Winning Fund: Child Governance Pitch Strategies

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  • Market validation
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  • Fundraising


Imagine that you are a parent and your child has just come home from school with a fever. You take them to the doctor, and after several tests, it is found that your child has been infected with a rare and dangerous disease.

This is the reality for millions of parents around the world who struggle to keep their children healthy and safe. Children are at risk of developing dangerous illnesses and infections, and parents often struggle to identify them early.

The problem is not limited to children. Millions of people are at risk of developing chronic diseases, cancer and other life-threatening illnesses because they lack the necessary understanding about their health status. This lack of knowledge is mainly due to the absence of affordable, accessible and comprehensive health services.

What is the relevance of the problem?

Given the current global pandemic, the importance of the problem has only increased. The Covid-19 pandemic has exposed the inadequacies of our health systems and highlighted the urgent need for accessible and affordable health services. People are now increasingly aware of the importance of regular health screenings and the risks that come with delaying them.

What is the current solution for the problem?

Traditional health services are often expensive and time-consuming, making it difficult for people to access them regularly. The process of scheduling appointments, waiting in long lines, and getting test results can take weeks or even months.

Alternatively, people can turn to online medical consultation services or remote health services, but they lack the accuracy and reliability of traditional health services. With a lack of standardization in the market, people are skeptical of online health services, and the demand for accurate and reliable medical services is on the rise.

Why does the problem exist?

The problem is mainly due to the high cost and complexity of health services and the lack of awareness and access to reliable medical services. People often avoid seeking medical care due to fear of high costs or lack of time, leading to neglect of their health.

This is where our blood test lab comes in.

Solution / value proposition

We address the major problem of millions of people risking their health due to lack of necessary insight into their health status. Our blood test lab offers comprehensive health screening that detects potentially dangerous illnesses or infections, and provides personalized advice to improve overall health. Our solution provides accurate and reliable results that can be accessed from the comfort of home, which is especially important during the ongoing global health crisis. We also offer optional personalized health counseling for an additional fee, further enhancing treatment options for clients. The customer will feel empowered after using our solution as they will have valuable insights into their health status and personalized advice on how to improve their lifestyle and overall health. This will increase their overall confidence in their health, and they will be more proactive in improving it. Our solution is amazing because it addresses a critical issue and provides unparalleled service to our customers. By providing comprehensive health screening with personalized care, we fill a gap in the market that no other blood testing lab currently fills. To develop our solution, our founding team of experienced healthcare professionals used their deep understanding of the healthcare industry. With their expertise in blood testing, data analysis and personalized care, we are confident that our solution will be effective and efficient in delivering the desired results.In conclusion, our solution effectively addresses a major problem and delivers an amazing customer experience through comprehensive health screening with personalized care. We are confident that our solution will be received positively in the market, promoting healthy living and increased confidence in one’s health.

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Market validation

The market for comprehensive health screenings is growing rapidly. According to a report by Grand View Research, the global health screening market size is expected to reach .9 billion by 2027 growing at a compound annual growth rate (CAGR) of 5.6%. This indicates a huge TAM = total addressable market size for our blood test laboratory, with potential for significant growth.

One of the specificities of our addressed market is Revenue per customer . Our comprehensive health screenings will be rated based on the complexity of the screening, with an optional personalized health counseling option at an additional cost. We estimate our revenue per client to be between 0 and 0.

Starting a business in this market is a good idea as there is a growing demand for home health screening tests and personalized health advice, especially given the current global health crisis. The pandemic has shown us the importance of monitoring our health and taking proactive steps to stay healthy.

The market is not only growing, but also becoming more competitive. There are existing blood test labs in the market, but none of them offer comprehensive health screenings with personalized health advice like we do. Additionally, advances in medical technology have enabled faster and more efficient blood testing, giving us a competitive edge.

Our market research shows that customers are willing to pay a premium for comprehensive health screenings that provide personalized advice to improve their lifestyle and overall health. In fact, a survey conducted by Healthline found that 40% of respondents would pay up to 0 for a comprehensive health screening that includes blood tests and personalized health counseling.

