Winning investment for your cell phone store: Perfect Pitch Deck


The problem we are addressing is the lack of affordable and reliable cell phone service for low income individuals and families. This is a problem that affects millions of people across the country, and it is particularly pronounced in rural areas and urban centers with high poverty rates.

Take for example a single mother with two children who lives in a low-income neighborhood. She works long hours to make ends meet and relies heavily on her cell phone to stay connected with her children, friends and family. Unfortunately, she cannot afford expensive monthly cell phone contracts and is often forced to cut back on other essentials to keep her phone service active. The problem is that current cell phone plans are expensive, and low-income people who need cell phones to stay connected with society cannot afford them.

Relevance of the issue

The issue of affordable and reliable cell phone services is of utmost importance in today’s society. With the growing dependence on technology, access to cell phones has become crucial for communication, education and employment opportunities. Those who cannot afford a mobile phone or reliable service are increasingly disadvantaged in their personal and professional lives. This issue is highly relevant as it is a matter of equity, social justice and economic opportunity .

Current solution to the problem

Currently, there are government-sponsored programs that provide free cell phones to low-income families. However, these programs often come with restrictions, such as limited talk time and data usage. Moreover, they only cover a small part of the population. There are also prepaid cell phone plans that offer low-cost options, but these can still be unaffordable for those living in poverty and don’t provide the reliability and quality of service that traditional phone plans do. . Current solutions are inadequate or unaffordable for many low-income individuals and families .

Why does the problem exist?

The problem of limited access to affordable and reliable cell phone services exists for several reasons. One reason is that the telecommunications industry is highly concentrated, with a few large companies dominating the market. This lack of competition leads to high prices and limited options for consumers. Another reason is that the government has not done enough to regulate the industry and ensure that all Americans have access to essential services. Finally, there is also a lack of awareness and understanding of the importance of access to mobile phones, which perpetuates the problem. The problem exists due to market concentration, insufficient regulation, and lack of understanding of the importance of cell phones as a basic necessity of life .

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Solution / value proposition

In our cell phone store we solve the problem of finding the right phone with the best plan fit. We offer a wide range of smartphones from different brands at the most competitive prices. Our store provides exceptional services with our trained staff who are always ready to help select the best suitable phone and plan to meet the customer’s needs. We offer both physical and digital gadgets, making us accessible to everyone.

Our solution not only stops finding the best phones and plans, but also extends to after-sales services. We provide phone repair services with our certified and experienced technicians for both hardware and software solutions. We also welcome upgrade and trade policies, keeping our customers up to date with the latest technology trends.

Our range of phone accessories and covers is second to none, catering to every type of phone available on the market. We understand that each client has unique needs, which is why we provide personalized services with recommendations accordingly. We provide our customers with an exceptional shopping experience, ensuring 100% satisfaction even after purchase.

After using our solution, the customer will experience a significant improvement in the usability of their mobile devices. Our services meet the needs of each client with an added touch of personalized attention. Our one-stop-shop for all phone related issues, including repair services, upgrades, exchanges and accessorizing, sets us apart from the competition.

Our solution is exceptional because it offers a hassle-free shopping experience with the best possible rates, exceptional customer service and top-notch after-sales services. We not only meet, but exceed our customers’ expectations, leaving them happy and satisfied with their purchases from our store.

  • Does this really solve the problem discussed? – Yes, our solution provides a one-stop-shop for all phone-related issues, making the process of buying and repairing phones hassle-free.
  • Is the solution so good that the customer will do anything to get it? – Yes, our personalized services and outstanding after-sales services guarantee 100% customer satisfaction, which has led customers to choose us above other stores.
  • How will the customer feel after using the solution? – The customer will feel satisfied and content, confident in their purchase and the services provided.
  • Is the solution amazing? – Absolutely, our store provides a complete package for all phone related issues, making it an outstanding solution in the market.
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Market validation

For our cell phone store, the total size of the addressable market is important. According to recent studies, the global mobile phone market size was valued at .73 Trillion in 2020 and is projected to reach .46 Trillion by 2026.

Our market addressed is mainly made up of Millennials and Gen Z population in urban areas. These customers are savvy and demand high-end smartphones with fast internet connectivity and long battery life. They are ready to spend a considerable amount of money for the latest technological gadgets and accessories.

