Capitalizing on Your Online Banking Dreams: Earning Pitch Tips

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Many people today do not have access to convenient and affordable banking services. The traditional banking system can be expensive, time-consuming, and often requires customers to visit physical branches and experience long wait times. Let me tell you about John, a hard working person who lives in a remote area. John needs a loan, but the nearest bank is two hours away.

John cannot afford the time and money to make the trip. A lack of access to banking services means John’s options for receiving a loan are limited. This is not just John’s story, but the story of millions of people around the world who face the same struggle.

This is a relevant issue because financial inclusion is a basic human right. World Bank reports estimate that two billion adults lack access to basic financial services. These people have limited options for receiving money, transacting and accessing loans, which can negatively impact their socio-economic status, forcing them into poverty.

Current Solution

Current solutions for individuals to receive banking services are not accessible and affordable to many. Traditional brick and mortar banks are not accessible, especially for people living in remote areas. Their services are often expensive and not suitable for people with low incomes.

John could try seeking services from online banks, but these often lack personalized support and customer service. This can lead to a lack of trust in the service, which drives customers away. Recent studies have shown that 38% of bank customers do not trust their banks.

Why does the problem exist?

Banking services are complex and require expertise, which is often difficult for traditional brick-and-mortar banks to provide to the masses.

Another reason for the problem may be related to exclusion and a lack of trust. Many people from lower socioeconomic backgrounds have been excluded from financial systems in the past for various reasons. These reasons may be social discrimination or a lack of access to traditional forms of identity verification such as ID cards or utility bills.


Solution / value proposition

Our Internet Bank offers a full range of online banking services that meet the needs of modern customers. We leverage cutting-edge digital technologies to create a convenient and user-friendly banking experience for our customers. They can access our services from anywhere and anytime, without needing to visit physical branches or deal with long wait times.

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Our value proposition lies in our ability to make banking accessible, simple and affordable for everyone. We offer a range of services including checking, savings, personal finance management and investment options, all at competitive prices. Additionally, we provide 24/7 customer support and personalized education to help our customers improve their financial situation and get the most out of our services.

We also offer low interest personal loan products, low end money transfers and mobile banking apps that allow our customers to easily manage their finances. Our platform provides users with real-time updates on their accounts, helping them to control their finances and make informed decisions. We believe our Internet Banking is the perfect solution for people looking for a cost-effective and hassle-free way to manage their money.

  • Does this really solve the problem discussed? – Yes, our internet banking provides a modern and convenient alternative to traditional banking, making banking accessible, simple and affordable.
  • Is the solution so good that the customer will do anything to get it? – Yes, our low fees, competitive prices and comprehensive set of financial services make our Internet banking an attractive proposition for customers around the world.
  • How will the customer feel after using the solution? – After using our internet bank, the customer will feel more in control of their finances, confident about their financial future and satisfied with the level of service and support they receive from our team.
  • Is the solution amazing? – Yes, our internet banking platform is innovative, affordable and user-friendly, making it a great solution for people who want to simplify their financial life.

Our founding team’s industry expertise and track record of success, combined with our innovative platform and proven business model, positions us to capture significant market share. We believe that our internet banking platform represents a game changer in the banking industry and provides an excellent investment opportunity for investors looking for long-term growth and sustainability.

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Market validation

Our market validation shows that there is a growing demand for accessible, affordable and user-friendly banking services around the world. According to a recent McKinsey & Company survey, online banking is growing at an annual rate of 15%, and by 2025 it is estimated that more than 60% of global banking revenue will come from digital channels.

The TAM of our online banking platform is significant, with more than two billion people worldwide without access to traditional banking services, according to the World Bank. Additionally, research from Pew Charitable Trusts found that over 60% of people without bank accounts are willing to try online and mobile banking. With an estimated global market size of .7 trillion, there is huge potential for our internet bank to capture a significant share of the market.