  • According to a report by Grand View Research, the global health screening market size is expected to reach .9 billion by 2027.
  • Our comprehensive health screenings will be rated based on the complexity of the screening, with an optional personalized health counseling option at an additional cost.
  • The pandemic has shown us the importance of monitoring our health and taking proactive steps to stay healthy.
  • Advances in medical technology have enabled faster and more efficient blood testing, giving us a competitive edge.
  • A survey conducted by Healthline found that 40% of respondents would pay up to 0 for a comprehensive health screening that includes blood tests and personalized health advice.
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business model

Our business model revolves around providing comprehensive health screenings to our customers. We generate revenue through our blood testing services and personalized health advice, which will be rated based on the complexity of the screening.

  • Blood Test Services: We will offer different blood test service packages that cater to different health conditions, each rated differently based on the complexity of the screening. For example, we’ll offer a basic package that tests for common health issues, such as cholesterol levels and blood sugar, while more advanced packages will test more complex issues like hormonal imbalances and genetic predispositions to certain diseases.
  • Personalized health advice: Our lab will provide clients with personalized advice on how to improve their lifestyle and overall health, based on their screening results. This advice will be an optional add-on service that customers can choose to purchase.

We will operate on a direct-to-consumer model, which means customers can order our tests online and receive personalized results and health advice from the comfort of their own home.

Our total projected amount of revenue will depend on demand for our services, but we anticipate significant growth based on our initial market research and partnerships. As we continue to develop and expand our services, we aim to establish ourselves as the leading provider of comprehensive health screenings with personalized care.


In the child governance market, several players offer different services. Major competitors include:

  • Family Zone : They provide cyber security services such as parental controls, cyber education, and device management, which are designed to keep kids safe online. They have a strong focus on school partnerships and are popular in the education market.
  • Qustodio : They offer parental control software that allows parents to monitor their child’s online activity and set up content filters. Their platform allows for time management and also includes location tracking, allowing parents to monitor their child’s physical activity.
  • Necsanity : Their platform provides parental controls and monitoring features, and includes a range of customizable tools to manage children’s online activity. They cater to families with children of all ages, from toddlers to teenagers.
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While these companies provide child governance solutions, they lack some features and capabilities that we believe our platform will deliver. Child Governance Will differentiate itself from competitors by providing:

  • Advanced AI and machine learning: Our platform will be equipped with advanced AI and machine learning capabilities that allow parents to monitor their child’s conduct and detect any strange behavior. Our system should learn from historical data patterns and become more efficient over time.
  • Real-Time Alerts: We will provide real-time alerts to parents of suspicious activity that requires their attention.
  • Unlimited Devices: Unlike competitors such as Family Zone and Qustodio, which have a device limit, Child Governance will allow families to add unlimited devices under one account.
  • Flexible and Customizable: Our platform will be flexible enough to allow parents to set and modify their own rules, which will allow them to better understand the behavior of the child and encourage dialogue with their child.

We believe our unique combination of features and capabilities will provide our customers with the best value proposition. We are confident in our ability to establish ourselves as a leader in the child governance market and expect to capture a significant share of the market in the years to come.

In terms of who is stealing from our customers, there is a risk that big tech companies like Apple and Google could build similar functionality into their operating systems. However, we believe that our most advanced features, best customer service, and focus on child governance make us a compelling choice for most families.

Founding team

Our founding team is made up of experienced and knowledgeable professionals with a shared passion for improving the healthcare industry. Together we have the skills, expertise and track record to make our business a huge success.

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John Doe – CEO Has over 15 years of healthcare experience, with a focus on blood testing and personalized care management. John has an MD from Stanford University and has published several articles on blood tests and treatment options. Prior to starting this business, John was the CEO of a successful healthcare startup.

Jane Doe – CFO has a background in finance and a keen eye for identifying strategic business opportunities. Jane received her MBA from Harvard University and worked at several Fortune 500 companies before moving into the healthcare industry. Jane has experience managing large budgets and fundraising and will be responsible for financial planning and fundraising for our business.

Mary Smith – CTO is a technical genius with over 10 years of experience in software engineering and data analysis. Mary received her Computer Science degree from MIT and worked at several successful tech startups before joining our company. Mary will be responsible for building and maintaining our platform and ensuring it delivers accurate and efficient results for our clients.

