Financing Your Dream Cafe: The Tim Hortons Franchisee

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine this scenario: it’s early morning and you’re rushing to work. You don’t have time to cook breakfast at home, so you stop at a nearby fast food chain. You order a coffee and a breakfast sandwich, then remember that you need to add a side of hash browns to complete your meal. You get to the window to pay, and you’re asked if you’d like to upgrade your coffee to a latte or cappuccino for an additional charge. You refuse because you are in a hurry and just want your food. Finally, you receive your order, rush into your car and unpack your breakfast sandwich only to find that it’s cold and stale.

This is a common problem faced by many fast food customers: the lack of quality and freshness in their meals. This is especially true when it comes to breakfast, which is known to be a popular choice for guests on the go.

  • What is the problem? The problem is the lack of quality and freshness of fast food breakfast options.
  • What is the relevance of the problem? The issue is highly relevant as many customers rely on fast food chains for quick and convenient meals, especially in the morning when they are in a rush to get to work or start their day.
  • What is the current solution for the problem? The current solution is for customers to settle for mediocre breakfast options or spend more money and time at sit-down restaurants or cafes that often offer higher quality ingredients and better methods of cooking. preparation.
  • Why does the problem exist? The problem exists because of the fast-paced nature of breakfast meals and the pressure for chains to produce large quantities of food quickly and cheaply, often at the expense of quality.

As a result of this problem, there is a need in the market for a fast food franchise that offers high quality, fresh breakfast options at an affordable price. This is where the business of our Tim Hortons franchisee comes in.

Solution / value proposition

Our Tim Hortons franchise business offers a diverse menu of freshly brewed coffee, pastries and sandwiches to meet the needs of morning rush hours and afternoon breaks. We recognize that people are looking for a reliable, quality experience with their coffee and snacks, and that’s what we deliver.

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Our secret lies in the high quality ingredients we use in each of our products, sourced from trusted suppliers around the world and the attention to detail of our employees. Our extensive menu offers a range of options that can cater to everyone’s taste, and our seasonal promotions and limited time offers keep the experience fresh and exciting for our customers.

Alongside our core coffee and bakery products, we also provide a unique range of services to our customers. These include training in convenient locations, catering for small and large groups, and an app that allows customers to order ahead.

All of these services are designed to make our customers’ lives more manageable and enjoyable. Whether it’s starting the day with a hot cup of coffee or grabbing a snack on the go, Tim Hortons provides a comfortable space and experience that exceeds expectations.

We have a strong track record of providing quality products and services since our founding in 1964. From the start, we were committed to providing customers with a unique and personal experience that keeps them coming back for more.

Our franchisee business model is designed to ensure that our franchise owners are part of our compelling corporate culture and can deliver the same level of quality experience to their customers. Along with our training and support programs, we provide them with a proprietary recipe of our coffee and baked goods to maintain consistency and quality across the various franchises.

Our unique blend of high quality ingredients, extensive menu and unique services sets us apart from competitors. We believe our solution is not only amazing but essential to providing the valuable customer experience they crave.

  • Does this really solve the problem discussed?
  • Yes, our solution provides a reliable, quality experience for customers who crave that with their coffee and snacks.
  • Is the solution so good that the customer will do anything to get it?
  • Yes, we are committed to providing a unique customer experience that keeps them coming back for more.
  • How will the customer feel after using the solution?
  • The customer will feel satisfied and delighted with the quality and experience they receive from Tim Hortons.
  • Is the solution amazing?
  • Yes, our unique blend of high quality ingredients, extensive menu and unique services, allows us to differentiate ourselves from competitors and provide an exceptional solution to customers.

Market validation

Canadian coffee and donut chain Tim Hortons has a Tam of .1 billion in 2021, with the company generating annual revenue of billion. The company operates more than 4,900 units worldwide, including more than 4,800 in Canada alone.

  • Revenue per customer: .21
  • Sales cycle: 24/7 operations
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Starting a Tim Hortons franchise is a good idea as the brand enjoys a high level of brand recognition, loyalty and is a trusted name in Canada’s fast-paced market. The company has been serving customers since 1964 and has built a reputation for providing consumers with high quality coffee and fresh produce, including its famous donuts.

The coffee and snack industry, in general, is growing due to a shift in consumer behavior as more and more people seek out quick and convenient meals. This shift is evident in the growing number of cafes and quick-service restaurants that offer a concept similar to Tim Hortons. However, the company’s focus on quality, affordability, and convenience sets it apart from the rest.

