Still wondering if your communication methods are impacting your sales ?
The answer is yes. However you communicate about your brand, this communication will necessarily have positive or negative consequences.
It is essential to think carefully about the first approach you will use to seduce your potential prospects.
The objective is to market your product or service more easily, and thus attract a wide range of consumers!
A WELL-WORKED IMAGE IS WORTH A THOUSAND WORDS
Companies must adapt their communication strategy to the digital transition.
In this context, digital is at the heart of the actions to be taken to communicate well. During the covid-19 health crisis, businesses and consumers turned to digital and digital platforms.
E-commerce has been a real pillar for entrepreneurs and merchants wishing to differentiate themselves during this period of economic slowdown, so much so that we even wondered if physical commerce was not going to disappear.
Digital marketing was therefore a turning point towards the digitalization of companies during this period of financial difficulty. This notion, also called “ online marketing ”, aims to set up a communication strategy to optimize the visibility of your brand using the various digital tools.
In short, if your brand image is not mastered, it can become an obstacle to the development of your business and your commercial growth.
Mastering your image is a good way to build customer loyalty and assert your brand identity. Digital communication will help you target your goals, achieve them and therefore boost your brand awareness.
ADOPT AN EFFECTIVE COMMUNICATION STRATEGY TO BOOST YOUR SALES
Attract, seduce, convince .
This is how digital communication carried out on your various platforms can increase the attractiveness of your company on the market. In addition, it is a powerful tool to reinforce the striking force of your brand. But also to improve your visibility and allow you to have an effective acquisition channel to convert your prospects.
In fact, it is necessary to know your expectations regarding the next method of communication used. Thus, the objectives , the target , the message and the additional media are the 4 pillars for developing effective communication.
For this, ESCadrille supports you to develop a communication adapted to your project, our services:
- Communication plan
- Digitalization strategy
- Online Marketing Strategy
The communications plan:
The communication plan aims in particular to develop strategies that allow you to achieve your objectives and captivate your target audience. It highlights the needs of your business and allows better coordination of your various actions. It comes in 3 steps:
- Develop your communication actions using a comprehensive strategy
- Make a detailed publication schedule (days of publications, schedules, types of social networks, message, etc.)
- Budget communication actions: Have a clear idea of the budget to invest to boost your impact with your audience.
The objective of a communication plan will allow you to obtain an anticipated editorial planning over several months, and to benefit from a precise overview of your publications and to ensure the proper promotion of these.
Thus, we will carry out an audit of what already exists (actions and supports already in place) and an analysis of the environment (the company’s target, its main competitors, etc.). All this to create an action plan that meets your needs.
The digitalization strategy:
Each merchant must implement a new digitalization strategy by understanding the challenges of today’s digital tools in order to offer their products online. Here are 3 steps to get there:
- Assess current internal workings
- Understand how different digital tools work
- Implement a digitalization strategy
Indeed, we will accompany you on the realization of a digital strategy adapted to your expectations to improve the profitability of your company, your notoriety and the customer experience that you can offer to your users. We will also put our communication tools into practice using SEO & SEA (digital marketing) referencing methods.
The Web-Marketing strategy:
Unlike the digitalization strategy, the web-marketing strategy is a major element that is part of your company’s general strategy . It therefore links your marketing strategy with the new challenges of today’s digital world.
Through this fully adapted methodology, we support you in three main areas:
- Development of your strategy and brand image
- Realization of the model of your website
- Build your personalized site alongside a Junior-Enterprise partner engineer
This service will give you the model of your website and will contain various major elements such as the branding of your identity, the strategic places to boost your site (headings), the content to be published and many others.
Therefore, it is an excellent way to offer a unique customer experience and to place your website in the Top 1 of searches on the web. In addition, it is important to analyze the impact of your SEO methods used to re-adapt your web-marketing strategy, in particular using tools such as Buffer or Google Analytics .
How does ESCadrille support you in the realization of a fully personalized communication strategy for your company?
Whether you are an entrepreneur, a VSE / SME, a start-up or a Key Account, ESCadrille offers you its expertise using a marketing methodology fully adapted to your needs and desires.
Our goal is to give meaning to your projects and allow you to offer a 100% new experience to your consumers, while making you become a leader in your sector of activity.
Take advantage of our expertise through our other fully available services to make your project shine.