- Home
- Issue
- Solution
- Market validation
- business model
- Competition
- Founding team
- Traction
- Fundraising
Issue
Many underserved areas lack access to primary care and complex medical services, leading to preventable health problems and unnecessary hospital visits. This creates a burden on the healthcare system and costs patients time and money.
Take the example of Maria, a single mother from a low-income household living in an underserved area. She works two jobs just to make ends meet and cannot afford health insurance. One day, she wakes up with a fever and a severe cough. Without a primary care provider, she decides to wait, hoping she will get better. However, her condition worsens, and she ends up in the emergency room, where she is diagnosed with pneumonia. As a result, she is admitted to hospital for a week, burdening the healthcare system and incurring a hefty medical bill she cannot afford.
The problem we are trying to address is the lack of accessible medical care and preventative services for underserved communities, leading to preventable health issues and increased healthcare costs.
The issue we are addressing is relevant to the masses because several communities in the United States lack access to primary care, resulting in serious health issues that could have been prevented with timely medical intervention. Moreover, it places unnecessary financial and emotional burdens on patients, healthcare providers and institutions and the healthcare system as a whole.
The current solution for the problem is emergency care, which offers short-term relief but does not provide patients with the necessary preventive and long-term care they need. This leads to a cycle of costly emergency room visits, causing financial and emotional strain on patients and their families.
The problem exists due to several factors, including a shortage of medical professionals in underserved areas, high healthcare costs, and limited access to timely medical care and preventive services. Additionally, many underserved communities face socioeconomic and cultural barriers that lead to poor health outcomes, such as distrust of health care providers or inadequate health education.
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Solution / value proposition
Our Urgent Care Clinic is a one-stop solution for short-term acute medical care, home care, and long-term preventative care for underserved areas. We provide a full range of medical services including primary care, radiology, laboratory and pharmacy services. Our team of healthcare professionals are highly trained and experienced in delivering quality care to all patients.
We understand that access to health care is a basic human right, and our mission is to ensure that everyone has equitable access to medical care. To achieve this, we partner with insurance companies to offer discounted services to people with lower incomes. This will promote seamless access to quality health services for everyone, regardless of financial status.
At our clinic, we focus on providing personalized and compassionate care to our patients. Our state-of-the-art facility is equipped with modern healthcare technology to provide accurate and efficient medical services. We prioritize cutting-edge technologies and treatments to provide the highest quality of care to our patients.
We aim to meet the urgent medical needs of our patients by providing prompt and effective care and following routine preventive care, ensuring optimal health outcomes. By focusing on prevention, our clinic aims to keep our patients healthy, while reducing the burden on hospital services and health systems.
Our clinic’s services are unique and tailored to the needs of underserved areas, which makes us stand out among our competitors. Our value proposition is to provide compassionate, quality care to all people and communities, with a particular focus on those in need.
In conclusion, Our Urgent Care Clinic provides equitable access to quality health services to underserved areas. We provide comprehensive medical services that meet people’s urgent medical needs, while promoting a preventative approach to ensure optimal health outcomes.
Market validation
According to a study conducted by Health , approximately 20% of Americans live in areas with inadequate access to medical care, including primary and emergency care. This translates to more than 60 million people who face barriers to receiving timely and affordable medical care. Our Urgent Care Clinic seeks to address this issue by providing acute and preventative care services to underserved areas, improving overall health outcomes.
The total addressable market (TAM) for urgent care services is expected to reach .2 billion by 2024 , growing at a compound annual growth rate (CAGR) of 5.3%. Additionally, our focus on serving low-income people and partnering with insurance companies for discounted rates allows us to tap into a niche market, with potential for long-term growth and customer loyalty.
- Revenue per client: On average, we expect to receive 5 per visit, with potential for additional revenue from in-house lab tests and prescribed medications.
- Sell cycles: Urgent care services typically have short sell cycles as individuals seek immediate medical attention for acute health conditions.
Additionally, the Covid-19 pandemic has increased the demand for accessible medical care, as people with pre-existing health conditions face higher risks of complications. This provides a compelling opportunity for our urgent care clinic to expand our services and reach a wider audience.
Our target customers are willing to pay for quality medical care, but may face financial barriers. By partnering with insurance companies and offering discounted rates, we can provide affordable health care and promote equitable access to medical services.
business model
Our urgent care clinic operates on a fee-for-service model, where patients pay for the health services they receive. Additionally, we have partnered with insurance companies to offer discounted rates to those who cannot afford our fees, promoting equitable access to health care.
Our sources of income include:
- GAMES-COURSES: We charge patients for the medical care they receive, generating revenue for the clinic. Patients pay a flat fee for urgent care visits and a fee-for-service for preventive home and long-term care.
- Insurance Partnerships: We have formed partnerships with insurance companies to offer discounted rates to those below income. Insurance companies pay us a percentage of reduced fees for services provided to their clients. This creates long-term sustainable income and furthers our goal of equitable access to health care.
- Community Outreach and Partnerships: We plan to generate revenue through partnerships with community organizations that share our mission. We will also promote our services through local events and social media, raising awareness of our brand and the services.
The total amount of revenue we generate depends on the number of patients we serve and the frequency of their visits. Our financial projections indicate that we will be able to generate a profit by our second year of operation, given that we maintain a stable volume of patients and retain our partnerships with insurance companies.
In summary, our urgent care clinic generates revenue through a fee-for-service model, insurance partnerships, and community outreach partnerships. Our goal is to provide accessible healthcare to underserved areas while maintaining a sustainable business model that generates revenue and profitability.
Competition
Our urgent care clinic operates in a market where there are already several competitors, including urgent care facilities and established community clinics. However, we believe our unique focus on providing service to underserved areas sets us apart from the competition.
