How to Write a Personal Style Business Plan in 9 Steps: Checklist

  • Starting a Business
  • SWOT Analysis
  • Running Expenses
  • Startup Costs
  • Business Model
  • Increasing Profitability
  • One Page Business Plan
  • Value Proposition
  • How Much Makes
  • Sell a Business
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Are you passionate about fashion and helping others look their best? Starting a personal styling business could be your calling. With the rise of social media influencers and the desire for personalized fashion advice, there’s never been a better time to enter the industry.

According to recent data, the personal style market in the United States is witnessing significant growth, with a projected CAGR of Xx% from 20xx to 20xx . This indicates a high demand for personal styling services, making it a lucrative opportunity for aspiring entrepreneurs.

However, before diving into this exciting business, it is essential to create a solid business plan. Developing a well-thought-out plan will not only help you stay organized, but also increase your chances of success. In this blog post, we’ll walk you through nine crucial steps to writing a personal style business plan from scratch.

Research the target market and demographics

Before diving into the world of personal style, it’s crucial to thoroughly research your target market and understand their demographics. This will help you tailor your services to meet the specific needs and preferences of your potential customers.

  • Identify your target audience: Determine who your ideal customers are by considering factors such as age, gender, occupation, and interests. Understanding their preferences and lifestyle will allow you to provide personalized style recommendations that resonate with their unique tastes.
  • Research Market Demand: Research the current market demand for personal styling services in your area. Research trends, competitors, and gaps in the market that you can fill. This will help you effectively position your business and identify potential opportunities for growth.
  • Conduct surveys and interviews: An effective way to gather information about your target market is to conduct surveys or interviews. This will allow you to gather valuable feedback and opinions directly from your potential customers. Ask questions about their fashion preferences, shopping habits, and what they look for in a personal stylist.

Tips for Researching Target Market and Demographics:

  • Use online resources: Use online platforms such as social media, forums or fashion blogs to gather information about your target audience and stay updated on the latest fashion trends.
  • Attend fashion events and networking opportunities: Attending local fashion events and industry gatherings will give you the opportunity to connect with potential customers and better understand their needs and preferences.
  • Collaborate with complementary businesses: Partnering with local fashion boutiques, beauty salons, or event planners can provide valuable insight into the target market and help you make connections within the industry.

By thoroughly researching your target market and demographics, you’ll gain valuable insights that will guide your personal style business to success. Understanding your audience’s preferences and staying on top of market trends will allow you to deliver personalized, in-demand service that sets you apart from your competitors.

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Identify competitors and analyze their strengths and weaknesses

When starting a personal style business, it is essential to research and identify your competitors in the industry. Understanding their strengths and weaknesses can help you effectively position your own business in the market.

Start by doing a thorough market research to identify the major players in the personal styling industry. Look for companies that offer similar services and cater to a similar target audience. This can include individual stylists, style agencies or online platforms.

Once you have identified your competitors, analyze their strengths and weaknesses. Consider factors such as their reputation, years of experience, customer reviews, and the range of services they offer.

Tips for analyzing competitors:

  • Review their online presence: Examine their website, social media profiles, and online reviews to get insight into their branding, quality of work, and customer satisfaction.
  • Assess their customer base: Look at their target market and the type of customers they attract. Consider their niche and how that aligns with your own target audience.
  • Consider their pricing: Evaluate their pricing structure and determine how it compares to the value they provide. Understand what sets your services apart in terms of price.
  • Analyze their strengths: Identify your competitors’ unique selling points. This may include their expertise, industry connections or specialist services.
  • Identify Weaknesses: Look for areas where your competitors may be lacking, such as limited availability, poor customer service, or a lack of diversity in their style options.

By thoroughly analyzing your competitors, you can gain valuable insights that will help you differentiate your personal style business and develop strategies to appeal to your target audience.

Define the unique selling proposition and positioning of the personal style business.

