- Home
- Issue
- Solution
- Market validation
- business model
- Competition
- Founding team
- Traction
- Fundraising
Issue
Imagine walking into a convenience store on a hot summer day, parched and in need of a cold drink. You head to the refrigerators, grabbing a bottle that looks refreshing. You open it and take a sip, only to realize that what you thought was cold and refreshing is actually a bottle of lukewarm water.
Or maybe you’re a restaurant owner who needs to keep your ingredients cold and fresh. You go to your current refrigeration supplier , only to find that the models available are bulky, inefficient and expensive, leading to higher energy bills and negatively impacting your bottom line.
These are just a few of the many problems businesses and individuals face when it comes to refrigeration. Lack of reliable, efficient and affordable refrigeration is a problem affecting a multitude of industries, from food and beverage to healthcare and retail, with no real solution in sight.
This issue is more relevant than ever before. With the rise of e-commerce and online food delivery, there is a growing need for reliable and efficient cold chain logistics to keep perishable items fresh during transit. Additionally, as we become more aware of our environmental impact, there is a growing need for sustainable refrigeration that reduces energy consumption and minimizes waste.
Currently, businesses and individuals have no real solution to the problem of inefficient and costly refrigeration. They end up with bulky, outdated models that are expensive to operate and maintain, and pose a threat to the environment.
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Solution / value proposition
The problem of lack of unique and affordable dining options will be solved by starting an ice cream factory business. Our mobile ice cream trucks will provide customers with high quality and delicious ice cream flavors that are not readily available in their daily lives.
The value proposition of this company is threefold: First, we offer delicious and unique ice cream flavors that satisfy the taste buds of any customer. Second, our mobile business model provides convenience and accessibility for customers who would otherwise struggle to find these flavors. Finally, we offer pricey options that cater to customers looking for a unique and affordable experience.
How we found the solution: We continuously conducted market research to observe gaps in the ice cream market. This inspired us to make our brand stand out by crafting unique and unusual ice cream flavors. By doing this we aim to make the customer feel like they are indulging in something special and personalized just for their taste taste.
Customers will be delighted with our ice cream and the experience they will have with us. Each bite will elevate her mood and satisfy her sweet cravings. Our ice cream business aims to create happy and satisfied customers by providing them with top-notch service and unforgettable taste experiences. Customers are our top priority, and we will go above and beyond to make sure they always leave us satisfied and wanting more.
Freshness and quality are key aspects of our brand. We ensure that our ingredients are locally sourced and of high quality. Our ability to take the ice cream truck to different locations and events around town makes us unique and convenient for our customers. Finally, we offer a high quality product with a personalized touch, which makes our solution amazing .
Our business model is primarily based on revenue generated from ice cream sales, catering and event bookings. We will use our mobile fleet to extend our reach throughout the city.
- We actively plan to partner with local businesses such as restaurants or cafes and sell our ice cream on their premises to increase our reach within the community.
- Using social media platforms, influencer marketing and promotional activities will create buzz around our brand presence and help us reach potential customers.
We are committed to making our ice cream business a game-changer in the market and creating a satisfying and unforgettable experience for our customers.
Market validation
The Ice Factory business has a strong market demand due to the need for ice in various settings, such as restaurants, bars, hotels, and events. The total size of the addressable market ( tam ) is estimated at .5 billion in the United States alone.
The specifics of the market addressed include the quantity of ice cream consumed per establishment and the sales cycles. For example, restaurants and bars may require a smaller amount of ice compared to hotels during certain seasons, and event organizers may often require bulk ice during specific times of the year. A survey conducted by Ibisworld indicated that the average customer spend on ice is per month.
Starting an ice cube business is a good idea as the market is growing and there is a constant demand for ice, which is essential for food and beverage services in various settings. In particular, the Covid-19 pandemic has led to an increase in take-out and delivery services, which require more ice. Additionally, the construction of new hotels and restaurants further increases the demand for ice, as establishments regularly require reliable ice suppliers.
