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  • Founding team
  • Traction
  • Fundraising


The furniture industry generates a significant amount of waste every year. Customers often dispose of their old furniture instead of buying new pieces, creating a large environmental footprint. This practice not only has a negative impact on the environment, but also on the wallet, since buying new furniture for homes can often be an expensive investment that is not accessible to everyone.

Let me tell you the story of Maya, a working mother of two children. Maya had been saving for months to buy a new set of furniture for her living room, but as soon as she started her search, she realized how expensive it would be. She also felt guilty for throwing away her old furniture, which was still functional but outdated. She did not want to contribute to the already growing waste problem. This is where we come in. Our refurbished furniture store offers customers the opportunity to purchase unique and stylish pieces at reduced costs – we give furniture a second life that might otherwise have ended up in a landfill.

Our mission is to help customers find high quality parts that are affordable and given a second life. That’s why we offer an alternative to the current solution of buying new furniture, which significantly contributes to the waste problem in the industry while limiting accessibility due to high costs.

The relevance of the issue is high, not only because of the environmental impacts, but also because it affects millions of families around the world who are looking for affordable and sustainable furniture options.

  • In the United States, the furniture industry alone represents 9.8 million tons of waste generated per year (according to the Environmental Protection Agency).
  • The cost of new furniture is continually rising, with many retailers opting for cheaper manufacturing solutions to meet demand while continuing to increase their profit margins.

The need for a more sustainable and cost effective solution to purchasing furniture has never been more critical as the world faces looming environmental concerns.

Solution / value proposition

Our refurbished furniture store offers a unique solution to the problem of excess waste generated by the furniture industry and the lack of affordable options for customers. By renovating used furniture, we offer a sustainable and cost-effective alternative to buying new pieces.

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Our team of skilled artisans will restore and recast each piece by hand, creating unique one-of-a-kind pieces that customers will love. We believe that by providing an alternative to newly manufactured parts, our customers can feel good about their purchase, knowing that they are contributing to a more sustainable future.

Not only will our customers feel good about their purchase, but they will also have a piece of furniture that will add character to their home. Our focus on stylish, one-of-a-kind pieces means customers can find furniture that matches both their aesthetic style and budget.

Additionally, our store offers customers the opportunity to learn more about sustainability in the furniture industry and how they can make more eco-friendly choices in their homes.

We think our solution is amazing because it not only provides an affordable and sustainable option for customers, but also helps reduce waste in the industry.

Key features of our solution include:

  • One-of-a-kind furniture
  • Handcrafted by skilled artisans
  • Affordable prices
  • Eco-friendly alternative to newly manufactured furniture

How we found the solution:

Our founder spent years in the furniture industry, working with clients who wanted unique, stylish pieces that fit their budget. Over time, it became clear that a sustainable and cost-effective solution was needed to provide customers with one-of-a-kind furniture. Our founder drew on their experience in furniture restoration and sales to formulate the idea for a refurbished furniture store that would provide an alternative to newly manufactured pieces.

Market validation

Our market validation is based on a growing trend of sustainable and conscious consumerism. According to a recent Nielsen report, 81% of global consumers believe businesses should help improve the environment. Additionally, consumers are willing to pay premiums for sustainable products, with 73% of global consumers saying they are willing to change their consumption habits to reduce their environmental impact.

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The furniture industry, in particular, has a large environmental footprint, with customers often disposing of their old furniture instead of buying new pieces. Our refurbished furniture store responds to this growing concern by offering customers the opportunity to purchase unique and stylish pieces at reduced costs.

Our TAM, or Total Addressable Market, is estimated to be approximately .5 billion in the United States alone, with an annual growth rate of 6.6%. Additionally, there are no major competitors in the refurbished furniture market, which makes our business solution truly unique.

  • Our addressed market includes customers interested in sustainable products.
  • Revenue per customer in the refurbished furniture market varies, but our competitive pricing and cost-effective options make our offerings accessible to a wider range of customers.
  • The market is growing due to increased awareness of environmental concerns and the desire for unique and affordable furniture.
  • Customers are willing to pay a premium for sustainable products, but our lower prices make our offerings accessible to a wider range of customers.

By starting our business now, we can take advantage of this growing trend and fill a gap in the market for durable, long-lasting furniture options.

business model

Our company will purchase used furniture from a variety of sources including auctions, online classifieds, thrift stores and individuals. We will refurbish these pieces in-house using our team of skilled craftsmen and designers. Each piece will be restored and reinstalled by hand, resulting in unique, high quality pieces.

Our focus will be on sustainability and affordability. We understand that many customers are interested in supporting businesses that align with their values. By offering refurbished furniture at a reduced cost, we provide an affordable alternative to buying new furniture while helping to reduce waste in the industry.

Our income will come from the sales of our renovated furniture. We plan to sell our furniture in-store and online, offering a range of delivery and shipping options to our customers. We will also offer complementary products and services to enhance the customer experience.

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Our initial revenue projection for the first year of operation is 0,000, followed by steadily increasing revenue for subsequent years as we expand our operations.

Our products will generate income in the following ways:

  • Renovated furniture pieces sold in-store and online
  • Custom furniture created in-house based on customer requests
  • Complementary products such as furniture care kits and home decor items
  • Additional services such as furniture delivery, configuration and assembly

Overall, our business model is centered on sustainability, affordability and quality. We are confident that our unique approach to the furniture industry will attract customers who want to support businesses that align with their values while providing them with unique, high quality furniture that they can enjoy for years to come.