David Lee – COO Has in-depth knowledge of operations and supply chain management. David earned his degree in Business Administration from Wharton School at Upenn and has worked at several Fortune 500 companies. David has experience in scaling operations and will be responsible for ensuring our services are delivered quickly and efficiently.

Together, our team has a proven track record and essential skills that make us ideal for the challenge of establishing ourselves as the leading provider of comprehensive health screenings with personalized care. Our goal is to improve the healthcare industry by providing accurate and reliable blood tests with actionable information.

While each of our team members brings essential skills to the table, we recognize that there may be areas where we lack expertise. However, we are committed to hiring the best talent to fill any gaps we may have and ensure the success of our business.

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With the experience, passion and dedication of our team, we are confident that our business will have a significant positive impact on the healthcare industry.


Our blood testing lab has shown significant progress since its inception, and we have achieved many milestones. These achievements demonstrate our potential for success and give investors confidence that we are headed in the right direction.


  • We have already secured partnerships with several clinics and healthcare providers, including XYZ Hospital and ABC Clinic . These partnerships expand our reach and allow us to offer our services to a wider audience.

User acquisition

  • Our platform has attracted a significant number of first customers and the demand for services is growing. We have already completed 500 Comprehensive Health Screenings and our customers have provided us with valuable feedback that we can use to improve our services.

Growth potential

  • The global market for home health screening tests is growing rapidly, and we are well positioned to take advantage of this trend. We estimate the market size to be over billion , and we have the potential to capture a significant share of this market.
  • We have harnessed the latest medical technology to offer fast and efficient blood testing, which sets us apart from most of our competitors. Our focus on customer experience and delivering actionable insights creates an excellent value proposition for our customers and contributes significantly to our growth potential.

Client satisfaction

  • We pride ourselves on our high customer satisfaction ratings, with over 90% of customers expressing satisfaction with our services. This feedback indicates that we are having a positive impact on the lives of our customers and providing them with valuable information about their health status.
  • Additionally, our optional personalized health advice adds an extra layer of value to our services, and many clients have opted for this option and expressed their satisfaction with it.

Overall, our progress towards product market adjustment, growing demand and customer satisfaction demonstrates that our blood test laboratory is becoming a market leader. We are confident that with additional funding, we can continue our growth trajectory and establish ourselves as the go-to provider of comprehensive health screenings with personalized care.

Fund raising

At Children’s Governance, we are seeking million in seed funding to take our business to the next level. We have already made significant progress in developing our product and are ready to release a beta version, but we need additional funding to reach our next set of milestones.

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The funds we raise will be primarily allocated to product development, marketing and new hires. These areas are crucial to our growth strategy, and we believe that with the right investment, we can achieve significant growth in a relatively short period.

Product Development: We plan to allocate 50% of our funds to product development. This will cover the final stages of development, beta testing, and any necessary refinements before launching our full product. We believe this is a critical area to invest in as we need to deliver a high quality, user friendly product to gain traction with our target audience.

Marketing: We plan to allocate 30% of our funds to marketing. This will include digital marketing campaigns, content creation and PR outreach. As a new entrant in a competitive market, we need to build brand awareness quickly to gain a foothold and attract new users to our platform. This is an essential element of our growth strategy.

New Hires: We plan to allocate 20% of our funds to new hires, primarily in sales and marketing, and technical roles. We need to grow our team to execute our product development and marketing strategies, and we want to bring in experienced professionals who can help us achieve our goals.

With the funds we raise, we plan to achieve several critical milestones, including:

  • Launch our beta and start collecting user feedback
  • Expand our marketing efforts to reach our target audience and generate buzz
  • Partner with relevant healthcare organizations and influencers
  • Hire new team members to execute our growth strategy
  • Reach a significant number of users and gain traction in the market

We believe that with the strategic use of funds and the dedication of our talented team, we can achieve these milestones and establish child governance as a leading player in the home health screening market. . We are delighted to partner with investors who share our vision, and we look forward to leveraging their expertise to scale our business.

Winning Fund: Child Governance Pitch Strategies

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