Get funded with Baskin Robbins franchisee pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


The fast food industry is booming, but many customers are looking for something more than ice cream and burgers – they’re looking for a unique, personalized experience that leaves them wanting more. That’s where Baskin Robbins franchisees come in: we offer a range of high-quality ice cream flavors and toppings, along with a welcoming atmosphere that keeps customers coming back for more.

For example, Jane Doe is a mother of three who craves a fun and exciting way to treat her children on hot summer days. She recently took her kids to a local ice cream shop, but the flavors were limited and the atmosphere was lackluster. She wishes there was a French Baskin Robbins nearby where she could be surprised by new flavors, and her children could be entertained by lively and colorful decor.

The current solution for Jane is to stick with the limited options available in her area or travel long distances to get the desired ice cream experience. This is not only inconvenient but also a waste of time. Franchisees can provide Jane and other customers with the variety of flavors and fun experience they crave, without the extra travel and hassle.

The problem exists because many ice cream shops lack the personal touch that Baskin Robbins brings to the table. Customers are tired of the same old flavors and boring atmosphere, but they might not realize there’s a better solution – a Baskin Robbins franchisee. We offer something unique in the industry, providing a personalized and welcoming experience that customers deserve.

Relevance of the issue

The issue is relevant because customers are tired of the same dull, boring ice cream shops and are looking for something new and exciting. As temperatures continue to rise, the demand for high quality ice cream experiences will only increase. Also, more people are realizing the importance of supporting small business owners, especially local franchises.

  • The fast food industry generated over 0 billion in revenue in 2020, with ice cream shops accounting for a significant portion of that revenue.
  • Customers increasingly expect a personalized and unique experience when visiting an ice cream shop, with many looking to local franchises that can offer something unique and memorable.
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At Baskin Robbins, we offer a solution to the problem by providing franchisees with all the resources necessary to create a welcoming atmosphere, offer a range of flavors and surprise their customers with limited time promotions and novelty links.

Solution / value proposition

As an entrepreneur, you want to partner with a brand that has stood the test of time. This is where the Baskin Robbins franchisee comes in.

Our solution to the problem of finding a reliable and established ice cream franchise is to provide entrepreneurs with the opportunity to join a trusted and iconic brand that has been serving delicious, high quality ice cream since 1945.

Our franchisees have access to over 1,300 flavors, including our famous 31 flavors, which have been developed using the finest ingredients and years of industry experience. With a Baskin Robbins franchisee, customers can enjoy a wide range of flavors and blends, including shakes, smoothies, ice cream cakes, and more in a friendly, welcoming environment.

Our franchisees receive extensive training and support, ensuring they have everything they need to run a successful business. Our proven business model has helped hundreds of entrepreneurs succeed in the ice cream industry. We offer marketing support, industry insights and a strong network of franchisees to help our partners grow their business and achieve their financial goals.

When customers taste our ice cream, they will be delighted. It’s not just the ice cream, it’s an experience. Our solution is not only reliable and established, but it is also innovative and constantly evolving to meet customer demands. We stay up to date on market trends as we offer more vegan options and flavors every year. We ensure that our customers have a unique and unparalleled ice cream experience every time they visit us.

Our ice cream is amazing, and the facts and the smiles of our customers show it. Our solution isn’t just good, it’s the best in the industry, and we’re always looking for ways to innovate and improve. Join the Baskin Robbins franchisee and delight your customers with the finest ice cream experience that has been enjoyed by millions since 1945.

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Market validation

With over 8,000 locations in more than 50 countries, Baskin Robbins is the world’s largest chain of specialty ice cream stores. The total addressable market size for the ice cream industry is estimated to be over billion worldwide. This means that Baskin Robbins has access to a large and growing market.

  • What is the size of the TAM = Total Addressable market? How big is this?

According to market research firm Technavio, the global ice cream market is expected to grow at a compound annual growth rate of over 5% from 2020 to 2024. This growth can be attributed to factors such as changing consumer preferences towards dessert products, increasing demand for natural and organic ice cream and increasing disposable incomes in developing countries.