Defining the unique selling proposition (USP) and positioning of your personal style business is crucial to differentiating yourself from your competitors and attracting your target audience. Your USP should clearly communicate the value and benefits you offer to potential customers, which makes them choose your services over alternatives. Here are some important considerations to keep in mind:

  • Identify the specific needs and preferences of your target market: Before crafting your USP, thoroughly research your target market and understand their fashion preferences, lifestyle, and pain points. By knowing what sets your target market apart, you can tailor your services to their unique needs and stand out in the market.
  • Highlight your expertise and credentials: Personal styling is a competitive industry, so it’s important to establish your credibility and expertise. Highlight your qualifications, experience, and any certifications or training you have acquired. This will build trust and confidence in your target audience and position you as an expert in your field.
  • Offer a unique and valuable service: To differentiate yourself from competing stylists, offer a service that goes beyond the traditional styling experience. Consider incorporating additional services such as personalized style guides, color analysis, or wardrobe organization. By providing a unique and comprehensive experience, you can attract customers who are looking for more than fashion advice.
  • Emphasize your personalized approach: Personal style is about understanding and responding to an individual’s unique style and preferences. Highlight the personalized approach you take with each client, showcasing your ability to understand their personality, body type and fashion goals. This will differentiate you from stylists who offer a unique styling service.
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  • Research successful personal stylists and analyze their USPs and positioning strategies to gain inspiration and ideas.
  • Clearly communicate your USP in your brand, website, and marketing materials to ensure potential customers understand what sets you apart.
  • Consider conducting surveys or interviews with your target market to gather feedback and insights into what they find most valuable in a personal styling service.

By carefully defining your unique selling proposition and positioning, you can attract the right customers and establish your personal style business as a sought-after service in the marketplace.

Perform a SWOT analysis to assess internal and external factors

When starting a personal style business, it is crucial to perform a SWOT analysis to assess the internal and external factors that can impact your business. This analysis involves identifying the strengths, weaknesses, opportunities and threats related to your business. By considering these factors, you can develop strategies to maximize your strengths, minimize weaknesses, take advantage of opportunities, and mitigate threats.

To perform an effective SWOT analysis, start by identifying the following:

  • Strengths: These are the internal factors that give your business an advantage over competitors. Consider aspects such as your style expertise, unique services offered, expert knowledge of fashion trends, and any partnerships or affiliations that set you apart.
  • Weaknesses: These are the internal factors that could hinder the success of your business. Consider areas where you may lack experience or resources, potential limitations of your services, or any internal challenges that need to be addressed.
  • Opportunities: These are the external market factors that could benefit your business. Look for emerging personal style trends, changes in consumer preferences, or untapped market segments that you can target with your services.
  • Threats: These are the external factors that could jeopardize the success of your business. Consider competition from existing personal stylists or fashionable subscription services, economic factors that may affect consumer spending, or legal or regulatory challenges in the industry.


  • Be honest and objective when evaluating your company’s strengths and weaknesses. This will help you identify areas for improvement and areas where you can differentiate yourself in the market.
  • Stay current with industry trends and market research to identify new opportunities for growth and diversification.
  • Consider seeking feedback from potential customers or conducting surveys to better understand their needs and preferences. This can help you align your services with market demand.
  • Regularly revisit and update your SWOT analysis as your business evolves and market conditions change.

By performing a thorough SWOT analysis, you will gain a full understanding of the internal and external factors that can impact your personal style business. This analysis will serve as the foundation for developing effective strategies and positioning your business for success in the competitive industry.

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Determine pricing strategy and fee structure

Defining the right pricing strategy and fee structure for your personal styling business is crucial to ensuring profitability and attracting potential clients. Here are some key considerations to help you determine your pricing strategy:

  • Research Market Rates: Start by researching current market rates for personal styling services in your area. This will give you an idea of industry standards and help you position your prices competitively.
  • Consider your target market: Consider the demographic and buying power of your target market. If you are targeting high-end customers, you may be able to charge premium prices for your expertise and services. On the other hand, if you’re aiming to cater to a larger audience, affordability may be a key factor.
  • Assess your expertise and experience: Consider your level of expertise, experience and references in the industry. Clients may be willing to pay more if they perceive you as a highly skilled and knowledgeable personal stylist.
  • Overhead Factor: Calculate all overhead costs associated with running your business, such as rental space, marketing expenses, and additional supplies or tools needed to provide your services. Be sure to include these costs in your pricing strategy to ensure profitability.
  • Create a tiered fee structure: Consider offering different packages or levels of services at varying prices. This allows customers to choose the level of service that best suits their needs and budgets. For example, you can offer a basic consultation package, a more in-depth styling session, and a full wardrobe overhaul package.


