Brand your investment with Wendy's franchisee pitch pitch

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  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Imagine that you are the father of two children and you have had a long day at work. You’re tired and want nothing more than to enjoy a hearty, healthy and affordable meal with your family without breaking the bank. When you drive around town, you realize that most restaurants in your area are either too expensive, too fancy, or too far from home. Your kids want fast food, but you’re not willing to compromise on quality. You’re stuck in a situation where you can’t win, and you’re not alone.

The problem we face today is the lack of affordable, high quality fast food restaurants that cater to families like yours. Despite the high demand for accessible and tasty restaurants that prioritize customer service and home environments, there is no solution that meets these needs. Families deserve to have a healthy and enjoyable meal without sacrificing their budget, but they can’t find a solution that meets their needs.

What is the relevance of the problem?

The problem we are trying to solve is very relevant, especially for families who want excellent quality food without breaking the bank. According to the National Restaurant Association, the restaurant industry had sales of 9 billion in 2020 and employed more than 10 million people, proving that the demand for catering persists. However, most traditional fast food chains fail to provide fresh, healthy and affordable meals that cater to families looking for a comfortable environment, quality dining experience and nutritious options.

What is the current solution for the problem?

Currently, families are left to choose between over-the-top, gimmicky dining experiences and low-quality fast-food chains. Although some fast-food chains now offer healthier options, they still aren’t enough to meet the demands of families looking for hearty, delicious meals that won’t break their budget. Families shouldn’t have to choose between their health and their happiness and eat out.

Why does the problem exist?

For decades, fast food chains have been the standard option for families looking for a quick meal that won’t break the bank. However, these restaurants failed to maintain healthy eating and provide an environment conducive to a relaxing dining experience. Many restaurants offer unhealthy options that don’t balance quality and affordability. The introduction of healthy fast food restaurants has been primarily marketed to millennials, not families. The need for affordable, healthy, and family-friendly fast food options persists as the demand increases day by day.


Solution / value proposition

Our solution is to establish a chain of popular Wendy’s franchises that offer high quality, affordable fast food. We aim to solve the problem of unhealthy fast food options by providing healthier food choices without compromising taste.

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We plan to achieve this by sourcing fresh ingredients from local farms, reducing the use of preservatives and providing customers with a menu that meets all dietary requirements. Additionally, we will provide a unique digital ordering system that simplifies the ordering process and ensures fast service for customers who are always on the go.

We want our customers to feel confident about the food they eat and trust that they are getting a healthy meal. We believe that by offering health-conscious options, we can attract a growing customer base that shares our values on quality and taste.

As for the customer journey, we will make ordering easier for our customers by implementing the latest technologies in our stores via a mobile application. Customers can place their orders in advance and pick up their meals at a designated pick-up point, providing a more convenient and efficient service.

Additionally, we envision a customer-centric brand. We will continually listen to our customers’ feedback and make improvements as needed to meet their needs. This will lead to building strong relationships with customers and the community, and ultimately lead to customers becoming loyal to our brand.

Our solution is not only unique, but also practical. It has proven to be successful with the growing demand for healthy and fast food. We believe Wendy’s franchisees have the potential to lead the way in this trend.

Market validation

According to a recent report by Statista, the fast food industry in the United States generated 2 billion in revenue in 2019, and it is expected to reach 4.4 billion by the end of 2020. The majority of this revenue is generated by Burger franchises, as of late 2020, like Wendy’s, which dominate the market. This indicates significant demand for fast food in the United States.

In terms of total addressable market size (TAM), the fast food industry consists of over 200,000 restaurants. Wendy’s, as one of the nation’s leading fast food chains, has over 6,000 restaurants worldwide, making the TAM for Wendy’s franchisees. A Wendy’s franchisee can benefit from this market size and enjoy the popularity of the brand.

One of the main market details discussed by Wendy is revenue per customer. According to a report by QSR magazine, in 2019 the average check size at Wendy’s was .63. This indicates that customers are willing to spend a lot of money on fast food, especially if the quality of food and service is high. Additionally, the sales cycle for fast food franchises is relatively short as customers are always looking for a quick meal on the go.

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In the United States, the fast food industry is growing rapidly and there are no signs of slowing down. With a growing population, the demand for fast food is increasing and hence, so is the market size. A recent report from Ibisworld projects that the fast food industry is expected to grow at an annualized rate of 2.5% over the next five years.

Customers are willing to pay a premium for high quality fast food. According to a report by Nation’s Restaurant News, fast-box chains like Wendy’s have found success with value offerings and premium items. This indicates that there is an opportunity to charge higher prices for premium fast food products, as long as the quality is high.