  • Is the market growing?

The average revenue per customer for the ice cream industry is around .50 according to Statista. Baskin Robbins, with its wide variety of flavors and customer loyalty programs, has the ability to increase revenue per customer. Additionally, the sales cycle for ice cream products is relatively short, with customers often making multiple purchases in a short period of time.

  • What are the details of your addressed market (e.g. revenue per customer or sales cycles)?
  • How much are customers willing to pay?

Starting a business in the ice cream industry, and in particular a Baskin Robbins franchise, is a good idea because the demand for ice cream products is relatively recession-proof and profitable. Additionally, Baskin Robbins has an established brand reputation and customer loyalty, making it a more attractive option for potential franchisees.

  • Why is it a good idea to start a business in the market?

Overall, the market validation of a Baskin Robbins franchisee is strong, with significant and growing TAM, specific market trends that support profit growth, an established brand and customer loyalty.

business model

As a Baskin Robbins franchisee, our business model is centered around selling high quality ice cream, cakes and frozen drinks to customers quickly and efficiently. Our main stream of revenue comes from sales of these products, which we produce in-house using proprietary recipes and high-end equipment.

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We have differentiated ourselves in the market by offering unique flavors and customizable options that can be tailored to each individual customer’s preferences. We also offer catering services, allowing us to generate additional income by providing ice cream products and cakes for events such as birthdays, weddings and corporate events.

  • How will you generate income?

Our main stream of income comes from sales of ice cream, cakes and frozen drinks. Additionally, our catering services provide us with the opportunity to generate additional revenue by serving events such as birthdays, weddings and corporate events.

  • What is the total amount of income?

Our revenues vary based on factors such as location, time of year and local competition. However, as a Baskin Robbins franchisee, we have the potential to generate significant revenue due to the popularity of the brand and the high quality products we offer.

  • What products will generate revenue?

Products that will generate revenue for our Baskin Robbins franchisee include:

  • Ice cream cups and cups
  • Customizable sundaes
  • Frozen drinks such as milkshakes and smoothies
  • Personalized cakes for birthdays, weddings and other events

Overall, our business model allows us to generate revenue by offering high quality, unique products that meet the preferences of each individual customer.


There are several major competitors in the ice cream and frozen dessert market, including Dairy Queen, Stone Cold Creamery, and Marble Slab. Each of these franchises offers various flavors and toppings, appealing to a wide range of customers.

One of Dairy Queen’s strengths is their Blizzard product, which is soft greenhouse ice cream mixed with a variety of mixes. Cold Stone Creamery and the Marble Slab offer a unique experience, allowing customers to customize their ice cream by adding mixes onto a frozen granite slab. Ben & Jerry’s is known for their high quality ingredients, including fair trade and non-GMO ingredients.

At Baskin Robbins, we believe that our quality ingredients and variety of flavors set us apart from our competitors. We offer over 31 flavors that are always made in-house, ensuring consistent quality. Our stores also offer a wider range of dessert options, including cakes, ice cream pies and sundaes.

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One of our key USPS is our Flavor of the Month promotion, which allows us to regularly introduce new flavors to customers. This promotion keeps our customers coming back to our stores to try new flavors and see what’s next. Additionally, we offer a Baskin Robbins mobile app, which allows customers to find nearby stores, view menus, and customize their ice cream orders.

In terms of customer market share, we believe our main competitor is Dairy Queen. They have a wide range of products and a well-known brand presence. However, we see ourselves as attractive to another customer. While Dairy Queen focuses on hot foods, we specialize in ice cream and frozen desserts, which made us a go-to destination for sweet treats.

We believe that our main customers are families and younger generations. Our desserts are perfect for birthday parties, family outings and other special occasions. However, we also appeal to people looking for a sweet treat to enjoy on their own or with friends.

We recognize that one of our biggest competitors is the availability of homemade ice cream, which can be found in many local stores and supermarkets. However, we pride ourselves on our consistent quality and variety of flavors, which cannot always be replicated in homemade products.

