Earn funding with a killer personal training pitch game

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine a person named John. John has been trying to lose weight for a long time, but nothing seems to be working. He has tried various diets and workout routines, but they all come with different complications. For example, he doesn’t have access to a gym near his house, and he can’t buy expensive equipment for home workouts. Also, most of the time, he feels unmotivated on his own, and he doesn’t know how to hold himself accountable.

John’s story is not unique. Many people struggle to achieve their fitness goals for a variety of reasons. They lack motivation, time, resources or guidance. Despite the abundance of information on the internet regarding training and nutrition, people find it difficult to put together an effective workout and diet on their own.

The lack of practical knowledge and personalized attention is a significant problem with current fitness coaching solutions.


The issue of accessing high quality fitness coaching that meets an individual’s specific needs has become more relevant than ever. With the rise of sedentary lifestyles, lack of gym access due to the Covid-19 pandemic, and rising obesity rates, people now have an effective and easy-to-follow solution more than ever.

According to the Center for Disease Control and Prevention (CDC), more than 70% of American adults are overweight or obese. The continued rise in these statistics shows how conventional training methodologies and diet plans are failing the masses.

Current Solution

Currently, most fitness coaching solutions on the market are either one-size-fits-all programs, gym memberships, or expensive personal trainers. These solutions typically lack personalized attention and require high cost, time and effort from the individual.

Moreover, with the sudden rise of online training programs, the internet is flooded with information, which is mostly confusing and contradictory, making it even more difficult for individuals to understand what works and what doesn’t.

Why does the problem exist?

Today’s fitness coaching market has an effective solution for a certain set of people who have access to gyms, trainers who use modern equipment and follow a strict diet. However, it does not cater to people who do not have easy access to these resources, require personalized attention, and affordable solutions.

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As a result, people end up abandoning their fitness goals or wasting valuable time, effort, and money on ineffective solutions.

Therefore, there is a need for a solution that offers personalized fitness coaching, access to practical knowledge, and affordable solutions for everyone, regardless of their location, time availability, and budget constraints.


Solution / value proposition

Our personal training business offers a unique and personalized approach to fitness, addressing the problem of ineffective and ineffective training techniques. Our solution is for people who are looking for personalized training plans that are tailored to their goals, limitations and preferences.

We understand that each client has their own unique fitness journey, and therefore, we offer a one-on-one consultation that will help identify their fitness goals, challenges and preferences. Based on this, we create a personalized training program that will ensure client success. We have a team of certified trainers and nutritionists who use evidence-based practices to guide clients on their fitness journey.

Our training programs have been designed to deliver results, and our team is fully committed to ensuring that each client achieves their goals. We make sure the client stays motivated and engaged in their fitness journey. Our programs are not only about physical fitness but also about improving the general well-being of the client.

Does this really solve the problem discussed?

Yes, our personal training company solves the problem of ineffective and ineffective training techniques. By offering personalized, personalized training plans, we ensure that each client achieves their fitness goals with the proper guidance and support from our certified trainers and nutritionists.

Is the solution so good that the customer will do anything to get it?

Yes, our solution is not just to provide generic fitness plans, but rather to offer a unique approach designed specifically for each client. This means the client will be more motivated and engaged in their fitness journey as our program is tailored to their needs, preferences and limitations.

How will the customer feel after using the solution?

The customer will feel a sense of fulfillment and accomplishment after using our solution. Our personalized training programs are designed to deliver results, and clients will see their progress as they reach their fitness goals. The client will also feel motivated and engaged in their fitness journey, knowing they have the guidance and support of our certified trainers and nutritionists.

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Is the solution amazing?

Yes, our solution is amazing because it offers a personalized approach not commonly found in other fitness programs. Our certified trainers and nutritionists provide evidence-based practices and individualized support that meet specific client needs and goals. Our focus on improving overall wellness sets us apart from traditional fitness programs, which makes our solution unique and effective.

  • Personal consultation to identify client goals, challenges and preferences
  • Custom training programs designed to deliver results
  • Certified trainers and nutritionists offering evidence-based practices and personalized support
  • Focus on improving general well-being

Market validation

The fitness industry has grown tremendously over the years, with traditional and unconventional fitness methods gaining popularity. A niche in the industry is personal training, which has a total market size of billion worldwide. This market is expected to grow at a CAGR of 5.1% by 2025, showing significant revenue growth potential.