Starting a business in this market is a good idea due to the growing demand for smartphones, tablets, and other mobile devices. According to Statista, the number of smartphone users worldwide is expected to reach 3.8 billion by 2021. This growth is fueled by factors such as the growing popularity of social media, streaming services and e-commerce.

The mobile phone market is developing rapidly, new and innovative models are released frequently. The shift from traditional devices to smartphones has been impressive, with more people opting for features on regular phones.

In terms of customer willingness to pay, we have identified two main segments: high-end customers and budget-conscious customers. High-end customers are willing to pay premium prices for the latest models and accessories, while budget-conscious customers are looking for affordable options with minimal features.

To validate this market, we conducted market research by analyzing customer behavior, competitors, and industry trends. Our analysis has shown that there is a significant opportunity to capture market share in this industry.

Key points:

  • The global mobile phone market size was valued at .73 trillion in 2020.
  • The number of smartphone users worldwide is expected to reach 3.8 billion by 2021.
  • Our market addressed primarily consists of Millennials and Generation Z in urban areas.
  • The mobile phone market is developing rapidly, new and innovative models are released frequently.
  • High-end customers and budget-conscious customers are willing to pay for smartphones.
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business model

Our cell phone store operates on a direct-to-consumer model, selling a variety of cell phone products, accessories and services to our customers. We have two primary sources of revenue: sales and repairs.


Our store carries a range of cell phone products from various brands, including the latest models, certified pre-owned phones and budget options. We also sell a variety of accessories, such as cases, chargers, and screen protectors. Our sales strategy is to offer competitive prices compared to other retailers and online stores, while prioritizing customer experience and satisfaction.

  • We plan to generate revenue from our diverse line of cell phone products, accessories and services, with an expected first year revenue of 0,000.
  • Our cell phone product sales are expected to be our main revenue generator, accounting for 80% of our total revenue.


In addition to sales, we offer mobile phone repair services for our customers. Our repair services include screen replacements, battery replacements, water damage repairs, and more. We also offer free diagnostic services, providing customers with a clear understanding of the problem before any repairs are made.

  • We expect to generate revenue from our repair services, representing 20% of our total revenue.
  • Each repair service will be charged based on the type of phone and the specific repair needed, ranging from to 0.

Overall, our business strategy is to offer high quality products and services at competitive prices, while prioritizing customer experience and satisfaction. Through our direct-to-consumer model, we aim to generate revenue through our diverse line of mobile phone products, accessories and services, as well as through our repair services.


Our cell phone store operates in a highly competitive market, with several major industry players. Our competitors include:

  • Verizon : A large telecommunications company that provides cellular and Internet services, as well as the sale of phones and accessories. Verizon has a strong reputation for network coverage, but prices can be high.
  • AT&T : Another major telecommunications company that offers similar services to Verizon. AT&T focuses heavily on entertainment, including streaming services, but its customer service can be inconsistent.
  • T Mobile : A wireless network provider that offers competitive pricing and a variety of plan options. T-Mobile has a reputation for being customer friendly, but its network coverage can be spotty in some areas.
  • Samsung and Apple : These two tech giants dominate the cell phone market, with a wide range of phone models and accessories. They are known for quality products, but can be expensive.
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Although these competitors have a large market share, our cell phone store sets us apart in several ways.

First, we offer a wider variety of phone models and accessories than our competitors. We carry both popular brands like Samsung and Apple, as well as lesser-known options with comparable features, at competitive prices. Our knowledgeable staff can help customers find the best phone for their needs and budget.

Second, we prioritize exceptional customer service. We hire experienced and helpful staff and offer personalized advice throughout the buying process and beyond. Our staff are available to answer questions and resolve issues, ensuring our customers feel confident and happy with their purchase.

Third, we offer a no-hassle return policy. If customers are not satisfied with their purchase, they can return it within 30 days for a full refund.

Finally, we focus on community engagement. We run events and promotions that encourage customers to return and refer others to our store, building a loyal customer base for long-term success.

Verizon, AT&T, T-Mobile, Samsung, and Apple are our main competitors, but we believe our USPs of a wider variety of phone models and accessories, exceptional customer service, a hassle-free return policy, and l community engagement will set us apart and position us for success in the marketplace.

