Delicious grocery delivery argument for financing.

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine being a busy parent with a tight schedule juggling work and home responsibilities. One day you realize that you forgot to buy groceries and the pantry is empty. You have to go to the store, but you have a packed day ahead of you. You decide to use an online grocery delivery service.

That’s when you run into the problem of navigating the fragmented and disorganized online grocery delivery marketplace . You check several apps that only offer a small selection of what you need, and the prices vary widely. You start to feel frustrated and the to-do list is piling up.

It’s a common problem for busy people who don’t have time to shop in stores or navigate multiple delivery apps. Grocery shopping is a tedious task that takes up valuable time, and choosing the right one-stop shop for all grocery needs is a significant challenge.

Relevance of the issue

This issue not only impacts busy parents, but is also relevant to the masses. The Covid-19 pandemic has made online grocery delivery a necessity for millions of people looking to shop from the comfort of their homes, without endangering themselves in crowded stores.

According to a report by IBIS World, the online grocery delivery market is expected to grow 13.6% annually, reaching a value of .7 billion by 2024. This highlights the need for a more efficient and convenient solution for online grocery delivery.

Current solution for the problem

The current solution for online grocery delivery is scattered across various digital platforms including Instacart, Amazon Fresh, and Walmart Grocery. These apps offer online grocery delivery services, but it can be difficult for customers to navigate and compare prices which leads to confusion and frustration.

Many grocers also face challenges due to inefficiencies in their supply chain operations and inadequate staffing models that hinder the delivery experience. This results in missed delivery times, incorrect items and poor customer service.

Why does the problem exist?

The fragmented and disorganized online grocery delivery market exists due to various factors. First, the grocery industry operates on thin margins, making it difficult to invest in technology to effectively improve supply chain operations. Second, groceries require specialized delivery systems due to their perishable nature, which necessitates partnerships with delivery services to meet the special needs of these items. Third, as online shopping continues to grow, customer expectations are also rising, leading to high demand and intense competition in this market.

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These factors have created a market shift that requires an innovative and comprehensive solution to meet changing customer needs.

Solution / value proposition

Our grocery delivery service aims to solve the common problem of inconvenience and wasted time that customers experience when buying groceries. Our solution is a comprehensive online grocery platform that allows customers to easily order their groceries from desired stores and have them delivered to their doorstep.

We have developed a user-friendly website and mobile app that simplifies the entire grocery shopping process . Customers can easily browse and select from a wide range of products, including fresh produce, household items and specialty products for home delivery such as meal kits and prepared meals. Our platform offers customers the convenience of shopping anytime, anywhere, while eliminating the need to navigate crowded stores and wait in long lines.

We offer our customers the highest level of quality and convenience by partnering with well-established local grocery stores. Unlike other delivery services that charge extra for delivery or overcharge items, we strive to provide our customers with the same prices offered in store, with a modest delivery charge. We also allow customers to schedule a recurring delivery, so they never have to worry about grocery shopping again.

Our platform also features advanced algorithms that can learn customers’ preferences and suggest items they are likely to want to order in future orders. We provide chat and support services through the platform, allowing customers to address any concerns they may have during the ordering process .

Overall, through our comprehensive online platform, we provide customers with a great shopping experience, free from the stress and inconvenience of traditional shopping.

Market validation

The total addressable market size for online grocery delivery is estimated to reach USD 319.82 billion by 2025. This presents a huge opportunity for our grocery delivery business to tap into this growing market and establish ourselves as a leader in this space.

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Our target market is busy urban professionals and families who don’t have the time or inclination to run errands. Our market research has shown that, on average, our customers spend 0 per week on groceries. Additionally, our sales cycle is relatively short with customers placing weekly or bi-weekly orders, providing a consistent revenue stream for our business.

Starting a business in the online grocery delivery market is a good idea because it solves a real problem for consumers, providing convenient and efficient grocery shopping options. Additionally, with the growing trend towards online shopping, there is a significant untapped market for our services.

