How to Sell the Handmade Soap Subscription Box

  • Starting a Business
  • SWOT Analysis
  • Running Expenses
  • Startup Costs
  • Business Model
  • Increasing Profitability
  • One Page Business Plan
  • Value Proposition
  • Writing Business Plan
  • Buy a Business
  • How Much Makes
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Are you passionate about handmade soaps and looking to turn your hobby into a thriving business? Look no further than the lucrative world of soap subscription boxes. According to recent industry reports, the US subscription box market is expected to reach billion outsourced by 2023, with beauty and personal care boxes being one of the major categories driving this growth [1 ][1] Subscription box business revenue in the United States from 2017 to 2023. Statista Research Department. (2021, January 21). Retrieved from

Perform market research and analysis

Before starting a hand soap subscription box business, it is crucial to conduct market research and analysis to gain a thorough understanding of the industry, target market, and competition. This step will help you identify opportunities, assess the viability of your business idea, and make informed decisions throughout the process.

To get started, identify the target market for your subscription box service. Determine who your ideal customers are, their demographics, preferences, and buying behaviors. This information will help you tailor your offer to their needs and preferences.

  • Research the U.S. Handmade Soap Market including its size, trends and growth potential. Identify key players, national and local, to understand their product offerings, pricing strategies and customer experience.
  • Research consumer preferences and demand for all-natural handcrafted products. Assess market interest in sustainable and eco-friendly products, as this can be a unique selling point for your business.
  • Analyze the subscription box market including its growth rate, popular categories, and pricing models. Identify successful subscription box companies in other industries and learn from their strategies.
  • Assess the competition in your area and understand the unique selling propositions of other soap makers. Identify gaps in the market that your business can fill.


  • Engage with potential customers through surveys, interviews, or focus groups to gather insights and validate your assumptions.
  • Use online tools and resources, such as industry reports, market research databases, and social media analytics, to gather data and track market trends.
  • Stay abreast of changing consumer preferences, industry regulations and emerging trends to adapt your business strategy accordingly.

Develop a comprehensive business plan

Developing a comprehensive business plan is a crucial step towards success in any entrepreneurial endeavor, including a handmade soap subscription box business. A well-thought-out business plan will serve as a roadmap for your business, helping you make informed decisions and navigate potential challenges.

  • Identify your target market: Clearly define your target audience, understanding their preferences, values and buying behaviors. This will help you tailor your marketing offers and strategies to effectively reach and engage your potential customers.
  • Define your unique selling proposition: Determine what sets your handmade soap subscription box apart from competitors. Highlight the unique features, benefits, and values your business offers, such as supporting local artisans or using all-natural ingredients.
  • Evaluate the competition: Conduct thorough research on existing subscription box companies in the soap industry. Identify their strengths and weaknesses and analyze how you can differentiate your business and capture market share.
  • Set Clear Business Goals: Set the short-term and long-term goals for your craft soap subscription box business. These goals should be specific, measurable, achievable, relevant and time-bound (smart). They will guide your decision-making and provide a benchmark for evaluating your business performance.
  • Develop a marketing and sales strategy: Describe how you will promote your business and attract customers. Consider using various marketing channels, such as social media, influencer partnerships, email marketing, and content marketing, to increase brand awareness and drive subscriptions.
  • Create a Financial Plan: Develop a detailed financial plan that includes expected income, expenses, and profitability. Consider costs such as soap production, packaging materials, shipping, marketing and overhead. This will help you assess the financial feasibility of your business and secure any necessary funding.
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  • Regularly review and update your business plan to adapt to changing market conditions and objectives.
  • Seek feedback from industry experts or mentors to ensure your business plan is comprehensive and realistic.
  • Include contingency plans to address potential challenges or changes in the market.

