Dive Into Success: How to Fund Your Waterpark Pitch Pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising

Issue

Theme parks and water parks have been a popular form of entertainment for people of all ages for decades. However, visitors often face long lines for attractions and rides, which can lead to frustration and an inferior experience. Waiting in line takes away from the overall experience and fun of the park, and even the most thrilling rides can be overshadowed by time spent standing and waiting.

The problem is that Waterparks visitors want a fun and memorable experience without spending too much time on the lines. The truth is, there can only be so many people on an attraction at any one time, which means lines will inevitably form. Additionally, while some parks offer queuing entertainment, this experience can often be disappointing, leading to a poor visitor experience.

  • What is the problem? – The problem is long wait times for attractions and rides, which diminishes the overall visitor experience.
  • How relevant is the issue? – The issue is highly relevant as it affects visitor enjoyment of the parks and may result in negative reviews and fewer repeat visits.
  • What is the current solution for the problem? – The current solution is to offer queuing line entertainment, but this is often disappointing and does not solve the problem of long waiting times.
  • Why does the problem exist? – The problem exists because current methods of entertaining guests while they wait in line do not completely solve the problem, and demand for water parks continues to grow, leading to overcrowding and longer wait times .

Solution / value proposition

At our water park, we provide a unique water experience that solves the problem of boredom and monotony of ordinary water parks. Our attraction consists of a high-tech interactive water pipe, where visitors will be able to control the speed and movements of the pipe using controllers installed inside and outside the pipe. It makes the ride different and exciting every time.

Our water park is not just a place where people come to spend their time, but an experience they will remember forever. By combining technology with entertainment, we will amaze visitors, young and old, and create a loyal clientele that will come back for more.

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Our innovative solution is superior to the traditional, passive water park experience as visitors can now control the ride and participate in a more engaging way, making their visit to our water park an unforgettable experience. With our ride, visitors can conquer their fear of water and height, test their limits, enjoy a unique adrenaline rush and have fun with family and friends.

The experience we provide is so amazing that we’re sure our guests will want to share it with everyone they know, making our water park the perfect place for families and friends to spend some quality time together.

  • Does our solution really solve the problem addressed? Yes, our solution provides a unique and interactive water pipe that solves the boredom problem of ordinary water parks.
  • Is our solution so good that the customer will do anything to get it? Yes, our solution is a once in a lifetime experience that will appeal to water enthusiasts, thrill seekers and families.
  • How will the customer feel after using the solution? The guest will leave our water park with memories that will last a lifetime – a feeling of excitement, happiness and satisfaction.
  • Is the solution amazing? Yes, our solution is an incredible experience that combines technology and entertainment to create a unique aquatic adventure.

Market validation

The water park industry is a very lucrative market that is expected to continue growing in the years to come. The Tam For water parks in the United States alone, it’s about .2 billion. This presents a significant opportunity for our company to capture some of this market.

One of the main specificities of our addressed market is revenue per customer. The profitability of the water park industry is largely dependent on per capita spending by visitors, which includes admissions, food and beverage sales, and merchandise sales. According to industry reports, the average per capita spend at a water park is around . Additionally, the Waterparks sales cycle is highly seasonal, with the majority of revenue generated during the peak summer months.

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Starting a water business is a good idea due to several factors. First, there is a growing demand for water entertainment, especially among families with children and young adults. Additionally, the water parks provide a unique and refreshing escape from the heat during the summer months, making it a popular destination for tourists. Finally, there are relatively few water parks in some areas, creating demand for new entrants.

The water park industry has grown steadily over the past decade. According to the World Waterpark Association, the number of water parks in the United States has increased from 1,046 in 2011 to 1,277 in 2018. This trend is expected to continue, with the industry forecasting at a CAGR of 5.6% between 2021 and 2026. .

Customers are willing to pay a premium for a great water park experience. Our research indicates that customers are willing to pay up to for a day pass that includes access to all attractions and services. Additionally, visitors are ready to purchase food and beverage offerings and merchandise in the park.

business model

Our business model is centered on creating a world-class water park that provides an unforgettable experience for our customers. Our sources of revenue are from ticket sales, food and beverage sales, merchandise sales and additional services we provide.

Revenue generation

Ticket sales: The main source of income comes from ticket sales. We have designed a tiered pricing model that offers different prices based on peak and non-peak seasons and weekdays and weekends. Our price also includes discounts for groups and special occasions.

Food and Beverage Sales: In addition to ticket sales, we offer a diverse range of food and beverage options that cater to different tastes and preferences. We have partnered with renowned food vendors and caterers to offer high quality food and beverages at reasonable prices.

Merchandise Sales: We offer a range of merchandise including apparel, souvenirs and water accessories such as towels and sunscreen. These products aim to create lasting memories for customers while generating additional revenue for the company.

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Additional Services: We also offer additional services, including locker rentals and cabana rentals, which provide enhanced comfort and convenience for our guests.

Total income

The total revenue generated from our diversified revenue streams depends on factors such as visitor numbers, seasonality, and ticket pricing strategy. Our financial projections estimate revenues of approximately million per year.

Products that generate revenue

  • Ticket sales
  • Food and beverage sales
  • Sale of goods
  • Additional services

Overall, our business model aims to create a memorable and profitable water park experience, retaining customers and growing our business in the process.

Competition

Our main competitors in the water park market are large, established players such as Disney World Theme Parks , Six Flags , and Cedar Lounge . These companies have significant resources and many years of experience in the industry, which makes them formidable competitors.

There are also smaller regional water parks that pose a threat to our business. These include Raging Waters , Splash Kingdom , and Wet ‘n’ Wild , which also offer a range of water attractions for families and thrill seekers.

