Opening a Bojangles Franchise Business: A Step-by-Step Guide

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Introduction

Franchises have become increasingly popular among entrepreneurs who want to open a business without starting from scratch. Bojangles, a well-known fast food restaurant, is one of the fastest growing franchise businesses. According to Forbes, the brand has seen impressive growth over the past five years, with sales rising from .3 billion in fiscal year 2016 to .6 billion in fiscal year 2021. With With such growth potential, opening a Bojangles franchise business can yield great rewards.

For any aspiring entrepreneurs looking to open a Bojangles franchise, it is important to understand the process that must be taken to get up and running. This post will provide a step-by-step checklist of the steps needed to open a Bojangles franchise. Follow this guide to launch your franchise with ease!

Create a business plan that includes a financial model

Creating a business plan is the foundation of any successful business venture, and even more so when starting a Bojangles franchise. An effective business plan should include a detailed financial model that provides a roadmap for the future growth of the business. Here are some tips and tricks on how to get started:

  • Start by looking at what similar businesses in your area are doing. This will give you an idea of the market potential and expected return on investment.
  • Create a detailed overview of each element of your plan, including goals, strategies, costs, risks, and contingency plans.
  • Calculate the cost of starting the business, including costs for rent, equipment, staff, marketing, and any other anticipated costs.
  • Conduct market research to understand the size of your target customers, their buying patterns, and their preferences.
  • Create financial projections for the first year of your business and the expected return on investment.
  • Plan the marketing activities needed to attract and retain customers.
  • Hire an accountant to review your plan and provide advice on how to keep costs low.
  • Consult with business owners and experienced advisors to better understand the industry and gain advice that could be invaluable when launching your Bojangles franchise.

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Secured financing

Franchising a business requires capital. You will need to secure financing to ensure that your business has the financial resources to start. There are several ways to obtain additional financing for your Bojangles franchise:

  • Small business loans. Small business loans from banks or other financial institutions can provide the right capital to start a franchise. Be sure to explore all of your options, including government loans and private investors.
  • Angel investors. There are a lot of angel investors who are ready to invest money in start-ups. If you can find an investor interested in your concept and mission, they may be willing to cover the cost of the franchise.
  • Crowdfunding. Using a crowdfunding platform such as Kickstarter or Indiegogo can be a great way to raise money for new business ventures. They are easy to use and the money you receive is not tied to any specific contract.
  • Personal savings. If you are able, investing your own savings in the business can be a great way to ensure you have the funds to start a successful Bojangles franchise.
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Before you begin, you should carefully consider each of these options and determine which is the best option for your business. With the right funding strategy in place, you can secure the capital needed to launch your Bojangles franchise.

Acquire the necessary permits and licenses

Opening a Bojangles franchise requires obtaining permits and licenses from your local government. This step is important and should not be overlooked as it ensures that you are legally compliant in operating your business. The exact permits and licenses you will need depends on your city and state regulations.

Here is a checklist of necessary permits and licenses that you will need to acquire in order to open a Bojangles franchise:

  • Business license
  • Employer identification number
  • Sign a permit
  • Business tax registration certificate
  • Health and Safety Inspection Certificate
  • Building permit for exterior panels

It is recommended that you consult a corporate attorney and/or a Bojangles Franchise Specialist for information specific to your city and state. Additionally, it’s important to stay up to date with local regulations that may affect your business.

Find a suitable location that meets franchise requirements

Finding the right location for your franchise business can be a difficult task as it requires meeting a number of criteria. Here are some tips and tricks to help you find a suitable location.

  • Research the local market: Take the time to research the demographics of the area you plan to build your franchise. Find out what other Bojangles franchises are operating in the area and explore how you can differentiate yourself to maximize your profits.
  • Check local zoning regulations: Even if you find the perfect location, you need to make sure it meets all local zoning regulations. Contact your local zoning office to find out if the area you have chosen is suitable for commercial activity.
  • Look at parking and accessibility: Make sure there is enough parking for your customers and check that your premises are easily accessible for customers with disabilities. These factors influence the success of your business.
  • Assess the cost of your premises: Businesses of all sizes require capital investment, so make sure you can afford the rental costs of your chosen location. Also consider the costs of any renovations or alterations you may need to make.
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Once you identify a potential location, contact Bojangles head office to find out if the chosen area meets their franchise requirements. This is an essential step that will ensure the success of your franchise business.

