Financing Your Theme Park Dream: Mastering the Perfect Pitch Deck

Issue

Meet Jane – Jane is a 10 year old girl who begged her parents to take her to a theme park. After a long ride en route and lining up for hours, Jane was thrilled to finally have the chance to ride the roller coaster, but her parents had to break the news to her that she was too short to ride it. Jane was unhappy and her parents felt like they had wasted their time and money.

This is a common problem that many people encounter at theme parks around the world. The problem is that many theme parks fall short of visitor satisfaction due to height restrictions on specific rides and attractions. This can cause frustration, disappointment, and waste of time and money for visitors, leading to a negative perception of the amusement park experience.

The issue is highly relevant to parents, families and young children who visit amusement parks to have a good time, create memories and have an exciting experience. In recent years, theme parks have become one of the most popular family fun activities in the world. According to the International Association of Amusement Parks and Attractions, millions of visitors visit theme parks each year. Therefore, the issue is very relevant to the masses.

Current solutions for the problem are inadequate. Most theme parks only provide a height chart for ticket tickets, which creates unrealistic expectations and frustration for visitors. In some cases, visitors only find they are not tall enough to ride after waiting in line for hours, leading to extreme disappointment. Height restrictions are intended to keep visitors safe, but most amusement parks do not provide an adequate solution and experience for shorter visitors.

The problem exists because amusement parks are designed for entertainment and attractions, but they do not cater to visitors from different heights. Visitors of varying ages and heights are critical to the amusement and theme park industry, hence the need for a solution that provides inclusiveness and caters to visitors of all statistics.

• How can we solve this problem and create a better experience for theme park visitors of all statistics?
• How can we leverage technology and innovation to create an inclusive amusement park experience?
• Is there an opportunity in the market to create a unique theme park that caters to visitors of all stats?

Solution / value proposition

Our theme park will provide an extraordinary and memorable experience for families and friends, offering a variety of rides, attractions, performances and events that will leave lasting impressions on visitors.

We will have beautifully designed themed areas for visitors to explore, from enchanted forests and futuristic cities to pirate coves and medieval villages.

Our rides will include thrilling roller coasters, water rides and adrenaline-pumping attractions for adventure seekers, as well as gentler options for younger children and those who prefer a more relaxed pace.

In addition to rides, we will have immersive performances, street entertainment, parades and fireworks that will transport visitors to new worlds and leave them spellbound.

Our theme park will provide one-stop shopping for guests, offering various food and beverage options, retail stores for souvenirs and gifts, and facilities for guests with special needs and infants.

Through all of our offerings, we aim to provide top-notch customer service, ensuring visitors are welcomed and enjoyed.

We will also innovate and grow our offerings too, leveraging technology and customer feedback to deliver an even better experience year after year.

• Does this really solve the problem discussed?

Yes, our theme park solves the problem of physical entertainment and memorable experiences that families and friends can share, which is becoming increasingly rare in our digital world.

• Is the solution so good that the customer will do anything to get it?

Yes, the solution is so good that visitors will want to come back and recommend our theme park to others. We aim to create a unique experience that visitors will never forget and want to share with others.

• How will the customer feel after using the solution?

Visitors will feel elated, delighted and happy after experiencing our theme park. They will have created unforgettable memories with their loved ones and will feel grateful for the opportunity to have such a fantastic experience.

• Is the solution amazing?

Yes, the solution is amazing. We have combined creativity, innovation, technology and customer service to create a unique and unforgettable experience that will delight visitors of all ages and backgrounds.

Market validation

To validate our market, there has been a significant shift in the travel industry as vacationers seek more immersive experiences. There is a growing demand for theme parks that are not only fun, but also provide unique, educational, and culturally relevant experiences.

The tam For our theme park is estimated at approximately billion with an annual growth rate of 4.7% from 2021 to 2026. According to Ibisworld, the North America amusement park industry has generated more billion in revenue in 2019.

The specifics of our addressed market are families and young adults passionate about entertainment, adventure and learning. Our target audience also includes tourists who visit the location, increasing potential revenue from ticket sales and merchandise purchases. Our target audience’s sales cycle is relatively short, averaging around 1-7 days, depending on their length of stay and the types of adventures they sign up for.

Starting a business in the theme park industry is a good idea because we have a unique business model that provides travelers with an immersive cultural experience while meeting their entertainment and relaxation needs. There is also room for growth and innovation, with many opportunities to expand the amenities and adventures we offer.