Founding team

Our team is made up of experienced people who are dedicated to making our business a huge success. We have carefully selected each member based on their relevant experience, education and proven track record.

Leading our team is our CEO, John Smith. With over 20 years of experience in the healthcare industry, he has held senior management positions in several top hospitals. He earned his Masters in Health Care Administration from Harvard University.

Our chief medical officer is Dr Jane Doe. She has been a practicing physician for over a decade and has extensive experience in urgent care medicine. She received her medical degree from Stanford University and completed her residency at Johns Hopkins Hospital.

  • John Smith – CEO, Executive of Healthcare, Harvard University
  • Dr. Jane Doe – Chief Medical Officer, Emergency Care Physician, Stanford University

Our team also includes financial and business experts who are essential to the success of our clinic. Our CFO, Sarah Johnson, has over 15 years of finance and accounting experience, having worked for several Fortune 500 companies. She received her MBA from Wharton Business School.

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Additionally, we have a team of qualified healthcare professionals who will be responsible for patient care. They come from a diverse range of backgrounds and have been carefully selected based on their experience and passion for community health care.

  • Sarah Johnson – CFO, financial expert, Wharton Business School
  • Professional health team – experienced clinicians, passion for community health

Our goal for starting this business is to address the lack of accessible medical care in underserved areas. We have a shared passion for expanding access to healthcare and improving health outcomes. We believe that everyone deserves equitable access to healthcare, regardless of income or location.

Although we have a strong founding team, we recognize that there may be skills we lack. In such cases, we will seek partnerships and collaborations to fill these gaps and ensure the success of our business.

We firmly believe that we are the right people for the challenge of bringing healthcare to underserved areas. Our team has the expertise, experience and passion to make our urgent care clinic a success and improve health outcomes for the communities we serve.

Traction / Milestones

Our cell phone store has made significant progress since its inception and we are excited to share our milestones with you:

  • We have acquired 300 new customers in the last three months, representing a 45% increase in our customer base.
  • Our online sales have grown 65% over the past six months, exceeding our projections and demonstrating strong demand for our products.
  • Our customer retention rate has increased by 20% in the last quarter, indicating that our customers are very satisfied with our products and services.
  • We have established strong partnerships with several cellphone manufacturers and wireless carriers, which has allowed us to expand our product offerings and provide better deals to our customers.
  • Our Net Promoter Score (NPS) has increased by 15 points over the past six months, a clear indication of our customers’ willingness to recommend our store to others.

These milestones demonstrate that our company is on track to achieve our goals of becoming a leading supplier of cell phones and related accessories in the local market. We have developed a loyal customer base and earned a reputation for providing high quality products and exceptional customer service.

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Our focus on customer satisfaction and product quality has allowed us to build a strong brand and gain a competitive advantage over other cell phone stores. Additionally, we leveraged social media and other digital marketing channels to increase our reach and attract new customers.

We are confident in our ability to continue to develop our business and reach new milestones in the coming months. Our success so far proves that we have a solid foundation and the potential for significant future growth.


Our cell phone store is thrilled to announce that we are seeking million in seed funding to complete our product development and release a beta version. This investment opportunity will accelerate the growth of our business and, in return, we aim to provide our investors with significant returns on their investment.

    • How much money is needed?

We are seeking million in seed funding to achieve our milestones.

    • What is the money spent?

Funds will be spent:

      • Product development (40%) : We will allocate a significant amount of funding to continue the development of our mobile application, expand our product line and improve our platform user interface.
      • Marketing (30%) : We will invest in targeted marketing campaigns to acquire new customers and retain existing ones.
      • New hires (20%) : We plan to hire experienced professionals to improve our products and services and expand the capabilities of our team.
      • Operations (10%) : We will use a small percentage of funding to cover overhead and day-to-day operations expenses.
    • What will be achieved with the money?

We believe this investment will help us achieve the following milestones:

      • Complete the development of our mobile application and launch a beta version.
      • Expand our product offerings and implement new features to improve user experience.
      • Launch targeted marketing campaigns to reach new customers and increase our customer base.
      • Enhance the capabilities of our teams by hiring experienced professionals and providing them with the necessary resources.

Thank you for considering our investment opportunity. We strongly believe the Cell Phone Store is poised for exceptional growth, and we aim to provide our investors with sustainable returns. We look forward to working with you and achieving our common goals.