Introduction
Successful franchise businesses need to keep up with the latest industry trends to ensure they stay competitive. Mountain Mike’s pizza is no exception, and to ensure its franchise owners meet their sales and profitability goals, there are various strategies they can employ. The pizza delivery franchise industry is witnessing significant growth, with its valuation reaching up to 2 billion in 2021, representing remarkable growth in terms of 3-year CAGR.
Whether you own an existing Mountain Mike franchise or plan to purchase one in the near future, implementing the following strategies is essential to maximizing sales and profitability.
Expand product choice by offering new flavors and sides
Adding new flavors and sides to Mountain Mike’s Pizza franchise can have a significant impact on overall sales and profitability. Not only do potential customers have an expanded choice of meals that can satisfy their cravings, new options also create an additional way to sell. When customers see additional choices, then the chances of larger orders increase even more.
To make this expansion of product choices as successful as possible, here are some tips and tricks to consider:
- Start with the customer in mind: The customer always comes first when it comes to adding new options to the franchise. Listen to customer feedback, browse orders and preferences, and research emerging trends to identify potential new products that could be added. By offering new products that customers are already interested in, the franchise already has an advantage in promotions.
- Make Simple Market Calculations: When determining what kind of new flavors and sides to offer, it’s important to make smart and informed business decisions. Business owners should start by doing simple market calculations, like the break-even analysis, to determine the viability of the new product and the quantity needed to be sold to meet costs and make a profit.
- Assess supply chain capabilities: Before adding anything new to the menu, ensure that the company has the supply chain capabilities to consistently deliver new products with quality and in a timely manner . This is especially true for any new ingredients needed for new flavors and teams or gear that need to be purchased.
- Advertise your new offerings: With new products on the menu, make sure potential customers are aware of them. Take advantage of marketing channels, such as social media, to promote new items or create special promotions and discounts for them. Customers love new flavors and sides, and they’ll be more willing to order if they’re aware of the offerings.
Following the tips and tricks above can help the business increase and maximize their sales and profitability. For example, suppose the new flavor costs to produce and is sold for each. If the new item sells 200 per month, with a net profit of per item, the business can generate 0 in additional net profit each month.
Expanding product choices by offering new flavors and teams is a great strategy to increase franchise sales and profitability for Mountain Mike’s Pizza franchise. As customers have more options, they are more likely to purchase more items, which leads to larger orders and more profits for the business.
Hire experienced staff to ensure a good customer experience
Franchises depend on excellent customer service to drive sales and keep customers coming back. When it comes to increasing sales and profitability for the Mountain Mike Pizza Franchise, hiring a staff of experienced professionals can be a worthwhile investment in your business. Experienced staff members ensure that your customers will have a consistently high quality experience with every visit.
Hiring experienced staff to work with your franchise will lead to increased customer satisfaction, allowing you to run promotions and special offers that will help increase profits. Experienced staff also have the skills and knowledge to upsell your customers on higher margin items, thereby increasing revenue. Plus, you’ll benefit from lower employee turnover, which reduces training costs in the long run.
To use this strategy successfully, it is important to have a well-defined system for evaluating and selecting new hires for your franchise. Since you’re investing in experienced professionals, you’ll want to look for employees who exhibit a proactive attitude and commitment to problem-solving. You can also set goals and expectations with each employee and use reviews to track their progress.
For example, if you’re looking to increase sales of your premium priced items, you can set individual goals with each employee and hold them accountable for achieving their goals. This incentivizes your staff to offer customers these higher cost items and can help your franchise increase profits. Let’s take a look at an example calculation to see how much money you could make with this strategy.
Let’s say you own 8 franchises with 10 employees in each, and you’re looking to increase your sales of premium items by 10%. If you hire experienced staff, you could increase the average price of a premium item by to and sell the same amount of pizza. This would result in a 50% increase in your profits from to 0 per employee per week. Over the course of a year, this could result in a potential gain of ,200 – which could significantly increase the profitability of your franchises.
Hiring experienced staff to work in your franchise is a great way to increase sales and profitability. Not only can experienced staff improve the customer experience, but they can also help customers sell and increase the average sale amount. Plus, experienced staff have the skills and knowledge to help you achieve your goals and maximize your profits.
Introduce Loyalty Rewards to Reward Customers
One of the best ways to improve sales in Mountain Mike’s Pizza franchise is to introduce loyalty rewards. By offering customers rewards for their loyalty, you can motivate them to keep visiting and making purchases. This could potentially lead to larger orders and more profits.
