Introduction
Are you a Bojangles franchise owner? Want to increase your sales and profitability? Reaching new heights in the industry requires a smart and effective plan. Luckily, there are plenty of strategies that could help you increase sales and increase profits from your bojangles.
The American quick service restaurant (QSR) industry is continuously growing, as more and more people turn to the convenience of drive-thru and delivery services. According to the National Restaurant Association (NRA), 2019 saw the rapid growth of the QSR industry with total sales exceeding 4 billion. Keeping up with modern trends in the QSR industry can be challenging, but with the right strategies, Bojangles franchisees can create solid plans to increase sales and profitability.
Expand menu offerings to include new meals and evening meals
Adding new meals and evening meals to an existing menu can be an effective way to attract new customers and increase overall sales and profitability. With Bojangles franchise restaurants already offering some of the most popular and innovative meals in the industry, providing dynamic and diverse menu selections to meet changing consumer needs is essential.
One of the most important steps in expanding menu offerings to include new meals and evening meals is determining the level of demand for new meals. There are several ways to do this, such as conducting market surveys, evaluating competitors’ offerings, and researching current food trends. Then, using this information, Bojangles franchise owners can develop breakfast and evening menus that appeal to customers in their area.
Additionally, to maximize the potential for increased sales, Bojangles franchise owners must properly market new offerings. This may involve cross-promotions, digital advertisements, and special events showcasing the meals. Additionally, Bojangles franchise owners should ensure that their staff are properly trained to introduce new offerings, maintain high quality standards, and reflect the brand’s commitment to the highest standards of customer service.
Expanding the Bojangles franchise menu with new meals and evening meals can be an effective way to increase sales and profitability. For example, if a Bojangles franchise owner adds five new breakfast and evening meals to their menu, and each meal increases sales by an additional 10%. This would equate to a ,000 increase in sales per month ( per order Enter X 5 Enter X 100). If the ingredient cost to craft each entree is .50, the increased profit could reach 50 per month!
Renovate existing restaurants to make them modern and welcoming
Making existing restaurants appeal to customers with a modern, welcoming atmosphere is one of the best strategies to increase sales and profits for Bojangles franchises. Locations with a fresh and exciting look can lead to a more positive customer experience, creating an improved perception of the restaurant before customers even walk in the door. This can be a great way to boost sales, while helping each location stand out in the local market.
One of the main benefits of renovating existing restaurants is that it shows customers that the business is committed to their satisfaction and constantly striving to improve. This can help create a positive buzz around the restaurant and can help bring more customers in the door, boost sales and create ROI. Additionally, the modern and welcoming atmosphere can improve customer loyalty and repeat business, further increasing profitability.
Identifying areas for improvement: Before beginning the renovation process, franchise owners should identify areas of the restaurant that need improvement. This could include any part of the interior and exterior, from lighting to furniture, or even adding technology. Once areas for improvement are identified, franchise owners should create a budget for the project and work within that budget to achieve the desired results.
Choose the right design: To make the location as appealing as possible, franchise owners should make sure they include design elements that correctly reflect the Bojangles brand. This includes interior elements such as the Bojangles logo and artwork, as well as exterior elements such as the sign and exterior walls. Additionally, franchise owners should also focus on creating a comfortable and welcoming atmosphere, as this will create a positive customer experience with every visit.
Calculating Return on Investment: When determining the return on investment for remodeling existing restaurants, franchise owners should consider the cost of the renovation, the expected increase in sales from the renovation, and the expected payback period after having recouped their investment. For example, if a franchise owner plans to invest ,000 in a renovation project and expects to increase sales by 10%, they can reasonably expect a return on investment in less than 18 months. Also, they can expect sales and profits to continue to increase once the initial ROI is achieved.
By renovating existing restaurants, Bojangles franchise owners can improve sales and profitability while creating an enhanced customer experience. With careful planning, budgeting, and design, franchise owners can create a modern, welcoming atmosphere that will keep customers coming back for more.
Develop a loyalty or reward program to boost customer loyalty
Creating a loyalty or rewards program is a great way to increase customer loyalty, and therefore the sales and profitability of a Bojangles franchise. A loyalty or reward program encourages customers to visit your business more often. It rewards them with discounts, vouchers, special offers or other benefits.
The best loyalty program should offer relevant perks, achievable rewards, and the ability to track customer visits and behaviors. When designing, be sure to research the specific demographics of the customer who visits your Bojangles franchise. Consider their preferences, habits, and patterns, as this will determine the design of the program and ultimately its success.
Tips and tricks for setting up a loyalty program for the Bojangles franchise
- Consider sophisticated customer relationship management (CRM) software to track customer activities. This can help you develop campaigns and analyze customer data to better understand customer behaviors.
- Make sure loyalty program rewards are achievable and easy to understand. Let your customers know how they could get free or discounted items and you’ll see an increase in visits.
- Make sure the client understands how they can benefit from the program and how they can achieve their goals.
- Offer additional incentives such as free merchandise or discounts as a surprise reward for loyal customers.
- Keep rewarding customers and create special offers so they keep coming back.