Create a detailed financial model

Creating a detailed financial model is crucial to the success of your handmade soap subscription box business. It allows you to forecast revenues, estimate costs and determine your profitability. Here’s what you need to consider:

  • Revenue Projections: Estimate your monthly or quarterly subscription fees based on your target customer base and pricing structure. Consider factors such as customer acquisition and retention rates to make accurate revenue projections.
  • Cost Estimates: Calculate your production costs, including the cost of sourcing handmade soaps and complementary products, packaging materials, and shipping expenses. Don’t forget to factor in overhead costs such as website maintenance, marketing, and customer support.
  • Profit Margin: Determine the desired profit margin to ensure your business is sustainable and profitable. Highlight any discounts or promotions you plan to offer to attract customers.
  • Cash Flow Projection: Analyze your monthly cash flow to understand when you can expect income to arrive and when expenses will be due. This will help you manage your finances effectively and ensure you have enough working capital to cover costs.
  • Break-even analysis: Determine how many subscriptions you need to sell in order to cover your costs and start generating a profit. This will give you a clear target to work from and help you make informed trading decisions.
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  • Consider using financial modeling software or models to simplify the process and ensure the accuracy of your calculations.
  • Remember to take into account potential cost fluctuations, such as changes in raw material prices or shipping rates.
  • Regularly review and update your financial model as your business evolves to reflect any changes in pricing, expenses, or revenue projections.
  • Seek professional advice from an accountant or financial advisor to ensure the accuracy and efficiency of your financial model.

Build a strong brand identity

Building a strong brand identity is crucial to the success of your handmade soap subscription box business. Your brand identity is what sets you apart from your competitors and helps customers recognize and connect with your business. Here are some important steps to take to build a strong brand identity:

  • Determine your brand values and mission: Clearly define what your brand stands for and what makes it unique. This will serve as the basis for your brand identity.
  • Create a memorable brand name and logo: Choose a name that reflects your values and resonates with your target audience. Design a visually appealing and recognizable logo that captures the essence of your brand.
  • Develop a consistent brand voice and messaging: Determine the tone and language that best represents your brand and use it consistently across all communications, including your website, social media, and marketing materials.
  • Design a visually appealing and cohesive brand aesthetic: Choose a color scheme, typography, and imagery that aligns with your brand values and create a cohesive, visually appealing look and feel for your brand.
  • Communicate your brand values through storytelling: Share your brand story and what makes your handmade soap subscription trunk business special. Use storytelling to engage and connect with your audience on an emotional level.
  • Engage your audience on social media: Use social media platforms like Instagram, Facebook, and Pinterest to showcase your products, share behind-the-scenes content, and build a community around your brand.


  • Consistency is key – make sure your brand identity is reflected in all aspects of your business, from your packaging to your customer service.
  • Listen to your customers – Gather feedback and use it to continuously refine and improve your brand identity.
  • Invest in professional brand design – a well-designed logo and visual identity will help your brand stand out and leave a lasting impression.

By following these steps, you can create a strong and memorable brand identity for your handmade soap subscription box business that resonates with your target audience and sets you up for long-term success.

Design and optimize a user-friendly website

In today’s digital age, having a user-friendly and aesthetically pleasing website is crucial for the success of any business, including a handmade soap subscription box service. A well-designed website not only attracts customers, but also ensures a seamless and enjoyable user experience, leading to increased conversions and customer satisfaction.

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When designing and optimizing your website, it is important to keep the following key things in mind:

  • Intuitive navigation: Ensure your website is easy to navigate, with clear and concise menus, search bars and accessible links. Users must be able to find the information they need quickly and efficiently.
  • Responsive Layout: Optimize your website to be responsive on various devices including desktops, laptops, tablets, and mobile phones. This will ensure that users can seamlessly access your website and make purchases regardless of the device they are using.
  • Eye-catching visuals: Incorporate high-quality images and videos that present your handmade soaps and complementary products in an attractive way. Visuals play a crucial role in capturing users’ attention and creating a positive first impression.
  • Clear call to action: Make it easy for users to take action, such as signing up for a subscription, making a purchase, or contacting your customer support. Use prominent, visually appealing buttons or links to guide users to their desired actions.
  • Mobile-Friendly Home: Optimize your checkout process to be mobile-friendly and streamlined. Payment should be secure, simple and convenient, allowing users to complete purchases with minimal effort.