To start, you should establish a loyalty points system where customers earn points for every dollar they spend in your store. You can award one point for every dollar or you can give double points on certain days. Once customers accumulate enough points, they can redeem them for a discount or coupon.
You should also create different tiers for your loyalty reward system. The higher the level, the more points customers will need to accumulate to redeem their reward. This encourages customers to make continuous purchases to achieve higher levels and get bigger discounts. Plus, it lets you reward more frequent customers with more perks.
The impact of a loyalty rewards system can be seen in three main ways. First, there is an increase in customer loyalty. Customers are more likely to continue making purchases when rewarded for their loyalty. Second, it encourages customers to place larger orders because they get more reward points for larger orders. This can lead to an increase in profit. Finally, it encourages customers to return to the store more often, leading to an increase in overall sales.
For example, let’s say you offer one point for every dollar spent. A customer who spends 0 would receive one hundred points. For every two hundred points, the customer would get ten dollars back on their next purchase. This rewards the frequent customer and increases their loyalty over time. This example provides an increase in sales because customers will be enticed to return to your store and make larger purchases when they get the discount.
In conclusion, introducing a loyalty reward system to your Mountain Mike’s Pizza franchise can have a positive impact on business sales and profitability. It can motivate customers to come back more often and place larger orders, leading to increased sales and profits.
Advertise via cost-effective methods such as social media and email campaigns
Introducing your Mountain Mike’s Pizza franchise is an essential part of ensuring its success and profitability. Advertising through cost-effective methods such as social media, email campaigns, and online classifieds can be especially effective for local businesses.
Social Media – Many people turn to social media to find information about local businesses and services. Establishing a strong presence on social media platforms can help you advertise the Mountain Mike Pizza franchise, showcase new product launches, drive foot traffic and build brand loyalty.
Email Campaigns – Email campaigns are another recommended method of advertising, as they can be an effective way to reach potential customers. This method allows you to reach large numbers of people quickly, inexpensively, and with relatively high user engagement. A well-designed email campaign should include customer incentives, such as a discount code or loyalty reward program, to encourage them to make a purchase.
Online Header Ad – Placing ads on online classified sites is another cost-effective way to advertise your business. Sites like Craigslist and Kijiji are a great way to reach potential customers in your area who may be looking for a quick pizza dinner fix. Be sure to include a link to your website so customers can learn more about your franchise.
Advertising through cost-effective methods can have a direct impact on sales and profits. For example, if you are able to reach 1,000 people through an email campaign and 10% of those people make an average purchase of , you will have generated ,000 in sales. Subtracting the cost of the email campaign can help provide a clearer picture of your profitability.
Develop relationships with the local community to create a solid clientele
One of the best ways to increase sales and profitability for a Mountain Mike pizza franchise is to develop relationships with local community organizations, businesses and schools. By building a strong base of local customers and supporters, Mountain Mike’s can further increase sales and profit margins.
Tips and tricks
- Take the flyers to events such as school activities and community gatherings to promote your franchise.
- Support local activities and community events with donations (eg, gift certificates, free pizzas, etc.) to increase your franchise’s visibility.
- Partner with local fundraising organizations and community charities to gain exposure and build goodwill.
- Create alliances with other businesses in your area and offer discounts or promotional items to their customers.
- Contact local organizations such as churches and social clubs to advertise special offers and discounts.
These techniques will positively impact the sales and profitability of your Mountain Mike’s Pizza franchise. By building relationships with the local community, you can expand your customer base and increase your sales. Also, by offering promotions and discounts, you can encourage more people to visit your store and build a larger customer base. Plus, by building relationships with local businesses, you can increase profits through the discounts and partnerships you offer.
Calculation example
For example, if your Mountain Mike’s Pizza franchise receives 10% off all purchases from five partnered businesses, you can increase your profits by 5 x 10% = 50%. This means that you will be able to save 50% on all purchases from these partnered companies. This can add up to significant savings over time, resulting in more profits for your business.
By building relationships with the local community, you can increase sales for your Mountain Mike’s Pizza franchise and increase your profitability. Through promotions and discounts, you can attract new customers and build a strong loyalty base. Plus, you can save money by partnering with other businesses and organizations in your area. By taking advantage of these strategies, you can improve your franchise’s financial performance and increase revenue.
Conclusion
By implementing the strategies mentioned above, Mountain Mike pizza franchise owners can dramatically increase their sales and profitability. The strategies focus on expanding the product line, building relationships with customers, marketing profitably, and offering attractive discounts that aren’t going to keep their customers coming back for more. These strategies not only increase sales but also promote customer loyalty, while keeping pricing in check to stay competitive in the pizza delivery franchise industry which is valued at an impressive 2 billion .