Hire experienced staff

When starting a Bojangles Franchise business, it is essential to hire experienced staff to ensure smooth operations. You want to find employees who understand the brand culture and share the company values. Here are some tips for hiring experienced staff for your Bojangles franchise:

  • Research: When looking for experienced staff, it is important to do your research first. Find out who is already working for Bojangles in other locations and try connecting with them to see if they are interested in joining your team.
  • Recruitment Platforms: Use recruitment platforms such as LinkedIn and indeed seek candidates with relevant food service experience. These websites have a large pool of candidates to choose from.
  • Network: Don’t reduce the power of relationship building. Reach out to potential employees in your network who have the right skills and experience to join your team.
  • Interviews: Once you’ve identified potential candidates, be sure to conduct thorough interviews, focusing on customer service, communication, and interpersonal skills. Remember to check references and verify that the candidate meets all franchise requirements.

Finally, it is important to build and maintain an experienced and qualified staff, as they are essential for a successful franchise business. As an employer, show genuine appreciation for their work, provide training and a positive work environment to ensure their longevity.

Develop marketing strategies

Once you’ve opened your Bojangles franchise, it’s time to start marketing your business. To ensure that your promotional efforts yield the best results, it is important to develop effective and sustainable marketing strategies. Here are some tips and tricks to get you started:

  • Start by creating a short but compelling message – what do you want to convey to your target audience? Once you’ve defined your message, make sure it’s consistent across all of your promotional channels.
  • Create an effective marketing plan with realistic goals and timelines. You then need to build and execute a marketing strategy that is tailored to the needs of your target audience. Remember to consider current trends and consumer preferences when developing a marketing strategy.
  • Create a marketing budget and stick to it. Make sure your budget explains all marketing costs such as advertising, web design, printing, etc. It’s important to stay within your budget and track expenses to ensure you get the most out of your investments.
  • Keep track of your return on investment (ROI) regularly. This data will help you gauge the effectiveness of your marketing efforts and make informed decisions about how to adjust your strategy in the future.
  • Choose the right marketing channels that will best reach your target customers. Social media is a great way to reach your target audience and you should consider investing in platforms such as AsfaceBook, Instagram and Twitter.
  • Engage customers with promotions and incentive programs. It’s a great way to build loyalty and attract new customers.
  • Be sure to maintain a consistent brand throughout your marketing efforts. It’s important to make sure that all of your promotional materials have a unified look, feel, and message.
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Order necessary equipment and supplies

Equipping your Bojangles franchise location is an important step when starting the business. Making sure you select the right equipment for your space and needs is key to ensuring things run smoothly during the initial business start-up phase. Here are some tips to consider when ordering gear:

  • Create a detailed list of what you need and why. By creating an inventory by item, you can better consider the expenses associated with equipment and better plan for a successful restaurant launch.
  • Prioritize items. Choose the items that need to be ordered first, so you can start operationalizing the restaurant. Consider what equipment is needed to open doors, such as kitchen equipment and furniture, and prioritize that.
  • Research sellers. Review the cost of the equipment, as well as warranty information, return policy, and customer support options. This will help you make an informed decision about which vendor to partner with.
  • Order early. Save time and money by ordering the necessary equipment as soon as possible. Start by ordering the most important or larger items earlier in the franchise building process.
  • Check delivery times. Consider delivery times when ordering, as equipment may arrive later than expected. Most suppliers provide delivery estimates, so plan accordingly. Choose suppliers who can deliver all items in one shipment to avoid delays.

By planning carefully and ordering the right items, you can ensure your Bojangles franchise is well-equipped for opening day and beyond. Taking the time to research, build a list, and compare providers will pay off in the long run, saving you money and hassle.

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Create an attractive interior design

The interior design of your Bojangles franchise will reflect your brand promise, and therefore creating an attractive and welcoming interior should be a priority. Some tips to keep in mind when creating an attractive interior design include:

  • Choose a neutral color palette that is both calm and inviting.
  • Choose materials that are durable and easy to clean.
  • Incorporate natural elements into the design, such as plants or wood accents.
  • Add comfortable seating options, such as banquet and arm chairs.
  • Include modern decor pieces and accents to add a touch of style.
  • Maximize natural light if possible, such as with large windows or glass doors.
  • Ensure the layout promotes efficient flow, including a clear path for customers and staff.

Creating an attractive interior design should be done in a timely and cost-effective manner, but be mindful not to miss essential design elements. Working with a professional interior designer can be a great way to create a unique and attractive interior for your Bojangles franchise.

Order a sign and customize branding elements

Your brand will comprise a large part of the customer experience when they come to your store. Having an attractive sign and recognizable brand elements is essential for brand loyalty. Here are some tips and tricks for ordering a sign and customizing branding elements.

Choose a panel company: Before ordering your panel, you need to find the right panel company to do the job. Look for sign companies that are experienced in the franchise industry and have a good track record of delivering high quality signs.

Choose a theme: Next, decide on a theme for your logo and branding elements. Bojangles has a consistent branding theme, and you should too. If your theme is too complex or not easily recognizable, it can confuse customers and hamper their experience.

