Winning Investors: Crafting a Killer Legal Deck Pitch

  • Home
  • Issue
  • Solution
  • Market validation
  • business model
  • Competition
  • Founding team
  • Traction
  • Fundraising


Legal staffing is a major issue for many law firms and legal departments across the country. Finding qualified candidates to fill available positions can be time-consuming, expensive and frustrating.

For example, imagine a small law firm in a rural area trying to find a qualified paralegal to join their team. They publish job listings, but receive few qualified applicants. The process of interviewing and hiring a candidate takes weeks, if not months, which has caused the company to miss out on potential customers and revenue.

This problem is not limited to rural areas. Even in larger cities, where more qualified candidates are available, the process of finding the right fit can be long and complicated. In many cases, law firms and legal departments resort to using recruitment agencies or relying on personal connections to fill positions.


The issue of legal staffing is highly relevant to the legal industry as a whole. This can impact a company’s ability to take on new customers, effectively serve their current customers, and meet deadlines. It can also impact the well-being of current employees, who may be overworked and struggling to manage their workload due to a lack of support staff.

Beyond the legal industry, this issue is also relevant to job seekers looking for positions in the legal field. They may struggle to find job openings that match their qualifications and interests, or be frustrated with the long and complicated hiring process.

Current solutions

There are currently a few solutions available for legal staffing, including using recruitment agencies, relying on personal connections, or simply posting job listings and hoping for the best.

  • Recruitment agencies can be expensive and often prioritize larger companies and higher level positions over smaller companies and lower level positions.
  • Relying on personal connections can limit diversity and result in hiring based on personal connections rather than qualifications and experience.
  • Posting job listings can be time-consuming and inefficient if the right candidates don’t see the listing or if the job requirements aren’t clear.

Why the problem exists

The issue of legal endowment exists for several different reasons, including:

  • A shortage of qualified candidates in certain fields or for certain positions.
  • A lack of effective communication between employers and potential employees.
  • A long and complicated hiring process that can discourage qualified candidates from applying.
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Additionally, the legal industry as a whole faces a shortage of support staff, which can exacerbate the problem of legal staffing.

Solution / value proposition

Legal staffing agencies face a constant challenge of matching legal professionals with their ideal roles. They often rely on traditional recruiting methods, which can be inefficient and costly. Our solution is to create a digital platform that streamlines the recruitment process.

We connect law firms and legal departments with qualified legal professionals through our platform. Our website features User-friendly and intuitive interface , allowing companies and departments to easily search for candidates based on their desired skills, experience and qualifications. Once they identify potential candidates, they can schedule interviews quickly and easily , using our platform to manage the entire interview process.

We leverage advanced matching algorithms to deliver accurate and precise candidate search results. Our algorithms take into account factors such as experience, education and location to filter through our database of legal professionals, ensuring that each candidate meets the specific requirements of the role offered.

Our Unique Selling Point (USP) is that we offer a transparent and cost effective recruitment model . Unlike traditional recruitment agencies, we don’t charge exorbitant fees or devices. Instead, we offer a flat-rate model, allowing law firms and legal departments to save up to 50% on recruitment costs .

Using our platform will give our clients access to a larger pool of high quality legal professionals than they could find through traditional recruitment methods. This solution solves the problem of time-consuming and costly recruiting processes, making it easier and more efficient for law firms and legal departments to find the qualified legal professionals they need to succeed.

Our solution is not only amazing, but paradigm shifting. We believe that with our unique approach to legal recruitment, we will quickly become the preferred platform for legal professionals and businesses across the country.

Market validation

In the legal industry, the total size of the addressable market for legal staffing agencies is immense. According to IBIS World, revenue from the legal services industry is expected to grow at an annual rate of 3.3% over the next five years to reach 4.3 billion in 2026.

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Additionally, the specifics of the market addressed reveal the potential for a considerable revenue stream. Annual billable hours for law firms and corporate legal departments average about 0,000 per attorney, according to a Lexis Nexis report.

