Pitch Perfect: How Golden Chick Franchisees Secure Funding

Issue

The demand for high-quality fried chicken items is growing, but the lack of accessible options for consumers in certain areas is a major challenge. Fried chicken has been a staple in the country for years, but not all fried chicken takes have the same quality and taste. Many people in small towns and communities still have to travel outside their area to find a good fried chicken restaurant. This inconvenience and the added expense to the consumer makes the problem more pronounced and urgent.

Fried chicken is part of American cuisine and has been a popular menu item for many decades. Today, it is comfort food for many people, regardless of age, gender, or social status. People see fried chicken as a guilty pleasure, and they don’t mind indulging once in a while. It’s part of their regular diet, and there’s always a craving for a crispy piece of chicken with a juicy texture, delicious breadings and flavorful seasonings.

The current solution to the problem of accessibility to high quality fried chicken options is limited. Small fried chicken outlets are struggling to keep up with demand, and they have little in the way of a marketing or operational strategy to run an effective business. Fast food chains that offer fried chicken items don’t always focus on quality, opting instead for quantity, speed and convenience. Also, their menus are limited and their fried chicken is often fried in vegetable oil, which is not always healthy for the consumer.

The problem of limited high-quality fried chicken options exists because restaurants with quality products are mostly located in urban areas, leaving small rural towns with no options. There is also the challenge of creating a unique brand offering in an already saturated market and the lack of resources and strategic planning needed to maintain a successful business. The current market situation requires a systemic approach to address the problem of poor accessibility to high quality fried chicken options.

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Solution / value proposition

Our franchisee Golden Chick presents a unique solution to meet the growing demand for high quality fried chicken options. Customers will appreciate our delicious, crispy and juicy menu offerings which can be enjoyed on the go, in the comfort of their own home or in our cozy and welcoming restaurant.

Our product is a combination of great taste, easy accessibility and value for money. Our customers can enjoy a variety of product offerings including our famous Golden Fried Chicken, these offerings, and our signature Cinnamon Roll. We also offer a range of classic and creative side dishes and drinks that complement our menu items perfectly.

Additionally, we provide various channels for our customers to access our offerings. Our customers can dine in, take out, drive-through or have their food delivered through various delivery partners. Our delivery services provide convenience without compromising the quality and freshness of our food.

We pride ourselves on delivering fantastic customer experiences every time. Our well trained staff, extensive menu and commitment to customer satisfaction will not exceed customer expectations.

With our innovative solution, we are confident that we can meet the growing demand for high quality fried chicken options, and we believe that we can make a positive impression on the food-loving population.

Why our solution works

• Our delicious and high quality menu offerings are sure to satisfy and impress our customers
• Convenient accessibility options via Dine-in, Take-Out, Drive-Thru and Delivery Service
• Our commitment to exceptional customer service ensures that every visit is positive and memorable
• Our innovative approach to a classic favorite sets us apart from typical fast food chains, appealing to a wider demographic of customers

History of our solution

Our Golden Chick franchise story began when we recognized a lack of accessible, high-quality fried chicken options in our area. Our team spent months digging into the best ingredients and perfecting our recipe until we found the carefully crafted and delicious combination of panache and spices, cooking techniques and complementary side dishes.

We have seen the success of our product in rave reviews and repeat business from satisfied customers. It is this success that has motivated us to share it with a wider audience through the franchise. Through franchising, we know more people can have access to the crisp, golden goodness that our Golden Chick franchisee provides.

Market validation

The chicken industry is a massive industry in the United States, with chicken consumption on the rise. Fried chicken is specifically a staple in the southern United States and is popular across the country. Thus, the Total Addressable Market (TAM) is quite large, estimated to be over billion in 2021. This number may increase even more as the Golden Chick franchisee expands its presence in the United States and potentially internationally.

The Golden Chick franchisee’s specific market is focused on fast food restaurants, where customers are looking for a convenient and quick meal. This market typically has a short-term sales cycle, where customers make quick decisions on their food options. Customers are willing to pay for a fast, quality dining experience, and the Golden Chick franchise provides just that, with high-quality fried chicken, sides, and desserts.

Starting a business in the fried chicken industry is a good idea as it sits at the intersection of two major industries – fast food and southern style cuisine. This niche offers a unique opportunity to provide consumers with a high-quality, fast-food dining experience. With the backing of the Golden Chick brand and franchise backing, franchisees can be confident of their success within an established and reputable food industry.

The chicken industry, and in particular the fast food market, is growing steadily. As eating habits shift towards healthy options, it’s important to note that franchise Golden Chick offers a balance of healthier options, like grilled chicken, as well as indulgent favorites, like fried chicken and desserts. This balance allows for a growth in healthy food trends and Southern cooking traditions.

Customers are willing to pay for quality fast food dining experiences, with average ticket prices ranging from -12 per customer. This willingness to pay has been validated by the success of other low-box chicken restaurants and enables a profitable business model for the Golden Chick franchisee.

business model

As a Golden Chick franchisee, our business model is based on generating revenue through multiple streams. We will provide quality fast food options to a diverse clientele within our local community. Our strategy is to offer fresh, delicious food at affordable prices and excellent customer service.

Revenue Generation: Our primary source of revenue will be through in-store purchases. We will provide breakfast, lunch and dinner options with a variety of menu items. Our menu includes chicken tenders, golden roast chicken, fried chicken, sandwiches, sides, salads and desserts. Our prices are competitive with other fast food restaurants and we will provide discounts and promotional offers to attract more customers.

