Funding Your Graphic Design Biz: Create A Winning Pitch Deck

Issue

As a graphic design company, we have noticed a common problem faced by clients who approach us for design solutions. Many customers find it difficult to express their ideas or vision to us , which makes it difficult for us to find designs that meet their expectations.

This is especially relevant for clients who have no design background. They find it difficult to put their ideas into words, which often results in delays and miscommunication, leading to increased costs for both parties.

The issue matters because graphic design is an essential aspect of modern marketing and brand building . As businesses and individuals strive to stand out in a crowded marketplace, a strong visual identity becomes crucial. However, the process of creating compelling designs often requires close cooperation between clients and designers, and miscommunication can lead to project failure.

Currently, customers who face the problem often rely on trial and error to convey their ideas. They might send us some rough sketches or pictures from the internet, which can be time consuming and unproductive. Additionally, they could also try to explain their vision in words via email, but this method has proven ineffective as it can be difficult to capture the exact idea without visuals.

There are plenty of designers who provide design solutions, but not many who effectively prioritize client ideas. Therefore, the problem exists because clients often find it difficult to express their design ideas, which leads to communication gaps, missed deadlines, and higher costs.

[right_ad_blog]

Solution / value proposition

Graphic Design Business provides a one-stop solution for companies looking to improve their visual branding. Our services include logo design, website design, social media graphics, etc. We offer a range of packages that meet different business needs.

We understand that branding is crucial to the success of any business, and creating a cohesive visual identity can be challenging. This is where we come in. Our team of experts creates custom designs based on the unique needs of each business, whether they are starting or rebranding.

Our focus on quality service, timely delivery and a personalized approach adds value to our clients’ businesses. We work closely with each client to ensure that our designs meet their expectations and align with their business goals.

The journey of finding the solution

Our journey began when we noticed a gap in the market for companies looking for affordable, high-quality design services. We have conducted extensive research and surveys to understand the challenges that businesses face when it comes to branding.

We’ve found that many businesses struggle to create a cohesive visual identity that aligns with their values and resonates with their target audience. Additionally, many companies do not have an in-house design team and find it difficult to outsource for multiple designers.

That’s when we realized we could provide a solution by offering a one-stop-shop for all branding needs.

Why our solution is amazing

Our solution is amazing as we provide affordable and high quality design services that can help businesses establish a strong visual presence in their industry. We understand that branding isn’t just about creating pretty designs; It’s about creating designs that align with a company’s values and help them stand out from their competition.

Our personalized approach ensures that each business’s needs are met, and we work closely with our clients to create designs that reflect their unique identity. Additionally, our focus on quality service and timely delivery means our customers can focus on running their business while we meet their branding needs.

Our solution is not only amazing, but it also adds value to our clients’ businesses and helps them achieve their goals.

Market validation

Our market validation shows that a graphic design business has a huge opportunity in a rapidly growing market. The total addressable market size (TAM) for graphic design services in the United States is estimated at billion, according to Ibisworld. This represents a massive opportunity for us to tap into.

One of the details of our addressed market is the average revenue per customer. Based on our market research, the average revenue per client is around ,500 per project, with some clients spending up to ,000 on a single project. This demonstrates that there is a willingness to pay for high quality design services and shows that our business can be very profitable.

Now is the perfect time to start a graphic design business. With the revolution in digital technology, businesses of all sizes have realized that a professional and aesthetic visual identity is essential to their success. And with the rise of social media, many businesses need ongoing design support to keep their marketing materials fresh and relevant.

Our market research shows that the graphic design market is growing rapidly. According to Ibisworld, the industry grew by 3.9% annually between 2016 and 2021, demonstrating that there is strong and consistent demand for high-quality design services.

Our research also shows that clients are willing to pay a premium for quality design services. Although the price varies depending on the project and the scope of the work, we estimate that our clients in this market are willing to pay between 0 and 0 per hour for an experienced graphic designer. This indicates that there is a significant opportunity for us to offer premium design services at a competitive price.

business model

Our business model is based on providing high quality, personalized graphic design services to clients across various industries. We will generate revenue by invoicing clients on a project basis. Each project will have a unique pricing structure based on its complexity, scope and timeline.

In addition to project-based revenue, we also plan to offer ongoing design services to our clients, which will provide a steady stream of revenue. These services will include maintenance and updates for previously completed designs, ensuring customer satisfaction and building a long term relationship with our customers. We also plan to offer training and consulting services at an additional cost, which will further increase our revenue streams.

The total amount of revenue generated will depend on the number of projects we undertake and the pricing structure for each. We will start small and grow as we gain more customers and establish a strong reputation in the industry.

Our main product that will generate revenue is graphic design services including logo design, branding, marketing materials, web design, etc. We will also offer additional services such as consulting, training and ongoing design services, which will further expand our product offerings and revenue streams.

We plan to maintain a lean operation by outsourcing work to freelancers and keeping overhead low, ensuring profitability and a strong financial position for the business. Our business strategy is to focus on providing high quality services, building long-term relationships with our customers, and maintaining a strong online presence to attract new business.

As we continue to grow and expand, we may explore new revenue streams and product offerings to meet the evolving needs of our customers and the industry.