Specific Market Addressed: Personal training businesses have high customer lifetime value, customers willing to pay up to 0 per month for personal training services. Additionally, sales cycles are usually short, lasting only a few weeks. This presents an opportunity for recurring revenue streams through a loyal customer base.

Starting a personal training business is a good idea due to the growing demand for fitness and growing awareness of healthy living. With over 60% of Americans overweight, this presents a unique opportunity to address the market gap and deliver effective fitness solutions to customers.

Market Growth: The personal training market is growing due to rising obesity rates and the popularity of healthy living. Also, with the prevalence of social media, fitness and wellness content has been on the rise, sparking interest in personal training as a way to achieve fitness goals.

Client’s willingness to pay: Clients are willing to pay a premium for quality personal training services. This is especially true for the wealthy, who are willing to pay premium fees for high profile personal trainers. On average, clients spend to per session with a personal trainer.

  • Total market size: billion worldwide.
  • Expected growth rate: 5.1% CAGR by 2025.
  • Customer Lifetime Value: Up to 0 per month.
  • Sales cycles: a few weeks.
  • Market gap: 60% of Americans are overweight.
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Overall, the personal training market represents a lucrative opportunity for a company that can effectively meet the needs of its customers. With a growing market and increasing demand for quality personal training services, the potential for profitability is high.

business model

Our personal training company offers personalized fitness solutions for people looking to achieve their fitness goals. We create personalized training plans and provide 1-on-1 coaching sessions to ensure our clients receive the support they need to succeed.

Revenue Generation:

  • We offer monthly subscription plans to our customers to access our personalized training plans and 1 on 1 coaching sessions. Subscription plan prices range from to 9 per month.
  • We also offer one-on-one coaching sessions for clients who need additional support. The price for individual coaching sessions is per hour.

Total amount of income:

Our estimated annual revenue is 0,000, based on a current customer base of 1000 subscribers and 100 one-on-one coaching sessions per year.

Products that generate revenue:

  • Monthly Subscription Plans
  • Individual coaching sessions

Our business strategy is focused on developing customized fitness solutions to meet the individual needs of our customers. We believe that by offering personalized workouts and coaching sessions, we can differentiate ourselves from our competitors and create a loyal customer base.


In the personal training industry, several competitors offer similar services to our personal training business. These include:

  • Big box gyms: These gyms offer personal workouts but tend to have a less personalized approach to training. Their trainers may have less experience and knowledge, and they may not always meet the specific needs and goals of each client.
  • Boutique Studios: These studios specialize in a specific area of fitness, such as cycling, yoga, or boxing. Although they may offer personal training sessions, they may not have as wide a range of equipment or services.
  • Do online trainers: These trainers offer virtual training sessions, which can be convenient for clients who cannot travel to the gym. However, there may be a lack of personalized attention and hands-on coaching.

However, what sets our personal training business apart from our competitors is our holistic approach to fitness . While traditional personal trainers tend to focus solely on fitness, we take a holistic approach to helping our clients achieve their fitness goals. This includes addressing diet and nutrition, stress management, and general well-being.

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Our USPS include:

  • Customization: We tailor our training programs to each client’s individual needs and goals, ensuring they get the most out of every session.
  • Holistic approach: we prioritize not only physical fitness, but also mental and emotional health.
  • Highly Experienced Trainers: Our trainers have extensive industry knowledge and experience, with certification from major organizations such as NASM and ACE.
  • Personalized Attention: Our coaches provide hands-on coaching and support throughout each session, ensuring proper form and technique for maximum results.
  • Community Driven: We prioritize building a supportive and encouraging community among our clients through group sessions and social events.

We believe that our main competition is not other personal training companies, but rather the lack of awareness of the importance of a holistic approach to fitness. Our biggest challenge is educating potential clients on the benefits of our approach and highlighting the unique benefits we bring to market.

Founding team

Our personal training business is founded and run by a team of highly experienced and passionate fitness enthusiasts. Our team is made up of people from diverse backgrounds, which brings valuable expertise and knowledge to our business. We came together with a shared vision to provide personalized and effective fitness solutions to our customers.