  • What is the size of the TAM = Total Addressable market?
  • The TAM for Wendy’s franchisees is significant because the fast food industry consists of over 200,000 restaurants. Wendy’s, as one of the nation’s leading fast food chains, has over 6,000 restaurants worldwide.
  • What are the details of your addressed market (e.g. revenue per customer or sales cycles)?
  • The average check size at Wendy’s was .63 in 2019, indicating customers are willing to spend big bucks on fast food. The sales cycle for fast food franchises is relatively short.
  • Why is it a good idea to start a business in the market?
  • There is a large demand for fast food in the United States and the market is growing rapidly. Customers are willing to pay for high quality, premium fast food products.
  • Is the market growing?
  • Yes, the fast food industry is expected to grow from 2 billion in 2019 to 4.4 billion by the end of 2020, and it is expected to grow at an annualized rate of 2.5% over the past five coming years.
  • How much are customers willing to pay?
  • Customers are willing to pay a premium for high quality fast food. Quick cash chains like Wendy’s have found success with value offerings and premium items.

business model

Our business model at Wendy’s Franchisee is centered around providing high quality food and exceptional customer service to our customers. We plan to focus on providing a quick-service experience that prioritizes convenience and affordability, while maintaining the highest quality standards in our menu offerings.

Revenue generation

  • We plan to generate revenue through a variety of channels. First and foremost, our primary stream of revenue will come from sales of our products, which include Wendy’s classic burgers, fries and shakes, as well as other menu offerings such as salads, chicken sandwiches , etc. We will also offer catering services for events, which will provide an additional source of revenue.
  • In addition to our basic offers, we plan to offer promotional offers and limited time offers to stimulate sales and bring in new customers. For example, we may offer bundle deals that include a burger, fries, and drink at a discounted price, or run special promotions for seasonal menu items.
  • Finally, we will also explore the possibility of selling branded merchandise, such as t-shirts, hats, or other items that feature Wendy’s logo or brand. This could provide an additional revenue stream while helping to increase brand awareness.
  • Overall, our goal is to generate total revenue of million per year by consistently delivering high quality food and service at all of our locations.
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Some products

  • We will primarily generate revenue through sales of our menu offerings, which include Wendy’s classic burgers, fries, and shakes, as well as other menu items like salads, chicken sandwiches, and more.
  • In addition to our main products, we will also offer catering services for events. This will include options such as sandwich platters, salads and other catering favourites, all made with the same high quality ingredients and attention to detail as our regular menu offerings.

By focusing on providing high quality food and exceptional service at all of our locations, we are confident that we can build a successful and profitable franchise business.


As a Wendy’s franchisee, we will face competition from several major players in the fast food industry. Our main competitors include McDonald’s, Burger King, Taco Bell, Subway and KFC. Each of these fast food chains has its unique selling point, but they all provide fast and affordable food to their customers.

McDonalds is the largest and best known fast food chain in the world. They have an extensive menu and superior marketing strategies, but their food quality can be inconsistent at times. They tend to focus more on value meals and discount coupons to attract customers.

Burger King is known for its flame-grilled burgers and customization options. They focused on expanding their meatless options and promoting their discounts and specials like on Wednesdays.

Taco Bell is a Mexican-inspired fast food chain that offers a wide range of menu items, including burritos, tacos, and questions. They focused on sustainability practices and offered vegetarian and vegan options.

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Metro is a sandwich chain that offers customers the ability to customize their sandwiches with a variety of ingredients. They are known to be a healthier option and have been promoting their deal to attract customers.

KFC is a fast food chain specializing in fried chicken. They’ve been focused on expanding their menu options with new items like plant beyond fried chicken and offering discounts through their app.

What makes us better than our competition is our focus on using fresh ingredients and cooking them to order. We are committed to providing our customers with high quality food prepared with care and attention. Our USPs include using 100% pure beef patties, fresh salads and delicious grosts that our customers can enjoy as desserts. We know our customers will appreciate the difference in taste and quality that our food offers.

In terms of our market position relative to our competitors, we see ourselves as providing a high quality, more personalized fast food experience. Our focus on fresh ingredients, customization options and delicious deserts will set us apart from our competition and attract a different kind of customer. We believe our USPS will help us establish a loyal customer base that appreciates the quality of our food.

Customers who could rob us are those who prioritize convenience over quality and those who settle for standard fast food options. We are confident that once customers try our food, they will appreciate the difference in quality and taste, eventually becoming repeat customers.

Founding team

Our founding team is made up of experienced professionals with a passion for the restaurant industry. The main focus of our team is to build our skills to make Wendy’s Venture Franchisee a huge success.

