Perfecting Your Del Taco Pitch: Securing the Franchise

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Demand for Mexican fast food is growing, especially in areas with large populations of Hispanics, but there is a lack of accessible options for consumers. An example of this is Jane, a college student who moved from a town with many Mexican fast food options, to a small town. She yearned for the familiar flavors she grew up with but had to settle for bland and overpriced options.

It’s a common story for many people, especially those moving to a new location or living in areas without much diversity. Del Taco, a popular Mexican fast food chain, can help fill that gap.

The issue is particularly relevant now as more and more people value convenience, affordability, and access to quick, tasty meals. The current solution for this problem is inadequate and overpriced fast food options that do not cater to diverse consumer tastes.

Del Taco aims to provide that missing link in the fast food industry by offering a variety of Mexican cuisine options at affordable prices. It can make a huge difference to people like Jane, who can now enjoy her favorite comfort food while studying and relaxing.

Solution / value proposition

Our franchisee at Del Taco offers customers an easy and convenient meal option, with fresh, made-to-order Mexican cuisine that can be customized to fit any bud. It solves the problem of customers needing a quick and filling meal while on the go or needing comfort food.

Our franchise offers a wide variety of menu items, from classic burritos and tacos to premium burgers and fries. Customers can add toppings and sauces to their liking, creating a unique and personalized meal each visit. With an emphasis on freshness, our ingredients are sourced locally whenever possible and our food is prepared on site daily.

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Our solution is so good that customers will come back for more, many of whom become loyal regulars. The convenience of our drive-thru makes it easy for customers to grab a quick bite on the way to work or running errands.

After enjoying their meal, our customers will feel satisfied and energized knowing they had a fresh, hearty meal that catered to their unique tastes. Our food is not only delicious but also affordable, allowing customers to enjoy a quality meal without breaking the bank.

Our solution is amazing because it combines the convenience of fast food with the quality and taste of a sit-down restaurant. By offering made-to-order meals, we can cater to individual preferences, resulting in a better overall experience. Our focus on freshness and locally sourced ingredients sets us apart from traditional fast food chains and appeals to the customer’s desire for healthier meal options.

With our franchise model, we not only offer a tasty meal but a seamless experience. We prioritize customer satisfaction by providing prompt service and friendly staff. We are confident that our solution will resonate with customers looking for a delicious and convenient meal option.

Market validation

The Del Taco franchisee market validation is very promising. In the United States, the total addressable market size for fast food restaurants is 7 billion, indicating that potential customers have a strong need for foodservice.

  • Revenue per customer for fast food restaurants averages around , which is a market norm and Del Taco will follow this pricing strategy.
  • Sales cycles in the fast food industry are relatively short, which means that customers have high turnover and regularly visit fast food restaurants.

Del Taco is a big company in the market as it has a strong brand and established reputation in the fast food industry. The company’s unique selling proposition is that it offers Mexican-inspired food, which is a very popular fusion cuisine among Americans.

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The food industry market is growing, indicating that there is high potential for growth in this sector. The fast food industry has grown steadily over the past few years as consumers become more contentious about their spending, as well as the convenience of fast food.

Customers are already willing to pay a fair price for fast food, and the Del Taco franchisee will provide an exceptional experience at an affordable price that customers will appreciate and love.

business model

Our Del Taco franchisee operates under a model that prioritizes profitability and efficiency, while providing a high quality dining experience. Our primary sources of revenue will be through in-store purchases and on-the-road transactions, as well as catering services for local businesses and events.

Our menu will include a range of options including our popular tacos, burritos, burgers and desserts. We will also provide seasonal and limited time offers to keep customers engaged and interested in our brand, such as our Green Hatch Chile items during the fall season.

We projected an initial revenue of .5 million in our first year of operation, with steady growth in subsequent years. Our franchise fees and initial investment costs have been carefully calculated to ensure a quick return on investment for our investors.

In addition to our primary revenue streams, we will also generate revenue through a delivery service and partnerships with food delivery apps, such as Uber Eats and Doordash. Our partnership with these delivery apps will provide convenience to our customers and expand our market reach.

Overall, our business strategy is to offer high quality food options at a competitive price, with efficient operations to generate high profits. Our menu items will be carefully curated to meet the needs and preferences of our target audience, while providing options for various dietary needs and preferences.


Who are your competitors?

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The Del Taco franchisee faces direct competition from established fast food chains specializing in Mexican cuisine, such as Taco Bell, Qdoba and Chipotle.

Who could do what you are going to do?

Other industry competitors include traditional Mexican restaurants, food trucks, and local and independent restaurants. These competitors may offer a similar menu with a more traditional or regional twist.

What makes you better?

The Del Taco franchisee will offer a unique menu of freshly prepared Mexican-inspired fast food with a distinct SoCal flavor. The menu will include a range of options to suit various tastes and dietary needs, including vegetarian and gluten-free options. Our team of experienced professionals are dedicated to providing high quality customer service, while our efficient operations will maximize profits.

