Acquire funds: Pitch Perfect Electronics Marketplace!

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Meet Lisa. She runs a small electronics store in a busy urban neighborhood. Lisa is passionate about electronics and wants to sell a wide range of products at competitive prices. However, she faces a significant problem – she cannot effectively reach her target audience. Lisa’s store is not easily visible online, and major e-commerce platforms have a huge collection of products where Lisa’s products get lost.

Lisa’s story is not unique. Many small businesses in the electronics industry face the same challenge. They lack the resources and expertise to market themselves effectively online. They lose potential customers and business opportunities.

The issue is very relevant today. As e-commerce becomes more mainstream, online channels have become a vital source of revenue for businesses. In the United States alone, retail e-commerce sales are expected to reach 3 billion in 2021. However, small businesses often struggle to compete with established e-commerce sites, resulting in suboptimal sales.

The current solution for the problem is limited. Small businesses can build their e-commerce portals, but it requires significant investments in technology, digital marketing, and operations, which small businesses often cannot afford. They have to rely on third-party e-commerce platforms, which may not be ideal for them.

The root cause of the problem is the lack of a robust and affordable platform that can help small businesses effectively market and sell their products. There is a need for a platform that can seamlessly integrate with small businesses’ existing infrastructure and offer them a level playing field in the e-commerce market.

Solution / value proposition

Our Electronics Marketplace provides an all-in-one solution for consumers looking to buy electronics online. We address the problem of customers being overwhelmed by the endless options and varying prices offered on different websites. Our platform simplifies the buying process by offering a curated selection of trusted brands and products at competitive prices.

Our product solves the problem by creating a user-friendly platform that provides a seamless shopping experience, leading to repeat customers. The platform allows customers to filter their search by brand, price and category, and offers a chat function for customers to communicate directly with the seller. We also provide a secure payment system that protects both buyer and seller.

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Our solution is so good that customers will have no reason to go to another website for their electronic needs. Our marketplace offers convenience, affordability, and reliability all in one place. Customers will have confidence in their purchases knowing they are buying from a reputable source with competitive prices.

Our marketplace is amazing because it simplifies the process of buying electronics online, eliminating the need to browse multiple websites or spend hours searching for the best deals. We provide a one-stop-shop for all electronics needs, from laptops to headphones to smart home devices.

We found the solution by doing extensive market research and analyzing customer pain points when it comes to buying electronics online. We spoke with industry experts and listened to consumer feedback to create a platform that meets their needs.

Our team is made up of experienced entrepreneurs and technology professionals who are passionate about providing the best user experience. Our CEO has a proven track record of launching successful startups, while our CTO has experience building secure platforms that can handle high traffic.

In conclusion, our electronics marketplace solves the problem of overwhelming options and varying prices when it comes to buying electronics online. With a curated selection of trusted brands and products at competitive prices, we provide a streamlined and reliable shopping experience for customers. Our team is passionate about providing the best user experience and will continue to innovate and improve our platform.

Market validation

The electronics market is a rapidly growing sector, with innovations in technology driving demand and revolutionizing the industry. In 2020, the global consumer electronics market size was valued at around .1 trillion. The TAM, therefore, for our electronics market could reach billions of dollars as we expand into new markets and product categories.

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Our addressed market includes consumers looking to purchase high quality electronic devices at competitive prices and businesses looking for reliable suppliers. We aim to offer a wide range of products including smartphones, laptops and smart home devices. We expect our revenue per customer to range from 0 to ,000 with the potential for repeat business and high customer lifetime value.

The electronics market presents a strong opportunity for our business because consumers and businesses are constantly looking for reliable options to acquire electronics. By streamlining the buying and selling process, we make doing business easier for both parties. This presents a good opportunity for market penetration and growing our user base exponentially.

Moreover, the market is expected to continue growing, with an expected CAGR of 5% over the next five years. This presents a good opportunity for our company to grow with the market and stay ahead of competitors.

Our research shows that our target customers are willing to pay competitive prices for high quality electronics and reliable service. We plan to offer competitive pricing to attract customers while maintaining high quality and reliability standards. Our pricing will be in line with other major e-marketplaces and will range from affordable options to premium products.

business model

Our e-marketplace operates as an online marketplace to connect buyers and sellers of electronic products. Our business strategy focuses on leveraging our platform to create value for buyers and sellers, while generating revenue through commission-based transactions and advertising.

Revenue Generation: We generate revenue through commission fees based on successful trades made on our platform. Our commission rate varies from 5 to 10% of the value of the transaction, depending on the product category. We also offer premium services to sellers, such as product listings and featured advertising, for an additional fee.

Total revenue: We project total revenue of approximately million in the first year, with potential for growth through expanding our market reach. We plan to achieve this by expanding our product offerings and attracting a larger user base of buyers and sellers to our platform.

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Products: Our revenue will be generated from the sale of electronic products listed on our platform. We offer a wide range of electronic products, including smartphones, laptops, game consoles and accessories. Our sellers can list any type of electronic product, as long as they meet our product quality and safety standards.

To differentiate ourselves from other markets, we will focus on ensuring that all products listed on our platform are genuine and of high quality. We will also provide an enhanced user experience through easy navigation, transparent transactions and fast delivery times.


Our business model is designed to create sustainable revenue growth by connecting buyers and sellers of genuine electronics on our platform. We generate revenue through commission fees and advertising. Our total expected revenue for the first year is million. We differentiate ourselves from competitors by providing high quality, genuine products and enhanced user experience.


Our main competitors in the electronics market industry are Amazon, eBay and Best Buy.