Who are your competitors?
Our competitors include Healthcare Corporation of America (HCA), Concentra and urgent care facilities located in major hospitals. Community clinics, such as those operated by Federal Qualified Health Centers (FQHCs) and local health departments, may also be considered indirect competitors.
Who could do what you are going to do?
There may be other providers who offer primary and urgent care services, but few have stood out on providing care to underserved areas like our clinic does.
What makes you better?
Our clinic’s focus on providing care to underserved areas, in combination with our partnerships with insurance companies to offer discounted rates, sets us apart from our competition.
What are your USPs?
We provide short-term acute medical care, home care and long-term preventive care services to underserved areas. Additionally, our partnerships with insurance companies provide reduced options for those with lower incomes, promoting equitable access to health care.
- Dedicated focus on underserved areas
- Partnerships with insurance companies for reduced rates
- Services include home care and long-term preventive care
Who steals your customers and how?
Our competitors may attempt to steal our customers by offering similar services or reduced rates. However, our partnerships with insurance companies and a focus on delivering care to underserved areas help differentiate us from our competitors and attract patients who may not otherwise have access to care.
Founding team
Our Urgent Care Clinic is supported by an experienced team of healthcare professionals and business consultants who are passionate about access to healthcare access. We have carefully handpicked every member of our team to enhance our capabilities and challenge ourselves to innovate in the healthcare industry.
Dr. Jane Doe, MD – CEO and Medical Director
- Harvard Medical School graduate
- 10 years of experience in emergency medicine
- Completed residency training in family medicine
As CEO and Medical Director of our clinic, Dr. Doe brings a wealth of knowledge and expertise to our team. Her extensive experience in emergency medicine and family medicine makes her the ideal candidate to lead our healthcare efforts.
John Smith, MBA – COO and Business Consultant
- Graduated from Stanford Graduate School of Business
- 15 years of experience in health consulting
- Previously worked with Fortune 500 healthcare companies
John’s extensive background in Healthcare Consulting and experience working with Fortune 500 companies will be invaluable as we seek to grow our business. He brings with him a deep understanding of healthcare industry trends and an ability to identify opportunities for growth and expansion.
Dr. Emily Liu, MD – Physician
- Graduated from University of California, Los Angeles School of Medicine
- 5 years of primary care experience
- Currently practicing in a community clinic serving underserved populations
Dr. Liu’s experience working with underserved populations is invaluable to our clinic’s mission. His dedication to providing quality care to patients, regardless of background or income, aligns perfectly with our values.
John Davis, MBA – Marketing Director
- Graduated from Hult International Business School
- 10 years of marketing experience for healthcare organizations
- Specialized in digital marketing and community outreach
With his expertise in digital marketing and community outreach, John Davis will help us establish a strong brand identity and build relationships with the communities we serve. His passion for healthcare and his marketing skills make him a key member of our team.
Dr. James Huang, MD – Medical Advisor
- Graduated from University of California, San Francisco School of Medicine
- 25 years of experience in family medicine
- Specialty in geriatric care, preventive medicine and chronic disease management
As a medical advisor, Dr. Huang brings with him a wealth of experience in family medicine, geriatric care, preventive medicine, and chronic disease management. His experience and guidance will be invaluable as we seek to provide high quality care to all of our patients.
Together, our team is uniquely poised to provide accessible and innovative healthcare solutions to underserved communities. We are dedicated to our mission to improve health outcomes for everyone.
Traction / Milestones
Our urgent care clinic has made significant progress towards achieving our goals. We have achieved the following milestones:
- Secured a location for our clinic in an underserved area
- Obtained the necessary licenses and permits to operate
- Partnerships established with insurance companies to offer discounted services to low-income patients
Additionally, we have conducted market research and received positive feedback from potential patients and insurance companies. This indicates a strong demand for our services in these underserved areas.
We are currently in the following process:
- Hiring medical staff to provide care in our clinic
- Develop and launch community outreach programs to increase awareness and access to our services
- Continuously measure and evaluate our metrics to improve our services and drive growth
Our key metrics for growth include the number of patients served, patient satisfaction rates, and revenue generated through fee-for-service and insurance partnerships. We are confident that our unique focus on providing accessible medical care to underserved areas will drive significant growth and impact on the healthcare system.
We are committed to continually improving our services and expanding our reach to ensure everyone has access to the care they need. Our progress to date and continued efforts demonstrate our ability to execute and build a successful business that has a positive impact on society.
Fund raising
Our urgent care clinic is seeking 0,000 in funding to cover start-up costs and initial operational expenses. We believe this investment is an opportunity for you to improve the quality of healthcare in underserved areas and make a meaningful contribution to society.
Here is a breakdown of how we plan to use the funds:
- 50% for the acquisition and installation of medical equipment required to provide short-term acute care, home care services and long-term preventive care.
- 20% for hiring experienced healthcare professionals and support staff for our clinic.
- 10% to launch community outreach programs and build partnerships with local organizations.
- 10% for marketing and advertising to promote our services to potential patients and insurance companies.
- 10% for legal and other operating expenses.
With the funding we secure, we aim to achieve the following milestones:
- Launch our urgent care clinic in targeted underserved areas and achieve maximum capacity within the first year of operation.
- Build and nurture strong partnerships with insurance companies and other local organizations to create a collaborative network that promotes equitable access to healthcare.
- Implement new health programs to improve the quality and accessibility of health care, especially in our underserved areas.
- Identify emerging community needs and pursue new opportunities for growth.
We know that healthcare is a sector with enormous social impact, but it is also a sector with great commercial potential. With your investment, you will help us grow our reach, increase health outcomes for all, and turn that potential into a profitable and sustainable business. Together we can make a difference!