Create Your Path to Success: Pitch Deck for Etsy Funded

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet John. John is a passionate artisan who enjoys making unique and personalized items by hand. He spends hours making beautiful jewelry, clothing, and home decor that he thinks would appeal to a wide audience. However, he didn’t know how to sell his designs, and he didn’t have a lot of money to spend on marketing and advertising to reach his target market. He doesn’t want to sell his products through third-party vendors or mainstream retailers that would dilute his unique brand identity. He wants to connect directly with his customers and build a loyal following.

John is not alone. Many artisans and artists like John struggle to sell their creations online. They face several challenges, including:

  • Limited resources to market their products
  • Lack of knowledge on how to value their items profitably
  • Difficulty finding the right target audience for their unique creations
  • Stiff competition from established vendors on platforms like Etsy and eBay

This issue is relevant because we live in a world where creativity and uniqueness are valued, and consumers are looking for something different than what mass-market retailers offer. With the rise of e-commerce platforms like Etsy and Ebay, the opportunity for entrepreneurs like John to sell their creations has increased.

However, the competition is fierce and can be intimidating, especially for small sellers with limited resources. The current solution for crafters like John is to list their products on Etsy and eBay, but this can be difficult due to the large number of sellers and product listings. It can be difficult to stand out from the competition and attract customers unless you have a lot of marketing and advertising experience or can afford to hire someone with those skills. As a result, many talented artists and artisans struggle to get their creations in front of the right audience and make their business profitable.

The problem exists because there is a gap in the market for a platform that provides accessible and affordable marketing and advertising strategies for small artists and artisans while giving them full control over their branding and sales process. This is where our hypothetical Etsy/Ebay Store business came in.

Solution / value proposition

Our Etsy / Ebay Store business provides a solution to the common problem of small-scale artisans and designers who struggle to reach a wider audience with their unique products. Our platform serves as an online marketplace where creators can showcase and sell their wares, while consumers can easily find and purchase items not available in mainstream retail stores.

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We offer a user-friendly interface that makes it easy for creators to upload and manage their products, and for consumers to browse and buy with just a few clicks. Our platform also offers a rating and review system that allows buyers to provide feedback, ensuring that the products displayed are of high quality and meet the expectations of our consumers.

Our solution is not only functional, but also innovative. We are constantly updating and improving our platform to provide the best possible user experience. Our platform is also integrated with social media platforms and search engine optimization tools, helping creators and their products get the exposure they need to succeed.

Our customers will feel satisfied and delighted after using our platform. Creators will have a wider audience and increased sales, while consumers will have access to unique, handmade products they can’t find anywhere else. Our platform also fosters a sense of community and support for small businesses, which aligns with the growing trend of conscious consumerism.

Our journey to find this solution began with our team’s passion for supporting small businesses and a personal frustration with the lack of accessible platforms for small-scale creators. We understand the challenges that come with starting a small business, and we aim to make the process easier and more rewarding. Our passion, combined with a strong technical foundation and market research, led us to grow our Etsy/eBay store business as a one-stop solution to a common problem.

Overall, our solution is not only effective but also innovative and reflected current market trends. We believe this will not only solve the problem we have identified, but will also revolutionize the way small businesses operate and grow in the digital age.

Market validation

Our Etsy/Ebay Store business aims to tap into the hugely growing online retail industry , with projections to reach a market value of .5 trillion by 2022, up from . trillion in 2017. Our Total Addressable Market (TAM) includes over 2.5 billion online shoppers worldwide, with over 230 million shoppers in North America alone.

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Our target market is craft enthusiasts and collectors looking for unique, handmade and vintage products. We address a niche market that values unique products and is willing to pay a premium over mass-produced goods. Our research indicates that customers in this market spend an average of 0 per year on craft purchases and possess specific search patterns and behaviors when buying online.

The current global pandemic situation has led more consumers to shift their shopping preferences online. This trend has revealed the importance and potential of online retail business, and we expect it to continue beyond 2021. The market is poised for strong growth, and our idea of Etsy/eBay business is perfectly positioned to take a share of the market given the unique aesthetic and customer focused customer base.