The Market is Growing As families’ disposable incomes increase and they seek unique and memorable experiences. Additionally, with the ongoing pandemic, more people are choosing to stay closer to home for their vacations, making theme parks an attractive option for travel and entertainment.

Our customers are willing to pay premium prices for high-quality experiences. The average North American theme park admission price is around per person, with the potential for additional revenue from merchandise sales, food and beverage purchases, and additional adventures and experiences.

In conclusion, our theme park has a considerable TAM, a growing market and strong customer demand for immersive cultural experiences. With our innovative business model, focused marketing strategy and commitment to providing top-notch customer service, we are poised to become a leader in the theme park industry.

business model

Our business model is centered on generating revenue from multiple sources, including admission ticket sales, food and beverage sales, merchandise sales, and special events. Our business strategy is built to create a memorable experience for our customers.

Admission ticket revenue

How will you generate income? We will generate revenue through the sale of admission tickets. Our theme park offers several attractions and rides, and we will offer different types of passes for visitors who want to experience a specific group of attractions.

What is the total amount of income? We predict steady growth in ticket sales and expect to generate a total of million in revenue in the first year of operation.

Revenue from food and beverage sales

How will you generate income? Our theme park will have several restaurants and concession stands that will provide our guests with various food and drink options. We will use this revenue stream to increase customer satisfaction and generate revenue.

What is the total amount of income? We expect our food and beverage sales to contribute approximately one-third of our overall revenue, which will result in approximately million per year.

Merchandise sales revenue

How will you generate income? We will be selling merchandise in our gift shops such as t-shirts, hats and souvenirs. We will also use our online store to sell personalized merchandise, which will be shipped directly to customers.

What is the total amount of income? We expect merchandise sales to contribute 20% of our overall revenue, which will translate to approximately million per year.

Revenue from special events

How will you generate income? We plan to organize exclusive events throughout the year, such as concerts and festivals, which will attract a large number of people. These events will require an additional admission fee and we will generate revenue from food and beverage sales during these events.

What is the total amount of income? The special events we offer would generate approximately 10% of our overall revenue, which will result in approximately million per year.

Overall, our business model allows us to generate multiple revenue streams that will help us build a profitable business. We are confident that our customer-centric business model and innovative approach will help us achieve our revenue goals and become a premier theme park in the region.

Competition

Our main competitors in the theme park industry are Disney, Universal Studios, Six Flags and SeaWorld. These theme parks manage to create a fun and exciting experience for visitors. However, they have their limitations, especially when it comes to long lines and congested areas.

• Disney – Known for its iconic characters and immersive theme, Disney dominates the family market.
• Universal Studios – features thrilling rides and an immersive theme with a focus on popular franchises such as Harry Potter and Jurassic Park.
• Six Flags – known for its extreme, adrenaline-pumping rides, Six Flags attracts thrill seekers and roller coaster enthusiasts.
• SeaWorld – Specializes in exhibits, shows and animal attractions and offers a unique marine experience.

However, we believe what sets us apart from our competitors is our unique theme and story . We are creating a theme park based on the history and culture of our location, providing a local and authentic experience for visitors. Additionally, we emphasize interactive attractions and immersive experiences that engage visitors and transport them to different time periods and locations.

• Our USPs include:
• THEMING local and authentic
• Interactive and immersive attractions
• Inclusive price for all attractions and experiences
• Frequent live shows, performances and events
• Careful consideration for guest comfort and satisfaction with shorter wait times and smaller crowds compared to competitors

Our greatest threat comes from our competitors who have gained brand recognition and loyalty over the years . For example, Disney is known for creating magical and memorable experiences for families, and Universal Studios is known for thrilling rides and blockbuster franchises. We plan to differentiate ourselves by emphasizing our unique theme and story, as well as providing a more personalized and local experience for visitors.

In terms of customer churn, we may lose visitors who are more attracted to familiar brands and franchises offered by our competitors. To counter this, we plan to offer a compelling and authentic experience that showcases our unique history and culture, and appeals to visitors looking for a more personalized and local experience.

Founding team

Our theme park team is comprised of seasoned professionals with a diverse set of skills and experiences. We are all passionate about creating a memorable and enjoyable experience for families and friends while providing a safe and secure environment for all of our customers.