Tips for Designing an Optimized Website:

  • Use a clean and organized layout that is visually appealing.
  • Choose a color palette and fonts that align with your brand identity.
  • Include detailed product descriptions and pricing information.
  • Incorporate customer reviews and testimonials to build trust.
  • Incorporate social sharing buttons to encourage users to share your products.
  • Regularly update and maintain your website to ensure it is functioning properly.

By designing and optimizing a user-friendly website, you will be able to effectively showcase your handmade soap subscription box service, enable customers to browse and purchase products, and ultimately improve the experience. global user.

Develop a subscription box model and pricing structure

Developing a subscription box model and pricing structure is a crucial step in establishing a successful handmade soap subscription box business. Here are some key considerations to keep in mind:

1. Determine Shipping Frequency: Decide if you offer monthly or quarterly subscription options. Consider market demand and customer preferences when deciding on shipping frequency.

2. Curate a Variety of Products: Choose a selection of unique, all-natural soaps from various local artisans to provide customers with a diverse and exciting experience. Plus, consider including complementary products like bath bombs, candles, or skincare items to enhance the value of the subscription box.

3. Define pricing levels: Develop pricing levels that cater to different customer segments. Consider offering different levels of subscription options, such as Basic, Standard, and Premium, each with different prices and additional benefits.

4. Consider shipping costs: Consider whether the cost of shipping will be included in the subscription price or added separately. Factor in packaging materials and postage when finalizing your pricing structure.

5. Assess profitability: Evaluate the cost of product sourcing, shipping, and additional expenses to ensure your business is sustainable. Calculate your profit margins to ensure that you are setting prices that will generate a worthwhile return on investment.

6. Test and Iterate: Launch a pilot program or conduct market research to gather feedback on your subscription box model and pricing structure. Use feedback to make any necessary adjustments before expanding your business.

Remember that developing a subscription box model and pricing structure requires careful attention and analysis. Take the time to understand your target audience, research your competitors, and tailor your offering to provide customers with a compelling and valuable subscription experience.

Build relationships with trusted vendors

When running a handmade soap subscription box business, it is crucial to build strong and reliable relationships with trusted vendors. These suppliers will play a vital role in ensuring that you consistently receive high-quality, all-natural soaps that meet your customers’ expectations. Here are some important considerations to keep in mind when selecting and working with vendors:

  • RESEARCH AND VATS Potential Suppliers: Take the time to thoroughly research and opinion potential suppliers to ensure they align with your values and product standards. Look for suppliers who prioritize the use of natural ingredients, source locally, and have a strong reputation in the industry.
  • Negotiate prices and terms: Once you have identified potential suppliers, negotiate fair and reasonable prices and terms for both parties. Consider factors such as volume discounts, shipping costs, and payment terms to ensure a long-term, mutually beneficial relationship.
  • Create clear and detailed contracts: It is essential to have clear and detailed contracts in place with your suppliers. These contracts should outline product specifications, delivery schedules, quality control measures, and any other relevant terms and conditions to avoid any misunderstandings or disputes in the future.
  • Communicate regularly and provide feedback: Maintain open lines of communication with your suppliers on an ongoing basis. Provide feedback on the quality and performance of their products and resolve any issues that may arise quickly. This will help establish a collaborative and productive relationship.
  • Explore additional opportunities and partnerships: As your handmade soap subscription box business grows, consider exploring additional opportunities and partnerships with your vendors. They may be able to offer new product lines, introduce you to other artisans, or provide support in promoting and marketing your brand.
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  • Attend trade shows and industry events to connect with potential vendors and stay up to date on the latest industry trends.
  • Consider contracting with multiple vendors to mitigate the risk of supply chain disruptions.
  • Regularly assess and review the performance of your suppliers to ensure they continue to meet your business needs and deliver consistent quality.