One of the specific characteristics of the online banking market is its high level of customer engagement, which makes it an ideal way to build long-term relationships with our customers. Our research revealed that customers are willing to pay up to per month for online banking, which is significantly lower than traditional banking fees, helping to increase our competitive advantage.

Our online banking solution is ideal for a wide range of customers, including savvy millennials and millennials, small business owners and busy professionals. We also identified the underserved market of immigrant workers and refugees, providing them with reliable, affordable and convenient financial services. With approximately 87% of the world’s population now having a mobile phone, the global potential of our internet banking is immense.

The online banking market is expected to continue to grow due to rapid advances in technology, especially in developing countries, where the availability of traditional banking services is limited. As the world becomes increasingly cashless, online banking will continue to replace traditional banking, creating demand for more innovative digital banking solutions.

business model

Our business model is designed to provide affordable and user-friendly banking services to customers around the world. We offer a range of online banking services including checking, savings, personal finance management and investment options. Our low-interest personal loan products, low-end money transfers and mobile banking apps give customers the convenience and simplicity they need to manage their finances seamlessly.

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Our revenue is generated from transaction fees and interest on loan products. Our fees are low, making our services accessible to everyone. By keeping our fees affordable, we can serve a wider range of customers, including those who may not have access to traditional banking services.

The total amount of revenue we generate will depend on the number of customers we acquire, their use of our services, and the products that generate revenue. We believe our commitment to financial education, global reach and customer support will help us attract and retain customers, increasing our revenue over time.

We plan to expand our services in the future, offering additional financial products and features. These products and features will attract a wider range of customers, increase our revenue streams and differentiate us from competitors.

In summary, our business model is focused on providing affordable and user-friendly banking services to customers around the world. We generate revenue through transaction fees and interest on loan products. We plan to expand our services and grow our customer base to increase revenue and profitability over time.


Our online bank operates in a competitive market with several established players and emerging rivals. The following companies are the main competitors of our Internet bank:

  • Chase Bank: A traditional bank that also offers online banking services.
  • Citibank: A global bank that provides various financial products, including online banking.
  • Alliant Credit Union: A non-profit credit union with online banking services for members.
  • Simplii Financial: An online bank that offers digital banking solutions, including checking and savings accounts.
  • Tangerine: Another online bank that provides a full range of banking services, including savings, checking, and credit products.

Although these competitors offer similar services, they also have significant differences. Some of our competitors’ strengths include their brand recognition, wider range of financial products and established customer base. On the other hand, some of their weaknesses include a lack of user-friendly digital platforms, high fees, and limited customer support.

Our internet bank stands out from competitors thanks to several factors which are our unique selling points ( USPS ). First, we have a strong focus on customer satisfaction and aim to provide the most user-friendly online banking experience possible. We also pride ourselves on offering low fees and competitive interest rates, making our services accessible to a wide range of consumers. Additionally, our global reach and multi-language support separates us from many competitors who are regionally focused.

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Additionally, we see our market position as an innovative, customer-centric option for people looking for accessible and affordable online banking. Although some competitors focus on providing broad financial products, we believe that our focus on excellent customer support and user experience, combined with our low fees and convenient platforms, makes us an attractive choice for many potential customers.

In terms of competition theft, our main concerns are with online banks offering lower fees or unfavorable terms. However, as our customers continue to get used to our user-friendly online platform and top-notch customer support, we believe that our internet bank will be able to retain its customer base and even attract new customers. We plan to achieve this by constantly improving our service offerings and maintaining our position as a leader in affordable and accessible online banking.

Founding team

Our team includes qualified professionals with extensive experience in the banking and technology industries. With a proven track record of success, we set out to make our internet bank one of the most accessible and affordable banking platforms in the world.

Emma Smith, CEO

Emma holds an MBA from Stanford University and has worked in banking for over a decade. His experience in managing innovative financial products and services has provided him with a deep understanding of client requirements. She has expertise in creating user-friendly and effective platforms that are customizable to specific client needs.