According to our research, customers in our market niche are willing to pay a premium for unique products. In North America, collectors are willing to pay an average of 30% to 50% more for rare and desirable vintage items, and millennials are willing to pay an average of 10% more for eco-friendly and sustainable products. Our products fall into these categories, indicating profit margins over standard retail products found on popular online retail platforms.

  • Annual arts and crafts purchases per customer: 0
  • Collectors in North America pay 30% to 50% more for rare vintage items
  • Millennials are willing to pay 10% more for eco-friendly and sustainable products

From the estimated billion generated in revenue in 2020, we expect our Etsy/Ebay Store business to contribute significantly to the growth curve of the e-retail industry, thereby earning significant profits.

business model

Our business model focuses on selling handmade and unique products through our Etsy/eBay store. We generate revenue by collecting a percentage of every sale made on our platform. Our pricing strategy is to charge a 5% transaction fee for all sales made through our platform.

The total amount of revenue generated is unpredictable as it depends on the volume of sales made in our store, but we strive to achieve 0,000 in sales in the first year, given the growing demand for handmade products. handmade and unique.

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We will be selling a variety of products including handmade jewelry, clothing, home decor items and accessories from different sellers in our store. Our range of products is complete and adapted to the public who values uniqueness and personalization.

We aim to provide a seamless shopping experience by enabling our customers to create digital storefronts, enabling them to display and sell their handmade products on our platform. This feature will generate additional revenue for us as we collect a 10% commission on all vendor sales using our personal storefronts.

In the future, we plan to add a subscription-based model that offers premium features to vendors, such as advanced marketing tools, which will improve their storefront visibility and increase their sales volume. The subscription model will generate additional revenue of ,000 per year.

Our main goal is to create a reputable brand that serves as an outlet for handmade and unique products. Therefore, our business model emphasizes quality, customer focus and innovation to attract new customers and retain existing ones.


Our main competitors in the marketplace are Etsy and eBay, both of which are well-established online marketplaces.

  • Etsy is a popular online platform for selling handmade and vintage products with a focus on unique and creative products. They offer a huge selection of products and have a strong community of sellers and buyers.
  • eBay is a well-known auction and shopping website that offers a wide range of products from sellers around the world. They have been in business for over 25 years and have a great clientele.

Although our competitors are established and successful, they have weaknesses. Etsy’s fees can be high for sellers, and their search algorithm favors more established sellers, making it difficult for new sellers to gain exposure. eBay’s reputation has been tarnished by counterfeit products and scams.

Our store offers a unique selling proposition that sets us apart from our competitors. First, we focus on selling eco-friendly and sustainable products, which is a growing trend. Our unique value proposition is product selection, we have a collection of vintage and handmade eco-friendly items that are hard to find elsewhere.

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Our unique selling proposition is that we not only sell products, but also offer resources for sustainability and eco-friendly lifestyle advice on our website. This adds value to our customers and sets us apart from our competitors. Plus, all of our products come with free shipping, which is an added bonus for our customers.

We aim to position ourselves as a specialty store that caters to customers looking for unique and durable items online. By creating a niche, we can avoid direct competition with larger e-commerce marketplaces like Etsy and eBay.

The main platform that competes with us is small-scale eco-stores. However, these stores tend to be niche, with a limited range of products, while our store caters to a wide range of customers interested in sustainable living.

Founding team

Our team is made up of people from diverse backgrounds and experiences who uniquely qualify us to make this business a success.

John Smith, CEO: John has a degree in business administration and over 10 years of e-commerce experience. Before founding this company, he managed to expand a similar six-figure revenue Etsy store. John has extensive knowledge of online marketing and SEO which makes him an asset in driving traffic and sales to our store.

Samantha Lee, COO: Samantha holds a degree in fashion design and has worked in the fashion industry for over 15 years. She has a keen eye for design and has successfully launched her own clothing line. Samantha’s expertise in sourcing and product development is essential to building our inventory and ensuring the quality of our products.