The online grocery delivery market is growing rapidly, with the Covid-19 pandemic causing a significant shift towards online shopping. In fact, the market is expected to grow at a CAGR of 18.3% from 2020 to 2027, indicating a long-term growth opportunity for our business.

Our market research indicates that customers are willing to pay a premium for the convenience of shopping online. Our pricing model is based on a subscription service, with customers paying a monthly fee for unlimited grocery delivery. Our research shows that our target customers are willing to pay up to per month for our services.

  • Total addressable market size estimated at USD 319.82 billion by 2025
  • Market research indicates average customer spending of 0 per week on groceries
  • The sales cycle is relatively short, with customers placing weekly or bi-weekly orders
  • Online grocery delivery market grows at a CAGR of 18.3% from 2020 to 2027
  • Clients are willing to pay up to 15 USD per month for our services

business model

Our grocery delivery business operates through a simple and efficient business model that allows us to provide our customers with the highest quality of service. Our strategy is to focus on providing exceptional customer service, expanding our products and optimizing our delivery infrastructure.

Our main source of income is through delivery charges. We charge a fee for each delivery made, with prices varying depending on the customer’s location. Our delivery charges are competitive with industry standards and we offer discounts for frequent customers and bulk orders. We also have a subscription-based model for customers, where they pay a flat fee monthly or annually to receive free shipping on all their orders. This encourages customers to continue using our services and generate consistent revenue for our business.

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In addition to delivery charges, we also generate revenue through partnerships with local grocery stores and vendors. We negotiate bulk prices on their products and sell them through our platform at competitive prices. This allows us to offer our customers a wide variety of products while generating revenue through the sale of these items.

Our total amount of revenue will depend on our customer base and the frequency of their orders. We project initial revenue of million in our first year of operation, with steady increases as our customer base grows.

Income-generating products

  • Shipping cost
  • Subscription-based model
  • Grocery products and partnered suppliers sold through our platform

In summary, our business model is designed to generate revenue through sustainable means while providing exceptional customer service to our customers. We believe that our strong focus on customer satisfaction and competitive pricing will enable us to become a market leader in the grocery delivery industry.


Our main competitors in the online grocery delivery market include Instacart, Amazon Fresh and Shipt.


Instacart is one of the biggest players in the grocery delivery market, with a presence in over 5,500 cities in the United States and Canada. They have an extensive network of retail partners, allowing them to offer same-day delivery from popular grocery stores. However, their price can be high and their delivery costs can vary depending on demand, making them an expensive option for customers.

Amazon fees

Amazon Fresh is Amazon’s home delivery service for groceries. They have a great selection of products available for delivery, and they make it easy for customers to search and compare prices. However, they have a limited delivery area and their delivery times can be long, so this may not be the best option for customers who need their groceries quickly.


Shipt is a grocery delivery service that partners with retailers such as Target, CVS, and PETCO to offer same-day delivery. They have a member-based pricing model, which can be both a plus and a minus. While it may pay off for frequent customers, occasional shoppers may not see the value of membership fees. Additionally, Shipt has limited availability in certain regions.

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We differentiate ourselves from our competitors in several ways. First, unlike Instacart and Amazon Fresh, we focus exclusively on grocery delivery. This allows us to offer more specialized and efficient services to our customers.

We also offer flexible pricing options, including subscription-based pricing and pay-per-use options. This makes our services accessible to a wider range of customers and provides more options to fit different budgets and buying habits.

Our unique selling proposition is our partnership with local farmers and growers, which allows us to offer fresh, locally grown produce not typically available through other grocery delivery services. We also prioritize sustainability by using environmentally friendly packaging materials and minimizing our carbon footprint during delivery.

We believe that our main competitors in the market are currently taking a large percentage of our targeted customers, especially those looking for a more specialized and sustainable grocery delivery service. Our focus on these niche customer segments ensures that we can retain and benefit from their long-term patronage.

Founding team

Our founding team is made up of experienced and driven professionals with a proven track record of success in business and technology.

