Pedal to Success: Making a Winning Bicycle Pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Residents of urban areas rely heavily on bicycles for transportation. However, with the increase in population, bicycle accidents have become inevitable. A common problem is when the wheels become bent, causing stability issues and a bumpy ride for the rider. This problem can be very dangerous and can lead to major accidents and injuries. This is a significant problem because the bicycle population is constantly increasing.

Consider the story of Emma , a 23-year-old college student who relies solely on her bike to navigate the city. Recently, Emma had to go to an important meeting across town. Unfortunately, on her way, she unexpectedly hit a pothole, causing her wheel to come off. Emma realized that her bike was unresponsive and was afraid of falling off her bike halfway. She got stuck and as a result ended up missing the important meeting.

It may seem like a minor issue, but for Emma, ​​it cost her a business opportunity. For others, it could mean the difference between life and death. The issue is relevant because the increase in the use of bicycles as a mode of transport is evident. In addition, current bicycle repair shops and services are not sufficient to meet the demand.

Currently, the primary solution offered to Emma and others experiencing a similar problem is to take their bike to a repair shop. However, this process can be time consuming and often results in bike owners having to go to multiple stores to complete the necessary repair. This process can be strenuous and disruptive to the bike user’s daily schedule.

The problem mainly exists due to the increase in population and high demand for transporting bicycles. Infrastructure and service providers have failed to keep up with demand, leaving cyclists stranded and potentially at risk.

Solution / value proposition

Our bicycle manufacturing company solves the problem of unreliable and low quality bicycles. We offer high quality, durable and customizable bicycles that meet the needs of various customers.

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Our bikes come with a unique selling point, customers can customize their bikes according to their preferences. Customers can choose the color, design and even the type of handlebars and seats they want on their bikes. It adds a personal touch to their bikes and reinforces the emotional connection they have with the product.

In addition to the customization option, we guarantee the quality of our bikes. Each bike is assembled and tested by a team of experienced professionals, ensuring the safety and reliability of our customers. We also offer a personalized after-sales service to our customers, providing them with technical support and maintenance services to ensure that their bikes remain in perfect condition.

Our customers, mainly bicycle enthusiasts, will feel a sense of satisfaction after using our bicycles. They will feel the difference in the quality and durability of our bikes compared to other low quality products on the market. They will also feel a sense of belonging and pride due to the customization options available, which makes the product truly unique to them.

Our solution is not only good, but it is also amazing. No other bike manufacturer offers such a high level of customization and guarantees the quality of their bikes like we do. We raise the bar for the bike industry and offer a unique product that customers will love to own and display.

Market validation

The total addressable market size for our bicycle manufacturing business is estimated to reach $xx billion by 2025, with an expected annual growth rate of xx%. The cycling industry is growing rapidly and there is a growing trend towards environmentally friendly and sustainable modes of transport.

Our addressed market includes people who prioritize fitness and wellness, cycling enthusiasts and commuters who prefer bicycles as a mode of transportation. According to the latest data, our target customers spend an average of $xx per year on bicycles and related accessories.

The market for our bicycle manufacturing business is very favorable due to the growing awareness and demand for environmentally friendly transportation options. The cycling industry is driven by the growing popularity of cycling events and tours, as well as the growing adoption of cycling as an alternative to cars in urban areas.

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We also emphasize that our focus on customization and bespoke options will set us apart from our competitors. As we will be able to offer custom bikes, we can claim that customers will spend an average of $xxx more on bikes with our company than with other manufacturers.

Our market is growing rapidly and as more and more people turn to cycling as a mode of transportation or for recreation, our bicycle manufacturing business is poised for success in the years to come.

Our customer base is willing to pay a premium for high quality custom bikes. According to our market research, our target customers are willing to pay up to XXXX$ for a custom bike, which aligns with our pricing strategy to deliver premium, custom bikes to our customers.

business model

Our bicycle manufacturing business has a streamlined business model to ensure profitability and sustainability. We generate revenue through the sale of our high quality bicycles and accessories.

Revenue generation:

  • We generate revenue primarily through the sale of bicycles and accessories, which are manufactured in-house to maintain quality control and reduce costs.
  • Our bikes are sold through our online store, as well as through partnerships with local bike shops.
  • We also offer customization options for customers who want a custom bike with unique features or design.
  • Additionally, we generate revenue through repair and maintenance services for our bikes, as well as other brands.

Total amount of income:

  • We expect total revenue of million in the first year of operation, with a growth rate of 20% in subsequent years.
  • This forecast is based on our market research and analysis, which indicates strong demand for high-quality bicycles and accessories.

Products that generate revenue:

  • Our main product and revenue generator is our range of bicycles, which include road bikes, mountain bikes and city bikes.
  • Our accessories, including helmets, locks, lights and bags, also generate revenue and help increase customer satisfaction and loyalty.
  • The customization options we offer for our bikes also generate additional revenue for our business.
  • Finally, our repair and maintenance services generate revenue through service fees and sales of spare parts.
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In summary, our business model is designed to generate revenue through the sale of our high quality bicycles and accessories, customization options, and repair and maintenance services. Our projected first year revenue of million and our growth strategy demonstrate the profitability and potential of our business.


As a bike manufacturing company, our competitors include established companies like Trek, Giant, Specialized and Cannondale, as well as smaller companies like Surly and Salsa. These competitors have been in the market for a long time and have already established themselves as the leading manufacturers in the industry.

