Lifting the Power of Props: A Winning Pitch Deck

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Online shopping has become a staple of society with millions of people relying on e-commerce platforms for their daily needs. However, finding quality and affordable accessories can be difficult. It’s not because they’re not available, but because the options are so overwhelming, and buyers often don’t know where to look.

Let’s say you need a pair of earrings for an upcoming event. You start searching online and are hit with thousands of product pages. You don’t know where to start, and the more you search, the more frustrated you get. You see ads for accessories everywhere, but you never know if what you’re buying is worth your money.

This issue is relevant to millions of online shoppers around the world . Women, in particular, often struggle to find accessories that fit their budgets and style preferences. They want to feel confident and empowered when wearing accessories, but it can be difficult when they don’t know what to buy, where to buy it, or how much they should spend.

The current solution for this problem is to visit different e-commerce platforms such as Amazon, Etsy, or Zalando, and search the endless pages for accessories. However, this can be an overwhelming and exhausting task, which often leads to buying the wrong accessory or not making a purchase at all.

So why does this problem exist? The reason is that finding quality and affordable accessories takes time, effort and a discerning eye. Moreover, today’s online market is oversaturated and consumers are often bombarded with irrelevant or low quality products.

Solution / value proposition

Our accessories store offers a unique shopping experience for customers who seek both style and function in their everyday fashion accessories. We offer a diverse range of accessories such as bags, jewelry, watches, hats and scarves designed to match any outfit and occasion.

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Our solution is not only to provide fashionable accessories but also functionally sound accessories that meet the customer’s needs. Our products offer convenience features such as anti-theft features, water-resistant materials, and durable products that benefit both customers and the environment.

We have identified that there is a gap in the accessories market that caters to fashion and function. Our solution will solve this problem by providing a one-stop shop for customers looking for both style and practicality in their accessories.

The customer will feel relieved after using our products because they have found the perfect accessory that matches their outfit and meets their daily needs. Our goal is to provide products that make the customer’s daily life easier by providing practical solutions that meet their needs.

Our solution is unique and our products are amazing. We pride ourselves on providing high quality products that exceed our customers’ expectations. Our modern designs and features set us apart in the market.

  • Antifons: We provide bags and wallets with RFID protection, making it impossible to steal personal information with a scanner.
  • Water Resistant and Durable: Our products are made with waterproof and durable materials, making them a great option to use in any weather condition.
  • Sustainable Products: We offer various eco-friendly products made with recycled materials, such as bags and jewelry, to promote a sustainable environment.

We want to provide our customers with products that encompass both fashion and function. We believe that our solution will satisfy the customer’s needs and provide an exceptional shopping experience.

Market validation

Our accessories store has conducted extensive research on the fashion accessories market and is confident in its viability. The TAM or total addressable market size is currently estimated at around billion, with an annual growth rate of 4.5%. This means that there is plenty of room for growth and potential profitability in this market.

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We have identified a specific target market of women aged 18-35 who appreciate affordable quality fashion accessories. According to our research, this market spends an average of 0 per year on accessories. We have also identified a niche in the market of eco-conscious consumers who will appreciate our range of sustainable and ethically sourced accessories.

The fashion industry is always changing, but one thing remains constant: the need for accessories to complete an outfit. Our unique selling proposition of affordable, durable and high quality accessories will set us apart from our competition and establish us as a leading player in the market.

The market is also growing, with an expected increase in the demand for accessories based on fashion trends and consumer preferences. This growth is expected to continue as e-commerce sales of accessories increase year-over-year.

Our customers are willing to pay reasonable prices for quality accessories. Based on our research, we have set our prices to reflect the current market and ensure that we remain competitive. Our pricing strategy is to offer affordable and durable accessories, with prices ranging from to . We will also occasionally run promotions to entice customers to make purchases.

  • Overall, we are confident that our accessories store will thrive in the market.
  • We have done extensive market research, identified a specific target market and niche, and set competitive prices.
  • The market is growing and our unique selling proposition of affordable, durable and high quality accessories sets us apart from the competition.

business model

Our Accessories Shop is a one-stop-shop for fashion accessories, including jewelry, handbags, and scarves. Our business model is to sell high quality products at affordable prices, providing a pleasant shopping experience for our customers.

How will you generate income?

We will generate income through the sale of products. Our products are carefully selected to meet the trends and styles of our target audience, ensuring that we remain competitive in the market. We will also offer an online store to increase our reach and revenue streams. Additionally, we will introduce loyalty and referral programs to keep our customers coming back and bringing in new business.

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What is the total amount of income?

We anticipate 0,000 in revenue in our first year of operation. As we expand our product offerings and our customer base, we anticipate growth rates of 20% per year.

What products will generate revenue?

  • Jewelry: Earrings, necklaces, bracelets and rings will be part of our core product line, generating the most revenue of all our product categories.
  • Handbags: We will be offering a range of high quality handbags including clutches, totes and shoulder bags.
  • Scarves: We will also sell scarves in different fabrics and designs, catering to our fashion-savvy customers.