  • Market growth rate: 2.9% per year
  • Customer’s willingness to pay: to for coffee and bakery items

Overall, Tim Hortons is well positioned to continue to grow its footprint and strengthen its brand reputation, making it an exciting opportunity for investors looking to invest in a well-established franchise that meets Canadian consumer demand. .

business model

At Tim Hortons Franchisee, our business model is focused on providing our customers with high quality coffee, food and snack options, while generating revenue through franchisee ownership, rental income and sales of products.

Our franchisees will receive comprehensive training and support, as well as access to our established brand and menu offerings. They will be responsible for operating their own store, including hiring, training, and managing staff, and will pay franchise fees and ongoing royalties based on a percentage of their monthly revenue.

In addition to franchisee revenue, we will generate revenue through our real estate, which we plan to invest in strategically located commercial properties. This will allow us to generate rental income and support our franchisees by providing them with well-located properties for their stores.

Our primary source of revenue will be from product sales including coffee, tea, pastries, breakfast items and other snack options. We plan to focus on high-quality and innovative menu offerings, as well as seasonal and limited-time products to keep our customers engaged and coming back for more.

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We will also invest in and expand our digital and mobile offerings, such as mobile ordering and delivery services, to meet the growing demand for convenience in our ever-changing world.

Our revenue projections show a strong return on investment for our investors, with total projected revenue of .5 billion in the first five years of operation.

To achieve this goal, we plan to open 50 new franchise locations over the next three years, invest in marketing and advertising efforts to expand our customer base, and continue to innovate our menu offerings to keep our customers engaged. and satisfied.

  • Franchisee Ownership and Royalties
  • Rental income from strategically located commercial properties
  • Merchandise sales including coffee, tea, pastries, breakfast items and other snack options
  • Investment in digital and mobile offerings, such as mobile ordering and delivery services

Our total expected revenue is .5 billion in the first five years of operation.


Our main competitors in the coffee and bakery market are Starbucks, Dunkin’ Donuts and Panera Bread .

  • Starbucks Has a strong brand and widespread presence. They offer premium coffee and a variety of food items including baked goods. However, their selection of baked goods is limited, and they don’t have the same focus on fresh produce that we do.
  • Dunkin Donuts Has a larger menu of baked goods than Starbucks, with an emphasis on donuts and breakfast sandwiches. They also have a strong driving presence, which we plan to rival by offering mobile control for quick and easy pickup. However, their coffee isn’t as high quality as ours, and they don’t offer the same selection of fresh produce or the upscale atmosphere.
  • Panera bread has a similar menu to us, with an emphasis on fresh bread and pastries. However, they are more of a sit down restaurant than a quick service cafe, and their prices are higher than ours. We plan to differentiate ourselves by providing a more affordable and convenient experience.

What sets us apart from our competition is our focus on fresh produce, high quality coffee and a comfortable, welcoming atmosphere. We believe this No other franchisee in the market offers the same combination of premium coffee and fresh produce as we do and we plan to capitalize on this unique selling proposition.

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Our USPs include:

  • Fresh baked goods with premium ingredients
  • High quality coffee from premium beans
  • A comfortable and welcoming atmosphere for customers to relax and enjoy their coffee and bakery
  • Mobile order for quick and easy pick up

We believe our primary clientele will be people who care about the quality of their coffee and pastries, as well as families and groups looking for a comfortable and welcoming space to enjoy a treat together. Our main competitor to these customers will be Starbucks, as they have a similar appeal and customer base. However, we believe our focus on fresh produce and premium coffee will set us apart and steal customers from our competitors.

Founding team

Our founding team is made up of experienced business leaders with a passion for the food industry and franchise operations. We have carefully screened each member based on their unique skills and backgrounds to ensure we have the skills necessary to build a successful Tim Hortons franchisee business.

The main objective of our team is to strengthen our ability to make this adventure a huge success. We believe our diverse backgrounds and vast experience give us a competitive edge in the food and franchise industry.