David Chen, CTO: David is a qualified software engineer with over 10 years of web development experience. He has led technical teams in the creation of e-commerce platforms and has extensive knowledge of data management and analytics. David’s expertise in technology and analytics is crucial to building and scaling our website and optimizing our sales strategy.

Andrea Johnson, CFO: Andrea holds a degree in finance and has worked in financial analysis and strategy for over 15 years. She has managed budgets and financial operations for small startups and large corporations. Andrea’s expertise in finance and strategy is key to ensuring that our business remains profitable and sustainable.

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Our goal is to create a unique and successful online marketplace that features high quality handmade and vintage products from around the world. We are passionate about promoting small businesses and independent creators and providing them with a platform to connect with customers around the world.

Although each member of our team brings a unique set of skills and experiences, we recognize the importance of continuous learning and development. We are committed to staying up to date on industry trends and technological advancements to ensure our business remains competitive.

We firmly believe that we are the right people for this challenge. We have worked together collaboratively in the past and generated profitable results. With our combined experience and passion for this business, we are confident in our ability to build a successful and sustainable business.


Our Etsy / Ebay Store business, which offers bespoke vintage items, has seen positive growth in recent months. We have been operating for six months and have generated a turnover of ,000. Our sales are up 20% per month, and we expect the trend to continue.

To measure the success of our store, we have implemented several measures. First, we measure conversion rates and observed a healthy 5% . Second, we track the source of sales, with over 70% of Etsy’s sales originating. Last but not least, we have received overwhelmingly positive reviews from our customers, earning us 5 star ratings on Etsy and eBay.

Our assumptions that vintage items from the 60s, 70s and 80s are in high demand among millennials and baby boomers, have proven true.

We believe we are getting closer to achieving product market fit, and we are continually improving our sales metrics with a focus on driving sales at lower cost. Our recent test of the paid advertising campaign on social media platforms showed promising results, with 4 sales generated with a spend of 0. We believe this will reduce our customer acquisition costs and improve our return on investment in the future.

The market we are targeting has massive growth potential, the vintage and used market is expected to reach billion by 2024 according to Thredup’s resale report. We have identified that our store’s niche is High Demand with exponential growth potential, and we are well positioned to capitalize on it.

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Our critical engine for growth is to increase our catalog of items and optimize our listings to drive more sales, and we are resourceful in sourcing high quality items at low cost.

In conclusion, our store has shown promising growth and engagement from our growing customer base. We are confident that our unique offerings, backed by our positive traction, will attract more customers and drive profitability in the future.

Fund raising

Our Etsy/Ebay Store business is seeking 0,000 in seed funding to expand our operations and accelerate our growth. We are convinced that this investment will enable us to achieve our strategic objectives and maximize our potential.

Funds will be allocated as follows:

  • Development – 0,000 will be invested in the research, design and development of new products to expand our offerings and attract more customers.
  • Marketing – ,000 will be allocated to marketing and advertising to promote our brand, increase our online presence and attract more customers to our stores.
  • New Employees – ,000 will be used to hire additional staff including business associates, marketing specialists and logistics staff to support our growth.
  • Inventory Management System – ,000 will be invested in a new inventory management system to help us streamline our processes and reduce our inventory costs.

With this investment, we expect to achieve the following milestones:

  • Expand our product catalog by 50%, adding new and innovative products that appeal to our customers.
  • Increase our online sales by 75% through targeted marketing campaigns and improved website functionality.
  • Improve our fulfillment process by reducing our order fulfillment time by 50%, resulting in higher customer satisfaction and retention.
  • Develop partnerships with key suppliers to ensure the highest quality products at the lowest possible prices.

We are confident that our business model, which leverages the powerful combination of Etsy and eBay to sell unique and personalized products to consumers, is poised for tremendous growth. We believe this investment will help us accelerate this growth and realize our full potential.

Create Your Path to Success: Pitch Deck for Etsy Funded

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