Sweet Investment Opportunity: Cinnabon Franchisee Pitch

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine walking into a mall food court, the nose is instantly drawn to the irresistible smell of cinnamon rolls. You see a long line outside a Cinnabon store as people eagerly wait their turn to order. It’s a scene that unfolds daily in malls and public spaces around the world, but it’s not as sweet as it seems.

The problem is that customers are forced to spend time waiting in long lines to purchase their Cinabon treats. It can be frustrating and inconvenient, especially when people are in a rush or have small children in tow. Also, even after standing in line, the chances of getting a hot and fresh cinnamon roll are slim.

This is not only an inconvenience for customers, but also affects the business. Long lines and wait times turn away potential customers who don’t want to wait, ultimately costing the company’s revenue and profits.

The Cinnabon Franchisee ‘s problem is not limited to long lines, but it also extends to the limited accessibility of their products. Currently, the only way to enjoy the delicious treats is to visit a physical store, which may be inconvenient for some customers.


The issue of long lines and limited accessibility is relevant to Cinnabon customers and the company itself. For customers, long wait times and inconvenient store locations present a significant inconvenience that they prefer to avoid.

From a business perspective, the problem translates into lost revenue and customers. Moreover, the lack of accessibility means that the company does not reach its full potential in terms of sales volume.

Current Solution

The current solution for customers is to wait in line or not buy the product completely. There are no alternative channels for customers to access Cinnabon goodies other than physically visiting a store. This not only limits the potential customer base, but also hinders the company’s ability to scale and grow sustainably.

Why does the problem exist?

The problem exists due to a lack of innovation and integration of technology into Cinnabon’s business model. The company has not adapted to the current trend of digitization and has lagged behind other competitors in terms of alternative channels for customers to purchase their products without waiting online.

Additionally, the company has yet to explore the potential of strategically locating stores in areas where customers can easily access them. This in turn limits their customer base and earning potential.

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The Cinnabon franchisee problem is not unique, and many other companies face similar challenges in providing accessible and convenient channels for customers to purchase their products. However, it is this problem that presents investors with an exciting opportunity to invest in a company that seeks to solve it and offer a new and innovative solution.


Solution / value proposition

The problem of finding high quality, freshly baked and delicious cinnamon rolls has plagued the average customer for a long time, and the solution comes in the form of the Cinnabon franchisee. Our franchisee offers the most convenient and affordable business model that maintains a commitment to providing fresh, home-baked, one-of-a-kind flavors of breads, pastries and cinnamon drinks.

The Cinnabon franchise provides a platform that delivers an incredibly sought-after cultural experience, bringing the warm, sweet smell of cinnamon rolls to an accessible online platform. Our main goal is to provide convenience to customers; They can enjoy our mouth-watering specialties from anywhere, whether at home, at school or at work. We have online and in-store shipping options to deliver our unique supplies, products and hot beverages to customers.

Our solution is not only a relief for customers, but also a lasting one. We are committed to sourcing ingredients for all our baked goods and beverages from fair trade suppliers and have established relationships with local producers to ensure access to the freshest ingredients possible. By focusing on sustainability and quality, we resonate with conscious customers who emphasize protecting the environment and supporting the growth of communities.

To provide the best experience, we aspire to launch our DIY Cinnamon Roll Kits for a fun and hassle-free comparison and evaluation of our product offerings and those of competitors. The kits will at the same time allow our customers to experience the joy and satisfaction of baking and tasting perfectly crafted cinnamon rolls at the comfort of their homes. By having the right ingredients and recipes to bake our cinnamon rolls, we aim to tap into additional revenue streams by complementing our exceptional in-store experience with our rich retail offering.

The Cinnabon franchisee is proud to serve our customers with the most delicious cinnamon rolls and specialty pastries, all made in-house, while providing a unique and convenient shopping experience. Our reliable and scalable franchising model intends to make it accessible to everyone across the country and to improve the social and economic conditions of our suppliers, vendors and employees.

  • Does this really solve the problem discussed?
  • Is the solution so good that the customer will do anything to get it?
  • How will the customer feel after using the solution?
  • Is the solution amazing?
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We believe we have a winning solution that will delight our customers for years to come, and we look forward to growing and growing with the support of our investors.

Market validation

The Cinnabon franchise has strong market potential, with a Tam This includes almost every country in the world. The specialty baking industry is growing at a steady rate, with the global market size expected to reach 0 billion by 2025. This indicates a substantial opportunity for franchisee Cinnabon to expand its operations globally.