Meet our team:

  • John Smith: Our CEO, John, has over 20 years of experience in the fast food industry, particularly in franchise operations. He has worked for some of the biggest fast food chains in the world, including McDonald’s and Subway. John holds a Bachelor of Business Administration from the University of Toronto and a Masters of Business Administration from Harvard Business School.
  • Karen Lee: Our COO, Karen, has over 15 years of experience in the food industry, particularly in operations management. She has worked for international restaurant chains including TGI Friday and Starbucks. Karen holds a bachelor’s degree in hospitality management from Cornell University.
  • Michael Johnson: Our CFO, Michael, has over 15 years of finance and accounting experience. He has held positions at several major corporations, including IBM and GE, and has worked with fast food franchises in the past. Michael holds a bachelor’s degree in accounting from the University of California and a master’s degree in finance from the Wharton School at the University of Pennsylvania.
  • Jane Kim: Our CMO, Jane, has over 10 years of marketing and advertising experience. She has worked with several brands in the consumer goods industry, including L’Oréal and Proctor & Gamble. Jane holds a bachelor’s degree in marketing from New York University and a master’s degree in marketing from Columbia Business School.
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Our goal is to create a successful Tim Hortons franchise business that provides high quality products and services to our customers, while creating value for our investors. We believe there is a significant opportunity in the Canadian quick service restaurant industry, and we are confident that our experience and expertise will help us capitalize on this opportunity.

While we believe our team has the skills to make this business a huge success, we are always open to learning and growing. We know there may be challenges ahead, and we are committed to working together to overcome them.


Our Tim Hortons franchise business has grown steadily since opening our first location in the first quarter of 2017. We have experienced a positivesales growthIn all places, with aAverage monthly revenue increase of 15%During the first year of operation. We attribute this success to our quality product offerings, excellent customer service and strategic marketing campaigns. In addition to sales growth, we have several other metrics that prove our success. OURcustomer retention ratehas steadily increased from 50% in the first quarter of 2017 to over 70% in the first quarter of 2018. This demonstrates that our customers are satisfied with our product and service, and are more likely to become repeat customers. We also saw aSignificant increase in brand awarenessin the communities where we operate. This is evidenced by the growing number of social media followers, positive customer reviews and recognition from local business organizations. For example, our second location was recently named “Best Cafe” in town by the Chamber of Commerce. Our efforts to improveoperational efficiencyalso contributed to our success. We implemented streamlined processes for inventory management, staff training and customer interaction, resulting in lower costs and improved customer satisfaction. OURAverage customer wait timedecreased by 30 seconds over the past year, demonstrating our commitment to providing fast and efficient service. Finally, we were ableSuccessfully grow our businessopening two new locations over the past year. We plan to continue this expansion by opening five more locations over the next 18 months. Our location scouting team has identified several potential sites that meet our strategic criteria, and we are confident in our ability to execute on these plans. Overall, our traction metrics demonstrate that our Tim Hortons franchise businesses are on the path to continued success. We are seeing positive results in all areas of the business, from sales growth to operational efficiency to brand recognition. We believe these actions demonstrate our ability to execute and provide a solid foundation for future growth.

Fund raising

For our Tim Hortons franchise business, we are seeking million in seed funding to help us open ten new franchise locations. The funds will also support marketing and advertising efforts, as well as hiring and training costs. With this funding, we will be able to expand our business and increase our market share in the premium dessert industry.

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The use of funds can be broken down as follows:

  • Franchisee Locations: million will be used to open ten new franchise locations. This includes renting space, purchasing equipment and supplies and hiring staff.
  • Marketing and Advertising: 0,000 will be allocated to marketing and advertising efforts, including print and online ads, social media campaigns, and promotional events to raise awareness of our brand and products.
  • Hiring and Training: 0,000 will be used to hire and train staff, including franchise owners and their employees, to ensure consistent product quality and customer service across all locations.

With this funding, we aim to achieve the following milestones:

  • Open ten new franchise locations over the next year, which will increase our revenue and market share in the premium dessert industry.
  • To establish our brand and products as market leaders in the specialty dessert franchise industry through effective marketing and advertising efforts.
  • Develop a strong team of experienced franchise owners and employees who are committed to our high standards of quality and customer service. This will help us build a loyal customer base and maintain a positive reputation for years to come.

Investing in our Tim Hortons franchise business presents a unique opportunity for investors to participate in a growing industry and achieve strong ROI. We are confident in our business model and team, and believe that with the right funding, we can successfully grow our business and continue to provide consumers with a unique, quality dessert experience.

Financing Your Dream Cafe: The Tim Hortons Franchisee

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