Depending on your customer base and their frequent visit rate, you might consider making your loyalty program tiered. This would give loyal customers the incentive to progress through tiers to unlock exclusive rewards and discounts.
Such a loyalty program could have a significant impact on the sales and profitability of your Bojangles franchise. For example, let’s say a loyal customer buys an item every week at an average purchase value of . If you offered a discount for every 5th purchase, that means the customer would save each month.
Taking the customer’s average purchase value () and adding the discount (), that means they would spend an additional with you each month compared to the previous value of . That’s an additional 23.3% increase in average customer purchase value!
Increase marketing efforts through digital and traditional channels
Marketing is a crucial part of running a successful business. As a Bojangles franchise, it’s important to find the right mix of digital and traditional marketing channels to drive sales and profitability. By maximizing the use of traditional and digital marketing channels, businesses can leverage their strengths and ensure a successful marketing campaign.
For Bojangles franchises in particular, digital marketing can be a particularly powerful tool. Through digital channels, Bojangles can target potential customers with a more personal approach, using segment audience targeting. This will allow Bojangles to focus their efforts and put the right message in front of potential customers. Digital channels also provide efficiency, as many platforms offer tools to track campaign results, making it easier to determine where to spend marketing dollars.
Traditional marketing, on the other hand, offers the opportunity to engage with customers in a more physical setting. This could include organizing events, sponsoring local sports teams, placing advertisements in newspapers, magazines and television, and distributing flyers and posters. These channels allow you to reach a wider audience and create wider awareness for your business. Plus, by leveraging your existing customer base, you can leverage personal recommendations, resulting in a better return on investment.
Tips and tricks to maximize your marketing efforts:
- Identify your target audience and how they prefer to receive communications.
- Analyze the performance of digital and traditional channels.
- Use all available channels – use the right channels, at the right time, for the right message.
- Track your results – measure the impact of your campaigns to make informed marketing decisions.
- Be creative – find ways to stand out and impact the market.
By utilizing both digital and traditional marketing channels, Bojangles can maximize their revenue opportunities and reach their target market more effectively. According to a Drexel University study, businesses can expect to see a 30% increase in revenue from effective marketing efforts. For example, if your Bojangles franchise were to invest ,000 in a marketing campaign, you can expect to see 0 in return on that investment.
Implement a delivery service to reach new customers
Delivery services offer a valuable way to grow your Bojangles franchise sales and profitability. By leveraging the convenience, cost savings, and accessibility of delivery services, your business can tap into a whole new base of customers who would otherwise be unreachable or unwilling to purchase. This can lead to increased sales and higher margins. Here are some tips for maximizing the benefits of using delivery services to reach potential customers.
Set up your delivery service correctly
As with anything else in business, it’s important to make sure your delivery service is set up correctly to ensure maximum efficiency, revenue, and customer satisfaction. Make sure you have invested in the right equipment and human resources to handle the delivery process. Plus, establish a strong online presence, which not only allows you to be easily found by potential customers, but also keeps them informed about the services you offer, promotional offers and discounts, and updates. update on their order status.
Shipping cost factor
When setting up your delivery service, be sure to consider delivery charges and associated costs. After considering the cost of food preparation and deliveries, the cost of gas or delivery charges for third-party services and other expenses, it is important to decide on an appropriate delivery charge that covers these costs and makes your service more efficient. cost effective delivery. For example, if you incur in food costs, in delivery costs and want to make a profit of 10%, you can charge a delivery fee of to cover these costs and make a profit of 10% .
Create special offers and promotions
Create special offers and promotions to entice customers to use your delivery service. This could offer reduced delivery costs after the first order or provide a coupon or a free appetizer with every order. These promotions can help increase customer satisfaction, encourage customers to use your delivery service more frequently, and ultimately increase sales and profitability.
Use word of mouth and social media
Word of mouth and social media are powerful tools for reaching new customers and increasing your reach. Spread the word about your delivery services through various channels such as flyers, customer emails or by giving discounts for orders placed online. Also, make sure your delivery service is connected to social media. Use the power of review platforms and create compelling content to draw in new customers.
Provide excellent customer service
You can retain customers and generate loyal advocates for your business by providing the best possible customer service. Respond to customer inquiries in a timely and professional manner, ensure orders are placed, prepared and delivered accurately, and strive to exceed customer expectations. This could potentially lead to repeat customers, as well as a steady stream of new customers who trust your business and your delivery service.
By implementing a delivery service, your Bojangles franchise can reach more customers, increase sales and profitability, and increase your customer base. With the right setup and a few thoughtful strategies, you can ensure you get the most out of your delivery service and build a successful business.
Conclusion
As a Bojangles franchisee, there are many strategies and techniques you can use to increase sales and profitability. By expanding your menu offerings, renovating restaurants, investing in marketing, pricing the right products, hiring and training customer-focused staff, and implementing a delivery service, you can have a strong presence in the QSR industry and capitalize on the billion dollar industry.
These strategies aim to make the customer experience more pleasant and successful, ensuring that your Bojangles franchise stands out from the rest. Be sure to continuously assess and adjust your strategies to keep up with the ever-changing QSR industry.