As a refurbished furniture store, we will compete with new and used furniture retailers. Our direct competitors include stores that specialize in used or vintage furniture, as well as those that offer new furniture at a reduced cost. Some of our main competitors include:

  • Goodwill: Known for their affordable prices and wide selection of used furniture, Goodwill is a popular destination for those looking for options on the budget. However, their inventory can be hit or miss, with limited options for those looking for unique or high-quality pieces.
  • Ikea: A go-to for affordable new furniture, Ikea offers a wide range of modern and stylish pieces. However, their quality can be hit or miss and their mass produced items lack the individuality and uniqueness that we offer.
  • Antique Stores: Antique stores offer some truly unique and one-of-a-kind pieces, but can often come with a premium price tag. Plus, their focus on antiques means they may not have the modern pieces that some customers are looking for.

What sets us apart from our competitors is our focus on durability and affordability. Unlike many other furniture retailers, we are committed to reducing waste and giving old furniture a second life. Our in-house team of skilled artisans bring a level of quality and attention to detail that cannot be found in mass-produced stores.

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Our unique selling points include:

  • Sustainability: By offering refurbished furniture, we contribute to the reduction of waste in the industry and the promotion of conscious consumerism.
  • Affordability: Our commitment to keeping costs down means we can offer a range of unique and stylish pieces at lower prices than many of our competitors.
  • Unique pieces: Each piece of furniture in our store is carefully selected and refurbished by hand, resulting in a unique and individual piece that cannot be found anywhere else.
  • Quality: Our team of skilled craftsmen ensure each piece of furniture is restored to its full potential, resulting in high quality pieces that will last for years to come.

In terms of customer acquisition, we may lose some customers to larger retailers like IKEA who offer lower prices, but we believe our focus on sustainability and unique, one-of-a-kind pieces will attract a large and loyal customer base that looking for something different from what our competitors are offering.

Founding team

Our team consists of experienced and passionate people who are committed to making our refurbished furniture store a huge success. Together, we have the skills and expertise to drive the business forward and meet industry challenges.

Our founder, John Smith , has years of experience in furniture restoration and sales. He is a certified upholsterer and has worked on countless projects, earning a reputation for his attention to detail and high quality craftsmanship. John is also a seasoned entrepreneur, having previously started and sold a successful furniture restoration business.

Our team of artisans and designers bring a diverse set of skills and expertise to the table. Jane Doe is a highly skilled carpenter, with experience in refinishing and reusing furniture. Mark Johnson is a talented artist and designer, bringing a unique aesthetic to every piece he works on. Sara Lee is an online marketing and e-commerce expert, working to ensure that our refurbished furniture store has a strong online presence and attracts a large audience of customers.

Our team is driven by a desire to have a positive impact on the environment and provide affordable options for customers. We believe that everyone deserves access to stylish and unique furniture, and we are committed to making that vision a reality. Our goal is to help customers find unique, high quality pieces that have been given a second life.

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While our team has a diverse skill set, we are also aware of areas where we lack skills. To address this, we brought in external consultants in areas such as legal compliance and financial planning. We understand the importance of working with experts and are committed to building a team that can meet any industry challenge.

We believe our team is the right one for the challenge of starting and running a successful refurbished furniture store. We have the experience, skills and passion to drive the company forward and make it a leader in the industry. We are committed to working together to achieve our vision and make our store a success.


The traction slide is an essential part of our investor pitch deck because it shows why our business will succeed. Our positive signals increase investor confidence in our idea. We are proud to present a growing sales or user graph, supported by additional metrics. All of this information proves that our business is headed in the right direction, and the timing is perfect for investors to jump on board.

We track several vital metrics and measure them to see our business progress. As we progress, our assumptions turn out to be true. We are also approaching a product market adjustment, which is proof that we are moving in the right direction. Our customers love our product, our prices and our sustainable approach to furniture sales. This has a massive growth impact on the market, which we continually monitor to ensure we meet and exceed our targets.

One of the important metrics we track is customer acquisition. Since launching our marketing campaigns and social media presence, we have seen a steady stream of new customers. We are confident that our unique approach to furniture sales is appealing to many people.

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We also track inventory levels and sales volume, and are proud to report an increase in both. Our range of unique, high-quality pieces are undoubtedly appealing to customers looking for durable and affordable options.

  • Lease acquired on retail space
  • Established a social media presence and strong community interest
  • Increased Inventory Levels
  • Expansion of online presence
  • Planned future expansion

We continue to grow and grow our business, and our milestones include increasing our inventory, expanding our online presence, and opening additional stores. With your support, we can continue on this path to success.

Fund raising

As we move forward with our business plan, we are seeking 0,000 in funding to help cover our start-up costs, marketing efforts, and marketing efforts. We believe that our mission to reduce waste in the furniture industry while providing affordable and unique pieces will prove to be a successful endeavour, and we need the support to achieve our vision.

The funds we receive will be used to acquire inventory, restore furniture and launch our online store. Additionally, some of the funds will be used to cover marketing expenses, such as developing a strong online presence, building brand awareness and improving our digital marketing strategy.

With the funds we raise from our investors, we expect to achieve significant milestones within the first year of our business launch. This includes growing our product inventory, expanding our online presence, and building stronger partnerships with local furniture stores. Additionally, we aim to open additional stores over the next five years, becoming the chain of sustainable furniture stores across the country.

  • How much money is needed?: We are seeking 0,000 in funding.
  • How much money is spent?: Funds will be used to cover start-up costs, acquiring inventory, marketing efforts and building our online presence.
  • What will be achieved with the money?: With the funds, we aim to achieve important milestones, such as growing our inventory, building strong partnerships, and expanding our online presence.

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