Our market addressed details include the average sales per customer, which was recorded at . Additionally, the sales cycle for our products is typically driven by a customer’s desire for a sweet or savory snack. As we will also be offering catering services, this opens up another potential revenue segment for the business.

It is a good idea to start a business in the specialty baking industry as it is recession proof. Even though people may cut larger expenses during a recession, they’re still willing to indulge in small treats, making specialty baked goods a financially stable industry. Also, the industry is not dominated by one key player, which means there is room for new entrants to establish themselves.

According to a report by Grand View Research, the specialty bakery market is expected to grow at a CAGR of 3.6% from 2020 to 2027, signifying that there is a growing demand for this type of food. The growth can be attributed to the increased prevalence of cafes and cafes and the demand for convenient, personalized snacks.

Our target customers are willing to pay a premium for high quality, indulgent baked goods, making them ideal candidates for the Cinnabon franchisee. Additionally, we will be offering catering services, which opens up the potential for corporate orders, weddings and other special events, indicating even greater revenue.

  • Global market size expected to reach 0 billion by 2025
  • Average sales per customer is
  • The specialty baking industry is recession-proof and not dominated by one key player
  • The specialty bakery market is expected to grow at a CAGR of 3.6%
  • Our target customers are willing to pay a premium for high quality baked goods
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business model

The Cinnabon franchise business model is centered around providing customers with freshly baked, high quality cinnamon rolls and a range of other delicious treats. Our business relies on a combination of revenue streams, including franchise fees, royalties, and product sales through our brick-and-mortar locations, online store, and partnership with third-party retailers.

Franchise Fees: Franchise fees paid by our franchisees provide a significant portion of our revenue. We charge a one-time fee for the license to operate a Cinnabon store and use our brand name. These fees are usually based on a percentage of the initial investment required to build and launch a store.

Royalty: In addition to franchise fees, we also generate ongoing revenue through royalties. This is a percentage of each franchisee’s gross sales paid to us monthly.

Product Sales: Our core product offerings drive the majority of our revenue. In addition to our signature cinnamon rolls, we also offer a variety of other baked goods and beverages. These products are sold in our brick-and-mortar locations, the online store, and through partnerships with third-party retailers like grocery stores and airports.

Total Revenue: Total revenue generated by the Cinnabon franchisee is expected to increase as we continue to expand our franchise network and product offerings. In 2020, our system-wide sales were .6 billion, a testament to the strength of our brand and the popularity of our products.

Future Growth: As we expand our franchise network and product offerings, we are confident in our ability to continue to generate strong revenues. By focusing on quality, consistency and innovation, we position our brand for long-term growth and success.


The coffee industry is highly competitive, with many chains and independent stores vying for market share. Major competitors in our market include Starbucks, Dunkin’ Donuts, Peet’s Coffee and Caribou Coffee. These chains have established themselves as market leaders, with strong brand recognition and loyal customer bases.

Although these chains have a significant presence in the market, they also have their weaknesses. Starbucks is known for its high prices and sometimes inconsistent quality, while Dunkin’ Donuts is often seen as a budget option with lower quality offerings. Peet’s Coffee and Caribou Coffee, on the other hand, have a more niche clientele and are not as widely available as Starbucks and Dunkin’ Donuts.

Aroma Joe’s franchisee is best positioned to serve customers looking for high quality fair trade and coffee beverages. Our commitment to using only the best and freshest ingredients sets us apart from our competitors. We also offer online and in-store shipping options for customers to purchase our merchandise and supplies, making us more convenient than smaller stores that don’t have an online presence.

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Our USPs also include our scalable franchising model, which allows us to grow quickly across the country while maintaining quality and consistency. Additionally, our focus on sustainability resonates with customers who care about the environment and seek to support businesses that prioritize similar values.

We consider Starbucks our best competitor in the market because they have a similar customer base and are widely available. However, we believe that our commitment to quality and durability gives us an edge in the marketplace. We also believe that our scalable franchise model will allow us to grow rapidly and challenge Starbucks’ market dominance.

Other competitors that could do what we’re going to do include independent specialty coffee shops and smaller regional chains. While these businesses may have a loyal customer base, they lack the resources and scalability of a franchise system like ours.

Our customers are being robbed by competitors who offer lower prices and less quality offers. However, we believe that our commitment to using only the best and freshest ingredients will keep customers coming back to Aroma Joe’s franchisee.

  • Our differentiators include:
    • Commitment to quality and sustainability
    • Scalable franchise model
    • Online and in-store shipping options for merchandise and supplies

Founding team

At Cinnabon Franchisee, we have assembled a team of driven and experienced professionals who are passionate about providing the highest quality products and services to our customers. Our team is made up of people who bring a diverse mix of education, expertise, and accomplishment to the table, making us uniquely qualified to meet the challenges that come with building a successful franchise.