  • Create pricing packages that cater to different types of customers, such as individuals, couples, or groups attending an event.
  • Consider offering add-on services that can be UPSold, such as personal shopping assistance or virtual styling sessions.
  • Regularly review and adjust your pricing strategy based on market trends, customer feedback and changes in your business costs.

By carefully considering these factors and tailoring your pricing strategy to your target market and business goals, you can establish an attractive fee structure for customers while ensuring the financial sustainability of your personal style business.

Define the services offered and create a menu of options.

When starting a personal style business, it is crucial to clearly define the services offered to clients. This will help establish your business identity and attract the right target audience. Creating a menu of options is an effective way to showcase the different services available and give potential customers a clear understanding of what you can offer them.

Start by deciding on the basic services you offer as a personal stylist. This can include wardrobe consultations, outfit planning, shopping assistance, and special event styling. Clearly describe each service and provide a brief description of what it involves.

It’s important to consider the needs and preferences of your target market when creating your menu of options. For example, if you primarily work with corporate professionals, you may want to offer services specifically tailored to their needs, such as business attire styling or interview attire consultations.

In addition to the basic services, you can also include any additional perks or perks that set your business apart. This could offer personalized style guides, access to exclusive discounts at partner stores, or personalized outfit lookbooks.

Once you have defined the services offered, organize them into a clear and visually appealing menu. This can be in the form of a PDF document or a page on your company’s website. Be sure to include pricing information and any applicable terms and conditions.

Remember, the goal of creating a menu of options is to make it easy for potential customers to understand what you offer and choose the services that best suit their needs. By clearly defining your services and presenting them in a visually appealing way, you will increase your chances of attracting and retaining clients in the competitive field of personal style.

Identify the resources and skills needed to run the business.

Running a successful personal style business requires a combination of resources and skills. Here are the key things you need to consider:

  • Fashion and styling knowledge and expertise: As a personal stylist, you should have a thorough understanding of fashion trends, body types, color theory, and styling techniques. Stay up to date with the latest fashion trends and continually improve your knowledge through courses, workshops and industry events.
  • Strong Communication and Interpersonal Skills: Relationship building and effective communication are crucial in the personal style industry. You must be able to actively listen to your customers’ preferences, understand their unique needs, and provide valuable recommendations in a clear and concise manner. Excellent interpersonal skills will help you create a comfortable and trusting environment for your clients.
  • Organizational Skills: Managing appointments, scheduling consultations, and tracking client preferences require good organizational skills. Use tools like digital calendars and customer relationship management (CRM) software to streamline your business operations and ensure a smooth workflow.
  • Networking and Relationship Building: Developing a strong network of connections is key to promoting your services and acquiring new clients. Attend fashion events, join professional organizations and collaborate with other industry experts to expand your reach and establish credibility in the personal style space.
  • Access to a wide range of fashion resources: To provide the best style recommendations, you need access to a diverse selection of clothing, accessories, and makeup products. Collaborate with local boutiques, fashion designers and beauty brands to create partnerships that allow you to access a variety of options for your customers.
  • Professional tools and equipment: Invest in essential tools like body-measure tape, color swatches, style manuals, and a reliable digital camera to document outfits and create lookbooks for clients. Having these tools at your fingertips will improve your efficiency and professionalism.
  • Continuous Education and Staying Updated: The fashion industry is constantly changing, and it’s important to stay up to date with the latest trends, styling techniques, and industry advancements. Consider attending workshops, conferences, and online courses to further expand your knowledge and skills.
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  • Consider partnering with a professional photographer or investing in photography skills to showcase your work effectively.
  • Build a portfolio of your styling work to demonstrate your expertise to potential clients.
  • Stay informed of emerging fashion brands and designers to offer unique style options to your customers.

Develop a marketing and sales strategy.

Developing a solid marketing and sales strategy is crucial to the success of your personal style business. It is important to attract your target market, generate leads and convert them into paying customers. Here are some key steps to help you create an effective marketing and sales strategy.