What they do well: Our competitors are known for their high-quality bikes, excellent customer service, and established brand reputations. They also have the advantage of economies of scale, as they produce a large volume of bicycles per year, reducing their manufacturing costs.

What they do wrong: Our competitors’ products tend to be expensive, making them inaccessible to the average consumer. They also have limited customization options, which limits customer choice.

What makes us better:
In our bicycle manufacturing business, we pride ourselves on producing high quality bicycles at affordable prices. We offer a wide range of customization options, including various frame styles, colors and accessories, to meet the diverse needs of our customers. We also provide excellent customer service, ensuring our customers are knowledgeable and happy with their purchases. We use innovative materials and technologies to make lighter, faster and more comfortable bikes that are both aesthetically pleasing and environmentally friendly.

Our unique selling points include our customization options, affordability, customer service and use of durable materials. We also have a strong brand reputation within the cycling community as we regularly participate in supporting events and causes that align with our values. Our bikes are made to last, reduce environmental impact and improve the overall cycling experience.

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Who is stealing from our customers and how:
Our competitors may steal from our customers by offering lower prices or exclusive features that we do not offer. They may also try to sway customers with their established brand reputation and wider distribution networks. However, we believe the quality and value of our bikes, coupled with our strong focus on customization and durability, will attract loyal customers who share our vision.

  • hiking
  • Giant
  • Specialized
  • Cannondale
  • gruff
  • Salsa

Founding team

Our founding team includes highly skilled and experienced professionals who have proven track records in the bicycle manufacturing industry. Each of our team members has the education, relevant experience and accomplishments necessary to make this adventure a huge success.

John Smith: Our CEO has over 20 years of experience in the bicycle manufacturing industry. With an MBA in Business Management, John has successfully led multiple teams in the development and launch of innovative products. He also previously led product development at a leading bicycle manufacturing company.

Jane Doe: Our CTO holds a degree in mechanical engineering and has over 15 years of experience in product design and development. Jane has worked with major bike manufacturers and been part of teams that have developed award-winning products. She is also an expert in manufacturing and assembly design.

Steve Brown: Our COO has extensive experience in supply chain management and logistics. He has previously worked with major bicycle manufacturers in creating and managing their global supply chains. Steve also holds an MBA in operations management.

Sarah Lee: Our CFO has a background in finance and accounting, with over 10 years of experience in the bicycle manufacturing industry. She has been part of teams that have successfully launched several products and established strong relationships with suppliers and distributors. Sarah is also an expert in financial planning and analysis.

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Our team’s goal is to leverage our collective experience and expertise to develop and manufacture innovative, high-quality bicycles that meet our customers’ needs.

As a team, we have identified and addressed any missing skills by bringing in additional professionals who have the necessary expertise. We have also established relationships with leading consultants and advisors in the industry to ensure that we keep up with the latest trends and technologies.

As a team, we are the right people for the challenge. Our collective experience and expertise uniquely positions us to develop and manufacture high-quality bicycles that exceed our customers’ expectations. We are dedicated to our shared passion for designing and building the best bikes on the market.


The bicycle manufacturing company has made significant progress since its inception. We have focused on customer satisfaction, quality and expanding our distribution channels. Our business has continued to grow and we have reached important milestones that demonstrate our capabilities and potential for continued growth.

  • Sales up: Our sales have steadily increased, which is a great indicator of our growing brand recognition and customer confidence. Over the past four quarters, we have experienced a month-to-month growth rate of 7%.
  • Customer Expansion: We have a loyal customer base that has continued to grow over time. Our repeat customer rate is 35% indicating that our products resonate with customers and our customer service is exemplary.
  • Growing production: We have increased our production capacity by 40% over the past year. This expansion has been instrumental in our ability to meet growing customer demand.
  • Cost control: We have been able to maintain tight control over our costs, ensuring that we remain profitable while expanding operations.

These milestones help build our credibility and show that our business is healthy and ready for even more growth in the future. We are confident that our strategy will continue to deliver results and make us a leading player in the market.

Fund raising

Our bicycle manufacturing business has come a long way, and now we are ready to take our business to new heights. To that end, we are seeking M seed funding. This funding will help us achieve our next goal: to release a beta version of our product.

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Funds raised will be allocated as follows:

  • Product Development: We will use 40% of the funds to invest in product development. This is a crucial area for us as we want to make sure our product is top notch before we put it back on the market.
  • Marketing: We will use 30% of funds for marketing. We want to make sure that our product is visible in the market so that we can reach as many potential customers as possible.
  • New Employees: We will use 20% of funds to hire new professionals to our team. We believe that with the right candidates on board, our business will be able to grow exponentially.
  • Other Expenses: The remaining 10% of the funds will be used for other expenses such as legal, accounting and administrative fees.

Finally, the most important aspect of securing seed funding is what we will achieve with the funds. We are confident that with these funds we will be able to:

  • Complete development of our product and release beta to market
  • Establish our brand in the market with a strong marketing campaign
  • Recruit top-notch professionals to our team who will help us grow our business
  • Ensure all legal and administrative requirements are met to run a successful business

We believe that our bicycle manufacturing business has the potential to revolutionize the cycling industry with our innovative product. We are excited about the future of our business and look forward to partnering with investors who share our vision. We are confident that with your investment we will be able to achieve our goals and create a product that riders will love.

Pedal to Success: Making a Winning Bicycle Pitch

Pitch Deck Template that gets you funded!

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