What are your USPs?

  • Unique menu with a distinct SoCal flavor
  • Various options for different tastes and dietary needs
  • High quality customer service
  • Efficient operations
  • Solid market research and in-depth industry knowledge

Who steals your customers and how?

Taco Bell, Qdoba and Chipotle can steal our customers by offering similar menu options. Local independent restaurants can also compete by offering a more personalized dining experience. Our unique menu and our focus on high quality customer service will help us distinguish ourselves from our competitors and retain our clientele.

Founding team

Our team is comprised of highly skilled and experienced professionals who share a passion for providing high quality fast food options to our customers. We believe our diverse expertise and strong partnership make us the perfect team to establish a successful Del Taco franchisee.

John Smith , our team leader, has over 15 years experience in the fast food industry, with a proven track record of success. He held various leadership positions in different fast food chains, including Burger King and McDonald’s, and drove record growth in every business he was involved in.

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Jane Doe , our Director of Operations, has extensive experience managing fast food franchises and leading cross-functional teams. She has a strong background in finance and has helped many companies increase profitability and improve operations.

James Johnson , our Marketing Director, has a wealth of knowledge and experience in creating successful marketing campaigns for various fast food chains. He is a creative thinker and has a gift for building strong brand image and customer loyalty.

We believe that the collective experience and skills of our team are essential to the success of our Del Taco franchisee. With our shared passion for food and customer service, we are confident that we can establish a thriving business that will deliver high quality to our customers every day.

Our goal is to provide our customers with the best fast food experience possible. We are committed to providing quality food, prompt service and a welcoming atmosphere to everyone who walks through our doors.

Although we have a strong team with broad expertise, we recognize that there are areas where we lack skill. For this reason, we have partnered with the best franchise company in the fast food industry – Del Taco. With the support and guidance of Del Taco’s corporate team, we are confident that we can overcome any challenges our business may face.

We believe we are the right people for the challenge because we have the experience, skills and determination to establish a successful Del Taco franchise. We are committed to our mission and confident that we can offer our customers the best fast food options on the market.

Traction / Milestones

At Del Taco Franchisee, we are committed to achieving milestones that prove our business is viable and thriving. Our tensile highlights include:

  • The 35% increase in sales month over month in the past six months, exceeding early revenue projections
  • Expand our customer base by 25% through targeted social media campaigns and word of mouth referrals
  • Reducing our customer acquisition cost by 20% by refining our digital marketing strategy based on user data
  • Secure partnerships with two local schools to provide catering services for on-campus events, generating additional revenue streams
  • Implemented a customer loyalty program that resulted in a 15% increase in repeat business
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Our traction metrics demonstrate that we are making progress towards our goal of establishing a Del Taco franchise as a fast food option in our market. By tracking these key performance indicators, we were able to identify areas of opportunity and strategically allocate resources to drive growth.

Our sales growth and customer expansion show that our previous assumptions about demand for high-quality fast food options were accurate. Our partnerships with local schools demonstrate that the Del Taco franchisee has a product market fit and meets the needs of our target audience. Our lower customer acquisition cost and higher repeat business underscores that our customers love our product and are a sustainable source of revenue.

Additionally, we are seeing massive growth in the fast food market, with recent market research indicating that fast food demand is expected to increase by 4.5% over the next year. By capitalizing on this trend and continuing to refine our strategy, the Del Taco franchisee is set for continued success.

Fund raising

As the founders of the hypothetical Del Taco franchisee, we are seeking million seed funding to complete our product development and release a beta version. This funding will help accelerate the growth of our business and allow us to achieve several milestones.

  • Product Development: With 20% of the funds, we will finish developing our menu, kitchen layout, and supply chain. This includes hiring a team of experts to help us create unique and mouth-watering taco recipes.
  • Marketing: 30% of funds will be allocated to marketing efforts. We plan to run social media campaigns, build influencer partnerships, and use traditional advertising channels to reach our target audience.
  • Operations: The majority of funds (50%) will be used to hire new team members and rent a location to launch our franchise. This includes restaurant rental equipment, hiring and training staff, and securing necessary permits and certifications.
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With this funding in place, we are confident in our ability to achieve several milestones, including:

  • Launch our Del Taco franchisee and begin serving our customers within six months of funding approval.
  • Get a strong foothold in the market and establish our brand as a leader in the Mexican fast food industry.
  • Achieve our projected breaking point within the first year of operation.
  • Expand our franchise network within two years to three additional locations in the same city.

We believe that with our strong business model, experienced team and a well-defined plan for allocating the funds, we offer an excellent investment opportunity for potential investors who wish to join us in our journey of providing delicious Mexican fast food. and affordable to consumers.

Perfecting Your Del Taco Pitch: Securing the Franchise

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