Starting a legal staffing agency is a good idea because law firms and corporate legal departments need staff to operate effectively without the burden of hiring full-time employees. The industry is large enough to support many niche players with specialized services that meet specific needs.

The market is also growing rapidly, fueled by the continued growth of corporate legal services and a general increase in client legal activity. Additionally, with the ever-present workload of the legal industry, it is unlikely that the demand for services provided by legal staffing agencies will decrease anytime soon.

Finally, legal industry clients are generally willing to pay a premium above the typical pay rate for temporary workers – between and 0 per hour, according to personnel industry analysts.

business model

Our company operates as a legal recruitment agency that provides a full range of legal services to law firms, corporations and government agencies. Our business strategy focuses on meeting the needs of our clients by providing highly qualified legal personnel for short and long term assignments.

How will you generate income?

We generate revenue by providing legal staffing services to clients, which includes placement fees and hourly billing rates based on the level of experience and skills of the legal staff we have provided. We charge a percentage of total compensation paid to legal staff, which typically ranges from 30% to 40% for permanent positions and hourly rates ranging from to 0 for temporary and contract positions, depending on level of experience required.

What is the total amount of income?

Our total revenue is expected to be million in the first year of operation, rising to million in the second year, and million in the third year, based on current industry trends. legal staffing industry and our competitive pricing strategy.

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What products will generate revenue?

  • Permanent Placement Services – We provide highly qualified legal personnel for permanent positions in law firms, corporations and government agencies, generating income through placement fees.
  • Temporary and Contract Staff Services – We provide highly qualified legal staff for temporary and contract positions, generating revenue through hourly billing rates.
  • Advisory Services – We provide legal advisory services to law firms and corporations on staffing issues, generating revenue through project-based fees.

We believe that our competitive pricing strategy, combined with our focus on delivering high quality legal services, will position us for strong revenue growth and profitability in the legal staff industry.


Legal staffing agencies are not a new concept, and there are already established competitors in the market. Our main competitors in the legal staffing industry include:

  • Robert Half Legal
  • special advocate
  • Lucas Group
  • Hiring lawyer

Although these competitors have a strong reputation and brand recognition, there are areas where they fail to deliver their services to customers. For example, some of them may have high fees or do not provide personalized attention to their customers. We believe that our legal staffing agency can compete and exceed these existing agencies by providing:

  • Personalized service adapted to the needs of each client
  • Simplified pricing structure
  • Qualified candidates who exceed our clients’ expectations

Our USPS (Unique Selling Points) that sets us apart from our competitors are:

  • Flexibility – We are ready to work with clients to customize our services, whether it is a one-time project or a long-term staffing requirement.
  • Qualified Candidates – Our rigorous screening process ensures that our clients receive candidates who meet their specific qualifications and goals.
  • Transparency – We provide transparent pricing that allows clients to budget accordingly without any hidden costs.

We believe that our USPs will allow us to establish and grow our market share. Although our competitors may steal from our customers, we plan to mitigate this risk by providing them with the best possible service, ensuring that they have no reason to switch to our competitors. Additionally, we plan to constantly improve our services and adapt to the changing needs of our clients and the legal staffing industry.

Founding team

Our founding team is comprised of highly experienced professionals who have a proven track record of success in the legal personnel industry. We are confident that our expertise and skills will make our business a huge success.

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John Smith, CEO , has over 10 years of experience in the legal staffing industry. He holds a bachelor’s degree in business administration from the University of California, Los Angeles. John is a visionary and has successfully launched and managed several legal staffing firms in his career.

Emily Brown, cooed , is an experienced operations manager with a background in business development. She holds an MBA from Harvard Business School. Emily has successfully led teams and managed operations for several companies, including a leading legal staffing agency.

David Lee, Chief Financial Officer , is a Certified Accountant with over 15 years of accounting and finance experience. He has worked for several leading accounting firms, including Deloitte, and advised clients on mergers and acquisitions. David holds a bachelor’s degree in accounting from the University of Southern California.

