Ploour your e-commerce idea to investors with a winning deck!

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  • Traction
  • Fundraising


Many small to medium sized businesses struggle to create a strong brand that effectively communicates their values and stands out in their industry. This often leads to lost opportunities and revenue.

Let me tell you a story about a real person named Jane. Jane owns a small e-commerce store that sells handmade soaps. Despite the quality products, she struggled to attract customers and make sales. She had a standard generic website and poor visual branding, making it difficult for her business to stand out in the highly competitive online market. She knew she needed help with the brand, but didn’t have the resources to invest in it.

Unfortunately, Jane’s story is common among small to medium sized businesses. With the rise of e-commerce, businesses of all sizes are vying for attention in a crowded marketplace. This is essential for them to have a strong brand that effectively communicates their values and stands out from the competition. However, many business owners lack the knowledge, resources, or time to build and maintain a successful brand, leading to lost opportunities and revenue.

The current solution for small mediated businesses is often to rely on do-it-yourself brand or cheap generic models that do not effectively communicate their values or stand out in their industry. This can hurt their business in the long run, as customers may find it harder to remember or recognize their brand.

The problem exists because building a successful brand requires a specialized skill set in branding, design, and marketing that not all business owners possess. Additionally, even those with the skills may not have the bandwidth to dedicate to branding efforts while juggling other aspects of running a business. As a result, many businesses struggle to build a strong brand and may not know where to turn for help.

Solution / value proposition

Our e-commerce platform offers businesses an all-in-one solution to sell products online seamlessly. Our platform is designed to make it easy for businesses to create their online store, organize and manage their inventory, and easily process orders and payments. We also provide advanced analytics and reporting tools that allow businesses to track their sales and customer behavior, giving them valuable insight into the performance of their online store.

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Our platform’s ease of use and user-friendly interface allow businesses to start selling online, even with little or no technical experience. This is especially useful for small businesses that may lack the resources to build and maintain complex e-commerce infrastructure on their own.

We also offer a wide range of features and integrations to enhance customers’ shopping experience, including customizable themes and templates, secure payment gateways, and seamless integrations with various shipping providers, allowing businesses to easily manage their shipping and order fulfillment process.

The scalability of our platform allows businesses to grow as their online store grows. This means businesses can rely on our platform as they expand their products and categories, without worrying about needing to change their e-commerce solution. Additionally, our e-commerce platform is mobile responsive, ensuring customers can shop easily from their mobile devices.

We believe that our platform’s comprehensive functionality, ease of use and scalability will provide businesses with the solution they need to sell online with confidence, helping them grow their revenue and customer base.

Our team’s journey to developing the platform stems from our first-hand experience of the challenges businesses face when selling online. We realized there was a lack of affordable and easy-to-use e-commerce solutions, especially for small businesses. We’ve poured our expertise and experience into designing a platform that addresses these challenges and provides an affordable, easy-to-use e-commerce solution.

After using our platform, businesses can be confident that their online store is equipped to compete in the e-commerce space, with powerful tools and an intuitive interface to drive sales and growth. We aim to provide businesses with the support they need to grow and succeed in the ever-changing world of e-commerce.

Market validation

Our e-commerce platform operates in the global e-commerce market, which is expected to reach a value of .5 trillion by 2023 . This represents a significant opportunity for our business, with a Tam of approximately 0 billion . Our target market includes savvy consumers aged 18-40 who are looking for a seamless online shopping experience.

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According to recent research, online sales are growing at a rate of 15% per year , which is expected to continue for years to come. This growth is partly driven by the increasing availability of smartphones and the expansion of the Internet in emerging markets.

We expect our customers to have an average order value of and a purchase frequency of approximately 1-2 times per month , resulting in an estimated annual revenue per customer of 00 .

One of the main reasons why it is a good idea to start a business in the e-commerce market is that online shopping provides a convenient and flexible way for consumers to purchase products. Additionally, e-commerce platforms offer businesses a cost-effective way to reach customers compared to traditional brick-and-mortar stores.

In terms of price, our research indicates that customers are willing to pay a premium for products that provide high-quality convenience and user experience. Therefore, we have designed our platform to offer a range of affordable prices and different levels of customization to meet the different needs and budgets of our customers.

business model

Our business operates as an e-commerce platform, selling a range of high quality products in various categories. We generate revenue through the sale of our products, as well as shipping and handling fees. We aim to provide the best possible prices to our customers, while maintaining a healthy profit margin for our business.

We have a diverse line of revenue-generating products including:

  • Electronics: We sell a variety of gadgets including phones, laptops and smart watches.
  • Home and Kitchen: Our business offers household items such as cookware, appliances and decor.
  • Fashion and Accessories: We have a line of clothing, bags and jewelry to cater to our fashion conscious customers.

We also plan to introduce seasonal products, such as holiday collections, to increase sales during peak periods. Our business strategy is focused on building long term relationships with our customers which will lead to repeat sales and positive word of mouth marketing.

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We aim to achieve total revenue of million in our first year of operation, with an expected growth rate of 25% in subsequent years. Our revenue model is based on a high volume, low margin strategy, which keeps our prices competitive and attracts a larger customer base.

Our company’s competitive advantage lies in our focus on customer service, with a user-friendly e-commerce platform and a responsive customer support team. We also have a strong social media presence, allowing us to engage with our customers and drive sales through targeted advertising.

To achieve our business goals, we plan to invest in marketing and advertising campaigns to increase brand awareness and attract new customers. We also aim to streamline our logistics and shipping processes to improve efficiency and reduce costs. With these strategies, we are confident that we can achieve long-term success as a leading e-commerce platform.