Amazon: Amazon dominates the e-commerce market and has a wide variety of products available for purchase. They excel in their customer service and fast shipping times. However, their market can be crowded, making it difficult for small businesses to stand out.

eBay: eBay is a popular online marketplace specializing in auctions and individual sellers. They provide a wide range of products including electronics and have a loyal customer base. However, they have faced competition from bigger players such as Amazon and may struggle to keep up with their prices and shipping times.

Best Buy: Best Buy is a major electronics retailer that offers both online and in-store shopping experiences. They excel in customer service and have a strong brand reputation. However, their physical stores may limit their reach and offerings compared to online-only competitors.

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What sets us apart from our competitors is our focus on providing a personalized and curated experience for our customers. We offer expert advice and recommendations tailored to the needs of each client.

Our USPs include:

  • Personalized recommendations based on customer preferences
  • Expert advice and knowledge from our team of electronics specialists
  • A curated selection of high quality electronics
  • Competitive prices and fast shipping times
  • Priority on customer satisfaction and experience

We believe that our direct-to-consumer model and emphasis on personalized services separates us from our competitors. Our target audience is discerning consumers who value quality and personalized recommendations over mass market offerings.

Our biggest threat comes from bigger players like Amazon and Best Buy, which have established bigger brands and budgets for marketing and advertising. Additionally, smaller niche players can also compete with us for specific products or target audiences. However, we believe we can differentiate ourselves through our personalized approach and customer service.

Founding team

Our team is made up of highly qualified and experienced people, with a common passion for innovation and entrepreneurship. We believe that our diverse backgrounds and expertise make us uniquely qualified to meet the challenges presented by the electronics market.

John Doe, CEO:

  • Over 15 years of experience in the electronics industry
  • BS in Electrical Engineering from MIT
  • Boullés successful leadership and growth tech startups
  • Expertise in product development, supply chain management and business strategy
  • Awarded “Entrepreneur of the Year” by Business Insider

Jane Smith, CTO:

  • More than 10 years of experience in software development and engineering
  • MS in Computer Science from Stanford University
  • Expertise in developing scalable and secure e-commerce platforms
  • Artificial intelligence and machine learning background
  • Co-founder of a successful SaaS startup in the fintech industry

Michael Johnson, CFO:

  • More than 10 years of experience in corporate finance and accounting
  • MBA from Harvard Business School
  • Expertise in financial planning and analysis, fundraising and mergers and acquisitions
  • Venture Capital and Private Equity Background
  • Successfully led multiple companies through IPO or acquisition
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Together, our team has a proven track record of success and is well equipped to handle the complexities of the electronics market. Although we have different areas of expertise, we share a common goal of creating a seamless and efficient buying and selling experience for our customers.

We recognize that there are certain skills we may lack, such as legal expertise or international business knowledge. However, we are committed to building a strong advisory network and seeking partnerships to support our growth in these areas. We firmly believe that with our dedication, expertise and determination, we are the right team for this challenge.


Our electronics marketplace has achieved significant traction since our launch in January 2021. Our Monthly Active Users (MAUs) have grown 200% from 1,000 to 3,000 in just six months. This growth was largely driven by a 20% conversion rate from visitors to our website to customers.

We have received positive feedback from our customers, with a net promoter score of 8.5 . Our customers appreciate our user-friendly website and responsive customer support team.

Additionally, we achieved product market fit as evidenced by a high retention rate of 70% . Our customers are satisfied with our product and come back for repeat purchases.

We analyzed our customer data and identified that our most important engine for growth is our customer referral program. This program resulted in a 50% increase in customer acquisition and a 30% reduction in customer acquisition costs .

Our market research has also confirmed that the e-marketplace market is growing rapidly, with a projected market size of trillion by 2025. We believe our metrics and growing market presence demonstrate our ability to capitalize on this opportunity.


Some of our notable milestones include:

  • Partnering with major electronics manufacturers such as Samsung, Sony and Apple resulting in a wider range of products for our customers to choose from.
  • Expanding our product offering to include refurbished electronics, which has resulted in a 50% increase in revenue over the past three months.
  • Launched a mobile app in May 2021, which resulted in a 75% increase in mobile orders in the following two months.
  • Obtain media coverage in several prominent technology publications such as TechCrunch and Wired, resulting in a 120% increase in website traffic and a 15% increase in sales .
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Based on these milestones and our growing metrics, we are confident in our ability to become a leading player in the electronics market industry.

Fund raising

Our electronics market is seeking million in seed funding to bring our product to market and scale our operations. This funding will be used to cover costs associated with finalizing product development, hiring additional team members, and expanding our marketing efforts to reach a wider audience.

Of the total funding, 50% or 0,000 will be allocated for product development, including software development, bug testing, and UX design. 25% or 0,000 will be spent on marketing efforts including digital advertising, influencer partnerships, and SEO optimization. The remaining 25% or 0,000 will be used to hire additional staff to help run our day-to-day operations and drive growth, including hiring web developers, customer service representatives and sales staff.

With these funds, we aim to achieve several milestones over the next two years. First, we plan to launch our beta version of the platform in the fourth quarter of this year and rapidly expand our user base with a targeted marketing campaign. Second, we aim to secure a minimum of 10,000 registered users on our platform in the first year. By the end of the second year, we expect to reach million in revenue and generate a profit margin of at least 30%.

Overall, this seed funding will be instrumental in helping us bring our vision to life and establish the electronics market as a leading player in the global electronics market. We look forward to partnering with investors who share our vision and can help us achieve our goals.