In conclusion, as we face competition from other homemade ice cream brands and products, we believe that Baskin Robbins’ focus on quality ingredients, variety of flavors and unique dessert options sets us apart on the market. Our targeted customer base and promotional strategies, such as flavor of the month, give us an edge over our competitors and position us for continued success in the frozen dessert industry.

Founding team

Our Baskin Robbins franchisee founding team brings a wealth of experience and expertise to the table in the ice cream industry. We have a strong track record of successfully operating and growing businesses, as well as a shared passion for bringing delicious treats to customers.

  • John Smith : John has a BA in Business Administration and brings over 15 years experience in the restaurant industry. It has a proven track record of driving growth and increasing profitability for businesses in the restaurant space.
  • Mary Johnson : Mary holds an MBA and has extensive experience in operations and franchising. She has worked with several successful franchises, helping them develop efficient operations and grow their networks.
  • David Lee : David is a qualified chef and has worked in the food industry for over 20 years. He has a love for ice cream and a knack for creating new and exciting flavors.
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Our goal as a team is to take the Baskin Robbins brand to new heights of success. We believe that our combined skills and experience make us the perfect team to take on this challenge. We are passionate about delivering delicious ice cream to customers in a way that is both convenient and enjoyable.

Although we bring a diverse range of skills and expertise to the table, we recognize that there may be skills that we lack as a team. To address this, we made strategic hires to fill any gaps in our knowledge and capabilities.

We are convinced that we are the right people for the challenge of developing the Baskin Robbins franchise. Our team is committed to driving success through innovation, efficiency and excellent customer service. We are excited to work together to make this company a huge success.


At Baskin Robbins franchisee, we have achieved impressive traction and milestones, providing evidence of the potential success of our business. Our growth metrics indicate growing brand popularity and market interest.

  • Since our establishment in 1945, we have expanded to over 8,000 locations worldwide.
  • We have seen consistent revenue growth year over year, with an average annual revenue growth rate of 7.6% over the past five years.
  • Our customer retention rate is at an all time high, with over 70% of our customers returning for our products and services.

In terms of product market fit, our consumers love our delicious and unique ice cream flavors, and our customizable cakes have become a popular option for birthdays and special events. We have created a loyal clientele by providing a memorable experience that goes beyond traditional ice cream parlors.

Additionally, we were able to identify key drivers of our growth, including our marketing and advertising efforts, product innovation and expansion into new markets.

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Our growth metrics are supported by additional metrics such as customer acquisition, conversion rates, and customer lifetime value. We are always working to improve these measures to increase efficiency and profitability while providing our customers with exceptional service.

In summary, our traction and milestones demonstrate our ability to execute and succeed in the competitive ice cream industry. We are confident that with continued growth and expansion, the Baskin Robbins franchisee will continue to thrive and provide our franchisees with a profitable business opportunity.

Fund raising

For our Baskin Robbins franchisee, we are seeking 0,000 in funding to expand our business and drive our growth. This investment will allow us to meet consumer demand for our products and services and improve our operations to provide a better experience.

Funds will be spent on product development, marketing and hiring new staff. Our primary focus is to improve the customer experience at our franchise locations, expand our menu offerings, and invest in technology to streamline operations.

  • Product Development: We plan to use 30% of the funds to improve our menu and introduce new products to our customers.
  • Marketing: We will allocate 40% of funds to marketing activities such as advertising and promotions to increase brand awareness and drive sales.
  • New Employees: We aim to hire and train new staff with 30% of the funds to ensure we can deliver exceptional customer service at our franchise locations.

With this investment, we expect to achieve several milestones. We aim to open five new Baskin Robbins locations in strategic locations that have high demand for our products. We plan to expand our menu offerings and introduce a loyalty program to improve customer retention. Additionally, we aim to increase our revenue by 20% over the next two years and establish our brand as a trusted and preferred destination for ice cream lovers.

Our business model has a proven track record of success and growth, and we believe this is an excellent investment opportunity for those who want to be part of an established and successful brand in the food industry.