  • Identify your target market: Understand who your ideal customers are and tailor your marketing efforts to reach them. Consider factors such as age, location, gender, and interests.
  • Create a strong brand identity: Develop a unique and compelling brand that resonates with your target market. This includes creating a catchy business name, logo, and brand messaging that communicates the value you provide as a personal stylist.
  • Build an Online Presence: Establishing a strong online presence is essential in today’s digital age. Create a professional website that showcases your services, portfolio, and client testimonials. Use social media platforms like Instagram, Facebook, and Pinterest to showcase your style expertise and engage with your target market.
  • Offer Valuable Content: Share fashion tips, style guides, and trend information through blog posts, videos, or newsletters. This will position you as an expert in the industry and attract potential clients who are looking for fashion advice.
  • Network and collaborate: Attend fashion events, industry conferences, and networking events to connect with potential clients and industry influencers. Collaborate with related businesses such as boutiques or hair salons to cross-promote each other and tap into their customer base.
  • Implement Referral Programs: Encourage satisfied customers to refer their friends, colleagues and family members to your personal style services. Offer incentives, such as discounts or freebies, to motivate them to spread the word and help you expand your customer base.
  • Offer Introductory Promotions: Create limited-time offers or discounts for new customers to entice them to try your services. This can help attract new customers and convert them into loyal customers.


  • Use high-quality visuals in your marketing materials, including professional photography of your styling work and before and after makeovers.
  • Collaborate with fashion industry influencers or bloggers to promote your services and increase brand visibility.
  • Collect and showcase testimonials from satisfied customers to build trust and credibility.
  • Stay up to date with the latest fashion trends and industry news to position yourself as a competent and fashionable stylist.
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Perform financial analysis and projection

Completing a financial analysis and projection is a crucial step in creating a business plan for your personal style business. It allows you to assess the financial viability of your business, determine its profitability, and make informed decisions about your pricing strategy and revenue goals.

To perform a financial analysis, start by gathering all the necessary financial information about your business, including your start-up costs, operating expenses, and projected income. This will give you a clear understanding of the financial resources needed to establish and maintain your personal style business.

Next, create a comprehensive budget that outlines all of your expenses, such as rent, insurance, marketing, and employee salaries, if any. Be sure to factor in any seasonal or variable costs that may affect your cash flow throughout the year. It’s also important to consider your pricing strategy and fee structure to ensure your pricing aligns with your target market’s willingness to pay.

Tips for performing financial analysis and projection:

  • Consider hiring an accountant or financial advisor to help with financial analysis if you are unfamiliar with financial statements and projections.
  • Use financial software or spreadsheets to create detailed financial projections, including balance sheets, income statements, and cash flow statements.
  • Research industry benchmarks and average profit margins to compare and evaluate your projected financial performance.
  • Regularly review and update your financial projections as your business grows and evolves.
  • Identify potential risks and uncertainties that may impact your financial performance, such as changes in consumer spending patterns or economic downturns, and develop contingency plans.

Once you’ve done your financial analysis and created realistic projections, you can assess your business’ profitability and determine if any adjustments need to be made to your pricing strategy, expenses, or revenue goals. This analysis will also help you understand the financial feasibility of expanding your services or investing in additional resources in the future.

Remember that a thorough financial analysis and projection will not only provide valuable insight into the financial health of your personal styles business, but it will also demonstrate your preparedness and professionalism to potential investors or lenders if you are seeking external financing. .


In conclusion, writing a personal style business plan requires careful research, analysis and consideration of various factors. By following the nine steps outlined in this checklist, individuals can effectively develop a plan that positions their personal style business for success in the competitive marketplace.

Key elements of the business plan include understanding the target market, identifying competitors, defining a unique selling proposition, conducting a SWOT analysis, establishing a pricing strategy and determination of the range of services offered. Additionally, considering the necessary resources, developing a marketing and sales strategy, and performing a financial analysis is vital for long-term viability.

With careful planning and strategies, personal stylists can create a business that meets the unique fashion needs of individuals and provides valuable services that enhance their clients’ confidence and style.