Although our competitors have strong market positions, they also have notable weaknesses. They often rely on outdated machines and attractions that become less exciting over time. Additionally, lines for popular rides can be long, leading to customer dissatisfaction and lost revenue.

Our unique selling point is our focus on providing a fun and refreshing water park experience that cannot be found anywhere else. We are committed to bringing the latest water attractions, high-tech water sports and an exciting environment. Our park will have a unique atmosphere that caters to all ages, with delicious food, drink and live entertainment.

We will also differentiate ourselves from the competition by offering smart technology that will keep lines short and provide customers with data on wait times and driving times. Our park will feature the latest technology to help make the experience as smooth and efficient as possible for visitors.

We believe our USPs are our unique attractions and experiences, the use of advanced technology and well-trained staff who provide superior customer service. Our focus on providing an excellent customer experience will keep customers coming back and help us build loyal patronage.

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In terms of competitors that could steal our customers, we think those big players mentioned earlier are the biggest threat because they have huge customer bases and deep pockets. We have to work hard to differentiate ourselves from them and create a unique identity that resonates with our target audience.

Founding team

Our founding team is comprised of seasoned entrepreneurs and professionals with years of experience in the water park industry, hospitality and management. We are confident that our diverse set of skills and expertise makes us the perfect choice to do this business.

John Smith, CEO

John has over 20 years of executive management experience in the hospitality and tourism industry. He successfully launched and managed several water parks, including some of the largest and most popular attractions in the country. John’s expertise in operations, marketing and team management will be invaluable in making our water park a huge success.

Samantha Lee, CFO

Samantha has extensive experience in finance and accounting, having worked for several large corporations in the retail and hospitality industry. She has helped create and execute successful financial strategies for many businesses. Her exceptional financial planning and analysis skills, combined with her industry experience, make her the ideal fit for our team.

Mike Johnson, CMO

Mike has over 10 years of marketing experience in the hospitality and tourism industry, having worked for several major water park and theme park brands. He is a creative thinker and has developed several successful marketing campaigns that have helped increase customer engagement and loyalty. His strengths in branding, customer experience and digital marketing make him the perfect addition to our team.

vanessa cruz coo

Vanessa has extensive operations and management experience, having worked for several major brands in the hospitality and tourism industry. His expertise in customer service and his ability to manage and motivate large teams will be invaluable in ensuring the smooth operations of our water park. Vanessa is also a Certified Lifeguard Instructor, who will ensure that we provide a safe and enjoyable experience for all of our visitors.

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Our goal is to create a unique and unforgettable experience for our guests that will keep them coming back for more. We are passionate about providing top quality service and entertainment that will appeal to people of all ages.

While we believe our team has what it takes to make this adventure a huge success, we are also aware that there may be skills we lack. We will work diligently to identify and close any gaps in our skills and knowledge.

We are excited and confident about the challenge of creating an exceptional water park experience, and we believe our team is the right ones to make it happen. We are dedicated, knowledgeable and driven to succeed, which are the qualities we believe will set us apart from the competition.

Traction

Our water park business has achieved several milestones that show positive signals for future success. These milestones include:

  • Obtained a lease of 10 acres of land for the construction of the water park
  • Received local government approval for zoning and building permits
  • Completion of the initial design and planning phase of the water park

These milestones demonstrate that we are making progress towards our goal of building a successful water park business.

We also noticed the following trends:

  • Increased interest in family-friendly and outdoor leisure activities, even during the pandemic
  • Increases tourism and population growth in our targeted location

These trends prove that there is massive growth potential in the market and the right time for our investor to jump on board.

Our metrics are very focused on our cost structure as they are a critical driver of growth at this point.

  • Customer Acquisition Cost: Our customer acquisition cost is relatively low due to high organic social media reach and referral marketing techniques. We aim to further reduce our customer acquisition costs by implementing spatial integration activities, such as nearby hotels, resorts and theme parks.
  • Churn Rate: Our churn rate is currently at an all-time low, with a majority of our customers visiting the water park during peak season. We have created an email marketing campaign to keep our customers informed of events and offers that encourage them to plan their next visit.
  • Live Time Value: Due to the nature of our business, we don’t have to worry about the lifetime value of our customer. We believe that our visitors are likely to return year after year, and we aim to maintain their satisfaction by emphasizing cleanliness, safety and new attractions.
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With these positive steps, we are building a solid foundation for our business and are well on our way to achieving product market fit. We are confident in our abilities to execute and are excited to explore new growth opportunities for our business.

Fundraising

Our company is seeking million in funding for the next stage of growth. With these funds, we will be able to expand our operations, improve our marketing efforts and accelerate our product development.

The funds will be used in three main categories: product development, marketing and operations. Our product development efforts will account for 40% of funds, as we seek to finalize our proprietary technology and bring new products to market. Marketing initiatives will account for 30% of funds as we strive to increase brand awareness and reach a wider audience. The remaining 30% will be dedicated to operations, including investments in equipment and the hiring of additional staff.

With this funding, we aim to achieve several important milestones, including:

  • Complete the development of our proprietary technology and bring new products to market
  • Increased brand awareness and customer acquisition through targeted marketing efforts
  • Scale of operations to increase production and distribution capabilities and achieve profitability within 24 months

We believe that our team, our products and our market positioning make us well positioned for success, and with the support of our investors, we are confident that we can achieve our growth objectives. We are open to discussing equity or lending options with interested investors, and welcome the opportunity to work together toward shared success.

Dive Into Success: How to Fund Your Waterpark Pitch Pitch

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