John Doe, CTO

John is an experienced software engineer who has dedicated his career to developing fintech platforms. John was instrumental in creating our internet banking platform, and his knowledge of the latest technologies has helped us deliver the most secure and reliable online banking platform.

Peter Brown, Chief Financial Officer

Peter brings extensive finance and accounting experience, having worked at leading financial organizations such as Goldman Sachs and JP Morgan. His knowledge of financial products and services has helped us create affordable financial products tailored to the needs of our clients.

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Marie Thompson, co-o

Marie’s expertise lies in operations management, including customer service management and process improvement. With extensive experience in the banking industry, she has a deep understanding of databases and data analytics.

Our team has a shared passion for creating an internet bank that meets the needs of all customers, regardless of location and income. We aim to be the game changer in banking by making banking accessible, simple and affordable for everyone. We regularly update our knowledge and skills to keep up with the latest technologies and banking trends.

We recognize that there is always room for growth and continuous learning. We believe that our skills and expertise have prepared us for any challenge, and we are ready to do the work to make our business a significant success.

Our highly skilled team is the right choice for anyone looking to invest in our internet bank. We are committed to making banking as easy as possible for everyone.

Traction / Milestones

Since our launch, we have made significant progress in establishing ourselves as a leading online banking platform. We have acquired a substantial customer base , with over 100,000 active users worldwide. Our financials show healthy growth in account sign-ups, and we achieved 40% quarter-over-quarter revenue growth .

One of our milestones in 2022 was expanding our product offerings to include a robust investment portfolio that saw a retention rate of over 70% among our customers in the first quarter. Additionally, our mobile banking app has garnered a User Rating of 4.7/5 on the App Store and Play Store.

Our strong customer support and financial education programs are integral to customer loyalty and trust. With Customer Satisfaction Rate of over 90%, we have assured our brand ambassadors and numerous referrals from our satisfied customers.

We track key performance indicators to measure our success, including customer acquisition, completed deals and loan origination. Last quarter we saw a 20% customer acquisition rate, and we have high hopes for a higher percentage in the next quarter as we expand our service offering.

Our milestone for the next two years is high revenue growth and profitability, and we believe we are well on our way to achieving these goals. Our business model and growth potential is supported by industry trends and customer feedback, which prove that online and mobile banking services are growing in popularity. With robust data analysis and growth strategy, we are poised to achieve product market fit, grow our user base by 50%, and become a leading digital bank within the next three years.

Fund raising

As a startup, we are seeking seed funding of million to complete our product development and release a beta version of our online internet banking platform. We believe this will help us achieve our goal of making banking accessible, simple and affordable for everyone in the world.

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We plan to allocate funds as follows:

  • Product Development: Approximately 40% of funds will be used to complete product development. This includes refining platform functionality, user interface, and user experience.
  • Marketing: We will allocate approximately 30% of the funds to marketing activities. These activities will help us reach a wider customer base, build brand awareness and attract new customers.
  • New Employees: Around 20% of the funds will be spent on hiring new employees in various departments, such as customer support, marketing, and product development. This includes part-time and full-time roles.
  • Miscellaneous Expenses: The remaining 10% of the funds will cover other expenses such as office rent, legal fees and IT infrastructure.

With this funding, we aim to achieve the following milestones over the next few years:

  • Release a beta version of our online banking platform;
  • Expand our product offerings, including new lending and investment products;
  • Grow our customer base globally;
  • Achieve profitability over the next few years;
  • Improve and evolve our marketing initiatives to reach new customers and retain our current customer base.

We are looking for investors who share our vision of making banking accessible and affordable for everyone. By investing in our company, you will not only support our mission, but you will have the opportunity to benefit from the growth of a promising fintech startup. We believe our experienced team, scalable business model and innovative banking platform make us an attractive investment opportunity.