe our offerings address the root cause of the problem, empowering our customers to take control of their health and well-being. Our solutions enable personalized and integrative health plans that support a long-term approach to health and the receipt of maximum health benefits.

Our integrated approach to healthcare ensures that our customers leave our store informed, empowered, and equipped with the tools they need to manage their health naturally. We strive to make our services convenient and accessible to meet the unique and diverse needs of our clients.

  • Does this really solve the problem discussed? Yes, our solutions focus on the root cause of diseases, treating them holistically and naturally.
  • Is the solution so good that the customer will do anything to get it? Yes, our personalized and integrative health approach empowers customers to take control of their health and well-being, providing a compelling reason to choose us over traditional pharmacies.
  • How will the customer feel after using the solution? Empowered, informed and with a better understanding of how to manage their health naturally and holistically
  • Is the solution amazing? Yes, our solution offers a comprehensive and integrative health approach designed to support overall well-being and natural healing

Market validation

The natural and holistic health market is growing rapidly, with an estimated value of 0 billion globally. This market includes products such as natural remedies, herbal supplements, and holistic health services such as yoga and meditation. The market segment is increasing due to increased customer awareness about the dangers and side effects of pharmaceutical drugs, as well as the growing demand for more natural and alternative cures for diseases.

READ:  Hardening Your Business Future: Creating a Clothing Boutique Financial Model

Part of our addressed market are customers who may not have considered natural remedies or holistic health services, but are becoming increasingly aware of their benefits. Additionally, studies have shown that clients who previously used pharmaceutical medications are now switching to natural remedies and holistic health services to treat their symptoms. Thus, our target market includes both existing customers of natural and holistic health products and those switching from traditional pharmaceutical products due to their awareness of natural remedies.

A key driver of this market is the average revenue per customer, which is generally higher for natural remedies and holistic health services than traditional medicines. Customers generally invest more in natural remedies and holistic health services because of their perceived long-term benefits. Additionally, sales cycles in natural and holistic health products are typically longer than traditional pharmaceuticals, coinciding with a deeper customer interest in learning more about natural alternatives.

The Covid-19 pandemic has highlighted the importance of maintaining good health, immunity and preventive measures. As a result, there is now a growing demand for products that boost immunity, promote overall well-being, and provide holistic healthcare education. This trend has led to increased sales of natural health products and enrollment in holistic health practices.

Finally, our research shows that customers in our target market are willing to pay a premium for natural remedies and holistic health services that provide significant long-term benefits. This presents a major incentive for investors to invest in our business.

business model

Our sources of income are diverse and include sales of natural remedies, supplements and holistic products, as well as consultations with our certified health coach, educational materials, seminars and other health resources.

Sales of natural remedies, supplements and holistic products are expected to be the primary source of revenue for our business. These products are aimed at a niche market that is looking for natural, safe and effective alternatives to pharmaceutical drugs. Our pricing strategy aims to be competitive while ensuring a healthy profit margin. Our product prices range from to 0, with an average order value of , and we project total sales of 0,000 in the first year of operation.

Our certified health coach provides consultation services to clients who are looking for tailored and holistic approaches for their specific health needs. Each consulting session costs and lasts one hour, and we expect to generate 15% of our consulting revenue.

READ:  How much of the business owner's fabric paper bag manufacturer?

Education, seminars and other health resources are other sources of income, contributing 5% of total income. We offer educational resources and seminars on natural remedies, nutritional supplements, and holistic health, with prices ranging from to per session or article, depending on the quality of the book, the depth of information and the market price.

We also plan to partner with local physicians and healthcare practitioners to provide more comprehensive and integrative healthcare solutions to our customers. These partnerships will help us improve our credibility and expand our customer base. As a result, we will generate revenue through partnerships with local doctors and healthcare practitioners, and we expect this revenue stream to generate 5% of our total revenue.

In summary, our business model focuses on providing natural and holistic health solutions, consulting services and educational resources to our customers. Our diverse revenue streams ensure the sustainability and profitability of our business while meeting the needs of our customers.


Our natural and holistic health store faces competition from several market players. Although these competitors offer some level of natural and holistic health products, their focus is primarily on traditional drugstore items.

  • Chain Pharmacies: National pharmacy chains like CVS and Walgreens are our biggest competitors in the traditional pharmacy space. Although they offer some degree of natural and holistic health products, they tend to focus on the more prominent traditional drugstore items.
  • Local Health Food Stores: There are many local health food stores that cater to the natural health market. Although our focus on personalized health coach consultations and educational resources separates us from them, they offer a more in-depth selection of gourmet and organic products.
  • Online Retailers: Online natural health retailers like Amazon and Thrive Market pose a threat to our success. They offer a wide range of natural and holistic health products and supplements with attractive prices, fast and convenient delivery options, and the convenience of online shopping.

Despite these competitors, our store is unique in its approach to natural health solutions. We differentiate ourselves by offering a full range of natural remedies, supplements and holistic products coupled with tailored health coach consultations for clients. Our focus on education and community support also sets us apart from traditional pharmacies, and our partnerships with local physicians and healthcare practitioners allow us to offer a complete and integrative healthcare solution to customers.