John Smith, CEO

  • Masters in Business Administration from Harvard Business School
  • 20 years of experience in the foodservice industry, having held management positions in several large restaurant chains
  • Instrumental in the development of the Cinnabon franchisee’s innovative business model
  • Proven ability to drive revenue growth and build successful franchises

Jane Doe, Chief Operating Officer

  • Bachelor of Hospitality Management from Cornell University
  • Over 15 years of operations management experience in various restaurants and retail businesses
  • Expert in developing and implementing process improvements to increase efficiency and productivity
  • Passionate about creating exceptional customer experiences

Mark Johnson, Chief Marketing Officer

  • Northwestern University Masters in Marketing
  • Extensive experience developing and executing successful, data-driven marketing campaigns for major national brands
  • Creative thinker and problem solver with a track record of delivering results
  • In-depth understanding of consumer behavior and trends in the foodservice industry

Our goal as a team is to revolutionize the franchise industry by providing delicious, high-quality products and services to our customers while prioritizing sustainability and ethical business practices. We believe that by using only the best ingredients, treating our employees fairly, and investing in our local communities, we can create a brand that customers trust and love.

While we believe our team is well equipped to meet the challenges of building a successful franchise, we know we cannot do it alone. We’re always open to learning and building new skills, and we’re actively looking for additional talent to fill any skills we may be lacking in. We believe that a diverse team with a variety of experiences and perspectives is crucial to our success.

We are convinced that we are the right people for this challenge. Our team is driven, experienced and passionate about delivering exceptional products and service to our customers. We believe that with the right support and resources, we can build a successful franchise that will have a positive impact on the world.


Our Cinnabon franchise stores have shown tremendous traction in terms of sales and growth. We have seen a steady increase in both metrics since our launch and expect this trend to continue in the years to come.

  • Our first store made 0,000 in revenue in its first year of operation.
  • We saw a 30% increase in sales in our second year due to increased brand awareness and expanded menu offerings.
  • Our loyalty program has been a major success, with over 10,000 members already signing up in just two years.

These positive signals demonstrate the potential for strong financial returns for our investors. Additionally, our success to date has validated our assumptions about the demand for high quality cinnamon rolls and complementary products.

We were also able to achieve product market fit through our focus on delivering freshly baked, made-to-order cinnamon rolls that satisfy cravings for indulgent treats. Positive word of mouth and rave reviews on social media platforms such as Yelp and Instagram confirm that our customers love our products.

Finally, we recognize the massive growth potential of the bakery and pastry industry. According to Ibisworld , the industry is expected to reach .3 billion in revenue by 2025, growing at a rate of 2.3% each year. Our unique offerings, such as our customizable cinnamon rolls and specialty coffee drinks, will enable us to capture a significant share of this market.

In conclusion, with our growing sales and customer base, strong product market fit and immense market potential, investing in the Cinnabon franchisee presents a lucrative opportunity.

Fund raising

For the next phase of our growth and expansion, we are seeking million seed funding to fund our operations and achieve our goals. This investment opportunity presents an exciting and unique opportunity to participate in a rapidly growing company with a proven commitment to quality, sustainability and innovation.

The funds we raise will be allocated in several key areas:

  • Product Development: 30% of the funds will be invested in finalizing our product development, testing our software and releasing a beta version of our platform.
  • Marketing and Branding: 20% of funds will go towards marketing, advertising and brand awareness, both online and offline.
  • Team Extension: 40% of funds will be used to attract and hire qualified professionals to join our team, including engineers, marketers, sales staff and support staff.
  • Infrastructure and Equipment: 10% of the funds will be used to improve our technological infrastructure and purchase the necessary equipment for our teams to carry out their work effectively.

With these funds, we plan to achieve the following milestones:

  • Beta Platform Launch: We aim to release our beta by Q1 of next year and start testing it with a select group of beta testers to optimize the platform.
  • Marketing campaign launch: After the successful launch of the beta platform, we plan to launch a full online marketing campaign in the second quarter of next year.
  • Scale team: In the third quarter of next year, we plan to expand our team to 20-30 skilled professionals to support the growth of our platform and the expansion of our operations.
  • Customer Acquisition Goals: In the fourth quarter of next year, we aim to acquire 10,000 customers and achieve a 40% retention rate by the end of the year.

We believe our business model is well positioned to succeed with the right support, and we are excited to embark on this journey with our investors.