The team:

  • John Smith – CEO and co-founder
  • Mary Johnson – Coo and Co-Founder
  • Mike Davis – CFO and co-founder
  • Emily Rodriguez – CMO and Co-Founder

Each of our key team members has a proven track record of success in their respective fields and brings unique strengths to the table.

John Smith holds a Bachelor of Business Administration degree from the University of Texas and over 15 years of experience in the fast food industry. He has previously managed successful franchise operations and has extensive knowledge of management and operations.

Mary Johnson holds a bachelor’s degree in hospitality management from the University of Houston and over a decade of experience in restaurant operations. She previously worked for major fast food chains, including McDonald’s, and has experience managing multiple locations.

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Mike Davis holds a bachelor’s degree in accounting from Texas A&M University and over 10 years of experience in financial planning and analysis. He has previously worked for several Fortune 500 companies and has extensive knowledge of financial management and decision making.

Emily Rodriguez holds a bachelor’s degree in marketing from the University of California, Los Angeles and over 8 years of experience in marketing and advertising. She has worked for various marketing agencies and has experience developing successful marketing campaigns for major brands.

Our goal is to establish a successful Wendy’s franchise nationwide by providing high quality food and excellent customer service to our customers. Our team has a shared passion for the restaurant industry and a commitment to providing the best possible experience for our customers.

We recognize that there may be skills lacking in our team, which is why we have hired experienced professionals in these areas. For example, we hired an experienced operations manager to help restaurant operations and a human resources professional to ensure proper staffing and training of employees.

We firmly believe that we are the right people for this challenge, with all the necessary skills, knowledge and experience needed to establish and run a successful business. We are confident in our ability to make Wendy’s franchisee a leader in the fast food industry.


Our traction is showing strong growth, with an increasing number of customers visiting our Texas Roadhouse restaurants. We’ve seen a 40% increase in sales since our first location opened just over a year ago, which is an encouraging sign of our potential for future success.

Our franchises have generated interest among potential franchisees and stakeholders. We have already secured locations in several key cities, with plans to open our next five locations over the next twelve months.

We have received positive customer feedback on our unique value proposition, with many customers returning to our restaurants after their first visit. Our customer retention rate is at 80% , indicating that customers appreciate our made-from-scratch meals, friendly service, lively atmosphere and entertainment offerings.

We also constantly measure important metrics to help us make data-driven decisions. We focus on customer satisfaction rates, customer acquisition costs, and social media metrics such as online reviews, website traffic, and social media followers. These metrics show us that our customers trust and love our brand. Additionally, we have seen that our marketing efforts have been successful in driving more traffic to our restaurants, with website visits increasing by 20% over the past three months.

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Our milestones include building ten locations over the next three years, with plans to expand to 50 locations over the next decade. We are also developing a loyalty program to provide added value to our customers, which we plan to increase our customer retention rates even further.

  • 40% increase in sales since opening our first location just over a year ago
  • 80% customer retention rate
  • Secured locations in several key cities with plans to open our next five locations over the next twelve months
  • Measure important metrics such as customer satisfaction rates, customer acquisition costs, and social media metrics to make data-driven decisions
  • Plans to establish ten locations within three years and expand to 50 locations within a decade
  • Develop a loyalty program to increase customer retention rates

Fund raising

We are seeking million in funding to help establish our Wendy’s franchise business. This funding will be used to cover the costs of acquiring suitable locations, marketing and hiring a skilled team of professionals. With this amount, we are confident in our ability to grow a successful chain of Wendy’s restaurants across the country.

The funds will be spent in the following areas:

  • 30% will be used for location acquisition and rehabilitation
  • 40% will go towards staffing and building an experienced team of dedicated professionals
  • 20% will be allocated to a strategic marketing campaign to generate brand awareness and attract customers
  • 10% will be reserved for contingencies and unexpected expenses

Our team has developed a detailed business plan and identified specific milestones that we hope to achieve with the allocated funding. With this investment, we aim to establish a minimum of five locations in the first two years, with the goal of expanding to 20 locations over the next five years. We plan to achieve this growth by leveraging our unique value proposition and providing exceptional customer service. Our milestones include:

  • Open our first two locations in the first year of operation
  • Increase revenue and profit margins by 30% by the end of year two
  • Establish a strong online presence through social media and a user-friendly website to drive sales and brand loyalty
  • Expand our franchise network to ten locations by the end of year three by offering competitive franchise packages

We are confident that with this funding, our experienced and knowledgeable team will be able to achieve these milestones and establish a Wendy’s franchise business that meets the needs of our customers and generates significant returns for our investors.