Key members of our team include:

• John Smith , our CEO and Founder, has over 15 years of experience in the entertainment industry. He has successfully launched and managed several theme parks across the country, including one of the highest rated parks in the United States. His expertise in project management and strategic planning will be essential to the success of our new company.
• Samantha Lee , our creative director, is a mastermind of creativity and innovation. With over a decade of experience in the design industry, she has worked with some of the best names in the entertainment industry to bring their visions to life. His expertise in immersive experiences and storytelling will ensure that every visitor to our park leaves with a memorable experience.
• Mike Johnson , our Chief Financial Officer, is a seasoned finance and accounting professional with over 20 years of industry experience. He has worked with several Fortune 500 companies and has a proven track record of raising capital and managing budgets for large-scale projects. His expertise in financial planning and analysis will ensure that we stay on budget and make good financial decisions.
• Amy Chen , our Director of Operations, is a logistics and operational expert. With over a decade of operations management experience, she has successfully managed large teams and oversees the day-to-day operations of multiple theme parks. His expertise in operations management, risk assessment and compliance will be instrumental in managing our fleet safely and efficiently.
• James Rodriguez , our Director of Marketing, brings over 15 years of marketing experience to the team. Having worked with several household names in the entertainment industry, he has a proven track record in developing successful marketing strategies and campaigns that resonate with consumers. His expertise in branding, digital marketing and social media will be essential in creating a buzz around our park, driving ticket sales and building a loyal fanbase.

Our goal in the theme park is to create an unforgettable experience for every visitor while providing a safe and secure environment. We believe that the key to the success of our park is our ability to bring together a team of experts from diverse backgrounds and industries to work towards a common goal. Our team is passionate about what we do and determined to make the theme park a huge success.

Although we have a wide range of expertise, we also understand that there may be areas where we may lack proficiency. However, we are committed to bringing experts on board in these areas to complement our team’s skills and ensure that we have a well-rounded team that can meet any challenge.

We believe we are the right people for the challenge of bringing a new theme park to life. Our combined expertise, creativity and leadership skills put us in a unique position to make the theme park a memorable experience for all who visit.

Traction / Milestones

At our theme park, we have achieved significant milestones that showcase our continued growth and potential for future success.

• We opened our doors in May 2019 and have already welcomed more than 200,000 visitors to our park.
• We received an average rating of 4.5 stars on TripAdvisor, and 90% of visitors said they would recommend our park to friends and family.
• We have established partnerships with several local hotels and tourist agencies, which have helped us attract visitors from across the region.
• We have expanded our offerings by adding three new attractions over the past six months, all of which have been well received by visitors.
• We have achieved a steady increase in revenue since opening, with our monthly revenue increasing by an average of 20%.

Our traction presents the potential for continued growth and success. Our theme park resonates with visitors, and we are always working to improve their experience while driving revenue growth. With our growing number of visitors and positive feedback, we believe we have found a market fit for the product and are confident in our ability to scale.

Additionally, in addition to our traditional visitor metrics, we measured other drivers critical to our growth:

• We have lowered our cost of customer acquisition by 15% over the past six months through targeted social media campaigns and partnerships with local businesses.
• We have conducted several surveys to measure customer satisfaction, and our net promoter score has increased by 10 points over the past year.
• We tracked our conversion rates on ticket and merchandise sales, identifying areas where we could improve pricing and promotions.

We are always looking for ways to improve and grow our business, and our traction showcases our ability to execute and make data-driven decisions. We are confident that with our current momentum, we can continue to attract visitors and grow our business to new heights.

Fund raising

We are seeking seed funding of million to complete our product development and launch a beta for our theme park project . This funding will allow us to reach important milestones and take the project to the next level.

The funds will be spent on three main areas of our business:

• Development : 40% of the funding will be allocated to product development, which includes carrying out the design of our theme park and finalizing the rides and attractions.
• Marketing : 35% of funds will be used for marketing to raise awareness of our theme park project. This includes digital marketing campaigns, public relations and partnerships with travel companies and agents.
• New Employees : 25% of funds will be used to hire new employees including experienced designers and engineers, marketers and operations staff to scale our business.

With the funding obtained, we will achieve the following milestones:

• Complete the design of our theme park and attractions within the next 12 months
• Finalize our theme park beta, complete with rides and attractions, within the next 18 months
• Secure partnerships with major travel companies and distribution agents over the next 24 months
• Provide employment to over 100 new employees to support our operations

We believe that our theme park project will provide a unique and unparalleled experience for visitors, and we are committed to providing a world-class experience. With your support, we can achieve our goals and revolutionize the theme park industry.