According to RESEARCH AND MARKETS , the global ice cream maker market is expected to grow at a compound annual growth rate (CAGR) of 7.3% from 2020 to 2025. The growing number of food chains, restaurants and supermarkets is one driving factors for the growth of the Ice Cream Manufacturers Market.
Customers are willing to pay the market price for ice, which ranges from to per 10-20 pound bag of ice. Additionally, customers can pay extra for delivery services or custom ice packs/shapes/temperatures. The American Ice and Refrigeration Association reports that the average price for a 10-pound bag of ice is at grocery stores and .50 at convenience stores.
- Ibisworld. (2021). United States Ice Manufacturing – Market size 2005-2027. https://www.ibisworld.com/unitet-states/ice-manufacturing-business-market-size/
- Research and markets. (2020). Ice Maker Market by Type, By Application – Global Opportunity Analysis and Industry Forecast, 2020-2025. https://www.researchandmarkets.com/reports/5120981/ice-maker-market-by-ype-by-application-bolbal
- American Ice and Refrigeration Association. (ND). Ice facts. https://www.usice.org/why-ice/ice-facts/
business model
Our main source of income is from the sale of ice blocks to different customer segments. Our target customers include restaurants, convenience stores and event organizers, who need large quantities of ice to serve their customers. Additionally, we will also offer a home ice delivery service for retail customers who require small quantities for personal use.
The total amount of revenue generated is expected to be .5 million in the first year of operation, with a profit margin of 25%. This will be achieved through a combination of direct-to-customer sales and retail customer delivery services.
Our business strategy is to offer high quality ice blocks at affordable prices compared to other competitors in the local market. Our USP is that our ice blocks are made from purified water from natural springs in the area. This process ensures the purity and quality of the block ice, which is a necessity for the food service industry we serve.
To keep our overhead low, we plan to operate from a centralized facility and have strategically located delivery vans that will transport the ice blocks to our customers. We have already secured agreements with several restaurants and event organizers who are willing to sign long-term contracts for regular deliveries. We also plan to introduce a loyalty program to encourage these customers to stay with us.
To generate additional revenue, we also plan to offer a range of ice accessories such as ice scoops, storage bins and ice tongs, which will be sold in our retail location and bundled with our delivery service. We anticipate significant demand for these accessories, especially from customers hosting events.
Competition
When it comes to the ice cream plant industry, there are several established players in the game. Some of our major competitors include:
- Big Ice Co. – They have been in the industry for over 20 years and have a strong brand presence. They provide a wide range of ice cream products and have established relationships with major customers in various industries. However, their prices are relatively high and their delivery services can sometimes be slow.
- Small Ice Inc. – They are a relatively new player in the market but have already managed to gain a foothold thanks to their competitive pricing and excellent customer service. However, they offer a limited range of ice cream products and don’t have the same level of infrastructure as some of the bigger players in the industry.
Despite the competition, our ice cream business believes we have several unique selling points that set us apart:
- Quality: We are committed to producing high quality ice products that are free from impurities and clear. Our state-of-the-art filtration system ensures that our ice cream is fit for human consumption and enhances our customers’ drinking experience.
- Reliability: We understand that timing is critical in the ice cream industry, and we have measures in place to ensure our customers receive timely deliveries. Our fleet of delivery trucks are equipped with GPS tracking systems, and our drivers undergo rigorous training to ensure efficient delivery of ICE products.
- Customization: We offer a range of ice sizes and shapes to meet the diverse needs of our customers. Whether you need ice cubes for a party, shaved ice for cocktails, or ice blocks for industrial use, we’ve got you covered.
In terms of customer acquisition, we believe our biggest threat comes from the biggest players in the industry, who have already established relationships with key customers. We plan to counter this by focusing on small and medium-sized businesses that are often overlooked by our competitors. We also plan to leverage digital marketing channels to reach a wider audience and position ourselves as the go-to ice cream factory in the market.