Choose a size and location: Before ordering a sign, consider the size and location. If the sign is too small, it will not be visible to customers. On the other hand, if it’s too big, it can distract customers and take away from the overall look of your store.

Be careful with color: Color is one of the most important aspects of branding. Make sure the sign and other branding elements are in harmony with each other. Bright, primary colors are often the best way to make your brand stand out from the competition.

Work with an expert: Throughout the process, it is essential to work with an expert. Someone with experience in the franchise industry can provide valuable insight into how best to create a successful sign and branding elements.

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Be patient: Above all, be patient with the whole process. Commissioning a sign and customizing branding elements may take some time, but the end product will be worth it.

Perform a final inspection of premises and personnel

Once you’ve completed setup and hiring, it’s important to perform a final inspection of the premises and staff before opening your Bojangles franchise. This inspection is essential to ensure that everything is in order and that your customers will feel safe and welcome in their new restaurant.

Here are some tips for doing a final inspection before opening a Bojangles franchise:

  • Clean – Ensure premises are kept spotless with floors, windows, furniture and exterior areas maintained. Ensure staff use proper safety protocols and wear appropriate protective gear while on the job.
  • Staff Appearance – Ensure that all staff members wear approved uniforms, are well groomed and are of proper conduct.
  • Menu Items – Ensure inventory is stocked and all menu items are properly labeled. Make sure that new menu items introduced since the opening launch are available.
  • Order Accuracy – perform random checks on customer orders to ensure the food is accurate and has been promised.
  • Customer Experience – Make sure the store is comfortable and welcoming. Ensure staff interact with customers in a friendly and supportive manner and are able to handle customer inquiries or complaints.

These steps provide an important foundation for a successful deployment of your bojangle franchise. A final inspection before opening allows you to ensure that everything is ready for your customers. The ultimate goal is to ensure that the customer experience is a positive and enjoyable one.

Start engaging customers with promotions and advertising

Once you’ve launched your Bojangles franchise, it’s time to start engaging your customers with promotions and advertising. Engage customers with the following strategies:

  • Print Advertising : Print advertising is one of the most cost-effective ways to get the word out about your Bojangles franchise. Print ads in local newspapers and magazines can be a great way to promote your new business.
  • Social Media Advertising : Take advantage of today’s popular social media platforms. Create social media accounts for your franchise and post content to reach your target audience. Run regular campaigns to entice subscribers to visit your business.
  • Local Networking : Attend local events, join local business groups, and make industry-related contacts that can help generate more interest in your franchise. Building a relationship in the community can go a long way to help promote the success of your franchise.
  • Rewards and Loyalty Programs : Customer retention is essential to the continued success of your franchise. Consider setting up a rewards program or loyalty program to reward frequent customers, recommend your services to friends or family, and make every customer valued.
  • Outreach Programs : You can also reach nearby schools, churches, or other organizations with the help of professional public relations and outreach programs. Conduct an outreach program to tell people about your franchise’s history, products and goals.
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Remember to constantly evaluate your promotions and advertising strategies to ensure they are effective and having an impact. Adapting to customer feedback and responding to changes in your market will help you maintain long-term success.

Maintain the brand promise to provide excellent customer service

Excellent customer service is key to any successful business, and this is especially true for a Bojangles restaurant. Customers who have a pleasant experience at Bojangles are more likely to return and recommend Bojangles to their friends. Here are some tips and tricks to ensure customers have a pleasant restaurant experience:

  • Provide a safe and clean environment. Bojangles must be kept clean and free of safety hazards at all times. This includes ensuring that all equipment is maintained to manufacturer’s standards.
  • Create a friendly atmosphere. Customers should feel welcome at Bojangles and employees should be friendly and professional.
  • Train employees in the Bojangles culture. Bojangles must ensure that all staff members are aware of the customer service principles that define the brand. This includes being courteous, friendly and helpful to customers.
  • Encourage customer feedback. Bojangles should strive to make customer feedback part of the company culture. Customers should be encouraged to share their experiences, both positive and negative, so that the restaurant can adapt and improve as needed.
  • Reward loyal customers. Bojangles should reward customers who make repeat visits or go out of their way to provide positive customer feedback. This could be done through customer loyalty programs, discounts or other rewards.

By following these tips and tricks, Bojangles can ensure that the restaurant’s customer service is always excellent and maintain the brand’s promise to provide the best possible experience.

Conclusion

Opening a Bojangles franchise business is a great opportunity to add to the brand’s success and reap the rewards of its impressive growth potential. With a comprehensive plan and a commitment to excellent customer service, potential franchisees can be on the path to success. To ensure a successful launch of your franchise, use the 12-step checklist provided above as a guide.

Good luck and happy franchising!