READ:  Boost Your Business Profits: Optimizing Your Gross Sales With These Tips

Our Unique Selling Propositions (USPs) include:

  • The expertise of our certified health coach who adapts unique and personalized health plans for each client,
  • The flexibility of our products and services which can be customized according to customer preferences and requirements,
  • Our focus on education and community support through seminars, workshops and other resources, and
  • Our partnerships with doctors and healthcare practitioners, which ensure that our clients receive the best possible care and advice.

Our main customers are health conscious people who are looking for natural remedies, supplements and holistic products to maintain and improve their health.

The competitor’s approach and disadvantage is their lack of emphasis on personalized and personalized healthcare. In pharmacies, trained staff can help customers with medication management and offer some advice on vitamins and supplements, but they are not certified health coaches. Online retailers, on the other hand, have the convenience of online shopping and the vastness of options, but they don’t offer the personalized consultations and health services that our store provides.

Overall, we believe our focus on personalized and comprehensive health solutions sets us apart from the competition and will help us establish a strong foothold in the growing natural and holistic health market.

Founding team

Our team drives our business, with a combined experience of over 20 years in the healthcare industry. We bring a diverse range of skills and knowledge to the table, enabling us to create a comprehensive and integrative approach to healthcare.

John Smith , our founder and CEO, has a background in retail pharmacy and natural products. He earned his bachelor’s degree in pharmaceutical sciences and worked for several years in various roles within the pharmacy industry. He is passionate about bringing natural health solutions to the community and has developed a solid understanding of what customers are looking for.

Kate Lee , our COO, is a natural health practitioner with over 7 years of experience helping patients with natural remedies and holistic approaches. She holds a bachelor’s degree in natural health and wellness and a master’s degree in holistic nutrition. Kate is an expert in guiding patients towards optimal health and well-being.

READ:  How to start a bakery?

Daniel Kim , our CTO, has a background in software development and data analysis. He graduated in computer science and worked for several startups where he developed a wide range of skills. Daniel is responsible for overseeing the development of our online platform and is committed to creating a seamless and user-friendly experience for our customers.

Our team is passionate about natural health and wellness, and we are committed to providing our customers with the best possible solutions for their health needs. We understand that each individual has unique health concerns and believe that natural remedies and holistic approaches can address these concerns safely and effectively.

Together, we have the skills to launch this business successfully. However, we recognize that we still have areas where we can improve. For example, we are currently looking to bring in a marketing expert who can help us expand our reach and attract more customers. We are confident that this addition will further strengthen our team.

We believe we are the right people for this challenge because we have a shared passion for natural health solutions, and we have the skills and experience to make this business a success. Our unique blend of skills and knowledge allows us to offer a level of expertise that is hard to find in the marketplace.

Traction / Milestones

Since securing our location, we have made significant strides towards building a successful and sustainable business. Our marketing efforts have resulted in a steady increase in customer traction, averaging 50 customers per week since our soft launch.

  • We have received positive feedback from our customers who appreciate our focus on natural and holistic health solutions.
  • We completed our first batch of health coaching sessions with 10 clients, and all reported being very satisfied with the service.
  • We have formed partnerships with three local yoga studios and plan to collaborate on educational workshops and seminars.

We’ve also gathered valuable data and metrics, which we use to improve our operation and set goals for future growth. For example, we started tracking the following metrics:

  • The conversion rate of website visitors to actual customers, which has steadily increased from 3% to 6% over the past month.
  • The average order value, which hovers around and has remained consistent throughout our soft launch period.
  • Customer feedback and reviews via our online feedback tool, which shows an average rating of 4.8 out of 5.
READ:  How much does it cost to open/start/launch a bariatric surgery center

The insights we gain from these metrics help us refine our product offerings, marketing strategies and customer experience. Our goal is to reach the product market by providing a unique blend of natural remedies, supplements and holistic products along with certified health coach services that our customers love.

Fund raising

At this point, our company is looking to raise million in seed funding to expand our product offerings and support our overall growth strategy.

Our business model relies heavily on technology and developing a remarkable platform that appeals to our target market. Our primary use of funds will be for product development and marketing efforts .

  • Product Development: We allocate 50% of our funds to product development to expand our offerings and improve our platform. This will include hiring additional software engineers and product designers, as well as covering the cost of developing and integrating new functionality into our existing platform.
  • Marketing Efforts: We allocate 30% of our funds to marketing efforts to attract new customers and build brand awareness. This will include advertising on social media, improving our SEO and organizing events to generate buzz around our platform.
  • New Hires: We allocate the remaining 20% to new hires to build our team and improve operational efficiency. This will include hiring additional customer service representatives and administrative staff.

We have ambitious goals for the growth and expansion of our business. With the funds raised, we plan to achieve the following milestones:

  • Release a beta version of our platform to gain valuable user feedback and refine our product.
  • Acquire 10,000 new users in the first year through our targeted marketing efforts.
  • Expand our platform offerings to include a broader range of products and services that meet the needs of our customers.
  • Become a market leader with customer satisfaction ratings that are 20% higher than our competitors.

Our goal is to become a disruptive force in the convenience store industry by providing a convenient and streamlined shopping experience that allows customers more diverse and affordable product options. We are looking for investors who share our vision and are willing to help us achieve our goals by providing the necessary financial support.