Competition

Our main competitors in the graphic design industry are:

• Design Pickle: A subscription-based graphic design service that offers unlimited graphic designs for a flat monthly fee. They have a large pool of designers and offer a quick turnaround. However, their designs may lack creativity and originality.
• 99Designs: An online platform that connects businesses with freelance designers. They offer a wide range of design services, from logos to website designs. However, their price is higher, and their designer verification process is not very strict.
• Canva: A web-based design tool that allows users to create their own designs without any design skills. They offer a large library of templates and graphics to choose from. However, their designs may be limited and the tool may not be suitable for more complex design projects.

Although our competitors offer similar services, we believe our one-stop solution sets us apart. Our service not only includes graphic design, but also branding, content creation and digital marketing. We also offer a personalized approach to each project, ensuring that our designs are unique and tailored to the specific needs of our clients.

Our competitive advantages or USPS are:

• Personalized Approach: We take the time to understand our clients’ needs and work closely with them to deliver designs that meet their expectations.
• Quality Designs: Our team of experienced designers ensures that our designs are not only aesthetically pleasing but also effective in achieving our clients’ goals.
• End-to-end service: Our clients can count on us for all their branding and design needs, from creating a logo to launching a marketing campaign.

We believe that our main threat comes from freelancers who offer similar services to ours at a lower price. However, we differentiate ourselves by providing a professional and reliable Service , supported by a team of experts and a streamlined design process. We also strive to maintain excellent customer relationships to retain our customers.

Founding team

Our founding team is the backbone of our graphic design business, with a team of experienced professionals who are passionate about turning ideas into reality. Their diverse experience in different industries and excellent track record make them the ideal team to launch and grow such a business.

• John Smith, CEO: With over 15 years of graphic design experience, John has worked with some of the biggest brands in the world including Coca-Cola, Apple and Nike. He is a creative thinker who brings a unique perspective to every project he works on.
• Emily Brown, Creative Director: Emily is a design mastermind with over a decade of industry experience. His extraordinary ability to turn a client’s vision into superb design work is unmatched.
• Emma Wright, Business Development Manager: Emma has a proven track record in sales and marketing, with over a decade of experience in various industries. His skills in developing partnerships and building client relationships are integral to the success of our business.
• Michael Jones, Senior Graphic Designer: Michael has over 10 years of graphic design experience, including working for leading design agencies in the industry. His attention to detail and his ability to produce exceptional work under tight deadlines make him a valuable asset to our team.

Our team’s goal is to provide high quality design solutions to our clients that are tailored to their preferences while providing them with a stress-free experience. We understand that every project is unique and we aim to exceed our client’s expectations with every design.

While everyone on our team brings unique strengths and experiences, there is no shortage of skills. We all work together seamlessly, and our team is stronger because of our diverse skill sets.

We are the right team for the challenge of starting and growing our graphic design business. Our team’s extensive experience in the graphic design industry has given us a deep understanding of market needs and trends. Our team is driven to deliver top quality designs that align with our client’s brand image and goals while providing them with a positive experience they will remember for years to come.

Traction

Our graphic design business has made significant progress since the launch of our services in the third quarter of 2020. Our main objective was to establish our brand in a highly competitive market and attract customers with various design requirements. Here are some of the milestones we have achieved:

• Within three months of launch, we secured our first ten clients, generating ,000 in revenue.
• Our customer base grew rapidly over the next quarter, and we acquired a total of 35 customers in the fourth quarter, generating revenue of ,000 .
• We managed to maintain a 100% customer satisfaction rate in our first six months of operation. This is evident from the positive feedback and the number of repeat customers we have nurtured.
• Our organic reach on social media has grown significantly, with our follower count doubling to 1,000 on Instagram and 500 on Twitter.
• We also experienced growth in our website traffic, with over 10,000 Unique Visitors in the first six months.

We have identified the key metrics that will drive growth going forward:

• Customer Acquisition Cost: We are continually optimizing our marketing strategy to reduce the cost of our customer acquisition, which is currently per customer .
• Churn: Our churn rate has been low so far, at less than 5% . We aim to maintain this rate by ensuring quality service and prompt resolution of any issues.
• Customer Lifetime Value: Our average Customer Lifetime Value is currently ,000 . We aim to increase this value by cross-selling and selling our services to existing customers.

Overall, our traction so far indicates that our business model is strong and there is demand for high quality graphic design services. We are well on our way to achieving product market adjustment, and we intend to expand our operations by investing in talent and technology over the coming year.

Fund raising

Our graphic design company is seeking 0,000 in seed funding to fuel our product development, expand our marketing efforts, and hire a team of professionals to grow our business. This investment will help us achieve our goals and launch our services to a wider audience.

We have detailed the allocation of funds to different areas of our business through a pie chart. The largest percentage of funds will be spent on product development, ensuring that we produce high quality designs that meet our customers’ demands. Second, part of the investment will go towards improving our marketing campaigns, including expanding our social media reach and developing a website to further showcase our services. Third, we plan to use part of the investment to hire qualified people to make sure our business runs smoothly.

With a total investment of 0,000, we believe we can hit our milestones and achieve our business goals. Our primary goal is to deliver high quality designs to our customers, and this investment will help us do that faster and more efficiently. We plan to launch our services on different platforms and provide an exceptional customer service experience to ensure customer satisfaction.

• Our company will complete product development and release a beta version.
• Expand marketing campaigns by reaching more customers.
• Hire professional designers to meet the growing demand for our services.

We are excited about the opportunity to make a significant impact on the industry, and we believe that with the right investment, we can succeed. We are confident that we will achieve our milestones and bring value to our customers with our outstanding designs and services.