Additionally, we will also be offering special seasonal collections, collaborations with local designers, and limited-edition products to keep our product offerings fresh and engaging.

Overall, our business model is designed to deliver high quality products at affordable prices while providing exceptional customer service. As our brand reputation grows, we expect significant growth in revenue, customer base and market share.


In the accessories industry, there are major competitors that are established and well-known brands, including Michael Kors , Kate Spade , and Tory Burch .

These brands have a strong reputation for high quality products and have a loyal customer base. They are known for their luxury designs and stylish accessories.

However, these brands do not offer the same personalization and personalized service as our store. They focus more on mass production, while we offer bespoke designs that cater to individual tastes and preferences. This sets us apart from our competitors and makes us unique in the market.

Our USPS Our ability to offer custom accessories for each individual sets us apart from the competition. We also provide excellent customer service and a personalized shopping experience that cannot be found elsewhere.

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Our competitors mainly steal our customers through their strong brand recognition and market saturation. However, by focusing on personalization and personalization, we can retain customers who are looking for unique individualized pieces to add to their collection rather than more mass-produced items.

In a market dominated by big name brands, our boutique offers a refreshing change by providing personalized service and unique accessories that make our customers feel special.

Founding team

At Accessories Boutique, we have assembled a team of highly experienced and qualified professionals who are committed to the success of our business. Our team is diverse, dedicated and passionate about the fashion industry .

John Smith , our CEO, has over 15 years of experience in the retail industry. He was Director of Operations at a large chain store, where he was responsible for managing thousands of employees and overseeing a 0 million budget. John holds a bachelor’s degree in business administration from the University of California, Los Angeles (UCLA).

Alicia Rodriguez , our CMO, has over 10 years of experience in marketing and branding. She has worked for various fashion brands, including luxury brands. Alicia holds a Masters in Marketing from Columbia University.

David Kim , our CFO, has over 20 years of finance and accounting experience. Prior to joining Boutique Accessories, he served as CFO for a fashion retail company where he grew the business from negative profits to net income of million. David holds a master’s degree in accounting from the University of Southern California (USC).

Together, our team has a proven track record of success and experience in all aspects of the fashion industry . We have the expertise to overcome any challenges that may come our way.

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Our goal is to provide our customers with a unique and personalized shopping experience , where they can find the hottest and trendiest accessories, handbags and shoes. We will focus on excellent customer service and offer personalized styling sessions to help our clients achieve their fashion goals.

We believe our team has all the skills necessary to make accessories successful. We are passionate about fashion and committed to staying up to date with the latest trends. We also have experience in operations, marketing, finance and accounting, which are critical aspects of the business.

We are certain we are the right people for the challenge as we have a deep understanding of the fashion industry and have worked at retail and corporate levels. We are confident that our unique ideas and strong work ethic will make Boutique Accessories a top brand in the fashion industry.


The achievements of our company since its inception have been remarkable. We have made significant progress in expanding our customer base, which is reflected in the following milestones:

  • Impressive sales growth: Our store has generated a steady increase in sales every quarter since its launch in 2018. In the first year, our revenue increased by 40%, and we are on track to generate an additional increase of 60% by the end of 2021.
  • Growing online presence: Our social media continues to grow with over 50,000 followers on Instagram and a 4.5 star rating on Google Reviews. We also launched an online store which attracts new customers and generates additional revenue.
  • High Customer Retention: Our business has an excellent customer retention rate with 70% of our customers becoming repeat buyers. This achievement is due to our exceptional customer service and unique selection of products.
  • Increase in average order value: Our average order value has increased by 15% over the past year. This growth can be attributed to the diversification of our product line and the introduction of new services.
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These milestones demonstrate that we are on the right track and that our assumptions are proving correct. Our customers love our products and services, and we get a product market fit in our niche. Our market growth is also substantial due to our targeted marketing strategies and unique product lines.

Looking ahead, our key growth drivers include expanding our product line and store, optimizing our online presence and marketing campaigns and expanding our customer outreach through corporate partnerships and additional influencers. We believe our focus on customer satisfaction, product differentiation and creative marketing will continue to drive our success and growth in the years to come.

Fund raising

Our accessories store is seeking 0,000 in seed funding to expand our product offering and launch our e-commerce platform.

Funds will be spent:

  • Development – We will allocate 40% of the funds to the development of new product lines and the improvement of our existing products.
  • Marketing – 30% of funds will be used to invest in social media advertising, influencer marketing and content creation to increase brand awareness and drive traffic to our website.
  • Technology – With 20% of funds, we will build and launch our e-commerce platform and integrate it with our inventory management software.
  • New Employees – We will allocate 10% of funds to hire additional staff members to support our growth and expansion.

With these funds, our goal is to achieve the following milestones:

  • Launch our e-commerce platform within 6 months.
  • Increase our product inventory by 50% over the next year.
  • Achieve a 20% conversion rate on our website within the first 12 months of launch.

We are confident that with this funding, we will be able to accelerate our growth and capture significant market share in the accessories industry.