  • John Smith, CEO – With over a decade of experience in the grocery industry, John has a deep understanding of the challenges facing grocery stores and consumers. He has also successfully launched and managed several startups in the technology industry.
  • Jane Doe, CTO – Jane has over 15 years of experience in software engineering and product development. Her expertise in developing scalable solutions for complex problems makes her a valuable asset to our team.
  • Mike Johnson, Chief Financial Officer – Mike brings over 20 years of finance and accounting experience to our team. He has successfully managed the finances of several high growth companies and has experience in fundraising and investor relations.

Our goal is to make grocery shopping easier and more convenient for everyone. We understand that many people lead busy lives and may not have time to visit the grocery store regularly. By offering a convenient and affordable grocery delivery service, we aim to make grocery shopping a hassle-free experience.

Our team is well balanced and has expertise in all areas necessary for the success of our business. We have experienced professionals in grocery retail, software engineering, finance and accounting. However, we recognize that there may be some areas where we lack expertise. In these cases, we will seek the advice of industry experts and consultants to ensure that we are making the best decisions for our business.

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We believe our team is well equipped to meet the challenges ahead. We are passionate about positively impacting the grocery industry and are committed to providing the best possible service to our customers. With our experience, our knowledge and our dynamism, we are convinced that we are the right people for the challenge.


The grocery delivery business has made significant progress since its launch and is on track to meet its targets. We have seen strong growth in the number of customers using our service, which is a key indicator of our success.

  • Since our launch, we have acquired more than 2,000 satisfied customers, and this number is growing steadily. This impressive growth can be attributed to our strong marketing efforts, referral programs and discount pricing strategies, which have helped us attract and retain customers.
  • Our customer retention rate is over 90% meaning we have been able to retain the vast majority of our customers which is a strong indication of our product market fit.
  • We also saw an increase in average order value as our customers became more comfortable with our service and started ordering more frequently. This increase in order value helped us achieve profitability early on.

Our investment in technology has supported our growth and improves our ability to better serve our customers. We are continuously improving our website and mobile app to provide a seamless user experience and to optimize the ordering process, secure payment and delivery system.

  • Using our online channel addresses changing customer habits and increases our market reach.
  • We also carefully analyze various metrics, such as customer acquisition cost, user engagement, and referral success rate to further refine our sales and marketing strategies.
  • By leveraging insights into our customers’ data, we are confident that our growth will skyrocket in the near future. Additionally, we are exploring partnership options with local grocery stores to further expand our product offerings, creating a more diverse revenue stream.
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Our milestones to date demonstrate our ability to execute our business plan and the potential for further scalability and profitability. We are proud of our progress so far and look forward to continuing our growth trajectory.

Fund raising

Our grocery delivery company is seeking million in seed funding to complete development of our platform and launch a beta. The grocery industry is one of the largest and fastest growing industries in the world, and we believe our solution will be a game changer.

Funds raised will be allocated to various areas of our business including:

  • Product Development: Approximately 50% of the funds will be allocated to product development to further improve our platform. This includes expanding our technology infrastructure to accommodate more orders and upgrading our order management system.
  • Marketing: Approximately 30% of funding will be used to increase our marketing efforts and outreach to potential customers. We plan to invest in targeted advertising, content marketing and social media campaigns to drive customer acquisition.
  • New Employees: The remaining 20% of funds will be used to hire additional team members with expertise in operations, finance, and customer support, among other areas. We plan to recruit top talent to enhance our team and help drive growth.

We believe that with these investments, we will be able to achieve several important milestones in the short and medium term, including:

  • Beta version launch: At the end of the third quarter of 2022, we plan to launch a beta version of our platform.
  • Market share expansion: By the end of Q4 2022, we aim to have 500 active users on our platform.
  • Increased revenue: By the end of Q1 2023, we aim to generate 0,000 in monthly revenue.

Overall, we believe our grocery delivery business has the potential to become one of the leading online grocery delivery services in the market. We hope to partner with investors who share our vision and believe in our team and our product.

Delicious grocery delivery argument for financing.

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