Additional revenue streams: We also plan to generate revenue through catering services and delivery options. We will provide catering services for events such as meetings, parties and family gatherings. For delivery, we will partner with third-party food delivery services such as Uber Eats and Doordash to provide door-to-door food delivery services.

Total amount of revenue: Based on our market research, we expect our annual revenue to be approximately .5 million in the first year of operation.

Products that generate income: Our main products that generate income are chicken tenders, golden roast chicken and fried chicken. We will also offer sandwiches, sides, salads and desserts as complimentary products that will contribute to our overall revenue.

To ensure efficient operations and maximize profits, we will control our food and labor costs. Our franchise model will have the support and guidance of the Golden Chick Corporate team. We will also leverage technology to streamline our operations and provide excellent customer service. Our goal is to break even in the first year of operation by generating enough revenue to cover our initial start-up costs, including franchise fees, equipment and inventory.

Competition

Our main competitors in the fast food industry are Chick-fil-A, McDonald’s and KFC. Although they offer a similar menu of fried chicken, sides, and drinks, each has its own unique selling point.

• Chick-fil-a: Known for its customer service and loyal fan base, Chick-fil-A has created a successful business model around quality food and an exceptional dining experience.
• McDonalds: As one of the largest fast food chains in the world, McDonald’s has established itself as a household name. Their efficient operations and affordable menu items attract a wide range of customers.
• KFC: By emphasizing their signature “Lickin’ Good” fried chicken, KFC was able to differentiate itself from other fast food options.

While each of these competitors has their strengths, the Golden Chick franchisee has an opportunity to offer customers something unique. Our focus on providing high quality fried chicken, made-to-order sides and exceptional service sets us apart from our competitors.

Our unique selling points include:

• A commitment to using only fresh, never frozen chicken, ensuring superior taste and texture.
• A wide variety of sides made to order including macaroni and cheese, green beans and mashed potatoes.
• A focus on providing exceptional service, with the goal of making every customer feel valued and satisfied with their experience.

We believe our focus on quality, personalization and service will attract customers who seek a superior fast food experience. We recognize that our competitors may attempt to steal our customers through promotions and discounts, but we believe that our unique selling points will help us maintain a strong market position.

Founding team

French Chicks of Gold is run by a team of experienced professionals who share a passion for providing high quality food and excellent customer service. Our team is made up of people with diverse skill sets and backgrounds in the food industry, franchising, marketing and finance. We are confident that we have the expertise to make our business a huge success.

John Doe , our CEO, has over 20 years of franchising experience and has launched several successful franchise businesses. He holds a Masters in Business Administration and proven experience in developing and implementing business strategies.

Jane Smith , our COO, has over 15 years of experience in the food industry, working for some of the largest fast food chains in the country. She has extensive knowledge of restaurant operations, supply chain management and quality control. Jane is dedicated to ensuring that our customers receive the best dining experience possible.

Mark Johnson , our CMO, has over 10 years of marketing and branding experience. He worked on several successful campaigns, including launching a national food chain’s loyalty program. Mark’s goal is to develop a strong brand presence for Golden Chick and grow our customer base.

Benjamin Lee , our CFO, has over 15 years of finance and accounting experience. He holds a bachelor’s degree in finance and a master’s degree in accounting, and is a certified accountant. Benjamin’s expertise in financial analysis and forecasting will be crucial to ensuring Golden Chick’s profitability.

Together, our team’s expertise covers all crucial aspects of launching and running a successful food franchise.

Our goal is to provide high quality food and excellent customer service to our customers. We believe that good service translates into happy customers who will come back and spread the word about our exceptional food and service.

Although we have individual skills, we recognize the need for a strong and well-rounded team. We continue to seek out and welcome people who share our values and will help us achieve our goals.

We are the right people for this challenge due to our proven track record and being passionate about launching an exceptional food franchise that delivers convenience and quality at the same time.

Traction

Our Golden Chick franchisee has made remarkable progress in a short time, which indicates that we are on the right track to achieve our goals. Here are the milestones we have achieved so far:

• Opened a store in a high traffic location with a loyal customer base, increasing our chances of success
• Achieved a 15% increase in monthly sales since opening our franchise, demonstrating the continued growth and profitability of our business
• Secured several catering partnerships with local businesses, which indicate robust demand in the market
• Continuously served our customers with high quality products, resulting in a Google 4.8 rating, which shows that our customers love our products
• Our brand awareness has increased by 30% through social media activity and local events, proving that we are building a strong market presence.

These achievements validate our business model and show that we are moving in the right direction. With increased sales and brand awareness, we develop a loyal customer base which can be crucial to long-term success. Our efforts in publicity and community engagement are also yielding results, providing us with a solid foundation to continue our growth trajectory. We are confident that with the right investment, we can accelerate our progress even further.

Fund raising

We are seeking million in seed funding to establish our Golden Chick franchisee and make an impactful entry into the competitive market.

The funds will be used for a variety of purposes, including:

• Acquire the necessary equipment and stocks
• Launch and marketing of our products
• Training of qualified personnel
• Establishing our operations to meet regulatory requirements

All of these expenses will be well documented, cost effective and within our budget, ensuring optimal use of funds and maximizing our investment potential.

We are confident that with this capital, we will achieve important milestones, including:

• Establish a strong market presence, with profitable operations at our primary location and expansion opportunities for the future
• Build a loyal customer base through our authentic French bakery experience and convenient delivery services
• Create a brand reputation that resonates with customers and supports long-term growth
• Generate a sustainable profit margin and break even in the first year of operation, expanding our franchise and meeting investor expectations

We appreciate your interest in our Golden Chick franchisee and the opportunity to discuss this investment with you. We are confident that with your support we will achieve our goals and make an impact in the baking industry.