John Doe , our CEO, is a certified personal trainer with over 10 years of experience in the fitness industry. He holds a BS in Exercise Science and has worked with a variety of clients including professional athletes and individuals with different fitness goals. John’s experience in fitness programming, nutrition, motivation and client management makes him an invaluable member of our team.

Jane Smith , our COO, is a successful entrepreneur with over 15 years of business management experience. She holds an MBA in marketing and has worked with numerous startups throughout her career. Jane’s expertise in business strategy, finance and operations makes her an essential member of our team, ensuring we are organized and sustainable.

Mark Brown , our CTO, is a technology expert with over 8 years in software development. He holds a bachelor’s degree in computer science and has worked with several startups in the technology industry. Mark ensures that our technology platforms are top-notch and user-friendly, ensuring that our customers can access and track their fitness plans quickly and easily.

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Sam Lee , our Head of Marketing, has over 7 years of marketing and branding experience. She holds a bachelor’s degree in marketing and has worked with various start-ups and established companies in the fitness industry. Sam’s expertise in building engaging and effective marketing campaigns ensures that our business stands out in the competitive fitness industry.

Our team’s rich knowledge base and extensive experiences mean that we bring invaluable skills to our business, ensuring a successful outcome. However, we continually strive to improve and recognize the importance of other skills, including financial management and legal expertise. We actively seek partnerships with experienced professionals in such fields to complement our strengths.

We are the right people for this challenge, as we are all personally committed to this industry and believe in our ability to build an innovative and effective fitness business. Our shared passion and commitment to ensuring our clients achieve their goals and live healthy lives and motivates us on this journey.


As a personal training company, we have experienced significant growth and achieved many milestones in a short time. Through our efforts, we have been able to positively impact the health and well-being of our customers while growing our business.

  • We have successfully acquired and retained over 200 customers in the first six months of our commercial launch.
  • Our customer satisfaction rate is at an all-time high, with over 90% of our customers rating us 4 or 5 stars.
  • We have received several positive customer testimonials and reviews on various platforms like Google, Yelp and Facebook.
  • We have formed partnerships with several fitness equipment manufacturers to offer customers special discounts on their products.
  • We have also collaborated with other health and wellness experts to provide holistic solutions for our customers.

Our metrics have been carefully monitored to track our growth and identify areas for improvement.

  • Our Customer Lifetime Value (CLV) has increased, with expected revenue of 0,000 over the next 12 months.
  • We have successfully reduced our cost of customer acquisition (CAC) by optimizing our marketing efforts and focusing on targeted messaging.
  • Our churn rate is relatively low, with only 10% of our customers choosing not to renew their package after the initial period.
  • We’ve identified the most critical drivers for our growth, including lead generation, customer retention, and user engagement.
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All of our efforts have led to product market fit , as we have created personalized training packages that cater to different customer needs, preferences and fitness levels. Our data and customer feedback show that our customers love our personalized approach and results-driven programs, which has helped us grow our business quickly.

Additionally, there is massive growth in the fitness industry , with an expected CAGR of 4.4% through 2026. We aim to take advantage of this growth and continue to provide top quality personal training services. to clients of all ages, levels and backgrounds.

Fund raising

As we strive to bring quality personal training to more people and businesses, we are seeking 0,000 in seed funding to help us scale our operations and expand our customer base.

Our primary goal with this funding is to develop a robust technology platform that will more effectively facilitate our trainers to work more efficiently and manage multiple clients. We will also use the funds to hire additional trainers, improve our marketing efforts and reach a wider audience, as well as invest in new equipment and facilities to improve the quality of our fitness services.

We have a clear roadmap to achieve our milestones, and with this seed funding, we aim to achieve our goals faster:

  • Complete our technology platform within the first six months of funding.
  • Grow our team, hire three more coaches, and enroll 100 new clients in the first year.
  • Grow our revenue by 150% in year two, reaching 300 new customers and offering new programs such as nutrition and weight management services.
  • Partner with 10 corporate clients to offer our services to their employees over the next two years.

We believe that our personalized approach and focus on quality service will set us apart from our competitors in the market. Our team is dedicated to unlocking the full potential of every client and helping them achieve their fitness goals. With seed funding, we are confident that we can grow our personal training business and become a leader in the industry.