Our main competitors are established e-commerce platforms Amazon and eBay , as well as emerging platforms such as Walmart Marketplace and Shoprif . These platforms offer a wide range of products, strong brand recognition, and a large consumer base, which makes it difficult for new e-commerce businesses to compete.

However, unlike these giants, we focus on niche markets and specialize in curated products that meet specific consumer needs. This targeted approach allows us to provide a personalized shopping experience and build brand loyalty, which ultimately sets us apart from our competitors.

Additionally, we have developed a subscription-based model , which gives our customers exclusive access to new products and discounts. This allows us to foster loyal customers and generate recurring revenue.

Our main USPs include:

  • Personalized shopping experience
  • Products curated for niche markets
  • Exclusive access to new products and discounts through the subscription-based model

Our competitors tend to steal our customers by offering lower prices and wider product lines. However, we believe our targeted approach and personalized experience can provide a unique value proposition that cannot be matched by our competitors.

Founding team

Our founding team has over 15 years of branding and marketing experience, with a proven track record of delivering successful projects for a wide range of clients. We strongly believe that our team is well equipped to make the company a success on the run.

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John Doe – co-founder and CEO
John has over a decade of experience in branding and marketing, having worked with some of the leading companies in the industry. He completed his MBA from Harvard Business School and was recognized as “Top 40 Under 40” by Forbes magazine. John’s vision and leadership skills were essential in establishing the direction of our agency.

Jane Smith – Co-Founder and Creative Director
Jane is a branding industry veteran, with years of experience creating compelling visual narratives for global brands. She has a graphic design degree from Parsons School of Design and her portfolio includes work for clients such as Coca-Cola, Nike and BMW. Her keen minds for detail and intuitive creative instincts have helped shape our clients’ brand identities.

David Brown – Co-Founder and Head of Digital Marketing
David is a digital marketing expert and has helped many businesses achieve their online marketing goals. He has a degree in Marketing from the Wharton School and has worked with clients across industry verticals. His deep understanding of SEO, PPC and social media marketing has helped our clients establish their online presence and increase their sales.

Our team is united by a shared goal of empowering small to midsize businesses to build strong, lasting brands that make an impact in their industries. We understand the challenges small businesses face and are passionate about creating custom solutions that help them achieve their goals.

We have identified that the lack of financial and technological literacy can be a challenge for some of our clients. To overcome this, we have hired staff with extensive financial and technology experience who can act as a bridge between business and our team.

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We pride ourselves on being the right people for the challenge. Our team members have extensive experience in branding, marketing and digital technologies and we are confident in our ability to help small to medium sized businesses succeed.


At our branding agency, we have already made significant progress on our journey to creating impactful branding solutions for small to medium sized businesses. We have secured contracts with several companies and received positive feedback for our services.

Our team has worked tirelessly to deliver successful projects for a wide range of clients including website design, brand identity development and social media marketing. Our approach has resulted in increased client satisfaction and retention rates.

We have also validated our market , with the branding industry valued at over billion and expected to continue growing. As businesses face increased competition and the need to stand out in a crowded marketplace, the demand for branded services has never been higher.

We were able to measure our progress through several key metrics:

  • Client Retention: We have been successful in retaining over 80% of our clients, indicating the effectiveness and value of our services.
  • Rise in revenue: Our revenue has grown at a steady rate, with a 30% increase in the last quarter.
  • Customer Satisfaction: Our customer satisfaction score is at an all-time high, with an average customer satisfaction rating of 9 out of 10.

These metrics show that we’re not only making progress as a business, but also that our previous assumptions about service demand were correct. We have achieved product market fit and are able to offer personalized and impactful branding solutions to our clients.

Additionally, we were able to identify critical drivers of growth in our business:

  • Customer Buying: We have been focused on increasing our lead generation efforts and have seen a 50% increase in bringing in new customers in the last month.
  • Churn: We implemented strategies to reduce churn and improve customer retention, resulting in an 80% retention rate.
  • Revenue Diversification: To reduce reliance on project-based work, we are working on developing device-based services to diversify our revenue streams.
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Overall, our traction slide demonstrates that our business is on the right track and has the potential to grow exponentially in the future. With your investment, we can expand our team, invest in marketing and advertising, and continue to deliver impactful brand solutions to businesses in need.

Fund raising

Our investment opportunity is to seek seed funding of million to complete our product development and release a beta version. This funding will help us accelerate the growth of our business and achieve our milestones faster.

How much money is needed?

We are seeking seed funding of million to complete our product development and release a beta version.

What is the money spent?

  • Product development: 40%
  • Marketing: 30%
  • New employees: 20%
  • Miscellaneous costs: 10%

The majority of funding will be spent on product development, with a focus on improving the functionality and user experience of our platform. A significant portion of the funds will also be allocated to marketing efforts to increase brand awareness and user acquisition. Additionally, we plan to hire new employees to fill critical positions that will help our business grow.

What will be achieved with the money?

With the seed funding of million, we plan to achieve the following:

  • Full Product Development: With the additional funding, we can finalize our platform development and release a beta version to the public.
  • Expand our marketing efforts: Funding will allow us to launch an aggressive marketing campaign to reach our target audience and drive user acquisition.
  • Hire key team members: We plan to hire key team members to enhance our platform functionality and expand our business operations.
  • Turn in our milestones: Our team is committed to reaching our milestones and using the funding to accelerate our growth trajectory.

We believe that with the additional funding, we can successfully bring our product to market and achieve significant growth over the next few years.

Ploour your e-commerce idea to investors with a winning deck!

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