11 Market-Funding Marketplace KPI Metrics to Track and How to Calculate

Crowdfunding platforms have been around for a while, but they are still relatively new. As such, there is not much research on how best to measure their performance and success.

In this guide, we’ll cover the important KPIs (Key Performance Indicators) you need to track for a crowdfunding marketplace platform like Kickstarter or Indiegogo. Then we’ll show you how to calculate each using Google Sheets or Excel so you can improve your site’s performance over time!

These are the most important metrics for a crowdfunding market to follow.

The following steps are the most important to follow if you are using a crowdfunding marketplace to raise funds.

• Total Funds Raised: This is the total amount of funding your platform has helped its users raise.
• Number of campaigns: the number of campaigns that have been submitted for approval within a set time frame; This can be daily, weekly, monthly or yearly.

1. Total Funds Raised

Total funds raised is the total amount of money raised by all campaigns on a crowdfunding platform. This is an important crowdfunding metric to track because it helps you determine how well your platform is performing and how much money you can expect to make from it.

The total funds raised by a crowdfunding platform tells you how much money has been successfully raised on its website since its inception. For example, if a site had million in funds pledged between 100 campaigns and 1,000 users registered as backers, their total funds raised would be million.

This metric is also important because it shows the amount of activity on your website – if there are a lot of backers visiting often, that means people trust what we are doing here on the MarketPlace KPI metrics KPIs! Therefore, we recommend that you follow this number closely so that we can see where the best places are for visitors when browsing our site:

2. Total number of campaigns

The total number of campaigns, or the total number of active campaigns running on your platform. This is the most important metric to track because it tells you how many customers are using your product.

Total number of campaigns per month: the number of campaigns opened per month (if you track monthly). If you’re tracking quarterly, that would be the total open campaigns of all three months combined (i.e. January + February + March). If you track every year, these would all be one-year open campaigns divided into 12 months (i.e. January to December).

3. Average campaign objective

The average campaign objective is the most important metric to track. A good rule of thumb is to set your goal high enough to cover your costs and low enough to attract funders. You don’t want to make your goal too high, as this will deter backers from contributing and dilute their reward levels – but you don’t want to either It’s all going well (and we all know how often that happens) .

The challenge with crowdfunding is finding the right balance between these two extremes: setting a realistic goal while instead allowing for growth. This means considering both what is reasonable based on previous campaigns and what will help give your business an edge in attracting backers; Ultimately, the key is knowing how much money you need for this new adventure to come together successfully.

The second most important metric is the conversion rate. The conversion rate measures the number of people who support your campaign compared to the total number of visitors who see it (including those who supported other projects). Generally, you want your conversion rate to be as high as possible, but this can be difficult if you’re just starting out.

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4. Average money raised per campaign

Average Money Raised Per Campaign is the average amount of money raised by each campaign. This metric is important to track because it shows how much money each campaign is raising on average, which can help you determine if your platform is profitable.

To calculate your average money raised per campaign, add up the total amount of funding for all campaigns in a specific time period and divide that by the number of projects completed in that same time period.

5. Number of successful campaigns

The number of successful campaigns is an important KPI to track because it gives you an idea of how your site is doing in terms of value to your users. The more people who use the site, the more valuable it becomes. This metric can also be broken down by campaign type (i.e. rewards, equity crowdfunding) and region or country where the campaign is located.

6. Percentage of successful campaigns

The percentage of successful campaigns is a great metric to track. This metric tells you how many campaigns met their fundraising goal, as well as how much money they raised on average (the average amount of funds raised by successful campaigns). The success rate gives you an idea of how likely your own campaign is to succeed, which can be helpful when determining whether or not to launch a crowdfunding campaign in the first place.

A successful campaign should also be funded within a reasonable time frame. The average time it takes to reach the goal and raise funds depends on many factors, including the size of your target audience, the type of product or service you offer, and how much experience you have. crowdfunding campaigns before. Again, this information can help inform your decision on whether launching a crowdfunding campaign is worth pursuing in the first place!

7. Number of failed campaigns

A failed campaign is a campaign that did not meet its fundraising goals. This can be due to many reasons, such as:

• The product or service offered was not compelling enough to attract funder interest
• The campaign creator didn’t make a good case for why they needed the extra capital and why people should invest in it
• Too many people were competing for funding at once; It is difficult for a new project to compete with other popular projects at first sight.

8. Average time to fundraise

The average time to fundraise is the average period of time it takes for a crowdfunding campaign to reach its goal. This key metric can tell you how long it takes to get a campaign fully funded, and over time it can help show how successful your marketing strategy is. The longer it takes to raise funds, the harder it is for companies on your platform to attract backers. If you want your platform campaigns and business success stories to succeed on your site, this metric is important for tracking to analyze what could be improved or changed in the process.

9. Total users

The total number of users is the sum of all people who have ever used the platform. To calculate, you first need to count the number of active users and then add the new users who might have browsed the platform in a given period.

To calculate the number of new users to your crowdfunding platform in a given period, take the number of active users at the start of that period and subtract it from your total number of users. So if you had 100 active users on day 0 and 200 on day 7, then 200 – 100 = 100 = how many new people came through during those seven days (100).

The same goes for daily activity – you want to know how many people are checking your site every 24 hours! The formula here is simple: take your average daily visitors over x days (where X is however long you’ve been tracking data) and divide by 24 hours (or 1440 minutes). If you have 50 visitors per day for three days in a row (150), then 150/1440 = 0.094 or 9%

10. Active Users

Active users are people who have logged in within the last 30 days. You can track this by using a log file and looking for the Date field. The formula to calculate active users is:

Active users = Unique logins / (users logged in last 30 days / 360)

This will give you your percentage of active users, which is a good indicator of how many people are using your platform. It can also be used to calculate other metrics, such as churn and monthly recurring revenue (MRR).

11. New Users

New users are the number of new people who have registered on your platform. This is an important metric because it’s a good indication of how many people are using your platform and gives you an idea of how well your marketing efforts are performing. The more new users, the better! You can track this metric by looking at the number of new signups, which will appear in your Analytics dashboard when someone creates a new account.

Conclusion

The key to crowdfunding is to have a strong and healthy market. You can’t have a good platform if there aren’t enough users or enough campaigns. Luckily, these KPIs are easy to track and should be done regularly so you can always be aware of how your platform is performing.