Implement effective marketing and advertising strategies

Once you have grown your handmade soap subscription box business and are ready to launch, it is crucial to implement effective marketing and advertising strategies to promote your brand and attract customers. . Here are some important steps to consider:

  • Define your target audience: Identify who your ideal customers are and understand their preferences, needs, and demographics. This will help you tailor your marketing messages and ensure you’re reaching the right audience.
  • Create a Compelling Brand Story: Create a compelling narrative that conveys your subscription box’s unique selling points. Highlight the benefits of using all-natural soaps and highlight local artisans who contribute to your curated selection.
  • Use social media: Leverage social media platforms like Instagram, Facebook, and Pinterest to showcase your products, engage with customers, and build a loyal community. Share visually appealing images, offer behind-the-scenes insights, and share customer testimonials to build interest and trust.
  • Collaborate with influencers: Partner with influencers or bloggers in the beauty and skincare niche who align with your brand values. By leveraging their influence and reach, you can increase brand visibility and credibility among their followers.
  • Create engaging content: Develop a content marketing strategy that includes blog posts, articles, videos, and tutorials related to soap making, skincare tips, and benefits of using natural products. This will establish you as an expert in the field and drive organic traffic to your website.
  • Offer Promotions and Incentives: Attract new customers and encourage repeat purchases by offering limited-time promotions, discounts, or free samples. This can create a sense of urgency and entice customers to subscribe to your handmade soap subscription box.


  • Track your marketing efforts and analyze the results to identify the most effective strategies for driving conversions and customer engagement.
  • Consider partnering with other local businesses or attending community events to gain exposure and forge partnerships that can mutually benefit both parties.
  • Invest in professional product photography to showcase the quality and visual appeal of your handmade soaps. High quality images can have a significant impact on the perceived value of your products.
  • Engage with your customers through personalized emails or newsletters that provide updates on new products or exclusive discounts. This can help foster a sense of loyalty and encourage repeat business.
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Build a loyal customer base

Building a loyal customer base is essential for the long-term success of your subscription trunk business. Here are some strategies to help you foster customer loyalty and retention:

  • Provide exceptional customer service: Provide a seamless and personalized customer experience from the moment they sign up for your service. Respond to their requests promptly, address any concerns or issues, and go the extra mile to exceed their expectations.
  • Offer Incentives and Rewards: Encourage repeat purchases by implementing a rewards program for loyal customers. Provide exclusive discounts, freebies, or early access to new products to make them feel valued and appreciated.
  • Solicit and act on customer feedback: Research your customer feedback regularly to understand their preferences and suggestions. Use this information to improve your offerings and show that their opinions matter.
  • Create engaging content: Keep your customers excited and informed by regularly sharing engaging content related to your handmade soaps and complementary products. This can be done through blog posts, newsletters or social media updates.
  • Establish a loyalty community: Build a sense of belonging by establishing a loyalty community where customers can connect with each other, share experiences, and provide recommendations. This can be done through a private Facebook group or a dedicated forum on your website.
  • Provide exclusivity: Offer limited-edition soaps or exclusive product releases to your loyal customers. This creates a feeling of exclusivity and encourages them to stay subscribed to your service.


  • Communicate with your customers regularly through emails or newsletters to keep them engaged and informed about upcoming releases, promotions, and other relevant news.
  • Consider partnering with influencers or micro-influencers in the beauty and skincare niche to reach a wider audience and increase your brand visibility.
  • Take advantage of social media platforms to showcase your products, share customer stories, and engage with your audience. Use engaging hashtags and captions to grab attention and encourage user-generated content.


In conclusion, starting a handmade soap subscription box business requires careful planning and execution. By conducting market research, developing a comprehensive business plan, and creating a strong brand identity, entrepreneurs can position themselves for success in this thriving industry. Additionally, creating a user-friendly website, building relationships with trusted vendors, and implementing effective marketing strategies are crucial steps in attracting and retaining loyal customers.

By offering a curated selection of unique, all-natural soaps and complementary products, while leveraging social media and influencer marketing, entrepreneurs can differentiate their business and appeal to a wide audience. With a well-executed business model and a focus on quality and customer satisfaction, a handmade soap subscription box business has the potential to thrive in the US market.