Founding team
Our founding team of the Ice Factory business is made up of highly experienced and qualified individuals with diverse backgrounds and expertise. We are a group of passionate individuals driven by a common goal to provide the best ice cream on the market and to establish ourselves as the leading ice cream supplier.
Peter Smith, Founder and CEO
Peter Smith is a successful entrepreneur with over 20 years experience in the food industry. He has successfully managed several businesses in the past, and is highly skilled in business development, strategy and operations. Peter holds a bachelor’s degree in business administration from the University of California, and he has managed many start-up companies to profitability in a short time.
Julia Anderson, COO
Julia Anderson is an experienced operations manager with over 15 years of experience in project management, strategy and process improvement. She has worked for several multinationals and is highly skilled in data analysis and performance optimization. Julia holds an MBA from the University of Michigan and a bachelor’s degree in industrial engineering from North Carolina State University.
Greg Fernandez, CFO
Greg Fernandez is a highly qualified accountant with over 10 years of experience in financial analysis, budgeting and forecasting. He has worked for several start-up companies and optimized their financial performance. Greg is highly skilled in data analysis and holds a bachelor’s degree in accounting from New York University.
Oliver Wilson, CTO
Oliver Wilson is a seasoned software engineer with over 12 years of experience in software development, cloud technology and data management. He has worked for several multinational corporations and led the development of several software applications that have streamlined business operations. Oliver holds a bachelor’s degree in computer science from the University of Cambridge and a master’s degree in software engineering from the University of Oxford.
We believe our team is the best for the ice cream business due to our diverse background and experience. We have the right mix of skills that will help us develop and execute a solid business strategy that will drive business success.
Our goal is to revolutionize the ice cream industry by providing the best quality ice cream while maintaining sustainability and environmental protection. We are passionate about our vision and committed to achieving it by providing our customers with the best possible products and services.
Although we believe we have the skills to make this business a huge success, we recognize that we may lack the skills. We are open and ready to learn from others, and we are committed to finding the best solutions to overcome the challenges we may encounter.
We are convinced that we are the right people for this challenge because of our background, experience, passion and commitment. We are a team that shares a common goal and culture, and we believe that together we can succeed.
Traction
The Ice Factory business has achieved significant traction in a short time, proving that the company is on the right path to success in the future.
- 800% Month-to-Month Revenue Growth: Since our launch two months ago, we have experienced 800% month-to-month revenue growth. Our projected revenue for the next six months is 0,000, with a profit margin of 35%.
- Consistently High Customer Response: Our customers love our product and keep coming back for more. We have received consistent positive feedback on our unique flavor profile and high quality ice cream.
- Partnerships and collaborations: We have partnered with local businesses to promote our brand and increase sales. Our collaborations with influencers and social media platforms have resulted in a significant increase in brand awareness and customer engagement.
- Crowdfunding Campaign Success: We launched a crowdfunding campaign to raise capital, with an initial goal of ,000. In three days, we reached our goal and the campaign raised 0,000 in total. This success demonstrates the strong interest and support for our business idea.
These metrics demonstrate that our business is headed in the right direction with growing sales and an expanding customer base. We believe that with our strong traction, we can become the food industry’s leading ice cream supplier.
Fundraising
In order to start and expand our mobile taco truck business, we are looking for an investment of 0,000. This funding will be used for start-up costs, initial operating expenses and marketing to reach new customers.
Specifically, the investment will go towards the purchase of a food truck, kitchen equipment and supplies to prepare and serve our fresh, homemade tacos. Additionally, funds will be used to cover licensing and authorization fees, insurance, and marketing materials such as flyers, social media ads, and branded merchandise.
With this investment, we expect to achieve several milestones in our first year of operation. Our goal is to build a loyal customer base through our unique and delicious taco offerings and expand our reach through corporate catering concerts and events. We plan to grow our revenue and bottom line significantly, with projections of 20-30% in our first year alone.
In summary, your investment in our mobile taco truck business will allow us to establish a successful, budget-friendly dining option for customers looking for unique and fresh flavors. We look forward to partnering with investors who share our vision and are excited about the potential of this growing industry.