Our primary goal is to provide quality legal staffing services to our clients while facilitating career growth for our candidates. We believe in building lasting relationships with our clients and candidates based on trust, transparency and accountability.

We are passionate about providing innovative solutions to the challenges faced by the legal staffing industry. Our mission is to simplify the hiring process, reduce costs and provide a personalized experience for our clients and candidates.

Although our team has extensive experience in the legal staffing industry, we recognize the importance of continually learning and adapting to meet the changing needs of our clients and candidates. We stay up to date with industry trends and invest in training and development to ensure we provide the best possible service.

Our team has a diverse range of skills and expertise, and we believe this diversity is our strength. However, we recognize that there may be areas where our skills are lacking. In such cases, we undertake to seek external expertise to fill the gaps.

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We are confident that we are the right team to meet the challenges faced by the legal staffing industry. With our experience, expertise and passion, we are poised to create a successful and sustainable business that delivers value to our clients and candidates.


In the legal staffing industry, growth and revenue generation are key metrics to track. Our legal staffing agency has experienced significant growth over the past few months, and this clearly indicates that we are on the right track. Our growing customer base and growing revenues are testament to our strong value proposition and unique offering.

An important traction signal for our business is the number of customers we have acquired over the past few months. We saw a 25% increase in the number of customers who engaged our services compared to the previous quarter. In addition, we have recorded a 78% Commercial Rate , which shows that our customers are satisfied with the quality of our services and are ready to come back for more.

We also saw a significant improvement in our Customer Satisfaction Metrics . Our Net Promoter Score (NPS) has increased from 25 to 42 over the past few months. This indicates that clients are more likely to recommend our legal staffing agency to their colleagues, friends or acquaintances.

We also have a high rate of successful placements, with over 80% of our candidates placed in permanent or temporary roles such as contracted. It’s a great signal that we’re connecting our clients with the right people for their legal needs.

Based on our market research in the legal personnel industry, we discovered that there was a significant need for our services in the market. Our segmentation strategy has allowed us to focus on smaller markets where we can tap into the growing demand for specialized talent in the legal industry. It has also helped us avoid competition from large recruiting firms that focus on broader markets.

  • 25% increase in the number of customers in the last few months.
  • Commercial rate of 78%
  • The net promoter score has increased from 25 to 42 over the past few months.
  • Over 80% of our applicants have placed permanent or temporary roles
  • Segmentation strategy to focus on small markets.
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In conclusion, our legal staffing agency has made significant progress in terms of client acquisition, revenue growth and client satisfaction. We have a solid plan to focus on smaller markets and a strong portfolio of talented and specialized legal professionals. Our traction indicators show that now is the right time for investors to come on board and join us on our journey to transform the legal staffing industry.

Fund raising

One of the essential parts of our investor pitch deck is the fundraising/slide. As a start-up, we are looking to raise million to meet our milestones and cover initial start-up and operating expenses.

With this seed funding, we plan to complete our product development and release a beta version. We will also use the funds to boost our marketing strategies and hire new teammates to accelerate our business growth. Our plan is to allocate funds as follows:

  • 50%: Product development – Finishing and launching our software platform
  • 20%: MARKETING – Raising brand awareness and promoting our services
  • 20%: New hires – Recruit new employees to expand our team and support our growth
  • 10%: Convenience – Funds remain to cover unforeseen expenses that may arise.

With this funding round, we will achieve several milestones that are critical to our success as a legal recruitment agency. These include:

  • Launching the beta version of our platform and getting real-world feedback from users;
  • Achieve a specified number of active users on our platform, demonstrating that our product can effectively meet demand;
  • Expand our marketing strategies to achieve an increase in user registrations and promote brand awareness;
  • Hire new teammates to expand our team’s capabilities and improve our operational capability; And
  • Develop relationships with leading law firms and increase revenue.

We firmly believe that with our experienced and dedicated team, our innovative product and a clear track record, we have the potential to become the leading legal staffing agency in the market. With the funds, we aim to achieve our milestones and set a foundation for sustainable growth.